Continuous Group
Continuous Group manufactures and installs continuous metal spouting, fascia, downpipes, and weather-protection systems across New Zealand, serving national residential builders and homeowners through eight regional offices and over 300,000 lifetime installations.
- Company typePrivate
- Founded1992
- HeadquartersPapakura, New Zealand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Continuous Group does
Continuous Group is a New Zealand-based manufacturer and installer of continuous metal spouting, fascia, downpipes, and weather-protection systems for the residential and light-commercial construction market. Founded in 1992 and headquartered in Papakura, Auckland, the company operates eight regional offices across New Zealand, enabling site-delivered roll-forming and installation coverage nationwide. Its product portfolio includes proprietary lines such as Mag-200 steel spouting, the Conform continuous system, the Designer series, Flowmate Leaf Guard, EZI-FLO, and Snow Solutions, all built around the core technology of on-site continuous metal roll-forming from coil stock.
The company serves a dual customer base comprising national volume residential builders (including named accounts such as GJ Gardner Homes, WG de Gruchy Construction, and Stonewood Homes) and individual homeowners. Revenue is generated through project-based, quote-driven sales of manufactured product combined with installation services, with the recent introduction of consumer financing via a partnership with Gem (Latitude Financial Services) extending accessibility to homeowners without upfront capital. The company has accumulated more than 300,000 installations over 30+ years of operation.
Continuous Group is a private, founder-owned business employing 51-100 people. It maintains the Spouting School, a trade certification program that trains installers in its proprietary continuous spouting method, creating a qualified labor pool aligned to its specifications. Its competitive position rests on nationwide physical distribution, a long-standing installed base, branded proprietary technology, and entrenched relationships within the New Zealand residential construction supply chain.
Continuous Group firmographics
Firmographics- Name
- Continuous Group
- Legal name
- Continuous Group Limited
- Website
- https://continuous.co.nz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Continuous Group manufactures and installs continuous metal spouting, fascia, downpipes, and weather-protection systems across New Zealand, serving national residential builders and homeowners through eight regional offices and over 300,000 lifetime installations.
- Ownership category
- akta.pro rank
Continuous Group industry classification
Industry- Product category
- Rainwater Systems & Building Materials
- NAICS
- Custom Roll Forming (332114), Fabricated Pipe and Pipe Fitting Manufacturing (332996)
- SIC
- Prefabricated Metal Buildings & Components (3448)
- akta.pro primary industry
- Sheet Metal & Ductwork Contracting (IMAFALAH)
- akta.pro secondary industry
- Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)
Keywords
Where Continuous Group is headquartered
LocationHeadquarters
- HQ city
- Papakura
- HQ country
- New Zealand
- HQ region
- Oceania
Offices7 records
Markets served
Continuous Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of spouting, fascia, downpipes, and rainwater system products across Residential, Designer, and Commercial series. Products sold with various material options (MagnaFlow, AlumiGard, Euramax, Copper) and color finishes.
- Installation Services: Professional installation services delivered by qualified tradespeople. Installation is included as part of the customer offering with upfront quotes and on-time delivery.
- Financing Partnerships: Partnership with Gem (Latitude Financial Services) offering 12 months interest-free financing to customers, enabling higher-value purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing with free onsite assessments |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Continuous Group product offering
Product offeringCore offering
Continuous Group manufactures and installs continuous metal spouting, fascia, downpipes, and weather protection systems for residential and commercial properties across New Zealand. The company produces spouting from single continuous pieces of steel using proprietary Mag-200 steel with a 33% thicker self-healing Zinc/Aluminium/Magnesium coating, and delivers professional installation by its own trained tradespeople with a 10-year leak-free guarantee.
Product overview
Continuous Group is New Zealand's specialist provider of continuous metal spouting, fascia, downpipes, and weather protection systems. The product portfolio consists of multiple integrated product lines: spouting systems in Residential Series (Chief, Quartz, Big Chief, Cube 125), Designer Series (Halo, Archie profiles), and Commercial Series (Cube, Texan profiles); fascia products including the Truss Series panels (140 N-Line, 180 N-Line, 180 R5, 180 S-Line) and Cover U fascia wrap; downpipes in Form Series (roll-formed) and EZI-FLO Series (extruded aluminium); the Conform internal gutter conversion system; and snow protection accessories. The company also offers proprietary Mag-200 steel with self-healing coating technology and professional installation services backed by warranties. The products are available in multiple finish ranges (CG Range, Designer Range, Endurance Range, Euro Range, Copper) and are designed specifically for New Zealand's diverse climate conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Series Spouting A range of spouting profiles designed for residential homes, including OG Colonial (Chief, Big Chief), Quarter Round (Quartz, Quartz Plus), and Box/Square (Cube 125) profiles, providing continuous metal rainwater management with no joins. Targeted at homeowners building new homes or replacing aging PVC systems.
- Designer Series Spouting Premium half-round spouting profiles (Halo 125, Halo 150, Halo 200, Archie 125) designed for high-end architectural residential projects that require a blend of style and functionality with reliable water drainage.
- Commercial Series Spouting Heavy-duty spouting systems (Cube 175, Cube 300, Texan) engineered for large-scale commercial and industrial buildings and multi-unit residential developments requiring robust water management at scale.
- Conform Internal Gutter Conversion System A proprietary retrofit system that removes existing fascia-covered internal spouting and replaces it with external continuous spouting, providing a watertight solution for homes with internal gutter issues while preserving the home's design aesthetic.
- Truss Series Fascia Fascia panels (140 N-Line, 180 N-Line, 180 R5, 180 S-Line) providing a low-maintenance finish with crisp clean lines, color-matched to Continuous Group spouting profiles for residential and commercial buildings.
