Matt Roberts Personal Training

What Matt Roberts Personal Training does

Matt Roberts Personal Training, operating commercially as Matt Roberts Evolution, is a UK-based luxury personal training and longevity platform founded in 1994 by Matt Roberts, who launched Europe's first private personal training studio in Mayfair. The company was restructured under Matt Roberts Evolution in 2019 to consolidate multiple wellness disciplines under two London locations — Evolution Mayfair at 32 Grosvenor Square and Evolution Knightsbridge at 230 Brompton Road — and now delivers an integrated health optimization offering spanning personal training, nutrition, physiotherapy, Pilates, medical concierge, and specialized longevity diagnostics.

The technical core is the proprietary Health-Span Audit™, which integrates KORR Medical Technologies VO2 max testing, an 82-biomarker blood chemistry panel, Echolight REMS radiation-free bone density scanning, BioDensity V5 osteogenic loading, VALD ForceDecks/Dynamo/HumanTrak strength and movement assessment, Styku 3D body composition scanning, and Deviskan AI-assisted total body mole mapping. The Matt Roberts Method, honed over 30 years and more than one million coaching hours, provides the underlying coaching methodology. Clinical specialists from UCL, King's College London, and HarleyDoc deliver medical oversight.

The business model is predominantly direct-to-consumer, premium-priced, and high-touch. PT sessions are sold in 10- or 25-session packages ranging from £1,350 to £3,250, with single sessions priced £145-£175 plus undisclosed rates for access to the founder. Diagnostic packages are priced £650-£1,250. Medical concierge tiers are sold as annual subscriptions at £500, £2,500, and £12,500. All bookings are handled via phone or in-person at front desk — there is no online self-service booking — reflecting the high-touch, concierge-led distribution model targeted at high-net-worth London executives, celebrities, and longevity-focused individuals aged 50+.

Name

Matt Roberts Personal Training

Legal name

Matt Roberts Holdings Limited

Website

https://mattroberts.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Matt Roberts Evolution is a London-based luxury personal training and longevity platform operating two Mayfair and Knightsbridge studios. It delivers integrated health optimization combining elite personal training, advanced diagnostics, nutrition, physiotherapy, and medical concierge services to high-net-worth executives and longevity-focused clients.

Ownership category

akta.pro rank

Product category

Premium Personal Training and Longevity Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAGAK

Healthy Aging & Longevity Lifestyle Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Luxury personal training
• Longevity health services
• Private fitness coaching
• Advanced health diagnostics
• Bespoke wellness programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one and small group training sessions delivered by expert personal trainers at Mayfair and Knightsbridge studios. Session packages available in various configurations with tiered pricing based on trainer seniority.
2. Health & Fitness Screening Packages: Comprehensive diagnostic packages including Complete Health Span Audit (£1250), Health & Fitness Screening (£900), and Fitness & Performance Screening (£650). Individual tests also available for specific assessments.
3. Nutrition Services: Registered dietitian consultations and nutrition coaching including initial consultation (£275), single sessions, and multi-session packages (4, 8, 12 sessions). Service is BUPA and WPA registered.
4. Physiotherapy & Osteopathy: Expert physiotherapy services with consultant and specialist tiers, priced per session or in multi-session packages (10 or 20 sessions). Includes rehabilitation and injury recovery.
5. Pilates Sessions: Private 1:1 Pilates instruction with instructor and senior instructor tiers, available as single sessions or in 10 or 20 session packages.
6. Specialized Health Programs: Targeted programs including Bone Density (£200 EchoLight scan), Hormone Health (£700), Gut Health Analysis (£900), Skin Intelligence, and specialized protocols like Menopause, Male 50 Plus, and GLP-1 programmes.
7. Medical Concierge Services: Private GP and healthcare coordination through HarleyDoc partnership. Silver (£500/year), Gold (£2,500/year), and Black (£12,500/year) concierge packages providing varying levels of medical access and coordination.
8. Recommended Products: Referral-based sales of third-party supplements including Wild Nutrition, De-liver-ance, Ancient + Brave, and Heights through affiliate partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Matt Roberts Personal Training delivers bespoke, one-to-one personal training and longevity coaching from its flagship London studios, with additional at-home, online, and retreat-based delivery. Offerings integrate in-house advanced health diagnostics (blood work, scans, microbiome testing), strength and conditioning programming, recovery and lifestyle services, and medical-adjacent longevity protocols tailored to high-net-worth individual clients.

Product overview

Matt Roberts Evolution operates as a comprehensive health, performance and longevity platform offering integrated wellness services across two London locations (Mayfair and Knightsbridge). The core offering centres on personal training and nutrition services, supported by a portfolio of specialised diagnostic assessments including VO2 Performance Profile, Blood Chemistry Profile (82 bio-markers), Strength & Movement Profile (VALD technologies), Skin Intelligence Profile (AI-assisted dermoscopy), and Bone Health Clinic (EchoLight REMS and BioDensity). Medical concierge services are provided through HarleyDocs partnership. Specialised programmes target specific demographics including GLP-1 weight management, menopause support, male 50+ optimisation, and bone density improvement. The company also produces the Evolution Lab podcast as an educational content platform. Services span fitness coaching, clinical diagnostics, physiotherapy, Pilates, dietetics, and medical coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• One-to-One Personal Training (Studio)

