Janus

What Janus does

Janus is a U.S. specialty hardware supplier of code-compliant emergency communication systems for the elevator, life safety, and public safety markets, operating as a sub-brand under AVIRE Group, which is itself a portfolio company of Halma plc. Its product portfolio spans Two-Way Communication Systems for Areas of Refuge, Elevator Communication and Safety Solutions (including elevator phones, lobby and machine room communication, and elevator door detection), Cellular Voice and Data Gateways, Blue Light Phones and Pool Phones, and Public Safety Distributed Antenna Systems (ERCES/ERRCS). The technology stack is primarily analog and digital hardware with cellular connectivity, designed to meet evolving national and regional safety codes rather than to be a software-defined platform.

The company sells B2B through a sales-led motion targeting facility managers, installers, consultants, and building owners. Pricing is quote-based and not publicly disclosed, with multi-year project contracts typical of building safety infrastructure deployments. A dedicated online store (rath-janus.com) supplements direct sales with a self-service option, while AVIRE's regional U.S. offices provide local sales and technical support. Marketing relies on the corporate AVIRE website, multiple LinkedIn pages, a YouTube channel, and email newsletter distribution.

Janus traces its operating history back approximately 50+ years in the U.S. market under the JANUS and RATH trademarks, both now consolidated under the AVIRE brand. Operating geographies are United States-only at the brand level, though AVIRE's broader European, Australian, and North American presence provides potential cross-sell runway via the Halma parent.

Name

Janus

Legal name

JANUS (brand of AVIRE)

Website

https://januselevator.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Janus is a U.S. sub-brand under AVIRE Group that supplies code-compliant emergency communication hardware for elevator, life safety, and public safety applications. It sells Two-Way Communication Systems, elevator phones, cellular gateways, and ERCES systems to facility managers, installers, consultants, and building owners via quote-based B2B sales.

Ownership category

akta.pro rank

Product category

Emergency Communication Equipment

NAICS

Communications Equipment Manufacturing (3342), Electrical Equipment Manufacturing (33531)

SIC

Telephone & Telegraph Apparatus (3661), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)

akta.pro secondary industry

Security, Safety & Fire/Life Safety Management (BPABAAAE)

Keywords

• Emergency communication systems
• Elevator safety products
• Public safety phones
• Cellular communication gateways
• Life safety solutions

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Emergency Communication Equipment Sales: Sale of physical emergency communication products including elevator phones, two-way communication systems, cellular gateways, blue light phones, and related safety equipment. Products are code-compliant solutions for building safety.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Janus designs, manufactures, and supplies code-compliant emergency communication hardware and systems for the U.S. elevator, life safety, and public safety markets. Its product lines include two-way communication systems for areas of refuge, elevator communication and safety solutions, public safety distributed antenna systems (ERCES/ERRCS), cellular voice and data gateways, and rugged outdoor phones such as blue light and pool phones. Products are sold to facility managers, installers, consultants, and building owners through direct sales, an online store, and AVIRE US regional offices.

Product overview

Janus is a sub-brand under AVIRE (a Halma company) specializing in emergency communication products and solutions. The company offers a comprehensive portfolio including Two-Way Communication Systems for Areas of Refuge, Elevator Communication and Safety Solutions (including Two-Way Voice & Visual Text Communication, Lobby & Machine Room Communication, Elevator Phones, and Elevator Door Detection), Public Safety systems (Blue Light Phones, Transit & Specialty Phones, Pool Phones), and Cellular Communications (Voice & Data Cellular Gateways). These solutions are designed for code compliance, safety, accessibility, and reliable connectivity across various environments including buildings, campuses, parking structures, and pools.

Differentiator

Problem solved

Functional benefit

Brands

• RATH: Emergency communication brand serving the U.S. elevator, life safety, and public safety industries, united under AVIRE with JANUS.
• JANUS

Products and services

• Two-Way Communication Systems (Areas of Refuge) Two-way emergency communication systems installed in building areas of refuge to enable clear, code-compliant communication between occupants and responders; intended for facility managers, installers, consultants, and building owners.
• Elevator Communication and Safety Solutions Hardware systems for elevators that provide accessible, compliant, and reliable communication between passengers, responders, and building personnel, along with door detection and monitoring; sold to facility managers, installers, consultants, and building owners in the U.S.
• Public Safety Distributed Antenna Systems (ERCES/ERRCS) Distributed antenna systems that provide reliable public safety radio signal coverage inside buildings and other structures, enabling first-responder communications; sold to facility managers, installers, consultants, and building owners.
• Cellular Communications (Voice & Data Cellular Gateways) Cellular voice and data gateway products that deliver stable, code-compliant emergency communication links for life safety use cases where traditional landline phone service is not available; sold to facility managers, installers, consultants, and building owners.
• Public Safety Phones (Blue Light Phones, Pool Phones, Transit & Specialty Phones) Rugged, high-visibility outdoor emergency phones including blue light phones, pool phones, and transit and specialty phones designed for public safety communication in campuses, parking structures, pools, and other outdoor environments; sold to facility managers, installers, consultants, and building owners.
• Wire & Signage Wire and signage products that serve as essential installation components supporting the deployment of code-compliant emergency communication and life safety systems.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AVIRE GroupcoreOEM/ Whitelabel/ Licensing PartnerAVIRE Group is the parent organization unifying RATH and JANUS brands. Janus operates as a brand under the AVIRE umbrella, combining local U.S. expertise with global organizational backing.
• RATHcoreStrategic or Co-development PartnerRATH is the sister brand of Janus under the AVIRE Group. Both brands are united under the AVIRE brand, serving the U.S. emergency communication market for over 50 years with complementary product lines.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Zenitel: Supplies critical communication solutions including intercoms, public address, and emergency communication systems for buildings, transportation, and public safety — overlapping with Janus's two-way communication and public safety offerings.
• Kings III Emergency Communications: Provides elevator emergency phones and monitoring services, directly competing with Janus's elevator communication solutions while also offering a managed-services layer Janus lacks.
• Talkaphone: Manufactures emergency phones, blue light phones, and area of refuge communication systems, closely overlapping with Janus's elevator, public safety, and area-of-refuge product portfolio for commercial and higher-education customers.
• Code Blue Corporation: Specializes in emergency communication products including blue light phones, emergency call stations, and area of refuge systems — directly competing with Janus's public safety and area-of-refuge product lines for U.S. campus, parking, and outdoor deployments.
• Cornell Communications: Manufactures emergency call systems, area of refuge, and nurse-call/emergency communication products, with solutions that directly compete with Janus's two-way communication and life safety portfolio in commercial and institutional buildings.
• Viking Electronics: Designs and manufactures emergency phones, elevator phones, and communication equipment, with a strong overlap with Janus's elevator phone and emergency communication product lines.
• Aiphone: Produces intercom and emergency communication systems for security, healthcare, and building safety — including emergency and area of refuge stations — competing with Janus in facility communication applications.

Broad incumbents

• Johnson Controls: Global building safety and HVAC incumbent with a broad fire alarm, emergency communication, and security portfolio — competing with Janus through bundled building safety solutions and deep service relationships.
• Bosch Security Systems: A broad building safety and security incumbent offering intercom, public address, fire alarm, and emergency communication systems as part of a wider portfolio — competing with Janus when building owners want a single-vendor solution.
• Honeywell Building Technologies: Major building technologies incumbent offering fire alarm, voice evacuation, and emergency communication systems — broad portfolio that overlaps with Janus's life safety and elevator communication offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RATHbyAVIRE
• LinkedInlinkedin.com/company/avire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janus