- Cover U Fascia Wrap A fascia wrap product that covers existing fascia boards, providing a low-maintenance alternative to full replacement for homeowners and builders seeking to upgrade fascia appearance without full removal.
- Form Series Downpipes Roll-formed downpipes (FS-65, FS-80, FS-100, FS-75x55) designed to complement typical New Zealand house designs and pair with Continuous Group spouting systems.
- EZI-FLO Series Downpipes Extruded aluminium downpipes (EF-80, EF-100, EF-100x55) designed for water collection with above-ground water tanks, compatible with rainwater harvesting systems.
- Flowmate Downpipe Leaf Guard Leaf protection system that sits on top of downpipes, preventing leaves and debris from blocking the drainage system. Promoted as a free add-on (valued at up to $550) with spouting and downpipe installations.
- Snow Solutions Snow hooks and snow straps designed to protect spouting systems from damage caused by snow accumulation on roofs, particularly suited to colder New Zealand regions such as Central Otago.
- Installation Services Professional installation delivered by qualified, in-house tradespeople (not subcontractors) across all New Zealand regional offices, with upfront no-obligation quotes, on-time delivery, and a 10-year leak-free guarantee on completed work.
- Warranties Product warranties and guarantees including a 10-year leak-free guarantee on installations and up to 15-year warranty coverage on certain products, provided as part of the installation service offering.
Quantifiable outcome
- 33% thicker protective coating provides longer life and better corrosion resistance
- +2 more outcomes
Companies that use Continuous Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Continuous Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Continuous Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Continuous Group competitors and assessment
Company assessmentBroad incumbents
- Stratco: Australia-headquartered manufacturer and installer of metal building products including roofing, guttering, fascias, and rainwater systems. Comparable to Continuous Group across product categories (spouting, fascia, downpipes) and installation-led GTM model, but operates at significantly larger scale across Australia and New Zealand.
- Steel & Tube Holdings: New Zealand-listed distributor and manufacturer of steel and related building products including roofing, rainwater systems, and fasteners. Operates as a broader incumbent in the NZ metal building products supply chain, with overlapping categories and customer base but wider product portfolio.
- Lysaght (BlueScope): BlueScope's building products brand offering metal roofing, walling, guttering, and downpipes across Australia and New Zealand. Directly comparable to Continuous Group in spouting and rainwater systems but operates as part of a major steel manufacturer with broader product portfolio and mill-backed coating technology (e.g., Zincalume, Activate).
Others
- PlaceMakers: New Zealand's largest building materials merchant supplying trade and retail customers with roofing, plumbing, and general construction products. Adjacent to Continuous Group as a channel partner or alternative supplier in the building products supply chain.
- ITM (Independent Timber Merchants): Major New Zealand building materials distributor supplying trade customers including builders. Comparable as an adjacent distribution channel for building products and shares the same builder customer base, though ITM does not directly compete in spouting manufacturing.
Direct peers
- Roofing Industries: New Zealand metal roofing manufacturer offering roll-formed roofing, cladding, guttering, and related rainwater products. Direct competitor in the NZ metal spouting and fascia market, sharing the same customer base of builders and homeowners.
- Ace Gutters: New Zealand spouting and gutter installation specialist serving residential and commercial customers. Directly comparable as a focused regional competitor in continuous metal spouting installation across the same homeowner and builder segments.
- Dimond Roofing: New Zealand metal roofing, cladding, and rainwater systems manufacturer and supplier. Closest direct competitor to Continuous Group in the NZ metal building products category, with overlapping product range in spouting, downpipes, and fascia across residential and commercial segments.
- Metalcraft Roofing: New Zealand metal roofing and rainwater systems manufacturer with nationwide distribution. Comparable to Continuous Group across metal spouting, fascia, and downpipe products, serving both residential and commercial construction segments in NZ.
Regional players
- ColorCote: Pre-painted steel and metal roofing products supplier across New Zealand and Australia. Comparable as a substrate/coating supplier and competitor in coated metal building products, particularly relevant to Continuous Group's Mag-200 Zn/Al/Mg coating proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Continuous Group social profiles
Digital presenceContinuous Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Continuous Group leadership team
Management profileNumber of profiles
Continuous Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Continuous Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Continuous Group
What does Continuous Group do?
Continuous Group manufactures and installs continuous metal spouting, fascia, downpipes, and weather protection systems for residential and commercial properties across New Zealand. The company produces spouting from single continuous pieces of steel using proprietary Mag-200 steel with a 33% thicker self-healing Zinc/Aluminium/Magnesium coating, and delivers professional installation by its own trained tradespeople with a 10-year leak-free guarantee.
Is Continuous Group a public or private company?
Continuous Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Continuous Group founded?
Continuous Group was founded in 1992. It employs 51 to 100 people.
Where is Continuous Group based?
Continuous Group is headquartered in Papakura, New Zealand, in the Oceania region.
How does Continuous Group make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation Services and financing Partnerships.
Who are Continuous Group's main competitors?
Broad incumbents on record are Stratco, Steel & Tube Holdings and Lysaght (BlueScope). Others are PlaceMakers and ITM (Independent Timber Merchants). Direct peers are Roofing Industries, Ace Gutters, Dimond Roofing and Metalcraft Roofing. ColorCote is listed as a regional player.
Does Continuous Group have an API?
No public API is recorded for Continuous Group.
What industry is Continuous Group in?
Continuous Group's product category is Rainwater Systems & Building Materials. Its primary akta.pro industry code is IMAFALAH, Sheet Metal & Ductwork Contracting, with a secondary code of IMADACAM, Metal Cladding, Soffits & Trim (Non-Panel Components). Its NAICS code is 332114 and its SIC code is 3448.