Quantifiable outcome

• Up to 15% increase in bone density over nine months with BioDensity V5 technology
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• KORR Medical TechnologiescoreTechnology or IntegrationEquipment partnership for VO2 max testing using KORR Medical Technologies equipment which delivers the most accurate oxygen consumption data available for cardiovascular fitness assessment.
• VALD PerformancecoreTechnology or IntegrationTechnology partnership providing ForceDecks for bilateral strength measurement, Dynamo for grip strength testing, and HumanTrak for movement assessment systems.
• Echolight MedicalcoreTechnology or IntegrationTechnology partnership for next-generation bone density diagnostics using REMS (Radiofrequency Echographic Multi Spectrometry) technology.
• StykucoreTechnology or IntegrationBody composition scanning technology partnership providing advanced 3D body scanning for comprehensive body composition analysis.
• HarleyDoc (Harley St Docs)coreStrategic or Co-development PartnerMedical partnership providing private healthcare services including own private GP with 10+ years experience, GLP-1 weight management programme, and specialist referrals. Dr Tony Banerjee is CEO and founder.
• DeviskancoreTechnology or IntegrationSkin imaging technology partnership for Total Body Mole Mapping and Digital Dermoscopy using proprietary Deviskan system with AI-assisted change detection.
• BioDensitycoreTechnology or IntegrationBone strengthening technology partnership using BioDensity V5 machine for high-intensity, low-impact isometric exercises demonstrating up to 15% bone density increase.
• Sophie Medlin (King's College London)coreStrategic or Co-development PartnerClinical partnership with gut health specialist Sophie Medlin, Consultant Dietitian and Chair for the British Dietetic Association for London, providing expert gut health analysis services.
• Dr Nicky KeaycoreStrategic or Co-development PartnerClinical partnership with Dr Nicky Keay, Honorary Clinical Lecturer at UCL and author of 'Health Hormones and Human Potential', providing hormone health analysis services.
• Dr Veronique BataillecoreStrategic or Co-development PartnerClinical partnership with Consultant Dermatologist Dr Veronique Bataille, internationally recognized specialist in skin cancer and familial melanoma, leading skin intelligence services.
• Paul MageecoreStrategic or Co-development PartnerClinical partnership with Paul Magee heading the EchoLight REMS bone screening clinic, providing bone density diagnostics and expertise.
• Nicola Marsh (Bupa Registered Dietitian)coreStrategic or Co-development PartnerHead of Nutritional Services, BUPA and WPA registered dietitian with First Class Honours from King's College London and Master's from St Mary's University. Specializes in sports nutrition, metabolic health, and women's health.
• Simon Gilchrist (Mayfair Health)coreStrategic or Co-development PartnerHead of Physiotherapy and Pilates, Australian physiotherapist since 1998, founder of Mayfair Health, providing expert physiotherapy and rehabilitation services.
• Vive Fitness (EMS Training)minorChannel Partner/ Reseller/ DistributorEMS (Electrical Muscle Stimulation) training partnership with Vive Fitness founded by Fraser Smith, providing specialized muscle stimulation training technology.
• Dr Gareth Morris-StiffcoreStrategic or Co-development PartnerSurgical oncologist and liver specialist heading the Liver Clinic at Evolution, providing expert hepatology services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BXR London: BXR is a high-end London strength and conditioning gym with on-site physio, nutrition, and recovery services targeting HNW and professional-athlete clients — overlapping with Matt Roberts on premium personal training, recovery, and PT-led service mix.
• Third Space London: Third Space is a London premium multi-discipline health club chain (Mayfair, Soho, City) offering PT, Pilates, physiotherapy, nutrition, and medical-grade services at HNW price points — competing head-to-head with Matt Roberts Evolution for affluent London personal training clients.
• Chenot Palace (Chenot Group): Chenot is a Swiss-founded global operator of medical wellness and longevity retreats (including the new Weggis Palace and Azerbaijan facility) integrating diagnostics, detox, fitness, and clinical care for ultra-HNW clients — a high-end functional peer to Matt Roberts Evolution.
• Lanserhof: Lanserhof operates premium medical-spa and longevity resorts across Europe (including a London clinic at Arts Club) combining diagnostics, medical care, fitness and nutrition under one roof at ultra-luxury price points — the closest direct comparable to Matt Roberts Evolution's integrated longevity-club model.
• KX | Private Members Club: KX is a Chelsea-based private members' health club combining PT, Pilates, physiotherapy, nutrition, medical and recovery services at premium London HNW price points, with a multi-disciplinary integrated health offering directly comparable to Matt Roberts Evolution.

Broad incumbents

• Nuffield Health: Nuffield Health is a large UK integrated healthcare and fitness operator combining hospitals, clinics, gyms, and wellbeing services — a broad incumbent whose medical-plus-fitness model is comparable at scale to Matt Roberts' integrated platform.
• David Lloyd Leisure: David Lloyd is the UK's largest premium multi-site health, racquets and wellness operator with PT, physiotherapy, and family wellness — a broader UK incumbent with overlapping premium wellness service lines.
• Equinox (incl. Equinox Health): Equinox is a global premium fitness brand now extending into diagnostics, longevity and recovery (Equinox Health, Pvolve, SoulCycle) with London clubs — a broader incumbent whose integrated wellness strategy closely parallels Matt Roberts' positioning.

Emerging players

• Human Longevity Inc. Human Longevity Inc. is a US-based premium longevity diagnostics and concierge medicine practice offering 100+ biomarker health assessments for ultra-HNW clients — a specialist emerging player in the same longevity-diagnostics niche Matt Roberts Evolution targets with its Health-Span Audit.
• HPR Clinic (Harrods Wellness): HPR Clinic is a London-based longevity and preventative health clinic operating out of Harrods, offering diagnostics, concierge GP, and wellness programmes to HNW Londoners — a direct geographic and conceptual emerging competitor to Matt Roberts Evolution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/exercisematt

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matt Roberts Personal Training