EyeCarePro
EyeCarePro is a vertically specialized marketing agency and SaaS platform that exclusively serves optometrists and eye care practices across the US and Canada, offering subscription-based website design, SEO, paid search, scheduling, EHR-integrated apps, and an AI Receptionist for SMB and specialty practices.
- Company typePrivate
- Founded2005
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What EyeCarePro does
EyeCarePro is a privately held, vertically specialized marketing agency and SaaS platform that serves exclusively the optometry and eye care professional market. Founded over 20 years ago, the company is headquartered in Thornhill, Ontario, Canada (with Delaware incorporation and US operations) and operates across the United States and Canada. It positions itself as the only marketing firm dedicated solely to optometrists, supporting practices through their entire lifecycle—from startup branding and initial patient acquisition through growth-stage SEO and specialty marketing, to succession-stage positioning for retirement or sale.
The platform combines website design, search engine optimization, paid search management, social media content, reputation management, and AI-powered scheduling into a contract-free, monthly subscription offering. Technical infrastructure centers on the GetSetPro mobile application, which integrates with practice Electronic Health Record (EHR) systems to deliver real-time site and campaign performance tracking, Google reviews management, and live edits to websites and directory listings. Supporting products include Ring Analytics (call conversion tracking), Real-Time Scheduler (online appointment booking), Campaigns-To-Go (ready-made seasonal and specialty campaigns), Reviews & Reputation Management, Social Posts, Directory Listings/Google Business Profile management, and Google Ads/PPC services. A newly introduced AI Receptionist (2024-02) automates inbound and outbound call handling for scheduling and routing. Sub-brands EyeMDPro, Ring Analytics, and GetSetPro operate under the EyeCarePro Inc. corporate umbrella.
EyeCarePro generates revenue primarily through tiered monthly subscriptions (Essentials, Specialty, Capture, Metro) plus Google Ads management starting at $250 per month, with custom enterprise pricing for large multi-location practices and associations. The go-to-market is sales-led, anchored by optometry-specialized Digital Marketing Strategists conducting free consultation calls and SEO evaluations, and supplemented by a top-of-funnel freemium content engine (ebooks, downloadable campaigns, webinars). Customers are predominantly small and mid-sized independent optometry practices, including specialty sub-verticals such as neuro-optometry, vision therapy, scleral lenses, and myopia management. Strategic partnerships with NORA, Jobson's Review of Optometric Business, and other industry associations extend distribution and content authority within the optometric ecosystem.
EyeCarePro firmographics
Firmographics- Name
- EyeCarePro
- Legal name
- EyeCarePro Inc.
- Website
- https://eyecarepro.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EyeCarePro is a vertically specialized marketing agency and SaaS platform that exclusively serves optometrists and eye care practices across the US and Canada, offering subscription-based website design, SEO, paid search, scheduling, EHR-integrated apps, and an AI Receptionist for SMB and specialty practices.
- Ownership category
- akta.pro rank
EyeCarePro industry classification
Industry- Product category
- Optometry Marketing Software
- NAICS
- Advertising Agencies (541810), Offices of Optometrists (62132), Offices of Optometrists (621320)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where EyeCarePro is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
EyeCarePro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Marketing Services: Monthly subscription-based marketing services for eye care practices with contract-free terms. Packages include website design, SEO, marketing tools, and various tiers (Essentials, Specialty, Capture, Metro) tailored to practice lifecycle stages.
- Google Ads/PPC Management: Additional service for managing pay-per-click advertising campaigns on Google. Starting at $250 per month plus client's Google Ads monthly spend.
- Free Marketing Resources: Free downloadable campaigns, ebooks, and marketing guides serve as lead generation to drive customers toward paid subscription services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Google Ads/PPC campaigns starting price |
| Subscription | Monthly | Marketing packages for every stage of practice lifecycle |
| Subscription | Monthly | Practice lifecycle stages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
EyeCarePro product offering
Product offeringCore offering
EyeCarePro is a SaaS marketing platform purpose-built for optometrists and eye care practices, providing contract-free subscription packages that bundle website design, SEO, paid search management, reputation management, social media tools, and EHR-integrated performance tracking via the GetSetPro mobile app. The platform also includes an AI Receptionist for automated call handling and scheduling, targeting eye care practices across every stage of the practice lifecycle from startup to succession.
