WXOW

Local Broadcast Television Newswxow.com

WXOW 19 News is a privately held local ABC-affiliate television station serving the La Crosse, WI market and Coulee Region, delivering local news, weather, and sports across broadcast, streaming, and mobile platforms. It is owned by Allen Media Broadcasting.

Company typePrivate
Founded1970
HeadquartersLa Crescent, United States
Headcount51–100
GTM typeB2C
OfferingServices

What WXOW does

WXOW 19 News is a local broadcast television station operating as the ABC affiliate for the La Crosse, WI Designated Market Area, serving viewers across the tri-state Coulee Region spanning western Wisconsin, southeastern Minnesota, and northeastern Iowa. Founded in 1970 and operated from studios at 3705 CTH 25 in La Crescent, MN (just across the river from La Crosse), the station delivers hyper-local news, weather, and sports coverage through over-the-air broadcast on channel 19.1 and a portfolio of subchannels including Catchy Comedy TV (19.2), Court TV (19.4), and Justice Network (19.5). It is a private operating unit within Allen Media Broadcasting, a multi-station owner; no external investors, public listing, or funding rounds are disclosed.

The station's product surface combines on-air programming (Wake Up Wisconsin morning show, local newscasts, WIAA high school sports) with digital distribution via iOS and Android mobile apps, streaming apps on Roku, Fire TV, and Apple TV, the wxow.com website powered by BLOX Digital's CMS, and an active social footprint on Facebook, X, Bluesky, Instagram, and YouTube. Content is organized into modules: 19 Storm Track Weather (forecasting, interactive radar, severe weather alerts), WIAA Sports Live (high school athletics streaming), and community programs including Jefferson Awards (volunteer recognition) and Tools for Schools. Email newsletter subscriptions for breaking news and weather forecasts extend engagement beyond the broadcast schedule.

Revenue is generated primarily through local advertising sales and sponsorships across on-air and digital inventory, supplemented by secondary streams from email newsletter subscriptions and episodic community programming such as golf cards and deals. Pricing is quote-based and not publicly disclosed; the station operates as a free-to-air broadcaster with no paywall on content. Customer segments are geographically defined: residents of La Crosse, WI and the surrounding Coulee Region consume daily news, weather, sports, and community information. No enterprise clients, named advertisers, or B2B contracts are disclosed. Headcount is in the 51–100 range, consistent with a small-market broadcast operation.

WXOW firmographics

Firmographics

Name: WXOW
Legal name: Allen Media Broadcasting
Website: https://wxow.com
Company type: Private
Founded year: 1970
Operating status: Operating
Headcount range: 51–100 employees
Short description: WXOW 19 News is a privately held local ABC-affiliate television station serving the La Crosse, WI market and Coulee Region, delivering local news, weather, and sports across broadcast, streaming, and mobile platforms. It is owned by Allen Media Broadcasting.
Ownership category
akta.pro rank

WXOW industry classification

Industry

Product category: Local Broadcast Television News
NAICS: Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
akta.pro secondary industry: News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

Local broadcast television
Regional news coverage
Weather forecasting services
Sports broadcasting
ABC affiliate programming

Where WXOW is headquartered

Location

Headquarters

HQ city: La Crescent
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WXOW business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising and Sponsorships: The station generates revenue through local advertising sales, sponsored content, and potentially national ad inserts through network affiliation with ABC. Businesses can advertise with WXOW 19 News through various advertising packages.
Digital Subscriptions and Services: Revenue from email newsletter subscriptions (free with cancellation option) and potentially premium digital content or services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

WXOW product offering

Product offering

Core offering

WXOW 19 News is a regional ABC-affiliate television station providing local news, weather forecasting, and sports coverage to the La Crosse, WI market and surrounding Coulee Region. It distributes content across over-the-air broadcast television, streaming apps (Roku, Fire TV, Apple TV), mobile applications (iOS and Android), and a website, supplemented by weather alert services, live newscast streaming, and community programs. Revenue is generated through local advertising sales and sponsorships.

Product overview

WXOW 19 News operates as a local television station with a multi-platform news and entertainment distribution strategy. The core offering centers on the WXOW 19 News broadcast providing local news, weather, and sports coverage, complemented by specialized modules including 19 Storm Track Weather for forecasting, Wake Up Wisconsin for morning programming, and WIAA Sports Live for high school athletics. Digital distribution occurs through dedicated mobile applications (iOS/Android), smart TV platforms (Roku, Fire TV, Apple TV), live streaming services, and email newsletter subscriptions. Community engagement features include Jefferson Awards recognition and Tools for Schools initiatives. The station operates multiple sub-channels including ABC Network, Catchy Comedy TV, Court TV, and Justice Network.

Differentiator

Problem solved

Functional benefit

Brands

Wake Up Wisconsin: Morning news program
19 Storm Track Weather
Jefferson Awards
Tools For Schools

Products and services

WXOW 19 News Primary local television news broadcast for La Crosse, WI and the surrounding Coulee Region, delivering local news, weather, sports, and breaking news across broadcast TV and digital streaming platforms.
19 Storm Track Weather Proprietary local weather forecasting service featuring interactive radar, 19 Storm Track Forecast, Weather Service Alerts, and Weather Now capabilities for detailed Coulee Region weather coverage.
Wake Up Wisconsin Morning news program (Daybreak) featuring local news, weather, and sports content for Wisconsin viewers.
WIAA Sports Live Live streaming and coverage of Wisconsin Interscholastic Athletic Association sports events including high school basketball and other athletic competitions.
WXOW Weather and News Apps Native mobile applications on iOS and Android that provide on-the-go access to local news, weather forecasts, and live streaming of WXOW newscasts.
WXOW Live Stream Live streaming of WXOW 19 News newscasts in real-time via digital platforms including Roku, Fire TV, Apple TV, and smart TV devices.
WXOW Newsletter Services Email newsletter subscriptions delivering breaking news alerts, latest headlines, and morning and afternoon weather forecasts to subscribers; free with cancellation option.

Companies that use WXOW

Customer profile

Segments1 record

Ideal customer profiles1 record

WXOW technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

WXOW partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

ABC NetworkcoreChannel Partner/ Reseller/ DistributorWXOW operates as an ABC affiliate, broadcasting ABC Network programming on channel 19.1 and leveraging the ABC brand for national news and entertainment content alongside local programming.
Allen Media BroadcastingcoreOthersWXOW is owned and operated by Allen Media Broadcasting, a broadcast media company operating multiple television stations across the United States.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

WXOW competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

WXOW financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WXOW leadership team

Management profile

Number of profiles

WXOW funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WXOW M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WXOW

What does WXOW do?

Is WXOW a public or private company?

WXOW is a private company. It is classified as corporate owned and is currently operating.

When was WXOW founded?

WXOW was founded in 1970. It employs 51 to 100 people.

Where is WXOW based?

WXOW is headquartered in La Crescent, United States, in the North America region.

How does WXOW make money?

Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are digital Subscriptions and Services.

Does WXOW have an API?

No public API is recorded for WXOW.

What industry is WXOW in?

WXOW's product category is Local Broadcast Television News. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 51612 and its SIC code is 4833.