Montagne

What Montagne does

Montagne Outdoors, operated by RANAWEL S.A., is a private Argentine outdoor apparel and camping equipment company. It sells products for men, women and children across ski/snow, trekking, training, urban outdoor, and camping use cases. The catalog includes jackets, hoodies and sweatshirts, pants, vests, thermal layers, shirts, footwear, tents, sleeping bags, backpacks, apparel accessories and camping accessories.

The company’s product architecture is based on apparel and gear materials rather than software. Disclosed technical components include natural goose down insulation with 450–600 cuin fill power, THERMO SEAL welded seam construction to reduce down migration and heat loss, Polar Vent double-face fleece with internal grid channels, 3D Seamless construction with differentiated ventilation zones, bicapa waterproof/breathable membranes, water-repellent treatments and quick-dry stretch fabrics.

Montagne monetizes through one-time product sales in Argentine pesos via branded e-commerce, physical stores and outlets, wholesale distribution, franchise locations and corporate/B2B sales. Pricing evidence includes retail list prices, installment financing, Comunidad Montagne loyalty discounts, outlet and discontinued-product discounts, partner/corporate discounts and free shipping above $170,000 ARS; no recurring subscription model or revenue figure is disclosed.

Name

Montagne

Legal name

RANAWEL S.A.

Website

https://montagne.com.ar

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Montagne is a private Argentine outdoor apparel and camping equipment company selling technical jackets, footwear, backpacks, tents and accessories to consumers, wholesale buyers, franchise operators and corporate clients through e-commerce and physical stores.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Camping Equipment

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor apparel
• Camping equipment
• Technical clothing
• Ski wear
• Trekking gear

Headquarters

HQ city

San Andrés

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales (B2C): Direct sales of outdoor apparel, footwear, and camping equipment to consumers through branded e-commerce platform and physical retail stores. Products include jackets, fleeces, pants, shirts, footwear, tents, sleeping bags, backpacks, and accessories. Revenue generated through one-time product purchases with installment payment options available.
2. Wholesale Distribution: Bulk sales to authorized retailers and distributors through wholesale channel. Company offers wholesale pricing for bulk orders.
3. Franchise Revenue: Revenue from franchise operations where independent operators open Montagne-branded retail locations under franchise agreement.
4. Corporate/B2B Sales: Sales to corporate clients for employee uniforms, team gear, or company stores (Venta a Empresas).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Montagne designs, manufactures, and sells technical outdoor apparel (jackets, fleeces, pants, thermal layers, footwear, vests, t-shirts) and camping equipment (tents, sleeping bags, backpacks, accessories) for men, women, and children across skiing, trekking, training, urban outdoor, and camping activities. Products are sold under the Montagne Outdoors brand, leveraging proprietary fabric and construction technologies such as THERMO SEAL welded seams, Polar Vent grid-channel fleece, 3D Seamless knitting, bicomponent waterproof/breathable membranes, and natural goose down fill (450-600 cuin).

Product overview

Montagne is an Argentine outdoor apparel and camping equipment brand offering a comprehensive portfolio of clothing, footwear, and gear. The product line centers on outdoor jackets (camperas), hoodies (buzos), and footwear (calzado) as core categories, complemented by camping essentials including tents (carpas), sleeping bags (bolsas de dormir), backpacks (mochilas), and camping accessories. The brand serves men, women, and children across activity segments including Ski/Snow, Trekking, Training, and Urban lifestyle. Key technology highlights include waterproof GTX membranes in footwear, down fill insulation (450-600 cuin) in jackets, THERMO SEAL welded seams, Polar Vent fleece technology, and 3D Seamless construction in athletic wear. The brand also offers Monopatines (scooters) and an Ofertas (sales/outlet) section.

