Imagine Exhibitions
Imagine Exhibitions is an Atlanta-based, privately held exhibition design firm founded in 2009 that creates, produces, tours, and operates immersive visitor experiences for cultural institutions, major entertainment IP owners, hospitality operators, and artists worldwide.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Imagine Exhibitions does
Imagine Exhibitions (legal name: imagine exhibitions, inc.) is a privately held exhibition design company headquartered in Atlanta, founded in 2009, that creates immersive visitor experiences for cultural institutions, major entertainment and consumer brands, hospitality operators, and artists. The company collaborates directly with IP owners, studios, and cultural institutions to develop, produce, tour, and operate exhibitions, with marquee installations including the Harry Potter Exhibition (hosted by the Franklin Institute) and a permanent experience at Singapore's ArtScience Museum.
The company's service architecture is organized into four core divisions — Studio (planning, design, production), Exhibitions (creating, touring, operating), Operations (marketing, consulting, management), and Retail (product development, store design, operations) — and is delivered across seven experience categories: traveling exhibitions, outdoor experiences, permanent experiences, retail & merchandise, IP-based experiences, marketing & operations, and food & beverage experiences. Underlying technology is experiential design combining storytelling, hands-on interactivity, and physical production; no software platform, AI/ML systems, or proprietary digital technology is disclosed. The company leverages a portfolio of IP licensing relationships with major studios including Universal Studios, Warner Bros. Discovery, NBCUniversal, Lionsgate, National Geographic, and Rovio (Angry Birds), supplemented by partnerships with hospitality and tourism operators such as Caesars Entertainment, MGM Resorts, Carnival Corporation, and Visit Dubai.
The business operates a direct enterprise B2B go-to-market, selling custom project-based services under a one-time license/project-fee revenue model with quote-based pricing tied to scope, scale, and complexity. Revenue is therefore lumpy and project-driven rather than recurring, and is concentrated among a small set of high-value enterprise clients. The company maintains a global delivery footprint, with no disclosed revenue, headcount growth, or funding history; it has executed at least one strategic acquisition (Creaxion, 2018) to expand production capacity.
Imagine Exhibitions firmographics
Firmographics- Name
- Imagine Exhibitions
- Legal name
- imagine exhibitions, inc.
- Website
- https://imagineexhibitions.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imagine Exhibitions is an Atlanta-based, privately held exhibition design firm founded in 2009 that creates, produces, tours, and operates immersive visitor experiences for cultural institutions, major entertainment IP owners, hospitality operators, and artists worldwide.
- Ownership category
- akta.pro rank
Imagine Exhibitions industry classification
Industry- Product category
- Exhibition Design Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industries
- Event Strategy & Experience Design (BPAFAGAA), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)
Keywords
Where Imagine Exhibitions is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Imagine Exhibitions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Exhibition Design and Production Services: Project-based services covering the full lifecycle of exhibition creation including planning, design, production, touring, operating, marketing, consulting, and management. Revenue generated through client contracts for custom exhibition projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Imagine Exhibitions product offering
Product offeringCore offering
Imagine Exhibitions designs, produces, tours, and operates immersive visitor exhibitions for cultural institutions, major entertainment brands, IP owners, and artists. The company provides end-to-end services covering studio (planning, design, production), exhibitions (creating, touring, operating), operations (marketing, consulting, management), and retail (product development, store design, operations), delivered across traveling, permanent, outdoor, IP-based, and themed F&B formats worldwide.
Product overview
Imagine Exhibitions is an exhibition design company offering a unified suite of physical experience design and production services. The portfolio spans four core service divisions—Studio (planning, design, production), Exhibitions (creating, touring, operating), Operations (marketing, consulting, management), and Retail (product development, store design, operations)—alongside seven experience categories including Traveling Exhibitions, Outdoor Experiences, Permanent Experiences, Retail & Merchandise, IP-based Experiences, Marketing & Operations, and Food & Beverage Experiences. The company collaborates with IP owners, studios, developers, and cultural institutions to deliver immersive exhibitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Services
- Exhibitions Services
- Operations Services
- Retail Services
Companies that use Imagine Exhibitions
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Imagine Exhibitions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Imagine Exhibitions partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Universal Studios (Universal International Studios)coreIP licensing and collaboration for exhibition development based on Universal properties
- LionsgatecoreIP licensing and collaboration for exhibition development based on Lionsgate entertainment properties
- NBCUniversalcoreIP licensing and collaboration for exhibition development based on NBCUniversal properties
- Warner Bros. DiscoverycoreIP licensing and collaboration for exhibition development including Harry Potter and other WBD properties
- Carnival CorporationminorCollaboration on cruise ship entertainment experiences
- Caesars EntertainmentminorCollaboration on casino resort entertainment experiences
- Fundacion PicassominorCollaboration on Picasso-themed exhibitions and cultural experiences
- National GeographicminorCollaboration on National Geographic branded exhibitions and experiences
- MGM ResortsminorCollaboration on MGM resort entertainment experiences
- Rovio (Angry Birds)minorCollaboration on Angry Birds IP-based experiences
- ScitechminorCollaboration on science and technology themed exhibitions
- Visit DubaiminorCollaboration on Dubai tourism-related experiences
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Imagine Exhibitions competitors and assessment
Company assessmentDirect peers
- George P. Johnson Experience Marketing: GPJ is one of the world's largest experience marketing agencies, building brand experiences, exhibits, and events for enterprise clients. Comparable in delivering end-to-end experiential design and production, though at significantly larger scale.
