KX Gym

Name

KX Gym

Legal name

KX Gym UK Limited

Website

https://kxlife.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

KX Gym is a luxury private members' health, fitness and wellness club in Chelsea, London, founded in 2002. It operates an integrated facility combining a gym with 7 studios, full-service spa, and wellness restaurant, serving affluent West London clientele through vetted memberships and premium transformation programmes.

Ownership category

akta.pro rank

Product category

Luxury Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Luxury fitness club
• Personal training services
• Wellness spa services
• Private members gym
• Body transformation programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual and monthly membership fees providing unlimited access to gym, classes, spa, fitness studios, and restaurant. Joining fee is non-refundable. Individual and joint membership options available.
2. Personal Training Services: 1:1 personal training sessions with industry-leading personal trainers. PT sessions included in transformation programmes (KX20, Athletic Performance Programme).
3. Spa Services: Full-service spa open to members and non-members. Treatments include massage therapy, facials, manicures/pedicures, aesthetic procedures. 24-hour cancellation notice required.
4. Restaurant Revenue: Wellness restaurant open from breakfast to dinner. Members-only restaurant and Clubroom. Food packages including SIRT diet, bespoke nutrition, and KX Balance diet plans.
5. Body Transformation Programmes: KX20 28-day body transformation programme combining personal training, personalised nutrition, and spa recovery. Prices from £4,080 inclusive of one-month membership. Total Body Transformation includes comprehensive assessment, 20 PT sessions, 28 days personalised meals, 4 spa treatments.
6. Athletic Performance Programme: 6-week programme with 20 1:1 PT sessions, comprehensive athletic testing, personalised training programme. Prices start from £3,995 inclusive of one-month membership.
7. Food Packages: SIRT Diet (7 days from £975), Bespoke Diet (£170 per day), KX Balance Diet (3 days £375). Includes intermittent fasting package, vital diet options.
8. Wellness Packages: R+R (Rejuvenate + Revitalise) package at £4,200 including intermittent fasting package, Emsculpt NEO treatments, and personal training sessions.
9. Testing Services: VO2 Max Testing at £295 per session, Resting Metabolic Testing at £195 per session. Bespoke performance reports and training plans included.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KX Gym operates a luxury private members' health, fitness and wellness club in Chelsea, London. Its core offering combines a state-of-the-art gym with 7 fitness studios, personal training, and 100+ weekly group classes across 8 disciplines, alongside a full-service spa, a wellness restaurant, and members-only clubroom. The club supplements facilities with paid programmes such as the 28-day KX20 body transformation, the 6-week Athletic Performance Programme, food packages (SIRT, Bespoke, KX Balance), VO2 Max and Resting Metabolic Testing, and a WhatsApp concierge service, sold directly to individual and corporate members.

Product overview

KX Gym is a luxury health and fitness private members club located in Chelsea, London, founded in 2002. The offering is a unified platform combining a state-of-the-art gym with 7 fitness studios, personal training services, and over 100 weekly group fitness classes (8 core disciplines: Pilates, Barre, Cardio Conditioning, Combat, Dance, Indoor Cycle, Resistance Conditioning, and Yoga), alongside a full-service spa and a health food restaurant. The core platform is complemented by specialized programmes including KX20 (28-day body transformation), Athletic Performance Programme (6 weeks), and Wellness Assessment. Additional services include VO2 Max Testing, Resting Metabolic Testing, Food Packages (SIRT Diet, Bespoke Diet, KX Balance Diet), and KX Concierge. The membership provides unlimited access to all facilities and services.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Annual subscription providing unlimited access to KX's gym, group fitness classes, spa, fitness studios, restaurant, and Clubroom, including Wellness Assessment, robes, slippers, lockers, laundry service, steam room, sauna, and hot & cold plunge pools. Individual, Joint (family), Out-of-Town, and Overseas (30 or 90 visits) membership packages available, with annual auto-renewal and non-refundable joining fee.
• Personal Training One-on-one personal training delivered by KX's team of advanced personal trainers, including results-focused training, nutritional guidance, and sports therapy, built around each client's unique biochemistry and biomechanics.
• Group Fitness Classes Over 100 results-driven classes per week across 8 core disciplines: Pilates, Barre, Cardio Conditioning, Combat, Dance, Indoor Cycle, Resistance Conditioning, and Yoga, complimentary for members.
• KX Spa Full-service luxury spa offering massage therapy, facials, manicures, pedicures, and advanced aesthetic treatments, combining ancient Eastern healing methods with advanced Western techniques. Open to both members and non-members via online booking.
• KX Restaurant Members-only health food restaurant open from breakfast to dinner, featuring seasonal and sustainable dishes designed for optimum health in collaboration with expert nutritionists. Includes a la carte, breakfast, dessert, juices, smoothies, and wine options. Also offers the KX at Home food delivery service.
• KX20 Body Transformation Programme 28-day body transformation programme combining 1:1 personal training (20 sessions), personalised nutrition delivered to door, and a recovery programme incorporating the KX spa. Prices from £4,080, inclusive of one-month club membership. Total Body Transformation variant adds Wellness Assessment with blood testing, fat-burning shots, recovery shakes, 28 days of personalised meals, 4 spa recovery treatments, KX20 manual, and full club access.
• Athletic Performance Programme 6-week athletic performance programme with 20 1:1 PT sessions, comprehensive athletic testing in weeks 1 and 6, full data breakdown of strength qualities, and a personalised training programme. Prices start from £3,995, inclusive of one-month membership.
• Food Packages Three structured nutrition programmes delivered from the KX kitchen: SIRT Diet (7-day programme from £975, claimed to deliver average 7lbs fat loss in 7 days), Bespoke Diet (£170 per day, tailored plan with the KX Nutrition Team and Head Chef), and KX Balance Diet (3-day plan from £375). Includes intermittent fasting and vital diet options.
• VO2 Max Testing Gold standard fitness assessment revealing VO2 Max, ventilatory thresholds (Zone 2 and anaerobic), max heart rate, breathing and fat-burning efficiency, and bespoke heart rate zones (1-5). Includes a personalised performance report and training plan. Priced at £295 per session.
• Resting Metabolic Testing Advanced metabolic testing identifying resting metabolism type (Slow, Normal or Fast), calculating daily calorie requirements, and assessing HRV and Resting Heart Rate. Priced at £195 per session.
• R+R Wellness Package Rejuvenate + Revitalise package priced at £4,200, combining a 4-week intermittent fasting package (12-day menu with 2 green juices and 2 main meals per day, 3 days per week), 4 Emsculpt NEO treatments, and 4 personal training sessions.

