What Hedin Bil does

Hedin Bil, operating under the consumer-facing brand Hedin Automotive, is a privately held Swedish multi-brand automotive retail and services group founded in 1985 and headquartered in Mölndal, Sweden. The company sells new and pre-owned vehicles across at least eight brands — Mercedes-Benz, BMW, Hyundai, Kia, Ford, Renault, MG, and Nissan — through a network of physical showrooms and service workshops distributed across Sweden. Beyond vehicle sales, Hedin Bil operates an integrated after-sales and ownership ecosystem that includes workshops (maintenance, tire changes from 495 SEK, wheel alignment from 1,375 SEK), tire and accessory retail, and three complementary financing channels: car loans, private leasing via the Carplus sub-brand, and corporate fleet leasing via the Unifleet platform with consolidated monthly invoicing and fleet portal access.

Name

Hedin Bil

Legal name

Hedin Bil

Website

https://hedinbil.se

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hedin Bil (Hedin Automotive) is a privately held Swedish multi-brand automotive retailer founded in 1985, selling new and used vehicles across 8+ brands and operating workshops, tire services, financing (car loans, Carplus private leasing, Unifleet corporate fleet), used-car sales (Carstore), and a Sweden-wide EV charging network (Hedin Supercharge).

Ownership category

akta.pro rank

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Sale of new and pre-owned vehicles across multiple brands including Mercedes-Benz, BMW, Hyundai, Kia, Ford, Renault, MG, and Nissan. Revenue generated through direct vehicle transactions to consumers and businesses.
2. Service and Workshop: Vehicle maintenance and repair services including tire changes, wheel alignments, and full-service offerings at Hedin Automotive workshops.
3. Financing Services: Car loans, private leasing, and corporate leasing offerings through partnerships. Revenue generated through interest on loans and leasing arrangements.
4. Tire and Accessory Sales: Sale of tires, wheels, and automotive accessories with installation services.
5. EV Charging (Hedin Supercharge): Electric vehicle charging infrastructure services across Sweden, generating revenue through charging fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Hedin Bil, operating as Hedin Automotive, is a multi-brand automotive retailer in Sweden that sells new and pre-owned vehicles from BMW, Mercedes-Benz, Hyundai, Kia, Ford, Renault, MG, and Nissan through a network of physical showrooms. The company also delivers workshop services (maintenance, repairs, tire changes, wheel alignments), tire sales with storage, and integrated financing through car loans, private leasing (Carplus), and corporate fleet leasing (Unifleet), supplemented by its own EV charging network (Hedin Supercharge).

Product overview

Hedin Automotive operates as a multi-brand automotive dealership and service provider in Sweden. The core offering includes new and used car sales across 9 vehicle brands (BMW, Mercedes-Benz, Hyundai, MG, Ford, Kia, Renault, Nissan), supported by comprehensive workshop and tire services. The company offers integrated financial services through three financing products (billån/car loans, privatleasing/private leasing, företagsleasing/corporate leasing). The ecosystem includes sub-brands for specific services: Unifleet for corporate fleet management, Carstore for used car sales, Carplus for private leasing, and Hedin Supercharge for EV charging infrastructure. The portfolio is promoted through campaign offerings including seasonal promotions and brand-specific campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Hedin Supercharge: Electric vehicle charging station network with strategically placed charging stations across Sweden offering charging services.
• Unifleet
• Carstore
• Carplus

Products and services

• New and Used Car Sales (Ny och begagnad bilförsäljning) Sale of new and pre-owned vehicles across multiple brands including BMW, Mercedes-Benz, Hyundai, MG, Ford, Kia, Renault, and Nissan through physical showrooms across Sweden.
• Service & Workshop (Service och verkstad) Workshop services including maintenance, repairs, tire changes, wheel alignment, and wheel renovation with tire hotel storage at multiple locations in Sweden.
• Tires & Accessories (Däck och tillbehör) Tire services including tire changes, wheel swaps, wheel alignment, rim renovation, and tire storage hotel for vehicle owners in Sweden.
• Car Loan (Billån) Flexible car loan financing for purchasing vehicles, offered directly through Hedin Automotive with promotional rates available during campaigns.
• Private Leasing (Privatleasing) Private leasing options allowing customers to drive new cars without ownership, with bundled service via the Carplus sister site (maintenance, warranty, insurance, roadside assistance).
• Corporate Leasing (Företagsleasing) Corporate fleet leasing solutions with comprehensive operational leasing packages, distributed through the Unifleet platform with administration and consolidated monthly billing.
• Hedin Supercharge EV charging network with strategically placed charging stations throughout Sweden, offering charging services for electric vehicle owners with a 25% discount for new customers on the first 3 months.
• Unifleet Fleet management platform handling administration, cost consolidation on monthly invoices, and providing an app and fleet portal for vehicle fleet, travel, and cost control.
• Carstore Used car sales platform with locations across Sweden, offering quality-tested pre-owned vehicles from various brands.
• Carplus Private leasing service with included maintenance, warranty, roadside assistance, and insurance throughout the leasing period for worry-free ownership.
• Kia EV2 (test drive and private lease offering) Kia EV2 new vehicle available for test drive and private lease (from 3,495 SEK/month) through Hedin Automotive showrooms in Sweden.

Quantifiable outcome

• Save up to 67,000 SEK on Mercedes-Benz E-Class
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• UnifleetcoreChannel Partner/ Reseller/ DistributorUnifleet is a corporate fleet leasing solution offered in partnership with Hedin Automotive. The service handles all fleet administration and consolidates costs onto a single monthly invoice. Business customers access the service through Unifleet's app and fleet portal for complete control over their vehicle fleet, travel, and costs.
• CarstorecoreChannel Partner/ Reseller/ DistributorCarstore is a used car platform operating at multiple locations in Sweden. Hedin Automotive directs customers seeking certified pre-owned vehicles to Carstore. Cars undergo quality testing before being offered for sale.
• CarpluscoreChannel Partner/ Reseller/ DistributorCarplus is a private leasing service offered as a sister site to Hedin Automotive. The service includes maintenance, warranty, road assistance, and insurance bundled into the leasing agreement for a worry-free ownership experience.
• Hedin SuperchargecoreStrategic or Co-development PartnerHedin Supercharge is Hedin Automotive's own EV charging network strategically placed throughout Sweden. The charging stations support EV customers of Hedin Automotive and are currently offered with 25% discount for the first 3 months as a promotional offer to new customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Pendragon plc: UK-based multi-brand automotive retailer with new/used sales, service, and fleet operations. Comparable multi-brand dealership and aftersales model, though UK-focused rather than Swedish.
• Mekonomen: Leading Nordic automotive aftermarket chain with workshops, parts distribution, and tire services. Comparable service-and-parts revenue streams and Sweden/Nordic footprint, though focused on aftermarket rather than new vehicle sales.
• Däckia: Swedish tire retail and service chain with multiple locations. Directly comparable to Hedin's tire sales, wheel alignment, and tire hotel offerings in the Swedish market.
• Autoexperten: Swedish-owned automotive parts and accessories retailer with workshop affiliations. Comparable in Swedish geographic scope and parts/accessories retailing overlap with Hedin's tire and accessory business.

Others

• Hedin Mobility Group: Parent/affiliated Swedish automotive group encompassing dealerships, real estate, and logistics. Connected ecosystem player rather than direct competitor; useful for understanding the broader Hedin corporate structure.

Direct peers

• Auto1 Group: European digital used-car platform operating across multiple countries. Comparable to Hedin's Carstore used-car business in model and customer segment, though Auto1 is digital-first and pan-European.
• Volvo Bil: Major Swedish Volvo dealer group offering new and used Volvo sales, servicing, and corporate fleet solutions. Comparable in OEM franchise retail, service operations, and Sweden-only geographic footprint.
• Bilia AB: Largest automotive dealer group in Sweden and Norway, offering new/used car sales, service, and parts across multiple OEM franchises. Directly comparable multi-brand dealership model with similar scale and customer base.

Broad incumbents

• CarMax: Largest US used-car retailer with omnichannel sales, financing, and trade-in services. Comparable used-car retailing model to Carstore, though at much larger scale and US-focused.
• Inchcape plc: Global automotive distributor and retailer across multiple markets with multi-brand representation. Comparable multi-brand distribution model, though at much larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hedinbil
• Facebookfacebook.com/hedinbilhalmstadfca
• LinkedInlinkedin.com/company/hedinbil

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedin Bil