Pixel Technologies

What Pixel Technologies does

Pixel Technologies is an Australian-headquartered, privately held designer and manufacturer of specialized electronics for the elevator and lift industry, founded in 1994 and operating from Kew East, Victoria with direct regional offices across Australia (Sydney, Brisbane, Perth), Southeast Asia (Singapore, Malaysia), New Zealand, and a Dubai partner for the Middle East. The company's product portfolio is organized into six categories — communication systems (4G wireless gateways, EN 81-28 compliant emergency telephones, VoIP intercoms), IoT monitoring (the eLiioT cloud platform running on AWS IoT with vibration, water, temperature, and humidity sensors), displays (the OPAL and Pyxis embedded elevator displays, plus PI position indicators from 4.3" to 10.4"), data infrastructure (lift encoders supporting Galaxy CAN, Otis RSL, and KONE SPI protocols, plus 2-wire network extenders), power supplies and emergency backup, and audio (voice annunciators, gongs, hall lanterns). Integration is anchored on Pixel's proprietary DataBus, VoIP, and StationBus protocols, which together create an interoperable ecosystem across encoder, gateway, display, and IoT hub products. Revenue is generated through one-time hardware sales on a quote-based B2B model to elevator OEMs, maintenance contractors, building managers, and property developers across commercial, residential, healthcare, government/transport, and hospitality verticals, with multi-year enterprise contracts and no disclosed recurring software component. Go-to-market is direct field sales through regional offices and channel partners (ENEQ Solutions in Dubai, Cirrus International in New Zealand), supported by content marketing on the corporate website and a mailing list for product updates.

Name

Pixel Technologies

Legal name

Pixel Technologies

Website

https://pixeltechnologies.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixel Technologies designs and manufactures specialized elevator electronics — emergency telephones, wireless gateways, IoT sensors, displays, and encoders — sold B2B to lift OEMs, maintenance contractors, and building managers across Australia, Asia Pacific, and the Middle East.

Ownership category

akta.pro rank

Product category

Elevator and Lift Electronics Manufacturing

NAICS

Telephone Apparatus Manufacturing (33421), Communications Equipment Manufacturing (3342), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Communications Equipment Manufacturing (33429)

SIC

Telephone & Telegraph Apparatus (3661), Industrial Instruments For Measurement, Display, And Control (3823), Communications Equipment, Nec (3669), Electronic Components & Accessories (3670)

akta.pro primary industry

Smart Elevators, Escalators & Vertical Transportation (HSAPAPAH)

akta.pro secondary industries

Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF), Physical Security IoT & Smart Building Security Integration (Sensors, BMS tie-ins) (BPAKAGAL)

Keywords

• Elevator electronics
• Lift communication systems
• Emergency lift telephones
• Elevator IoT monitoring
• Lift display systems

Headquarters

HQ city

Clifton Hill

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Pixel Technologies generates revenue primarily through the sale of physical electronics products including elevator displays, communication gateways, IoT sensors, network extenders, power supplies, and audio equipment. Products are sold as one-time purchases with no recurring subscription requirement for basic functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pixel Technologies designs and manufactures a complete ecosystem of electronics for the elevator and lift industry, including emergency communication systems, 4G wireless gateways, IP intercoms, OPAL and Pyxis passenger information displays, lift position indicators, eLiioT IoT monitoring hardware (vibration, water, temperature sensors), data encoders, network extenders, voice annunciators, and emergency power supplies. Products are built around proprietary Pixel DataBus and VoIP protocols for seamless integration, manufactured in Australia with EN 81-28 and AS1735.19 compliance for global elevator markets.

Product overview

Pixel Technologies is Australia's leading manufacturer of elevator electronics, offering a comprehensive portfolio of interconnected products for the lift industry. The product range centers around three core pillars: Communication Systems (wireless 4G gateways, emergency telephones, and digital intercom systems like LX1 and CD-LX-SG3), IoT Monitoring Solutions (eLiioT platform with vibration sensors, water detection, temperature/humidity monitoring, and lift hub connectivity), and Display Systems (OPAL embedded displays in standard/HD/Touch/Glass variants, PI position indicators in 4.3" to 10.4" sizes, and Pyxis cloud-powered displays). Supporting infrastructure includes data encoders (CT-E9, CT-E10, CT-PX2) for protocol conversion, network extenders for extended connectivity, power supplies and emergency backup systems, audio products (voice annunciators, gongs, speakers), and batteries. Products are designed for interoperability using proprietary Pixel protocols (DataBus Mode 2/3, VoIP, StationBus) and integrate with mobile networks (Telstra, Optus, Vodafone), AWS IoT cloud, and NBN infrastructure. The company operates across Australia, Singapore, Malaysia, New Zealand, and Dubai with local support.