Product overview
EyeCarePro is a marketing platform and service provider for eye care professionals offering a comprehensive suite of website design, SEO, and digital marketing solutions. The core EyeCarePro Website Platform enables practices to create and manage their online presence. Additional products include GetSetPro (EHR-integrated mobile app for campaign tracking and real-time edits), Ring Analytics (call conversion optimization), Real-Time Scheduler (online appointment booking), and various marketing optimizers including Reviews & Reputation Management, Social Posts, Directory Listings, Google Ads/PPC, and Campaigns-To-Go. The company also operates sub-brands including EyeMDPro. Marketing packages range from Essentials (entry-level with Engage/Traction web design) through Specialty (for medical specialties), Capture (advanced branding), to Metro (comprehensive market-leading package). The platform utilizes AI technologies including an AI Receptionist for automated call handling and scheduling.
Differentiator
Problem solved
Functional benefit
Brands
- EyeMDPro: Brand for eye doctors/medical practices under EyeCarePro Inc., referenced in Privacy Policy alongside Ring Analytics and GetSetPro.
- Ring Analytics
- GetSetPro
Products and services
- EyeCarePro Website Platform Core website design, template, and marketing platform for eye care professionals that enables practices to create and manage their online presence, including website creation, SEO optimization, and integrated practice management features.
- GetSetPro App
Quantifiable outcome
- Case study clients achieved up to 600% increase in average monthly bookings online using Real-Time Scheduler
- +3 more outcomes
Companies that use EyeCarePro
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
EyeCarePro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
EyeCarePro partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NORA (Neuro-Optometric Rehabilitation Association)coreEyeCarePro produces specialized marketing content and guides for NORA members including referral-building ebook, video marketing guide, and content strategy guide for neuro-optometry specialty practices. Partnership includes co-branded educational resources targeting brain injury and vision rehabilitation patients.
- Jobson Optical Group / Review of Optometric Business (ROB)coreCo-hosted webinar series on social media marketing for eye care practices. Partnership with Jobson's industry publication to deliver educational content to optometry audience. Featured presenters include Roger Mummert (Content Director) and Evan Engel (VP of Sales at EyeCarePro).
- EyeRecommendminorIndustry partner whose logo appears on EyeCarePro client showcase page as part of trusted industry leaders in optometry.
- FoxfireminorIndustry partner whose logo appears on EyeCarePro client showcase page as part of trusted industry leaders in optometry.
- JobsonminorIndustry partner (Jobson Optical Group) whose logo appears on EyeCarePro client showcase page as part of trusted industry leaders in optometry.
- NeuralVisionminorIndustry partner whose logo appears on EyeCarePro client showcase page as part of trusted industry leaders in optometry.
- OptiPakminorIndustry partner whose logo appears on EyeCarePro client showcase page as part of trusted industry leaders in optometry.
- PERC (Professional Eye Care Associates)minorIndustry partner whose logo appears on EyeCarePro client showcase page as part of trusted industry leaders in optometry.
- TEC (The EyeCare Group)minorIndustry partner whose logo appears on EyeCarePro client showcase page as part of trusted industry leaders in optometry.
- WOO (World Council of Optometry)minorInternational optometry organization referenced in EyeCarePro terms of service as defining body for optometry profession standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EyeCarePro competitors and assessment
Company assessmentEmerging players
- Smile Digital Agency: Smile Digital Agency provides websites, SEO, and marketing specifically for dental practices — analogous to EyeCarePro's optometry-only vertical SaaS playbook applied to dentistry, illustrating both the strength of the vertical model and potential adjacent-vertical expansion.
Direct peers
- Doctor.com: Doctor.com delivers online presence, listings management, reputation, and patient booking for healthcare providers. Comparable to EyeCarePro's Directory Listings, GBP, and Real-Time Scheduler offerings, though Doctor.com serves multiple specialties rather than optometry exclusively.
