Suhai Seguradora

What Suhai Seguradora does

Suhai Seguradora S.A. is a privately held Brazilian insurance company founded in 2013 and headquartered in São Paulo, regulated by SUSEP (Superintendência de Seguros Privados) under CNPJ 16.825.255/0001-23. The company specializes exclusively in vehicle insurance — motorcycles, cars, and trucks — with an explicit inclusive underwriting policy that accepts vehicles regardless of brand, year, model, or usage profile, including categories typically rejected by traditional carriers: auction vehicles, collector plates, app-based drivers (Uber, 99), tuned or armored cars, electric vehicles, and older commercial trucks. Suhai positions itself as the 'Seguradora do SIM' (the insurer that says yes), offering five modular coverage tiers (Cobertura 1-5) ranging from theft-only to comprehensive plus third-party liability, all with no deductible and indemnification up to 100% of FIPE table value.

The product is delivered through a digital-first technology stack layered onto a 100% broker-distributed go-to-market model. Customers cannot purchase direct and must engage one of 30,000+ registered insurance brokers (corretores) who use Suhai's online quoting system and broker portal (powered by I4Pro for policy and commission management) to issue policies. Operational workflows are digitized end-to-end: customers complete prior vehicle inspections via the Autovist mobile self-inspection tool without downloading apps, GPS trackers are scheduled online (TRK/EPS/SAT Movida integrations via Grupo Tracker, IGPS, and SAT Movida), and claims are tracked through the WebProteção portal and serviced through a referenced workshop network (CAR10). 24-hour assistance (towing up to 500 km, tire change, locksmith, mechanical support, home transport) is bundled with every policy.

Suhai generates revenue primarily through recurring annual premiums on vehicle insurance policies, with payment accepted in up to 12 installments via bank slip or credit card without affecting credit limit. Pricing is materially below traditional competitors — motorcycle premiums start at R$650-R$880/year for 160cc models, with the no-franchise model and inclusive underwriting enabling 60-80% discounts versus market. The company is the market leader (#1) in Brazilian motorcycle insurance, employs 101-250 people, distributes exclusively through its broker network with dedicated WhatsApp support channels, and has earned multiple Great Place to Work certifications plus the RA1000 seal from Reclame Aqui. Recent strategic moves include national rollout of comprehensive coverage (2024), entry into residential insurance (2025), and southern expansion of comprehensive motorcycle coverage (2026).

Name

Suhai Seguradora

Legal name

Suhai Seguradora S.A.

Website

https://suhaiseguradora.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Suhai Seguradora is a SUSEP-regulated Brazilian insurance company founded in 2013 that specializes in inclusive vehicle insurance for cars, motorcycles, and trucks, accepting profiles typically rejected by traditional insurers. It distributes exclusively through 30,000+ brokers and holds the #1 position in Brazilian motorcycle insurance.

Ownership category

akta.pro rank

Product category

Vehicle Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Vehicle insurance
• Motorcycle insurance
• Auto insurance
• Truck insurance
• Insurance brokerage

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Vehicle Insurance Premiums: Annual insurance policies for cars, motorcycles, and trucks with coverage for theft, robbery, total loss, and third-party liability. Revenue generated from recurring premiums paid by policyholders, with payment options up to 12 installments via bank slip or credit card.
2. 24-Hour Assistance Services: Included with all insurance policies, providing roadside assistance including towing, tire changes, locksmith, mechanic support, and transport services. Revenue embedded in overall policy pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Suhai Seguradora is a Brazilian insurance company regulated by SUSEP that underwrites and issues vehicle insurance policies — specifically car, motorcycle, and truck coverage — and recently expanded into residential insurance. Policies are distributed exclusively through a nationwide network of licensed insurance brokers, with bundled features such as 24/7 roadside assistance, optional tracker installation, and self-inspection (Autovistoria). The company positions itself on accepting all vehicle profiles (brand, year, model, usage) without rejection and on a no-deductible partial-loss model.

