What Gamla Uppsala Buss does

Gamla Uppsala Buss AB (GUB) is a publicly owned Swedish bus operator headquartered in Uppsala, wholly owned by Region Uppsala through Region Uppsala Holding AB. The company runs scheduled city bus services in Uppsala (the green stadsbussar) and selected regional buses on the UL (Trafik och Samh\u00e4lle) network under an exclusive public procurement contract, carrying more than 80,000 passengers on a typical weekday. In addition to scheduled services, GUB provides patient transport (sjukresor), library bus drivers for Uppsala municipality, mobile preschool buses, regional bus stop maintenance, and a full-service workshop at its Fyrislund depot.

The operating fleet of roughly 200 vehicles spans fully electric MAN Lion's City articulated buses (12 units on Route 7 since April 2022), MAN Lion's City biogas hybrids (15 units on order in 2019-2020, plus a new biogas regional bus 665 in January 2026), HVO buses, and earlier hybrids. All traffic has run on fossil-free fuels since 2019, certified under ISO 14001:2015. Technology infrastructure consists of the Pilotfish Vehicle Communication Platform integrated with Hogia's LinjeGuiden for onboard passenger information, and a newly introduced digital synthetic voice for stop announcements. Research collaborations with Uppsala University and ViruBustor AB have yielded a research-stage air quality system using underpressure ventilation and engine-assisted air sterilization.

GUB's revenue model is built around managed-services public transport contracts with Region Uppsala, supplemented by professional services revenue from paid bus driver D-license training, external YKB continuing education (SEK 12,500 per participant), and contract work such as bus stop maintenance and patient transport. Ticket revenues flow to UL rather than GUB, making UL the contracted customer. The CEO is Stefan von Below (since by 2026, succeeding Jonas Skovgaard). GUB employs roughly 580-650 staff across more than 40 nationalities and operates its own training academy.

Name

Gamla Uppsala Buss

Legal name

Gamla Uppsala Buss AB

Website

https://gub.se

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

51–100 employees

Short description

Gamla Uppsala Buss (GUB) is a publicly owned Swedish bus operator in Uppsala, wholly owned by Region Uppsala, running city and regional bus services under contract with UL for 80,000+ daily passengers, plus patient transport, driver training, and bus stop maintenance.

Ownership category

akta.pro rank

Product category

Public Bus Transportation

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Interurban and Rural Bus Transportation (48521)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Regional/County Public Bus Operators (THAIAEAB)

akta.pro secondary industries

Regional Intercity Bus Operators (Scheduled) (THAIADAB), Intercity Bus Franchises/Concessionaires (Public Service Contracts) (THAIADAG), Electric Bus Network Operators (THAIAEAE)

Keywords

• Public bus transport
• City bus services
• Patient transport services
• Bus driver training
• Regional bus operations

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Public Transport Contract: GUB operates bus services under contract with Region Uppsala via Trafik och Samhälle (UL). Revenue comes from public procurement contracts for scheduled city bus traffic and regional bus services. Ticket revenue is managed by UL, not directly by GUB.
2. Special Transport Services: GUB provides medical transport (sjukresor), library bus services for Uppsala municipality, and mobile preschool bus rentals
3. Driver Training Services: GUB provides paid bus driver training (D-körkort and YKB) and external YKB continuing education to other bus companies

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gamla Uppsala Buss (GUB) operates scheduled city and regional bus transport services in Uppsala, Sweden, under contract with Trafik och Samhälle (UL), the regional public transport authority owned by Region Uppsala. The company also provides specialized services including patient transport (sjukresor), mobile preschool bus rentals, bus stop maintenance, and bus driver training including D-license and YKB continuing education. GUB operates a fleet of approximately 200 buses running entirely on fossil-free fuels (electric, biogas, hybrid, and HVO) and serves more than 80,000 passengers daily on weekdays.

Product overview

Gamla Uppsala Buss (GUB) operates as a publicly-owned bus company owned by Region Uppsala, providing urban and regional bus transport services in Uppsala. Their core offering is scheduled city bus operations (stadsbusstrafik) under the UL brand, serving over 80,000 passengers daily on weekdays. The company also operates regional buses, patient transport services with specialized vehicles, and maintains bus stops throughout the region. GUB offers internal services including bus driver training (both initial paid D-license training and YKB continuing education), a full-service workshop at their Fyrislund depot, and owns/maintains mobile preschool buses. The company has been transitioning to fossil-free operations since 2019, operating electric buses, biogas buses, and hybrid buses. GUB's technology infrastructure includes the Pilotfish Vehicle Communication Platform with Hogia LinjeGuiden for passenger information. The company also provides external YKB training to other bus companies.

