Hobby

What Hobby does

Hobby-Wohnwagenwerk Ing. Harald Striewski GmbH is a German leisure-vehicle manufacturer headquartered in Fockbek (Rendsburg), founded in 1967 by Harald Striewski and operating as a privately held, founder-owned company. Hobby designs, manufactures, and sells caravans (travel trailers), motorhomes, and camper vans across three primary product lines, each with multiple series spanning entry-level through premium tiers. Caravan series comprise ONTOUR, DE LUXE, EXCELLENT, EXCELLENT EDITION, PRESTIGE, and MAXIA; motorhomes are offered as ONTOUR C, ONTOUR T, ONTOUR A, PRESTIGE T, and MAXIA T; camper vans are sold as ONTOUR VAN and PRESTIGE VAN (including a First Edition). Hobby also operates the BEACHY sub-brand targeting lightweight, beach-oriented caravans, with the BEACHY 420+ launched in January 2026.

Name

Hobby

Legal name

Hobby-Wohnwagenwerk Ing. Harald Striewski GmbH

Website

https://hobby-caravan.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Hobby-Wohnwagenwerk is a German manufacturer of caravans, motorhomes, and camper vans under the ONTOUR, DE LUXE, EXCELLENT, PRESTIGE, MAXIA, and BEACHY brands, selling through 350+ European dealers to recreational camping families, couples, and vanlife enthusiasts.

Ownership category

akta.pro rank

Product category

Recreational Vehicles

NAICS

Travel Trailer and Camper Manufacturing (336214), Motor Home Manufacturing (336213)

SIC

Motor Homes (3716)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Leisure vehicle manufacturing
• Caravan production
• Motorhome manufacturing
• Camper van production
• Recreational vehicles

Headquarters

HQ city

Fockbek

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from manufacturing and selling caravans (Wohnwagen), motorhomes (Wohnmobile), and vans (Kastenwagen). Products sold through dealer network across Europe with various model series ranging from entry-level to premium.
2. After-sales Service and Parts: Recurring revenue from maintenance services, repairs, and spare parts through the dealer network. Includes services like leak testing, gas inspections, and vehicle examinations.
3. Accessories and Merchandise: Hobby Shop selling accessories, outdoor clothing, and merchandise for camping enthusiasts. Also includes Beachy brand products for beach camping.
4. Mein Hobby Membership: Free membership program providing access to exclusive content, travel routes, newsletters, magazines, and member-only promotions and discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Hobby is a German manufacturer of leisure vehicles that designs, produces, and sells caravans (travel trailers), motorhomes, and camper vans under the Hobby brand and its Beachy sub-brand. Products are built at the company's headquarters in Fockbek, Germany, with in-house furniture, upholstery, and component production, and are sold through an extensive dealer network across Europe with all vehicles including the standard HobbyKomplett-Vollausstattung comprehensive equipment package.

Product overview

Hobby is a German manufacturer of leisure vehicles (caravans, motorhomes, and camper vans) headquartered in Fockbek, Rendsburg. The company operates as Hobby-Wohnwagenwerk Ing. Harald Striewski GmbH and offers three main product categories: (1) Caravans under the ONTOUR, DE LUXE, EXCELLENT, EXCELLENT EDITION, PRESTIGE, and MAXIA series; (2) Motorhomes under the ONTOUR C, ONTOUR T, ONTOUR A, PRESTIGE T, and MAXIA T series; and (3) Camper vans under the ONTOUR VAN, PRESTIGE VAN, and PRESTIGE VAN First Edition series. Additionally, Hobby offers the BEACHY sub-brand for beach-style caravans. All vehicles come with the HobbyKomplett-Vollausstattung comprehensive equipment package and standard Safety-Paket meeting GSR2 regulations. The product portfolio is supported by digital services including the HobbyConnect App for smartphone vehicle control, online Konfigurator and Modellvergleich tools, the Mein Hobby membership portal, and the Hobby-Shop for accessories and merchandise. With approximately 1,200 employees, Hobby is described as Europe's number 1 in caravan manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Beachy: A sub-brand of Hobby Caravan offering compact, lightweight caravans designed for beach and outdoor lifestyle camping. The Beachy models feature electric heating and are marketed as entry-level or lifestyle options alongside the main Hobby product range.
• Mein Hobby

Products and services

• Hobby ONTOUR (Caravan) Entry-level travel trailer series, debuted in 2014. Compact four-berth models with practical features, starting at €21,480. Towable with standard B Category driving license.
• Hobby DE LUXE (Caravan) Mid-range caravan series offering enhanced comfort and features for discerning campers.
• Hobby EXCELLENT (Caravan) Premium caravan series featuring generous seating areas, atmospheric ambient lighting, and large rear washrooms in select models.
• Hobby EXCELLENT EDITION (Caravan) Special edition caravan with distinctive interior design, combining premium features with unique aesthetics.
• Hobby PRESTIGE (Caravan) High-end caravan series featuring luxurious amenities and sophisticated design for ultimate comfort.
• Hobby MAXIA (Caravan) Spacious caravan series designed for families and extended travel, offering maximum living comfort.
• Hobby ONTOUR C (Motorhome) Compact motorhome built on Citroën chassis, available in two layouts with up to four berths. Features compact dimensions of 2.23m width for easy maneuverability.
• Hobby ONTOUR T (Motorhome) Entry-level truck motorhome series offering practical layouts for flexible travel experiences.
• Hobby ONTOUR A (Motorhome) Entry-level integrated motorhome series providing a seamless driving and living experience.
• Hobby PRESTIGE T (Motorhome) Stylish semi-integrated motorhome combining yacht-inspired design with clever layouts. Features longitudinal bed at rear, optional bed conversion for L-shaped seating area, large side kitchen, and insulated rear garage.
• Hobby MAXIA T (Motorhome) Premium truck motorhome series offering spacious interiors and high-end features for luxury travel.
• Hobby ONTOUR VAN Camper van built on Citroën chassis with 140-hp engine. Features multifunctional compact washroom with swivel bathroom, integrated shower, and waterproof louvre door. Includes 90-litre refrigerator, awning, and B6 high-performance insulation.
• Hobby PRESTIGE VAN Premium camper van series offering enhanced comfort and features for discerning vanlife enthusiasts.
• Hobby PRESTIGE VAN First Edition Special launch edition of the PRESTIGE VAN with exclusive features and limited availability.
• BEACHY Beach-style caravan series under Hobby sub-brand featuring compact size, lightweight design, and versatile interior for up to 4 persons. Includes optional electric heating for extended seasonal use.
• BEACHY 420+ Newest BEACHY model featuring clever space solutions including bunk bed and multifunctional wall. Offers fresh design colors with beach house aesthetic.