Differentiator

Problem solved

Functional benefit

Products and services

• Montagne Outdoors (Camperas / Jackets line) Outdoor jacket and coat product line offering Abrigo (coats), Ski/Snow, Rompevientos (windbreakers), Polar (fleece), Training, and Urban styles for men, women, and children, using technical fabrics and insulation technologies.
• Buzos (Hoodies and Sweatshirts) Hooded sweatshirts and fleece pullovers (micropolar and technical variants) for men, women, and children, providing mid-layer insulation and casual wear.
• Calzado (Outdoor Footwear) Outdoor footwear line including Zapatillas (sneakers) including GTX waterproof models, Botas (boots) for trekking, and Sandalias (sandals) for men, women, and children.
• Pantalones (Outdoor Pants) Outdoor pants for Ski/Snow, Trekking, Urban, Training, and thermal use, available for men, women, and children.
• Remeras, Camisas y Chombas (T-shirts, Shirts and Polos) T-shirts, casual shirts, polos (chombas), and UV-protective shirts designed for outdoor use and casual wear.
• Chalecos (Vests) Vest-style outerwear providing insulation and layering for men, women, and children.
• Carpas (Camping Tents) Camping tents for varied use cases: Carpas iglú (dome tents), Carpas abside de playa (beach tents), Carpas estructurales y túnel (structural/tunnel tents), and Carpas canadienses (Canadian-style tents).
• Bolsas de dormir (Sleeping Bags) Sleeping bags for camping use, including Alta montaña (high mountain), Campamento (camp), Estándar (standard), and Trekking variants.
• Mochilas (Backpacks) Backpacks spanning camping packs (up to 45L, 60L, 80L), urban and school packs, trekking and running packs, bags, and riñoneras (waist packs).
• Accesorios de camping (Camping Accessories) Camping gear and accessories including Anafes/marmitas (stoves/pots), sillas y mesas (chairs/tables), Termos (thermoses), Conservadoras (coolers), lámparas y linternas (lamps/lanterns), colchonetas e inflables (mats/inflatables), and quick-dry towels.
• Accesorios de ropa (Apparel Accessories) Apparel accessories including gloves, beanies, caps, neck warmers, scarves, glasses, goggles, socks, and quick-dry towels for men, women, and children.
• Monopatines (Scooters) Electric and kick scooters for urban mobility, complementing the outdoor lifestyle product range.
• Venta a Empresas (Corporate and B2B Sales) Dedicated corporate sales channel selling Montagne products to businesses for employee uniforms, team gear, and company store programs, with partner and corporate discount pricing.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Marmot: US outdoor apparel and equipment brand specializing in down jackets, sleeping bags, and tents — directly comparable product categories including insulation outerwear and camping gear.
• The North Face: Global premium outdoor brand with broad apparel and equipment portfolio for skiing, hiking, and training — competes head-to-head with Montagne in technical outerwear and the ski/snow category.
• Columbia Sportswear: US-headquartered outdoor apparel and footwear company selling technical jackets, fleeces, footwear, and accessories for skiing, hiking, and outdoor activities — directly comparable product mix, customer base, and price-segment positioning.
• Mountain Hardwear: US outdoor brand offering technical apparel and equipment for climbing, skiing, and camping — comparable product portfolio and target customer in technical outdoor apparel.
• Helly Hansen: Norwegian outdoor and sailing apparel brand with deep heritage in ski/winter outerwear — comparable technical apparel positioning, especially in ski/snow outerwear.
• Eddie Bauer: US outdoor apparel retailer offering technical outerwear, fleece, and equipment for outdoor activities — comparable omnichannel specialty retail model and product assortment.
• Patagonia: Outdoor apparel and gear company focused on technical clothing for climbing, skiing, and hiking — comparable product range, target customer, and brand-led positioning.
• Salomon: French brand specializing in outdoor footwear, ski equipment, and trail running apparel — overlaps directly with Montagne's ski, trek, and trail running footwear and apparel categories.

Broad incumbents

• Arc'teryx: Premium technical outerwear brand owned by Amer Sports — competes at the high end of the ski and hiking apparel segments where Montagne's premium offering (Chell, Mirage Pro) is positioned.
• Decathlon: World's largest sporting goods retailer with proprietary outdoor brands (Quechua, Forclaz, Simond) — competes across the full outdoor category but at much larger scale and broader assortment than Montagne.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MontagneOutdoor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montagne