HG Sply Co.

What HG Sply Co. does

HG Sply Co. is a casual full-service restaurant brand operating four locations across the Dallas-Fort Worth metro (Dallas, Fort Worth, Trophy Club, and Alliance). Founded in 2013, the company is operated as a concept under the parent UNCO hospitality group. The restaurant is positioned around a clean-label, health-forward menu featuring 100% pasture-raised Wagyu beef, no seed oils (substituted with avocado, coconut, olive, Fera fruit oil from Zero Acre, and Wagyu tallow), minimally used natural sweeteners, and an in-house juice program that presses 332,800 limes annually. Its signature technique is a hand-cut, water-blanched fries method (combi-oven steaming followed by flash-frying), and the menu is organized by dietary lifestyle segments (Keto, Paleo, Mediterranean, Indulge Wisely) with full macronutrient transparency developed in partnership with Texas Woman's University nutrition graduate students, who helped rewrite 97% of recipes in a 2024 menu transformation.

The technology stack is non-proprietary: reservations run through OpenTable, online ordering through Toast Tab, and private event inquiries through Triple Seat, with brand email managed centrally by UNCO. The restaurant has no application, no API surface, and no disclosed data assets. Distribution is direct-to-consumer dine-in at four physical locations plus online ordering for pickup and private event hosting with capacities ranging from 15 guests (Dallas dining room) to 1,246 guests (Trophy Club). Social media presence on Instagram and Facebook, an email newsletter managed by UNCO, and Happy Hour programming (Mon-Fri 3-6PM at select locations) round out the marketing mix.

The revenue model is straightforward restaurant operations: per-cover food and beverage sales during breakfast, lunch, dinner, and weekend brunch, supplemented by private and corporate event bookings. Menu pricing is not publicly disclosed online and is available only at point-of-sale; gift cards are sold through a UNCO-managed storefront (unco.cardfoundry.com) and the Founders Club loyalty program is operated by UNCO. The company has raised approximately $1.27M across two disclosed rounds (~$768,900 in January 2024 and ~$504,218 in April 2025) with investors and lead backers undisclosed, and reports 1-10 employees at the corporate level with no revenue figures publicly available.

Name

HG Sply Co.

Legal name

HG Sply Co.

Website

https://hgsplyco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

HG Sply Co. operates four casual full-service restaurants in the Dallas-Fort Worth metro (Dallas, Fort Worth, Trophy Club, Alliance) under parent UNCO, serving health-conscious diners and event hosters with a clean-label, macro-transparent menu featuring pasture-raised Wagyu, no seed oils, and signature water-blanched fries.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)

akta.pro secondary industry

Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Casual dining restaurants
• Clean label dining
• Pasture-raised proteins
• Private event hosting
• Macro transparency dining

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Core revenue from dine-in restaurant operations at four locations, offering breakfast, lunch, dinner, and weekend brunch menus with full bar service including craft cocktails and fresh-pressed juices.
2. Private Event Hosting: Revenue from hosting private events, corporate gatherings, and large party reservations across all four locations with varying capacity minimums and maximums.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

HG Sply Co. operates a health-focused casual dining restaurant chain with four physical locations across the Dallas-Fort Worth metro area (Dallas, Fort Worth, Trophy Club, Alliance). Its core offering is dine-in breakfast, lunch, dinner, and weekend brunch service built around 100% pasture-raised Wagyu beef proteins, zero seed oils, hand-cut water-blanched fries, and a menu organized by dietary lifestyles (Keto, Paleo, Mediterranean, Indulge Wisely) with full macronutrient transparency. The chain also runs a substantial private event-hosting business with venue capacities up to 1,246 guests, complemented by online pickup ordering through Toast Tab.

Product overview

HG Sply Co. is a single restaurant concept with four physical locations in the Dallas-Fort Worth metro area (Dallas, Alliance, Fort Worth, Trophy Club). The core offering centers on health-focused dining with an emphasis on pasture-raised proteins, no seed oils, and nutritional transparency. Key product components include: the main restaurant dining experience, signature hand-cut water-blanched fries cooked in Wagyu tallow or coconut oil, the Macros Program providing macronutrient breakdowns for dietary lifestyles (Keto, Paleo, Mediterranean, Indulge Wisely), the Dialed In Drinks beverage program with freshly juiced ingredients and natural infusions, the No Seed Oils cooking philosophy, the Minimally Used Sweeteners approach, and event hosting services at all locations. The company partnered with Texas Woman's University nutrition students in 2024 to evolve and recalculate 97% of recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• HG Sply Co. Restaurant Dining Health-focused dine-in casual dining experience offered across four Dallas-Fort Worth locations (Dallas, Fort Worth, Trophy Club, Alliance), serving breakfast, lunch, dinner, and weekend brunch. Menus are organized by dietary lifestyle (Keto, Paleo, Mediterranean, Indulge Wisely) and feature 100% pasture-raised Wagyu beef proteins with no seed oils.
• Private Event Hosting Private dining, corporate event, and large-celebration hosting services at all four HG Sply Co. locations, including rooftop buyouts (Dallas max 480 guests), covered patios and indoor dining (Fort Worth min 20 / max 550 guests), two-story spaces (Alliance), and the largest venue with connected Leela's Wine Bar (Trophy Club max 1,246 guests).
• Toast Tab Online Ordering for Pickup Direct online ordering channel enabling customers to place pickup orders at any of the four HG Sply Co. locations via the Toast Tab platform, with separate per-location ordering pages.