- NexHealth: NexHealth provides a patient experience platform for healthcare practices including online scheduling, reviews, messaging, and EHR integration — closely analogous to EyeCarePro's GetSetPro, Real-Time Scheduler, and reviews stack, with a similar EHR-anchored integration strategy.
- Healthcare Success: Healthcare Success is a full-service marketing agency exclusively serving healthcare providers, including websites, SEO, PPC, and content. Comparable verticalized agency model with broader healthcare reach than EyeCarePro's optometry focus.
- Officite (a Geonetric company): Officite builds websites, SEO, and digital marketing specifically for healthcare practices and hospitals. Highly comparable to EyeCarePro's core website platform and SEO services, with a wider healthcare rather than optometry focus.
- Tebra (formerly PatientPop + Kareo): Tebra provides a practice growth platform for independent healthcare practices combining patient acquisition, online scheduling, reputation management, and EHR — directly overlapping EyeCarePro's GetSetPro, Real-Time Scheduler, and Reviews offerings across a broader healthcare footprint.
- Scorpion: Scorpion delivers marketing services (websites, SEO, PPC, AI-driven lead engagement) to healthcare and home services SMBs. Highly comparable to EyeCarePro's website + SEO + PPC + AI call agent stack, with a strong verticalized playbook.
- Practis: Practis is a healthcare digital marketing agency offering website design, SEO, content, and paid media for medical practices. Closely analogous to EyeCarePro's full-service marketing stack from a healthcare-specialist agency perspective.
- Advice Media: Advice Media is a digital marketing agency specializing in healthcare practice growth — websites, SEO, PPC, and reputation management. Directly comparable service portfolio to EyeCarePro across multiple medical specialties.
Broad incumbents
- Weave: Weave is a patient communication and engagement platform for SMB healthcare with phones, texting, scheduling, and reviews. Comparable to EyeCarePro's AI Receptionist, Real-Time Scheduler, and Reviews offerings, but at a much larger scale across multiple healthcare verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
EyeCarePro social profiles
Digital presenceEyeCarePro compliance and trust
Trust signalCompliance4 records
EyeCarePro financial estimates
Financial estimateRevenue estimate
Valuation estimate
EyeCarePro leadership team
Management profileNumber of profiles
Profiles1 record
EyeCarePro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EyeCarePro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EyeCarePro
What does EyeCarePro do?
EyeCarePro is a SaaS marketing platform purpose-built for optometrists and eye care practices, providing contract-free subscription packages that bundle website design, SEO, paid search management, reputation management, social media tools, and EHR-integrated performance tracking via the GetSetPro mobile app. The platform also includes an AI Receptionist for automated call handling and scheduling, targeting eye care practices across every stage of the practice lifecycle from startup to succession.
Is EyeCarePro a public or private company?
EyeCarePro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EyeCarePro founded?
EyeCarePro was founded in 2005. It employs 51 to 100 people.
Where is EyeCarePro based?
EyeCarePro is headquartered in Toronto, Canada, in the North America region.
How does EyeCarePro make money?
Three revenue lines are on record. Subscription Marketing Services are the primary driver. The others are google Ads/PPC Management and free Marketing Resources.
Who are EyeCarePro's main competitors?
Smile Digital Agency is listed as an emerging player. Direct peers are Doctor.com, NexHealth, Healthcare Success, Officite (a Geonetric company), Tebra (formerly PatientPop + Kareo), Scorpion, Practis and Advice Media. Weave is listed as a broad incumbent.
Does EyeCarePro have an API?
Yes. EyeCarePro offers API(s) as part of its Services. The Terms of Service explicitly reference 'API(s), widgets' as part of the Services. However, no public API documentation, developer portal, or endpoint specifications are provided in the source material. The company also utilizes AI technologies including an 'AI Receptionist' for automated call answering, information collection, scheduling and routing.
What industry is EyeCarePro in?
EyeCarePro's product category is Optometry Marketing Software. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 541810 and its SIC code is 7311.