Rev360

What Rev360 does

Rev360 is a US-based, privately held healthcare technology company founded in 2007 and headquartered virtually, with employees distributed across 38 US states and Canada (251–500 total). The company provides cloud-based electronic health records (EHR) and practice management software, plus adjacent business services, to eye care practices — primarily independent optometrists ranging from single-doctor offices to small multi-location groups. Rev360 reports a 98% customer retention rate and serves practices across all 50 US states and Canada. Its platform holds 2015 Edition CEHRT certification, positioning customers for federal quality reporting programs such as MIPS.

The product architecture is a platform-plus-modules model centered on RevolutionEHR, the company's flagship cloud-based EHR and practice management system. Built around it is an integrated suite of add-on modules: SmartFlow (product ordering workflow, with integrations to ABB OPTICAL GROUP, HOYA, WVA, and BP Digital), twelve84 (private-label eyewear solution), RevConnect (patient engagement via text/email), RevAspire (quality reporting and MIPS support), RevImaging (diagnostic image management), RevDirect (patient engagement), RevAdvance (practice partnership/lifecycle advisory), and Pulse (practice performance analytics dashboard). The technical differentiator across modules is integration/interoperability — these are not standalone products but components designed to operate inside the RevolutionEHR data model.

Rev360's business model is predominantly subscription-based SaaS revenue, with annual billing on a quote-based (non-publicly disclosed) pricing model for the core EHR, supplemented by recurring fees for add-on modules and professional services for ECP regulatory compliance, quality reporting program participation, and EHR certification support. Go-to-market is a multi-channel direct sales motion combining field sales, inside sales, and self-serve demo requests, augmented by an event-driven presence at 10+ annual optometry industry conferences (Vision Expo West, IOA, GWCO, Energeyes, MOA, Monterey Symposium, and others) and a community-led motion through the OD Leaders advisory team and customer advisory communities. Marketing is content-led (blog, webinars, newsletters, social) and targeted at top- and mid-funnel practitioner education on practice management, billing/coding, and regulatory compliance.

Name

Rev360

Legal name

Rev360

Website

https://rev-360.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Rev360 is a US-based, privately held healthcare technology company that provides cloud-based EHR and practice management software (RevolutionEHR) and integrated business services to independent eye care practices across the US and Canada.

Ownership category

akta.pro rank

Product category

Optometry Practice Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Electronic health records
• Practice management software
• Optometry practice software
• Patient engagement platform
• Healthcare practice solutions

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EHR and Practice Management Software Subscription: Rev360 generates primary revenue through subscription-based cloud EHR software (RevolutionEHR) with recurring monthly or annual fees for eye care practices. The platform is provided as a SaaS solution with automatic updates.
2. Business Services and Solutions: Additional revenue from optional business services including Smartflow (product ordering), twelve84 (eyewear), RevAspire (quality reporting), and RevConnect (patient engagement). These are add-on services to the core EHR platform.
3. Professional Services and Support: Support and training services provided to eye care practices including ECP Services for regulatory compliance, quality reporting programs, and EHR certification support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rev360 provides cloud-based electronic health records (EHR) and practice management software for eye care professionals, centered on its RevolutionEHR platform. The company sells an integrated suite of practice advancement solutions including product ordering (Smartflow), eyewear (twelve84), quality reporting (RevAspire), patient engagement (RevConnect, RevDirect), image management (RevImaging), practice analytics (Pulse), and practice partnership services (RevAdvance). The offering is delivered as a SaaS subscription to optometry practices across the United States and Canada.

Product overview

Rev360 is a software and business services company for eye care practices. The offering is a platform-plus-modules architecture centered on RevolutionEHR, a cloud-based EHR and practice management platform. The integrated ecosystem includes SmartFlow for product ordering optimization, twelve84 for eyewear, RevAspire for quality reporting, RevConnect for patient engagement, RevImaging for image management, RevDirect, RevAdvance for practice partnership, and Pulse for practice analytics. Education and Training services complement the software solutions.