Quantifiable outcome

• European market leadership in caravan segment
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CitroëncoreTechnology or IntegrationVehicle chassis supplier for multiple model series including ONTOUR C, ONTOUR VAN, and other motorhome and van models. Citroën-based vehicles feature specific dimensions and engine options.
• Rocket CamperminorStrategic or Co-development PartnerProvides Rocket Roof pop-up roof systems for ONTOUR VAN 600 FTR, enabling additional sleeping capacity and storage customization.
• OK Logistics GmbH & Co.KGminorImplementation/ SI/ Consulting PartnerLogistics partner handling order fulfillment and delivery operations for the online shop.
• FH Kiel (Fachhochschule Kiel)minorStrategic or Co-development PartnerUniversity partnership through the startIng! student project, hosting engineering students for factory tours and project collaboration.
• Harald Striewski FoundationcoreOthersCharitable foundation established by the company founder supporting sports, education, heritage preservation, and social affairs projects in the Fockbek region.
• VanSiteminorGTM or Marketing PartnerCampsite booking platform partnership offering Mein Hobby members exclusive VanSite JahresPass deals with discounts.
• FRS SyltfähreminorGTM or Marketing PartnerAdvertising partnership for ferry services to Sylt island, featured in news content.
• Campofelice Camping VillageminorGTM or Marketing Partner5-star camping resort partnership featuring promotional content for members, located at Lago Maggiore.
• Camping Resort RülzheimminorGTM or Marketing PartnerYear-round camping resort partnership offering Mein Hobby members 10% discount on pitches.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pilote: French RV manufacturer producing motorhomes, camper vans, and caravans under Pilote and Le Voyageur brands. Comparable product portfolio with similar dealer-distribution model across Europe.
• Knaus Tabbert AG: Publicly listed German RV manufacturer (Frankfurt: KTA) producing caravans, motorhomes, and camper vans under Knaus, Tabbert, T.E.C., and Weinsberg brands. Closest publicly traded peer with comparable European dealer footprint, product breadth, and price-segment positioning.
• Dethleffs GmbH & Co. KG: Historic German caravan and motorhome manufacturer (founded 1931), part of the Erwin Hymer Group. Directly competes with Hobby across entry-level to premium caravans and motorhomes in the German-speaking European market.
• Carthago Reisemobilbau GmbH: German premium motorhome manufacturer (carthago brand plus c-tourer and liner-for-two lines) focused on high-end integrated and semi-integrated motorhomes. Competes directly with Hobby's PRESTIGE T and MAXIA T premium motorhome offerings.
• Adria Mobil d.o.o. Slovenian RV manufacturer owned by Trigano, producing caravans, motorhomes, and camper vans for the European market under Adria, Sun Living, and WildAx brands. Direct competitor in mid-range European caravan and motorhome segments.
• LMC Caravan GmbH & Co. KG: German manufacturer of caravans, motorhomes, and camper vans, owned by the Erwin Hymer Group. Closely comparable product mix across entry-level and mid-range segments targeting European families and couples.
• Hymer GmbH & Co. KG: One of Germany's largest and most recognized motorhome and caravan brands, owned by Erwin Hymer Group (now under Thor Industries). Competes head-to-head with Hobby's PRESTIGE and MAXIA premium series and operates a similar European dealer network.
• Fendt-Caravan GmbH: German caravan specialist (founded 1970) owned by France's Trigano group. Directly competes with Hobby's caravan lineup in the German market with comparable price segments and family-camping positioning.

Broad incumbents

• Thor Industries Inc. US-listed global RV conglomerate (NYSE: THO) that owns the Erwin Hymer Group (Hymer, Dethleffs, LMC, Sunlight, Carado, Eriba, Niesmann+Bischoff). Far larger than Hobby and competes indirectly through its European subsidiaries, with much broader geographic exposure.
• Trigano S.A. Paris-listed European RV leader and parent of multiple caravan/motorhome brands including Chausson, Benimar, Fendt-Caravan, Adria Mobil, and CI/Roller Team. Operates at greater scale and broader portfolio than Hobby, with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@hobby_caravaning
• YouTubeyoutube.com/user/HobbyCaravan
• Facebookfacebook.com/hobby.de
• LinkedInlinkedin.com/company/hobby-wohnwagenwerk
• Instagraminstagram.com/hobby_caravaning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobby