World Heritage Exhibitions

Name

World Heritage Exhibitions

Legal name

Cityneon Holdings Pte Ltd

Website

https://worldheritageexhibitions.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Exhibition Design and Touring Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

akta.pro secondary industries

Natural History Museums (THAJADAC), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Cultural heritage exhibitions
• Immersive experience design
• Touring museum exhibitions
• Exhibition production services
• Artifact-based exhibitions

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Exhibition Licensing and Touring: Licensing major entertainment IPs and touring exhibitions globally through museums, science centers, and dedicated venues. Revenue generated from ticket sales, licensing fees, and venue partnerships.
2. Cultural IP Exhibitions: Original artifacts IP exhibitions such as Machu Picchu and the Golden Empires of Peru and Ramses The Great and the Gold of the Pharaohs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

World Heritage Exhibitions designs, produces, and globally tours cultural heritage exhibitions built around original artifacts and immersive environments, such as Machu Picchu and the Golden Empires of Peru, Ramses The Great and the Gold of the Pharaohs, Mummies of the World, Victoria the T.rex, and Pompeii. It operates as the cultural IP management subsidiary of NEON Group (formerly Cityneon Holdings), licensing content from rights holders and delivering the resulting experiences through museums, science centers, entertainment venues, and dedicated NEON venues worldwide.

Product overview

World Heritage Exhibitions, now part of neon (formerly Cityneon Holdings), operates as a global exhibitions and immersive experience company. The company creates tangible and intangible environments through exhibitions and themed experiences, managing both cultural IP and studio IP. The portfolio includes major franchise-based exhibitions such as Marvel Avengers S.T.A.T.I.O.N., Transformers: The Experience, Jurassic World: The Experience, Avatar: The Exhibition, Harry Potter: Visions of Magic, The Hunger Games: The Exhibition, and cultural exhibitions including Machu Picchu and the Golden Empires of Peru, Ramses The Great and the Gold of the Pharaohs, Mummies of the World, Victoria The T.rex, and Pompeii: The Exhibition. The company operates through subsidiaries: Victory Hill Exhibitions (VHE) for studio IP management, World Heritage Exhibitions for cultural IP, Animax for engineering and robotics, BIG LAB for content creation, and CNeX for project activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Machu Picchu and the Golden Empires of Peru A traveling cultural exhibition featuring original artifacts from Machu Picchu and ancient Peruvian civilizations, designed and toured by World Heritage Exhibitions for museums and cultural institutions worldwide. China debut was hosted by the Shanghai Museum.
• Ramses The Great and the Gold of the Pharaohs A traveling exhibition showcasing Egyptian national treasures and artifacts from Ramses the Great, toured globally by World Heritage Exhibitions to museums and venues such as Battersea Power Station (London).
• Mummies of the World: The Exhibition An exhibition featuring mummies and artifacts from around the world, presented with scientific research and preservation displays, toured globally under World Heritage Exhibitions.
• Victoria The T.rex A dinosaur exhibition featuring a T. rex specimen with interactive paleontological experiences, toured under World Heritage Exhibitions.
• Pompeii: The Exhibition An exhibition featuring artifacts and recreations from the ancient Roman city of Pompeii, hosted by venues including the Museum of Science and Industry, Chicago, and toured under World Heritage Exhibitions.
• Auschwitz. Not Long Ago. Not Far Away. A historical touring exhibition hosted at the Reagan Library and other venues, touring under the World Heritage Exhibitions / NEON Group portfolio.

Quantifiable outcome

• 2.63 million visitors for Avatar: The Experience in 419 show days

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Itochu Property Development and Sankei BuildingcoreStrategic or Co-development PartnerNEON Group formed joint venture with Itochu Property Development and Sankei Building for Japan market expansion.
• Warner Bros. Themed EntertainmentflagshipOEM/ Whitelabel/ Licensing PartnerPartnership to bring unique immersive themed art experiences inspired by DC and the Wizarding World (Harry Potter).
• Universal Destinations & ExperiencesflagshipOEM/ Whitelabel/ Licensing PartnerPartnership for Jurassic World: The Exhibition touring globally.
• LionsgateflagshipOEM/ Whitelabel/ Licensing PartnerMulti-year global licensing partnership for The Hunger Games exhibition content.
• HasbrocoreOEM/ Whitelabel/ Licensing PartnerGlobal multi-year partnership with VHE (Victory Hill Exhibitions) to use TRANSFORMERS brand for exhibitions.
• Marvel Studios/DisneyflagshipOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Marvel Avengers S.T.A.T.I.O.N. exhibitions.
• Boston Dynamics & ANIMAXcoreTechnology or IntegrationCollaboration announced for robotics and engineering integration in exhibition experiences.
• Wanda GroupcoreStrategic or Co-development PartnerFirst foray to bring Jurassic World into China in collaboration with Wanda Group.
• Lotte GroupminorStrategic or Co-development PartnerOpened first IP cafe alongside launch of Jurassic World: The Exhibition in Seoul, South Korea.
• AWC (Asset World Corporation)coreStrategic or Co-development PartnerAWC, neon, and Universal Destinations & Experiences announced Jurassic World: The Experience in Bangkok.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• GES (Global Experience Specialists): Global exhibitions and experience-services firm providing exhibition design, fabrication, and on-site operations for trade shows and cultural attractions. Comparable service scope to NEON's CNeX/Animax stack supporting WHE.
• RWS Global: Provider of exhibits, brand environments, and event/experience services worldwide. Competes with NEON-owned CNeX and Animax for exhibition fabrication and activation contracts that underpin WHE tours.
• Imagine Exhibitions: US-based producer of touring immersive exhibitions (e.g., Titanic, Harry Potter, Downton Abbey). Closest comparable to WHE in operating model: licensed IP, touring multi-venue schedules, B2B licensing with museums and entertainment venues.
• Exhibits Development Group (EDG): US-based touring-exhibition producer behind King Tut, Titanic, Frida Kahlo, and Body Worlds tours. Direct overlap with WHE's cultural-heritage and IP touring strategy.

Broad incumbents

• Merlin Entertainments: Global attractions operator (LEGOLAND, Madame Tussauds, SEA LIFE, Peppa Pig World). A large-scale incumbent in the broader IP-led immersive experience market that competes for tourist dollars against WHE's touring exhibitions.
• Thinkwell Group: Master planning, design, and production firm for theme parks, museums, and cultural attractions worldwide. Adjacent service-line overlap with NEON's Animax/BIG LAB capabilities serving WHE-style exhibitions.
• IMG (CFL Holdings / IMG Artists–style experiential arm): Diversified entertainment, media, and events company with experience and licensing operations that intersect with WHE's IP-driven touring exhibitions, particularly in sports and entertainment franchises.
• Resorts World Sentosa / Universal Studios Singapore: Integrated-resort operator that has hosted WHE/NEON touring exhibitions (Harry Potter: Visions of Magic). Functions as both a venue partner and adjacent experience creator competing for the same family/entertainment budgets.
• Falcon's Beyond: Themed entertainment design, master planning, and IP development firm with attractions globally. Overlaps with NEON Group on IP-based experience creation and engineering for venues adjacent to WHE's cultural tours.

Regional players

• Wanda Group (Cultural & Tourism Division): Chinese conglomerate with cultural tourism and exhibition assets that has partnered with NEON for Jurassic World's China debut. Comparable as a regional cultural-experience operator and potential competitor/co-developer in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NEON_Get_Closer
• YouTubeyoutube.com/channel/UCiFuC0Co-yT_tMUGn4zSjCQ
• Facebookfacebook.com/NEON.Get.Closer
• LinkedInlinkedin.com/company/neongroup
• Instagraminstagram.com/neon.get.closer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Heritage Exhibitions