Compass Care

What Compass Care does

Compass Care LLC is a privately held, non-medical concierge home care company headquartered in Stamford, Connecticut, with operations across five regional markets: New York City (Manhattan, Queens, Brooklyn, Bronx), Westchester County, Fairfield County, Nassau County, and New Jersey. Founded by Cornell-trained experts in Geriatrics, Gerontology, and Hospitality — Dr. Mark Lachs, Dr. Karl Pillemer, Dr. Judi Brownell, and Dr. Rhoda Meador — and currently led by CEO & Co-Founder Stephen Limpe and Co-founder, EVP & CFO David Goodman, the company delivers personalized in-home assistance to older adults who wish to age in place. Services include 24/7 caregiver availability, personal assistance with activities of daily living, meal preparation, household management, and a household & concierge layer that coordinates appointments, deliveries, and logistics. The company also serves families of aging loved ones (the secondary decision-maker segment) and accepts referrals from concierge medical practices and premium healthcare providers such as Sollis Health.

Name

Compass Care

Legal name

Compass Care LLC

Website

https://carewhenyouneedit.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Compass Care is a privately held, non-medical concierge home care company serving older adults and their families across the NYC metro (NYC, Westchester, Fairfield, Nassau) and New Jersey, offering personalized in-home caregiver services built on a Cornell-developed proprietary training program.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHSABAIAB

Care Navigation & Service Coordination (Medical, Social, Community)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHSABAEAA

Dementia Companion & Engagement Care

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHLADAHAK

Hospice & Palliative Care Care Coordination / Navigation

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

SECONDARYHLADALAG

Caregiver Support, Coaching & Training

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

Keywords

• Concierge home care
• Private duty caregiving
• Dementia care services
• Memory care programs
• Senior home care

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Care Services: Recurring revenue from providing personalized home care services to clients. Services include 24/7 availability, personal assistance, meal preparation, and household management tailored to individual client needs.
2. Household & Concierge Services: Additional premium services including household management and concierge-level support beyond basic care needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Compass Care delivers personalized concierge home care and household management services for older adults, including personal assistance, meal preparation, 24/7 availability, and specialized programs for memory care, music engagement, end-of-life care, and legacy preservation. The company employs trained caregivers (CompassCare Assistants) matched one-on-one to clients and provides care coordination plus family communication through its Family Room portal.

Product overview

Compass Care is a concierge home care services company offering a unified suite of services centered on Home Care and Household & Concierge Services. The portfolio includes the core CompassCare Works™ training curriculum as the foundation, supported by four specialized care programs: CompassCare Minds™ for memory care, CompassCare Notes™ for music engagement, CompassCare Comforts™ for end-of-life support, and CompassCare Listens™ for legacy preservation. The company was founded by Cornell-trained experts in Geriatrics, Gerontology, and Hospitality and solely provides nonmedical care in Connecticut and New York.

Differentiator

Problem solved

Functional benefit

Brands

• CompassCare Works: Core training program that underpins the company's high standard of care, covering topics like service excellence, warmth and nonverbal communication, understanding identities and individual differences, conflict resolution, listening to emotions and feelings.
• CompassCare Minds
• CompassCare Notes
• CompassCare Comforts
• CompassCare Listens
• CompassCare Institute of Caregiving

Quantifiable outcome

• High client satisfaction reflected in numerous testimonials describing exceptional care experiences
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Elder Care on the AirminorGTM or Marketing Partner · 17 December 2023Staff members including Dana Bos and Katherine Vanderhorst were featured guests discussing dementia care communication techniques on the Elder Care on the Air podcast.
• CompassCare Institute of CaregivingcoreStrategic or Co-development PartnerEducational and training institution led by Dr. Karl Pillemer, providing specialized training programs for caregivers. Includes faculty from Cornell University's School of Hotel Administration and Departments of Gerontology.
• Cornell University (Leadership Faculty)coreStrategic or Co-development PartnerFounding leadership includes Dr. Mark Lachs (Co-Chief of Geriatrics at NY Presbyterian, Professor of Medicine at Cornell), Dr. Karl Pillemer (Professor of Gerontology at Weill Cornell Medicine), Dr. Judi Brownell (Emeritus Professor at Cornell's School of Hotel Administration), and Dr. Rhoda Meador (Associate Director, Cornell Institute for Translational Research on Aging).

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Senior Helpers: National franchisor of in-home senior care with programs in Alzheimer's/dementia care, personal care, and companionship. Comparable core offering and customer profile to Compass Care's home care services.
• SYNERGY HomeCare: Franchised non-medical home care brand offering personal care, companionship, and dementia support nationwide. Direct overlap on service catalog and target demographic.
• Comfort Keepers: Franchised in-home care provider focused on personal care, companionship, and dementia support. Closely matches Compass Care's service menu (ADL support, memory care, respite) at the franchise unit level.
• BrightStar Care: National franchise providing in-home personal care, skilled home health, and medical staffing across the U.S. — most directly comparable as a multi-service in-home care brand with both franchise and corporate locations in Compass Care's NY/CT/NJ footprint.
• Home Instead Senior Care: Largest franchised network of in-home senior care providers offering companionship, personal care, and dementia support. Competes directly on the core personal-care and memory-care services Compass Care wraps under its Works/Minds programs.
• Visiting Angels: National franchisor of non-medical home care providing companion, personal care, and dementia care. Directly overlaps Compass Care's positioning in the non-medical in-home care category with strong presence in the Northeast U.S.

Broad incumbents

• Bayada Home Health Care: Large, established non-profit home health provider offering both skilled nursing/therapy and personal care. Competes in the same regional markets but with a broader clinical portfolio that Compass Care explicitly does not offer.

Others

• Care.com: Largest online marketplace for finding caregivers, including senior care. Provides price-discoverable alternatives to Compass Care's quote-based premium concierge model and an indirect competitive channel for affluent families.
• A Place for Mom: Senior care advisory/marketplace that connects families with in-home care and senior living providers, including in-home agencies. Functions as both a referral feeder and competing discovery channel for prospects Compass Care targets.

Emerging players

• Honor Technology: Tech-enabled home care platform combining a caregiver marketplace with operations software to large agency networks. Relevant as a well-capitalized emerging competitor in personal senior care across the U.S., including Northeast geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/PUWdHURwIn4oBk3RXPSfFZfQ
• Xx.com/compass_care

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass Care