- BRC Imagination Arts: BRC is a design and production agency specializing in brand experiences, museums, and themed attractions. Like Imagine Exhibitions, it operates at the intersection of cultural institutions, brand storytelling, and immersive exhibit design for marquee clients.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency creating immersive experiences, exhibits, and events for major brands. Like Imagine Exhibitions, it serves Fortune 500 clients seeking differentiated physical brand experiences and IP-driven activations.
- MKG (experience marketing agency): MKG is an independent creative agency specializing in brand experiences, events, and immersive activations. Comparable mid-sized peer offering end-to-end experiential design and production for brand and cultural clients.
- Sparks (a Freeman company): Sparks is a global experiential marketing agency producing trade show exhibits, brand activations, and immersive environments for enterprise clients. Directly comparable in target customers (major brands) and core offering (exhibit design and production).
- Encore (Global Experience Specialists): Encore is a global provider of event technology, production, and experiential services for trade shows, exhibitions, and corporate events. Comparable to Imagine Exhibitions as a full-service design/production partner delivering immersive experiences for major brand and institutional clients worldwide.
Broad incumbents
- IMG (Endeavor): IMG owns and licenses experiential properties, manages events, and produces IP-based experiences globally (e.g., Disney on Ice, Wimbledon). A broader incumbent with overlapping IP-experience capabilities and complementary licensing business to Imagine's design services.
- MCI Group: MCI is a global meetings, events, and association management firm with significant experience design capabilities. It overlaps with Imagine's exhibition and event services at scale, but as a broader meetings/events incumbent rather than a specialist in immersive installations.
Emerging players
- Meow Wolf: Meow Wolf operates large-scale permanent immersive art installations (e.g., House of Eternal Return) and competes for consumer attention in IP-driven experiential entertainment. An emerging player in permanent immersive experiences with a different operating model (own-and-operate venues).
Others
- Warner Bros. Discovery Global Experiences: WBD's in-house Global Experiences division develops IP-based touring exhibitions (including Harry Potter). It is simultaneously a key Imagine Exhibitions partner and a potential competitor/vertical integrator, making it strategically adjacent rather than a pure peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Imagine Exhibitions social profiles
Digital presenceImagine Exhibitions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagine Exhibitions leadership team
Management profileNumber of profiles
Profiles2 records
Imagine Exhibitions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagine Exhibitions M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagine Exhibitions
What does Imagine Exhibitions do?
Imagine Exhibitions designs, produces, tours, and operates immersive visitor exhibitions for cultural institutions, major entertainment brands, IP owners, and artists. The company provides end-to-end services covering studio (planning, design, production), exhibitions (creating, touring, operating), operations (marketing, consulting, management), and retail (product development, store design, operations), delivered across traveling, permanent, outdoor, IP-based, and themed F&B formats worldwide.
Is Imagine Exhibitions a public or private company?
Imagine Exhibitions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imagine Exhibitions founded?
Imagine Exhibitions was founded in 2009. It employs 11 to 50 people.
Where is Imagine Exhibitions based?
Imagine Exhibitions is headquartered in Atlanta, United States, in the North America region.
How does Imagine Exhibitions make money?
One revenue line is on record: exhibition Design and Production Services.
Who are Imagine Exhibitions's main competitors?
Direct peers on record are George P. Johnson Experience Marketing, BRC Imagination Arts, Jack Morton Worldwide, MKG (experience marketing agency), Sparks (a Freeman company) and Encore (Global Experience Specialists). Broad incumbents are IMG (Endeavor) and MCI Group. Meow Wolf is listed as an emerging player. Warner Bros. Discovery Global Experiences is listed as an others.
Does Imagine Exhibitions have an API?
No public API is recorded for Imagine Exhibitions.
What industry is Imagine Exhibitions in?
Imagine Exhibitions's product category is Exhibition Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 54185 and its SIC code is 7330.