Product overview

Suhai Seguradora is a Brazilian vehicle insurance company specializing in inclusive insurance coverage for cars, motorcycles, and trucks that are often rejected by traditional insurers. The company operates a platform with five modular coverage options (Cobertura 1-5) ranging from basic theft protection to comprehensive third-party liability. Core products include Seguro de Carro, Seguro de Moto (their flagship), and Seguro de Caminhão, each offering customizable coverage tiers. Supplementary services include 24-hour roadside assistance, tracker installation, self-inspection (Autovistoria), and an online quoting system for insurance brokers. The company recently expanded into residential insurance (Seguro Residencial) and comprehensive motorcycle coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Carro (Car Insurance) Car insurance policy for individual vehicle owners covering collision, theft, partial and total loss, with bundled 24/7 roadside assistance and optional tracker installation.
• Seguro de Moto (Motorcycle Insurance) Motorcycle insurance policy for individual riders covering collision, theft, partial and total loss, with 24/7 roadside assistance and optional tracker installation.
• Seguro de Caminhão (Truck Insurance) Truck and cargo vehicle insurance policy for individual truck owners covering collision, theft, cargo, partial and total loss, with 24/7 roadside assistance.
• Seguro Residencial (Residential Insurance) Residential insurance policy covering homes against damage, theft, and related risks, extending Suhai's product set beyond vehicles to homeowners.
• Moto Compreensiva Suhai (Comprehensive Motorcycle Coverage) Comprehensive motorcycle coverage product tailored for the southern Brazil market, extending Suhai's motorcycle insurance with broader coverage.

Quantifiable outcome

• Average vehicle recovery time of 30 minutes after theft/fire reporting
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Grupo TrackercoreTechnology or IntegrationThird-party tracker provider for TRK-type vehicle tracking devices. Suhai schedules installation appointments through Grupo Tracker platform at fixed posts or customer domicile locations.
• IGPScoreTechnology or IntegrationTracker provider for EPS-type tracking devices used for vehicle security and recovery services in case of theft or robbery.
• SAT MovidacoreTechnology or IntegrationTracker provider for SAT-type devices integrated into Suhai's vehicle security and recovery ecosystem.
• I4ProcoreTechnology or IntegrationInsurance policy and commission management system used by brokers to issue policies, track commissions, and manage customer portfolios. Essential platform for the broker network operation.
• AutovistcoreTechnology or IntegrationDigital vehicle inspection platform allowing customers to submit photos for prior inspection via smartphone without downloading apps. System approved within 1 business day.
• CAR10 (Referenced Workshop Network)coreChannel Partner/ Reseller/ DistributorNetwork of referenced workshops for vehicle repairs covered under comprehensive (comprehensive) and third-party liability claims. Suhai directs customers to CAR10 workshops for quality-assured repairs with original/genuine parts.
• SEBRAEminorStrategic or Co-development PartnerPartnership providing free professional development courses with certificates for Suhai insurance brokers through the Aceleradora Suhai program, covering management, sales, marketing, and business development topics.
• Eric Granado (MotoE World Champion)minorGTM or Marketing PartnerMotorsport sponsorship with Brazilian MotoE world champion rider, providing brand visibility in motorsport events and alignment with the motorcycle enthusiast community.
• Suhai Music HallminorGTM or Marketing PartnerEvent venue sponsorship providing exclusive discounts for Suhai brokers and customers on show tickets, creating community engagement and brand loyalty among customer base.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Porto Seguro: Brazil's largest multi-line insurer with the dominant auto insurance franchise. Competes with Suhai in car and motorcycle insurance but does not specialize in inclusive/rejected-risk profiles and earns most of its premium from standard risks.
• Bradesco Seguros: One of Brazil's largest insurers with significant auto and motorcycle coverage distributed through Bradesco bank branches and brokers. Competes in motorcycle segment but tied to bancassurance distribution.
• Tokio Marine Seguradora: Large P&C insurer in Brazil offering auto (cars and motorcycles) and other lines through broker networks. Overlaps with Suhai in motorcycle and auto insurance but with broader commercial and corporate book.
• SulAmérica Seguros: Major Brazilian multi-line insurer (health, auto, life). Offers auto insurance including motorcycles through broker channels; not specialized in inclusive/rejected-risk underwriting like Suhai.
• Mapfre Seguros: Global P&C insurer operating in Brazil with auto (including motorcycle) coverage distributed through brokers. Overlaps in product lines and broker distribution model.
• Zurich Seguros Brasil: Global insurer with Brazilian P&C operations including auto and motorcycle coverage. Competes in the broker channel but serves more commercial and standard-risk customers.
• Allianz Seguros Brasil: Global insurer with Brazilian auto insurance offering including motorcycles, distributed via brokers. Comparable in product and channel but broader portfolio and standard-risk focus.

Direct peers

• HDI Seguros: Brazilian auto-focused insurer with strong broker distribution, covering cars, motorcycles, and trucks. Directly comparable channel and product mix, though less concentrated in motorcycle leadership.
• Azul Seguros: Brazilian digital-first auto insurer offering car and motorcycle coverage through brokers and digital channels. Most directly comparable to Suhai in product mix, channel (broker + digital), and target customer segment.

Emerging players

• Justos: Brazilian tech-enabled auto insurer using telematics-based pricing; distributed via app and digital broker channels. Comparable in digital-first, telematics-driven model and focus on inclusive auto coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/suhaiseguradora

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suhai Seguradora