Differentiator

Problem solved

Functional benefit

Products and services

• City Bus Service (Stadsbusstrafik) Scheduled city bus service operating the green city buses in Uppsala on behalf of UL (Trafik och Samhälle), serving over 80,000 daily passengers on weekdays across multiple city bus lines. Provided to the public via contracted operation for the regional transport authority.
• Regional Bus Service (Regionbusstrafik) Scheduled regional bus service operating select yellow regional buses in the UL network, including routes to Storvreta and Bälinge. Provided under contract to the regional public transport authority.
• Patient Transport (Sjukresor) Medical transport services for Region Uppsala Healthcare, including specialized wheelchair-accessible buses for transporting patients between healthcare facilities, including Covid-19 patient transfers. Provided as a contracted service for regional healthcare authorities.
• Bus Stop Maintenance (Hållplatsservice) Repair and maintenance service performed by GUB on all bus stops in the Uppsala region, conducted in collaboration with UL. Provided as a contracted service to the regional transport authority.
• Preschool Buses (Förskolebussar) Mobile preschool buses owned and maintained by GUB that Uppsala municipality rents for its mobile preschool operations. Provided as a vehicle rental/leasing service to the municipal government.
• Bus Driver Training (Bussförarutbildning) Paid in-house bus driver education program at GUB's training department, including D-license (D-körkort) training and YKB (professional competency) certification. Most GUB drivers are trained through this program; courses are also offered to external participants.
• Full-Service Workshop (Fullserviceverkstad) Full-service workshop for vehicle maintenance and repair operated at GUB's depot in Fyrislund. The facility supports the company's fleet servicing and maintenance operations.
• YKB Continuing Education (YKB-fortbildning) External 35-hour YKB (yrkeskompetensbevis) continuing education course for bus drivers, offered at 12,500 SEK including VAT per participant (10,000 SEK excluding VAT for companies). Includes five training days at Depå Fyrislund covering eco-driving, safety and risk assessment, laws and regulations, ergonomics and health, and emergency situations. Lunch and coffee included.

Quantifiable outcome

• Reduced CO2 emissions by 21.4% (950 tons annually)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PilotfishcoreTechnology or Integration · 1 January 2026Provider of Vehicle Communication Platform (VCP) including Vehicle Gateway for GUB's fleet. Hosts GUB's LinjeGuiden implementation as a Success Story on their website.
• HogiacoreTechnology or Integration · 1 January 2026Software provider for LinjeGuiden - passenger information system integrated with Pilotfish platform for real-time route guidance.
• Uppsala UniversityminorStrategic or Co-development Partner · 1 January 2021Research collaboration with GUB to develop air quality improvement technology using redirected ventilation to reduce airborne disease transmission including Covid-19.
• ViruBustor ABminorStrategic or Co-development Partner · 1 January 2021Research company that developed air quality technology in collaboration with Uppsala University and GUB. Built modified ventilation system using engine as sterilization chamber.
• BioDriv ÖstminorStrategic or Co-development Partner · 1 January 2021Regional cooperation organization for renewable fuels that partnered with GUB on electric vehicle testing through Transport Utmaningen project.
• Hedin BilminorStrategic or Co-development Partner · 1 January 2021Car dealership providing electric light trucks for testing by GUB within Transport Utmaningen project to explore electric alternatives for service vehicles.
• Trafik och Samhälle (UL)coreChannel Partner/ Reseller/ DistributorUL is the regional public transport authority that contracts GUB to operate city and regional bus services. UL handles ticketing, scheduling, and customer-facing operations while GUB provides the operational fleet and drivers.
• Region UppsalacoreOthersRegion Uppsala owns GUB through Region Uppsala Holding AB. GUB operates public transport services under contract with the regional government.
• Uppsala Vatten och Avfall ABminorOthersMunicipal water and waste company providing biogas pipeline infrastructure from Kungsängens gård production facility to bus depots in Fyrislund.
• MAN / Svenska NeoplancoreOthersSupplier of buses including electric MAN Lion's City articulated buses (12 units delivered 2022), biogas hybrid buses, and other fleet vehicles.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Connect Bus: Swedish bus company running scheduled and contracted public transport services. Directly comparable in scale and contract-led service delivery to GUB.
• Nobina: The largest Nordic public transport bus operator, listed on Nasdaq Stockholm. Nobina operates in Uppsala alongside GUB (sharing the Fyrislund depot area) and is the most direct competitor in any future UL contract tender.
• Transdev Sverige: Swedish arm of the global public transport operator Transdev, running scheduled bus and transit services under Swedish regional procurement contracts — directly comparable to GUB's contract-based operating model.
• Keolis Sverige: Subsidiary of French Keolis Group, operating contracted bus and tram services across multiple Swedish regions under public procurement. Comparable in model (contracted operator) and service mix to GUB.
• Bergkvarabuss: Swedish bus operator providing contracted scheduled and school transport services across multiple Swedish regions, with a comparable reliance on regional procurement contracts.
• Samtrans (Samtrans AB): Swedish bus operator focused on public and school transport under regional contracts. Operates a comparable fleet size and contract-based service model in Sweden.

Others

• MAN Truck & Bus Sverige: Supplier rather than competitor, but a key strategic counterparty — GUB purchased 12 electric MAN Lion's City articulated buses in 2022 and additional biogas hybrid buses, making MAN integral to fleet economics.
• Region Uppsala Holding AB: GUB's sole shareholder via Region Uppsala. Not a peer in the commercial sense but the parent entity that sets strategic direction, capital allocation, and the procurement framework under which GUB operates.

Regional players

• Vy Buss: Norwegian/Nordic bus operator (part of Vy Group) with operations across Scandinavia. Comparable contracted public-transit model though primary footprint is Norway rather than Sweden.

Broad incumbents

• Arriva Sverige: Swedish subsidiary of European mobility operator Arriva (Deutsche Bahn group). Operates regional and local bus services under contract across Sweden — same operating model but with broader European parent backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZqScQtgA38_Ae60tGwz1aA
• Facebookfacebook.com/GamlaUppsalaBussAB

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamla Uppsala Buss