Differentiator

Problem solved

Functional benefit

Brands

• eLiioT: IoT monitoring platform for elevators, providing cloud-based monitoring, alerts, and sensor data management for lift portfolios.
• emFONE
• OPAL
• PYXIS
• Pixel Mobile
• emPOWER

Products and services

• EM-4GE2 Series 4G Wireless Gateways 4G/LTE wireless communication gateways for elevators with dual SIM carrier redundancy, supporting one or four lifts per gateway. Designed for buildings in NBN areas or with no fixed phone line, providing redundant 4G network connectivity for emergency lift telephones.
• EM-181 Emergency Lift Telephone System EN 81-28 and AS1735.19 compliant emergency telephone system supporting up to eight stations per lift via single cable interface, with 4-hour talk time and 8-hour standby battery backup. Built for lift installers and building owners needing compliant emergency comms.
• EM-1 Powered Emergency Lift Telephone Powered emergency telephone with auto-dialing, three-number dialing, LED status indicators, SD card call recording, and EN81-28 compliance for lift installations requiring standard compliant emergency phones.
• LX1 Digital IP Communication System Digital IP lift communication system using Pixel VoIP protocol with 2-wire connectivity for retrofit upgrades. Supports up to five lifts per cabinet with battery backup and video integration. Targets elevator installers modernizing older lifts.
• CD-LX-SG3 Elevator Communication Intercom System Expandable modular digital IP intercom system supporting up to 16 elevators per cabinet via 4-Port Elevator Group Interface Modules, with minimum 3-hour emergency power backup. Uses Pixel VoIP protocol and targets large building elevator banks.
• IOT-HUB-8P eLiioT IoT Gateway IoT gateway connecting to the eLiioT cloud via 4G, Wi-Fi, or LAN with up to 8 hours battery backup. Interfaces with LoRa sensors for elevator pit and machine room monitoring, targeting lift maintenance companies and building owners.
• IOT-E12X 12-Input Lift Hub Core IoT network hub with 12 inputs, 2 relays, RS-485/Modbus support, and 4 Pixel POE Ethernet ports for aggregating IoT sensors in elevator systems and triggering automated actions such as parking lifts or activating alarms.
• IOT-VS7 IoT Lift Motor Vibration Sensor Smart motor monitoring sensor with 6-axis accelerometer capturing start/stop times and vibration data, sending analytics to the eLiioT cloud for predictive maintenance and vibration threshold alerting on lift motors.
• IoT-WD10T LoRa Water Detection Sensor Ultrasonic water detection device for elevator shaft pits with up to 765cm range, triggering alerts or automated actions when water level thresholds are exceeded.
• IOT-L2L LoRa Transmitter/Receiver with Temperature LoRa transceiver/receiver for other Pixel IoT devices with built-in temperature and humidity sensors, relaying data to the eLiioT cloud via Ethernet with programmable alert thresholds.
• BEE-1 IoT Temperature and Humidity Sensor Wi-Fi connected temperature and humidity sensor with 2x PT100 temperature probes and internal humidity sensor, with rechargeable battery backup providing 10+ hours operation during power outages. Designed for elevator machine room and lift shaft environment monitoring.
• OPAL Display Family Cloud-connected embedded elevator display family available in 10.4" to 21.5" sizes across OPAL, OPAL HD (1080p), OPAL Touch (touchscreen with gloved-hand support), OPAL Touch Glass (IK08 impact-resistant), OPAL Stretch, OPAL Destination Foyer, and OPAL Surface Mount variants. Supports dynamic media, weather feeds, HLS video streaming, and Pixel Cloud content management for commercial building displays.
• OPAL Touch Glass Display 21.5" Full HD touch display with 4.0mm tempered IK08 impact-resistant glass and greater than or equal to 6H hardness, designed for modern elevators with backward compatibility for easy upgrades from existing OPAL installations.
• Pyxis Cloud-Powered Display Cloud-powered elevator display with Full HD options in 10.4" to 21.5" sizes, integrated with Pixel eLiioT Cloud Portal for remote management, OTA software updates, and flexible content configuration. Backed by a factory 3-year warranty.
• PI Series Lift Position Indicators Lift position indicator family in 4.3", 5.6", 7", 9", and 10.4" sizes with full color LCD displays, programmable gong and hall lantern outputs, up to 127 floor level support, and SPI/serial databus connectivity for lift car operating panels and lobby displays.
• CT-2W4L Network Extender 4-port 10/100 Base-T Ethernet to 2-wire converter that extends Ethernet up to 1.4km over existing copper wiring with up to 100/100Mbps symmetric data rate within 300m, eliminating the need for new cabling in elevator shafts and retrofits.
• CT-E10 Lift Encoder Interface module converting OTIS RSL or KONE SPI serial links to Pixel Technologies DataBus protocol, enabling seamless integration between third-party elevator controllers and Pixel's display and communication ecosystem.
• CT-PX2 Serial Link Interface Encoder Multi-protocol lift encoder supporting Galaxy CAN and Otis RSL interfaces converting to Pixel Mode 3 DataBus protocol, with Wi-Fi configuration, OTA firmware updates, and up to 127 floor level support for new installations and retrofits.
• AD-DVA/M18 Digital Voice Annunciator Advanced lift voice annunciator storing 64 floor level audio files plus 20 additional messages on SD card, with background music capability and 44kHz audio quality for elevator floor announcements.
• PSW-60W Pure Sine Wave Emergency Power Supply 240V AC pure sine wave emergency power supply for elevator lighting, fans, and emergency accessories delivering 100W maximum for 2 hours at 60W load, with built-in 12V/18Ah SLA battery and compliance with AS1735.2001, EN-81-20, and AS3000-2007.
• CD-LX/UPS Emergency Power Supply Emergency backup power system for lift communication devices ensuring uninterrupted operation during mains power failure, designed as a companion UPS for LX1 and CD-LX-SG3 communication systems.
• AD-2T Two Tone Gong and AD-2TS Serial Elevator Gong Elevator audio signaling products including the AD-2T two-tone gong with up to 86dB SPL output and the AD-2TS serial elevator gong and LED hall lantern driver with up to 99 floor level support, Wi-Fi configuration, OTA firmware updates, and RGB status LED indication.
• emFONE EN81-28 Legends Vandal resistant stainless steel illuminated legends for alarm call and telephone answered indication in lifts, available in stud and panel mount options with Braille and dual N/C and N/O contacts, EN81-28 compliant.
• emFONE Help Points Indoor and outdoor emergency help points with marine-grade stainless steel panels, auto dialing, hands-free loudspeaker, and battery backup options. IP-65 rated outdoor models for building lobbies, car parks, and public areas.
• Pixel Mobile Connectivity Service Mobile network connectivity service enabling Pixel Technologies gateways to connect to Australian 4G mobile networks with competitive pricing packages, simplifying SIM provisioning for lift emergency communication.

