Hometown Columbia LLC

What Hometown Columbia LLC does

Hometown Columbia LLC operates HIS Radio, a listener-supported Christian radio ministry operated under the Radio Training Network 501(c)(3) (EIN 58-1585542) and ECFA-accredited nonprofit. The ministry broadcasts four distinct formats — HIS Radio (contemporary), HIS Radio Praise (worship), HIS Radio Z (alternative), and Classic HIS Radio — over 60+ FM frequencies and HD channels across South Carolina, North Carolina, and Georgia, covering markets including Greenville/Spartanburg, Columbia, Myrtle Beach, Charleston, the Triangle, Charlotte, Asheville, Savannah, and Athens.

The distribution stack layers traditional FM/HD broadcasting with live web streaming, native iOS and Android apps, an Amazon Alexa skill, and Smart TV applications on Apple TV, Android TV, Google TV, Roku, Fire TV, LG, and Samsung. A live weekday video stream, HIS Radio+, runs 6am-9am EST. Beyond audio, the platform bundles a 24/7 prayer line, a 1,672+ church directory, job board, food resources directory, Box Office ticketing, Family Calendar, Community Heartbeat regional partnerships across nine metros, and the Fun Patrol volunteer program.

Revenue is generated through listener donations (average ~$30/month or $360/year MMMP tier), corporate underwriting from local businesses, corporate matching gifts (Coca-Cola 2:1; GAP, Home Depot 1:1) routed through Double the Donation, and planned giving vehicles including QCDs up to $100,000/year, stock gifts, annuities, and bequests. Go-to-market is community-led and event-driven: on-air promotion, seasonal FriendRaiser (spring) and Sharathon (fall) fundraising campaigns, concerts, Fun Patrol appearances, and church partnerships; no paid acquisition is detected.

Name

Hometown Columbia LLC

Legal name

Radio Training Network

Website

https://hisradio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hometown Columbia LLC operates HIS Radio, a listener-supported 501(c)(3) Christian radio ministry broadcasting four formats across 60+ FM frequencies in the Carolinas and Georgia, with multi-platform streaming, community services, and donation-based revenue.

Ownership category

akta.pro rank

Product category

Religious Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Religious Radio Broadcasting (MPAIAEAF)

akta.pro secondary industries

Religious/Faith-Based Radio Networks (MPABABAC), Religious Music & Worship Broadcasting (MPABALAN)

Keywords

• Christian radio broadcasting
• Contemporary Christian music
• Listener-supported ministry
• Multi-platform radio streaming
• Community ministry services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Listener Donations: Primary revenue stream from individual listener contributions. Average gift approximately $30/month or $360 annually. Accepts one-time and recurring automatic donations via credit card or bank account.
2. Corporate Underwriting: Businesses and ministries make monthly contributions in return for underwriting acknowledgement announcements on-air. Provides promotional value for local businesses supporting the ministry.
3. Corporate Matching Gifts: Partners with employer matching gift programs (Coca-Cola, GAP, Home Depot) to multiply listener donations through corporate matching.
4. Planned Giving: Accepts gifts of stock, Required Minimum Distributions (QCDs up to $100,000/year), annuities, bequests, and other planned giving vehicles. Stock gifts allow donors to avoid capital gains taxes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hometown Columbia LLC operates as Radio Training Network (dba HIS Radio), a listener-supported Christian radio ministry that broadcasts four distinct music formats (HIS Radio contemporary, HIS Radio Praise, HIS Radio Z alternative, Classic HIS Radio) over FM/HD Radio across Georgia, South Carolina, and North Carolina, and via multi-platform streaming. The ministry supplements broadcast content with prayer support, volunteer community programs (Fun Patrol), church and food resource directories, a community job board, concert ticketing, and listener donation/underwriting programs.

Product overview

HIS Radio is a multi-platform Christian radio ministry operated by Radio Training Network (dba Hometown Columbia LLC) offering four distinct radio formats: HIS Radio (main contemporary Christian music), HIS Radio Praise (praise and worship focused), HIS Radio Z (alternative format), and Classic HIS Radio (classic Christian music). The ministry provides content through traditional FM radio broadcasting across Georgia, South Carolina, and North Carolina, live streaming via website and mobile apps (iOS, Android, Alexa), Smart TV applications (Apple TV, Android TV, Google TV, Roku, Fire TV, LG, Samsung), and the HIS Radio+ video streaming service for morning show content. Additional community services include a 24/7 prayer line, Music Influencer listener feedback program, job board, church directory with 1,672 listings, food resources directory, Community Heartbeat regional partnerships, Fun Patrol volunteer community engagement, Box Office concert ticketing, and a Family Calendar of local events. The ministry operates as a listener-supported 501(c)(3) non-profit organization funded through voluntary contributions.

Differentiator

Problem solved

Functional benefit

Brands

• HIS Radio: Main contemporary Christian music format
• HIS Radio Praise
• HIS Radio Z
• Classic HIS Radio
• HIS Radio+

Products and services

• HIS Radio (Main) Main contemporary Christian music radio format providing uplifting and encouraging programming for listeners across Georgia, South Carolina, and North Carolina via FM/HD Radio and multi-platform streaming.
• HIS Radio Praise Dedicated praise and worship music streaming format complementing the main HIS Radio station.
• HIS Radio Z Alternative-format Christian music streaming station with distinct programming from the main HIS Radio station.
• Classic HIS Radio Classic Christian music streaming format featuring timeless gospel and worship songs.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ECFA (Evangelical Council for Financial Accountability)coreOthersHIS Radio is an ECFA member organization, following higher standards of Christian ethics in fundraising, financial accounting and reporting. ECFA membership provides donor confidence and accountability verification.
• Coca-ColaminorGTM or Marketing PartnerCorporate matching gift program. Full-time and retired employees can have donations matched at 2:1 ratio. Example: $10,000 gift becomes $30,000 total.
• The GAP Corporation (Gap, Banana Republic, Old Navy)minorGTM or Marketing PartnerCorporate matching gifts from $25 up to $10,000 at 1:1 ratio.
• The Home DepotminorGTM or Marketing PartnerCorporate matching gifts from $25 up to $3,000 at 1:1 ratio for full-time and part-time employees.
• DoubleClick (implied via ECFA)minorOthersECFA Ministry Member Video hosting/embedding.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hisradio
• YouTubeyoutube.com/@HisRadio
• Facebookfacebook.com/HisRadio.Fans
• Instagraminstagram.com/hisradio
• LinkedInlinkedin.com/company/hisradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hometown Columbia LLC