Quantifiable outcome

• 332,800 limes juiced annually in-house
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Texas Woman's UniversitycoreStrategic or Co-development PartnerAcademic partnership with nutrition graduate students at Texas Woman's University to recalculate macros, redefine recipes, and improve ingredient choices. This collaboration drove the 2024 menu transformation with 97% of recipes rewritten for better taste and better fuel.
• Zero AcreminorOthersSupplier of Fera fruit oil, a healthy seed oil alternative made from rain-fed sugarcane plants. Used for pan frying and sautéing as part of the company's commitment to eliminating seed oils.
• Mishima ReserveminorOthersSupplier of premium Wagyu cattle used to produce 100% pure pasture-raised beef tallow for frying operations.
• UNCOcoreStrategic or Co-development PartnerParent company and brand operator. UNCO Concept operates HG Sply Co. as part of its restaurant portfolio, managing brand partnerships, event inquiries (unco.com/events), gift cards (unco.cardfoundry.com), and the Founders Club loyalty program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flower Child: Health-forward fast-casual concept serving organic, non-GMO bowls and entrées with gluten-free, vegan, and protein-focused options. Similar macro-aware, organic-leaning menu philosophy as HG Sply Co., though at fewer locations and with no bars.
• sweetgreen: National health-focused fast-casual chain emphasizing clean ingredients, transparent sourcing, and digitally-driven ordering. Most directly comparable to HG Sply Co. on macro-aware, ingredient-quality positioning, though sweetgreen is salad-centric and at vastly greater scale.
• First Watch: Daytime brunch/lunch chain with strong DFW presence emphasizing fresh, scratch-made, ingredient-transparent cooking. Comparable on health-forward breakfast/brunch positioning and event-friendly suburban locations, though less health-coded than HG Sply Co.
• CoreLife Eatery: Emerging health-focused fast-casual chain with macro-friendly bowls and clean-ingredient menus. Direct overlap with HG Sply Co.'s macro transparency and dietary lifestyle segmentation, though smaller and more limited geographically.
• True Food Kitchen: Full-service restaurant concept built around anti-inflammatory, ingredient-transparent dining with seasonally rotating menus. Closest full-service analog to HG Sply Co.'s nutrition-led positioning and dietary-lifestyle segmentation (Keto/Paleo overlap).
• Mendocino Farms: Premium sandwich and salad fast-casual chain emphasizing chef-driven, seasonally rotating menus with cleaner ingredient sourcing. Overlaps with HG Sply Co.'s chef-influenced, ingredient-transparent positioning at a similar mid-premium price point.
• Tropical Smoothie Cafe: Fast-casual franchise combining fresh-pressed juices, smoothies, and healthier wraps/sandwiches with strong DFW-area density. Comparable on fresh-pressed juice program and health-forward casual positioning.
• CAVA: Mediterranean-inspired fast-casual chain emphasizing wholesome ingredients, customization, and dietary transparency. Overlaps directly with HG Sply Co.'s Mediterranean menu segment and clean-label ethos at a much larger, public-company scale.

Broad incumbents

• Chipotle Mexican Grill: Largest US fast-casual chain with whole-food, clean-ingredient positioning and customization. Serves as the benchmark broad incumbent against which any health-casual operator (including HG Sply Co.) is benchmarked for ingredient quality and transparency.

Emerging players

• Modern Market Eatery: Better-for-you fast-casual chain built around clean ingredients, scratch cooking, and seasonal menus. Comparable aspirational positioning to HG Sply Co., though smaller and with a narrower geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/577173949328994
• Instagraminstagram.com/hgsplyco/?hl=en
• Xx.com/HGSplyCo
• LinkedInlinkedin.com/company/hgsplyco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HG Sply Co.