ColorCote
- Company typePrivate
- Founded1982
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ColorCote does
ColorCote is a New Zealand manufacturer of pre-painted metal roofing and cladding products, operating as a brand and business unit of Pacific Coilcoaters within Fletcher Steel, the building products division of publicly listed Fletcher Building (NZX/ASX). Founded as a coating operation in 1982 under Hunter Douglas and acquired by Fletcher Challenge in 1988, the company traces its industrial lineage to 1917 and claims over 60 years of leadership in New Zealand's pre-painted roofing market. Its offering is structured as a three-tier substrate range — ZinaCore (aluminium/zinc-coated steel for moderate climates), MagnaFlow (aluminium/zinc/magnesium-coated steel with magnesium-enabled self-healing at cut edges for demanding coastal environments), and AlumiGard (marine-grade aluminium alloy 5052/5005 for extreme marine, industrial, and geothermal exposure) — supplemented by a FleeceCote fleece-backed condensation-management add-on and a PLUS chemically resistant paint upgrade. Core technology is a continuous paint line with electrically powered infrared (IR) ovens installed between 2021 and 2023, which cut CO2 emissions per tonne painted by 59% and reduced water consumption 71% since 2015.
The business sells coils to a network of five core authorized rollformers and distributors across New Zealand — Dimond Roofing, Roofing Industries, Quin Roofing, Continuous Group, and Roofline Canterbury — who convert the coils into roofing and cladding profiles for end-customers. Pricing is project-based and not publicly disclosed, with minimum order quantities ranging from 50 to 400 linear metres depending on stock colour and substrate. Customer segments are segmented across homeowners and residential builders, architects and specifiers, commercial and industrial developers, and roofing contractors, with named enterprise references spanning government (Sir Edmund Hillary's Hut at Scott Base), large commercial (Foodstuffs Distribution Centre at 77,500m², Sylvia Park, Queensland Country Bank Stadium), education (Victoria University Coastal Ecology Lab), and high-end residential (A-Frame Reinvented, Turn Point Lodge). Revenue is generated entirely within New Zealand, and ColorCote is differentiated through a documented sustainability certification stack (Toitū carbonreduce, Global GreenTag GreenRate Level A, EPD, Declare Labels, Sustainable Steel Council), proprietary substrate chemistry, and technical sales support including CPD-eligible factory tours and in-practice presentations to architectural practices.
ColorCote's commercial model is fundamentally a domestic B2B industrial materials business: coil manufacturer → authorized rollformer/distributor → installer/developer/architect → end building. The company monetizes primarily through one-time unit sales of coated coil, with limited recurring-revenue exposure and no subscription or licensing component. It does not offer APIs, software products, or AI-enabled services, and its competitive moat is built on proprietary coating chemistry, New Zealand-specific environmental certifications, a dense national distributor network, and parent-company supply-chain integration via Fletcher Steel.
ColorCote firmographics
Firmographics- Name
- ColorCote
- Legal name
- Pacific Coilcoaters
- Website
- https://colorcote.co.nz
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ColorCote industry classification
Industry- Product category
- Pre-painted Metal Roofing and Cladding Manufacturing
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Coatings (IMAEAGAA)
Keywords
Where ColorCote is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
ColorCote business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pre-painted metal roofing and cladding sales: ColorCote generates revenue through the sale of pre-painted metal roofing and cladding products (ZinaCore, MagnaFlow, AlumiGard, FleeceCote) to customers via their distributor network. Products are sold as coils which are then roll-formed by distributors into roofing/cladding profiles. The company also offers PLUS paint variants with enhanced chemical resistance for premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ZinaCore - Best value substrate for moderate environments |
| Unit Pricing | Pay-as-you-go | MagnaFlow - Premium steel for demanding coastal environments |
| Unit Pricing | Pay-as-you-go | AlumiGard - Marine grade aluminium for extreme environments |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
ColorCote product offering
Product offeringCore offering
ColorCote manufactures and supplies pre-painted steel and aluminium coil and flat sheet products used for roofing, wall cladding, and rainwater systems in the New Zealand construction market. It offers a tiered product portfolio (ZinaCore, MagnaFlow, AlumiGard, FleeceCote, PLUS Paint System) that combines metallic substrates with proprietary paint systems designed for varying environmental corrosivity conditions.
Product overview
ColorCote is a New Zealand manufacturer of pre-painted metal roofing and cladding products, operating as a division of Pacific Coilcoaters within Fletcher Steel (Fletcher Building). The company offers a three-tier product range consisting of ZinaCore (aluminium/zinc coated steel for moderate inland conditions), MagnaFlow (aluminium/zinc/magnesium coated steel with self-healing cut edges for demanding coastal environments), and AlumiGard (marine grade aluminium alloy for extreme marine, industrial, or geothermal environments). An optional PLUS paint system provides enhanced chemical resistance across all substrates. FleeceCote, a fleece condensation-management layer, is available as an add-on bonded to ZinaCore and MagnaFlow for commercial applications. All products feature baked-on paint systems with over 40 colour options and are backed by environment-specific warranties.
Differentiator
Problem solved
Functional benefit
Brands
- ZinaCore: Aluminium/zinc alloy coated steel substrate with waterborne acrylic or polyester top coat, suitable for moderate climatic conditions.
- MagnaFlow
- AlumiGard
- FleeceCote
Products and services
- ZinaCore Pre-painted zinc/aluminium coated steel coil and flat sheet product used as a substrate system for roofing, cladding, and rainwater applications, positioned within the ColorCote coated steel range.
- MagnaFlow Pre-painted coated steel substrate product within the ColorCote coated steel range, used for roofing, wall cladding, and rainwater systems.