Quantifiable outcome

• Up to 1.4km network extension capability
• +5 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• ENEQ SolutionsminorChannel Partner/ Reseller/ DistributorENEQ Solutions serves as Pixel Technologies' distribution partner for the Middle East region, providing local sales and support for Pixel products in Dubai and surrounding markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avire: Global specialist in elevator and lift communication, safety and display solutions (including Memco, Microkey, TL Jones and E-Motive brands). Directly comparable as a focused elevator-electronics manufacturer with emergency phones, displays, IoT sensors and a global distribution footprint.
• ELCOM: Manufacturer of elevator communication systems, emergency phones, displays and accessories, serving North American and international markets. Comparable niche elevator-electronics manufacturer with overlapping emergency-communication and position-indicator product lines.
• Dewhurst (Dewhurst Group): UK-headquartered manufacturer of lift components including push buttons, displays, fixtures and emergency communication. Comparable as a long-established specialist elevator-electronics supplier serving regulated markets including Australia, UK and EU.
• Wurtec: US-based distributor and manufacturer of elevator components, tools and test equipment including communication and display accessories for the lift industry. Comparable as a specialist elevator-component company targeting maintenance contractors and modernizers.
• Janus Elevator Products: Asia-based supplier of elevator displays, position indicators and electronic components for the lift industry, with strong APAC distribution. Closely comparable to Pixel in product scope and geographic focus across Southeast Asia and Australia.
• C.Ed. Schulte (CES): German manufacturer of elevator signalisation, communication and control components with strong EN81-28 compliance heritage. Comparable as a long-tenured European elevator-electronics specialist.

Broad incumbents

• 2N Telekomunikace: European manufacturer of IP intercoms and emergency communication endpoints with dedicated elevator-communication offerings. Comparable technology overlap (IP-based lift emergency comms) though 2N operates as a broader telecom/unified-communications player.
• KONE Corporation: Global elevator and escalator OEM with proprietary IoT/24/7 Connected Services platform and SPI controller protocol. Its controllers are referenced by Pixel's encoders, making KONE both a customer and an indirect competitor for connected-services revenue.
• Otis Worldwide: World's largest elevator manufacturer with Otis ONE IoT platform and RSL controller protocol referenced by Pixel's CT-PX2 encoder. Represents both a critical interoperability target and a structural threat if Otis in-houses third-party electronics.
• Schindler Group: Global elevator OEM with strong APAC and Australian presence and growing digital portfolio (Schindler Ahead). Comparable broad-incumbent peer competing for the same B2B elevator modernization and digital-services spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pixel-technologies-pty-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixel Technologies