Quantifiable outcome

• Average 7lbs fat loss in 7 days with SIRT diet programme
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• MariciminorGTM or Marketing Partner · 1 January 2020London-based luxury accessories brand formed as a Collective in 2020. Environmental focus using natural materials with circular design economy philosophy. KX Members enjoy 15% off with KX keyring. Located at 167 Draycott Avenue.
• James PerseminorGTM or Marketing PartnerLuxury casual clothing brand. KX members enjoy 20% discount when presenting their KX keyring. Located at 178 Walton Street, 30A Dover Street, and 216 Westbourne Grove.
• Troubadour GoodsminorGTM or Marketing PartnerLondon-based luxury leather goods brand creating stylish, long-lasting products. KX Members enjoy 20% discount on all purchases.
• Living ImagesminorGTM or Marketing PartnerDesign company producing bespoke photo albums and movies. KX members receive 20% off first album or movie order.
• Salt BoutiqueminorGTM or Marketing PartnerLuxury multi-brand resort wear and lifestyle store on Walton Street. KX members enjoy exclusive 10% discount.
• Pritch LondonminorGTM or Marketing PartnerNon-conformist luxury leather brand offering bespoke, ready-to-wear, and adventure lines. KX members enjoy 10% discount on Pritch Bespoke and all ready-to-wear products, plus one-to-one appointment with Founder Arina Pritch.
• Pillow Bag LondonminorGTM or Marketing PartnerUK-based company producing pillows to preserve bag shape for luxury brands including Hermès, Chanel, YSL, Fendi, Prada, Louis Vuitton. KX members enjoy 20% discount.
• Difference CoffeeminorGTM or Marketing PartnerCoffee company identifying the world's best coffees using 100-point SCA grading system. Founded by Amir Gehl. KX Members enjoy 10% off using code KX10.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Equinox: Global luxury fitness club group offering premium gym, spa, and group classes. Direct competitor at the high end of the members-only fitness market; co-listed with KX in London's top 5 gyms 2025.
• Third Space: London premium members-only gym and spa chain operating multiple sites. Most direct comparable: same luxury positioning, same target HNW customer in central London, both ranked together in London's top 5 gyms 2025.
• Soho House: Global private members' club with London locations including White City and Shoreditch. Comparable on exclusive membership model, HNW audience, integrated F&B/spa/workspace offerings, and Chelsea-adjacent positioning.
• CORE (formerly Core Collective): London boutique fitness and wellness club combining PT, classes, physiotherapy, and recovery. Comparable on premium per-session pricing, integrated wellness offering, and affluent urban customer base.
• Chelsea Health Club & Spa (The Chelsea Club): Long-established Chelsea private members' health club with spa and F&B. Direct geographic and product overlap with KX, serving the same affluent West London demographic.
• Bodyism: London-based luxury wellness brand offering PT, body composition analysis, nutrition, and supplements. Comparable on premium wellness positioning, data-led training methodology, and affluent London clientele.
• The Ned: London private members' club combining hotel, gym, spa, restaurants, and event spaces. Comparable on luxury members-only model, integrated F&B and wellness offering, and London HNW target customer; KX's membership director (Jack Jefferson) previously held a role at The Ned.

Broad incumbents

• Lanserhof: European medical-wellness clinic group offering premium health diagnostics, nutrition, and recovery programmes. Comparable on premium pricing for testing, metabolic assessment, and transformation programmes that overlap with KX's VO2 Max and SIRT offerings.
• SIX SENSES: Global luxury resort and spa brand focused on wellness, longevity, and integrative health. Comparable on high-end wellness positioning and integrated fitness/spa/nutrition programmes, though primarily resort-based rather than urban members' club.

Regional players

• Eleven Wellbeing & Fitness (Eleven Sports Club): UK private members' health and racquets club with spa and F&B. Comparable on integrated luxury members' club model and affluent customer base, though more racquets-anchored and outside Chelsea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kx_life
• Facebookfacebook.com/KXLife

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KX Gym