Differentiator

Problem solved

Functional benefit

Brands

• RevolutionEHR: Cloud-based electronic health records (EHR) and practice management software platform for eye care practices - the core product of Rev360.
• twelve84
• RevConnect
• Smartflow
• RevAspire
• RevDirect
• Pulse
• RevImaging

Products and services

• RevolutionEHR Cloud-based electronic health records (EHR) and practice management software platform for eye care practices. Serves as the core platform with integrated modules for scheduling, clinical documentation, billing, and reporting. Marketed to optometrists and their staff operating single-location to multi-location practices.
• Smartflow Product ordering workflow solution that optimizes value when ordering products for patients, connecting RevolutionEHR with lens and eyewear manufacturers.
• twelve84 Eyewear solution offering affordable prices and quality assortment for multiple pairs to increase practice profits, sold through partner labs and powered by partner network.
• RevAspire Quality reporting solution that helps eye care practices navigate quality reporting programs (MIPS, Meaningful Use, PQRS) and practice lifecycle decisions.
• RevConnect Patient engagement application inside RevolutionEHR that streamlines patient communication via text and email messaging.
• RevImaging Image management solution integrated with RevolutionEHR for handling diagnostic images within eye care practices.
• RevDirect Patient engagement solution integrated with the core RevolutionEHR platform for direct patient outreach.
• Pulse Practice performance dashboard built inside RevolutionEHR providing instant, robust views into practice data to track performance, analyze trends and identify business improvement opportunities.
• RevAdvance Practice partnership program that helps sustain eye care practices through practice lifecycle decisions.
• ECP Services Professional services supporting eye care practices on regulatory compliance, quality reporting programs, EHR certification, and registry work.

Quantifiable outcome

• 98% customer retention rate
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• ABB OPTICAL GROUPcoreTechnology or Integration · 9 July 2019ABB OPTICAL GROUP, a national provider of optical products and business services for the eye care industry, announced collaboration with RevolutionEHR for efficient product ordering and delivery integration.
• HOYAcoreTechnology or IntegrationHOYA is a new SmartFlow for Sight product partner, enabling efficient lens ordering through RevolutionEHR software.
• WVA (Weinberger Vision Associates)coreTechnology or IntegrationWVA is a new SmartFlow for Sight product partner, enabling efficient lens ordering through RevolutionEHR software.
• BP DigitalcoreTechnology or IntegrationBP Digital is a new SmartFlow for Sight product partner, enabling efficient lens ordering through RevolutionEHR software.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DrChrono (EverHealth): DrChrono is a cloud-based EHR/practice management platform with specialty configuration — overlapping with Rev360 in serving independent practices via a modern SaaS delivery model.

Direct peers

• LiquidEHR: LiquidEHR is a cloud-based EHR and practice management platform for optometrists — directly comparable to RevolutionEHR in delivery model and target customer.
• EyeFinity / OfficeMate (EssilorLuxottica): EyeFinity and OfficeMate are the dominant legacy eye-care practice management and EHR platforms, owned by EssilorLuxottica — directly competing with RevolutionEHR for optometry practices in the same customer segment.
• MaximEyes (First Insight): MaximEyes by First Insight is an EHR and practice management system purpose-built for eye care — competing head-to-head with RevolutionEHR for the same optometry customer base.
• Crystal Practice Management (CPM): Crystal PM is a long-standing optometry practice management and EHR software vendor — a direct competitor targeting the same single-doctor and small-group optometry practices.
• Compulink Healthcare Solutions: Compulink's Advantage Eyecare is a specialty EHR + practice management platform for optometry with integrated patient engagement and optical POS features — directly comparable to Rev360's vertically integrated offering.

Others

• ABB OPTICAL GROUP: ABB Optical is a major optical products distributor and Rev360's partner for SmartFlow for Sight — adjacent ecosystem participant that could become a competitor if it bundles ordering with practice software.
• EyeCarePro: EyeCarePro provides marketing, web, and patient engagement services for optometry practices — adjacent to Rev360's patient engagement modules (RevConnect, RevDirect) and serves the same end-customer segment.

Broad incumbents

• athenahealth: athenahealth is a large ambulatory EHR and practice management vendor whose horizontal platform competes for the same optometry practices as Rev360, though it lacks eye-care-specific depth.
• Modernizing Medicine (EMA Ophthalmology): ModMed's EMA Ophthalmology is a specialty-specific EHR platform from a larger, well-capitalized specialty health IT vendor — competing in eye care while serving a broader portfolio of specialties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/revolutionehr
• Facebookfacebook.com/revolutionehr
• LinkedInlinkedin.com/company/rev360
• Instagraminstagram.com/revolution_ehr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rev360