- AlumiGard Pre-painted aluminium substrate product used for roofing, cladding, and rainwater applications, intended for environments where an aluminium substrate is preferred over coated steel.
- FleeceCote Pre-painted coated steel product within the ColorCote range, used for roofing and cladding applications.
- PLUS Paint System Advanced paint system applied to ColorCote substrates, positioned for severe marine and high-corrosivity environments as a premium coating option.
Quantifiable outcome
- 71% reduction in water consumption since 2015
- +3 more outcomes
Companies that use ColorCote
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
ColorCote technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ColorCote partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- Dimond RoofingcoreTop ColorCote distributor and New Zealand's leading manufacturer and supplier of rollformed architectural roofing, including tray and metal roofing profiles. Major partner for distributing ColorCote products.
- Roofing IndustriescoreNational rollformer and installer partner working on community projects and large commercial installations including the Tarata community hall re-roofing project and Foodstuffs distribution centre.
- Quin RoofingcoreFamily-owned roll forming business based in Horowhenua, manufacturing steel products since the mid-1980s. Distributes ColorCote products.
- Continuous GroupminorSpecialises in internal gutter replacement using high-performance Conform+ system designed for New Zealand's extreme weather conditions. Distributes ColorCote products.
- Roofline Canterburyminor100% locally owned and operated roofing and cladding manufacturer and installation contractor in Canterbury region.
- Fletcher Steel LimitedflagshipParent company and division of Fletcher Building Limited, New Zealand's largest and most trusted construction and building supplies company. ColorCote operates as a subsidiary under Fletcher Steel.
- Pacific CoilcoatersflagshipBusiness unit of Fletcher Steel Limited and the manufacturing division that produces ColorCote pre-painted metal products using continuous paint line technology. Established 1982 under Hunter Douglas, acquired by Fletcher Challenge in 1988.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
ColorCote competitors and assessment
Company assessmentDirect peers
- BlueScope Steel: BlueScope's Colorbond is the dominant pre-painted steel roofing brand across Australia and New Zealand, directly competing with ColorCote's ZinaCore, MagnaFlow, and AlumiGard in architectural roofing and cladding applications across the ANZ market.
- Dimond Roofing: NZ's largest rollformed roofing manufacturer and ColorCote's top distribution partner, but also a competitor in finished roofing and cladding profiles. Comparable in NZ roofing end-market positioning, with overlapping customer base.
- Roofing Industries: National NZ rollformed roofing manufacturer and installer that distributes ColorCote products. Comparable as a competing roofing profile manufacturer serving the same NZ commercial and residential customer base.
Broad incumbents
- Tata Steel: Global steel manufacturer with the Colorcoat brand of pre-painted steel for building envelope applications. A direct functional competitor to ColorCote in coated metal roofing, though operating at much broader global scale and serving larger construction markets.
- SSAB: Nordic steel manufacturer offering Greencoat pre-painted steel products for roofing and cladding. Comparable to ColorCote in coated-metal building products, but with broader European presence and substantially larger R&D scale.
- Voestalpine: Austrian steel manufacturer with coated steel products including construction-grade pre-painted steel. Comparable to ColorCote in substrate-coating technology, though operating globally with a broader product portfolio.
- ArcelorMittal: World's largest steel manufacturer, offering coated products such as Granite HDX for building envelope applications. Overlaps with ColorCote in pre-painted metal roofing substrates, but at vastly larger scale and broader geographic reach.
- Nucor: Largest US steel producer with coated steel products serving construction applications. Comparable in coating-manufacturing capability though focused on the North American market rather than Oceania.
- United States Steel Corporation: Major US integrated steel producer with coated steel products for construction and infrastructure. Comparable in coated-metal substrate manufacturing, but at much larger scale and serving different geography.
Regional players
- Steel & Tube Holdings: NZ's largest steel products distributor, supplying roofing, cladding, and related building materials across New Zealand. Adjacent competitor in the NZ metal roofing supply chain, though primarily a distributor rather than a pre-painted substrate manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ColorCote social profiles
Digital presenceColorCote compliance and trust
Trust signalCompliance5 records
ColorCote financial estimates
Financial estimateRevenue estimate
Valuation estimate
ColorCote leadership team
Management profileNumber of profiles
ColorCote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ColorCote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ColorCote
What does ColorCote do?
ColorCote manufactures and supplies pre-painted steel and aluminium coil and flat sheet products used for roofing, wall cladding, and rainwater systems in the New Zealand construction market. It offers a tiered product portfolio (ZinaCore, MagnaFlow, AlumiGard, FleeceCote, PLUS Paint System) that combines metallic substrates with proprietary paint systems designed for varying environmental corrosivity conditions.
Is ColorCote a public or private company?
ColorCote is a private company. It is classified as corporate owned and is currently operating.
When was ColorCote founded?
ColorCote was founded in 1982. It employs 51 to 100 people.
Where is ColorCote based?
ColorCote is headquartered in Auckland, New Zealand, in the Oceania region.
How does ColorCote make money?
One revenue line is on record: pre-painted metal roofing and cladding sales.
Who are ColorCote's main competitors?
Direct peers on record are BlueScope Steel, Dimond Roofing and Roofing Industries. Broad incumbents are Tata Steel, SSAB, Voestalpine, ArcelorMittal, Nucor and United States Steel Corporation. Steel & Tube Holdings is listed as a regional player.
Does ColorCote have an API?
No public API is recorded for ColorCote.
What industry is ColorCote in?
ColorCote's product category is Pre-painted Metal Roofing and Cladding Manufacturing. Its primary akta.pro industry code is IMAEAGAA, Architectural & Decorative Coatings. Its NAICS code is 32551 and its SIC code is 2851.