SkillSet

What SkillSet does

SkillSet Limited is a UK-based eLearning consultancy founded in 1992 and headquartered in Basingstoke, Hampshire, operating as part of the Latitude 91 Ltd group alongside sister company Polar Moment. The firm designs, develops, and delivers bespoke and tailored off-the-shelf eLearning programmes, with a technology stack centred on the open-source Moodle learning management system (including the IOMAD multi-tenant variant), hosted on AWS infrastructure certified to ISO 27001, ISO 9001, and Cyber Essentials Plus. Content is authored primarily in Articulate Storyline 360 and Rise 360, producing SCORM-compliant modules designed to WCAG 2.1 AA accessibility standards, and integrated with client identity systems (Active Directory, SSO) and back-office platforms (Salesforce, Creatio). The company maintains a custom plugin development capability and a support widget integrated with Freshdesk.

SkillSet generates revenue through a mix of project-based bespoke eLearning development, rapidly deployed tailored off-the-shelf courses, recurring Moodle hosting and managed services, and standalone training needs analysis (TNA) consultancy. Pricing is determined per engagement via proposal and tender processes; no public pricing is listed. The go-to-market is sales-led, combining direct outreach, formal procurement (ITT/RFI) for public sector, and long-cycle account management supported by content marketing, case studies, and a free LMS requirements checklist used as a lead capture mechanism. The company employs 51–100 staff across the UK and Czech Republic, with deep tenure across senior leadership and the technical team.

The customer base spans UK public sector (NHS trusts, fire and rescue services, central and local government, education bodies), private enterprises (Tesco, BP, British American Tobacco, Canon UK, LivePerson, Ineos, Whyte & Mackay), and non-profit/charity organisations (YGAM, Cyber4Dev, WorldSkills UK). Notable enterprise-grade wins include London Fire Brigade, Lewisham and Greenwich NHS Trust, ORR, and the Cyber4Dev project delivering to 36,000+ learners internationally. The firm has reportedly maintained client relationships exceeding 25 years and achieved a 9/10+ customer satisfaction score for six consecutive years.

Name

SkillSet

Legal name

SkillSet Limited

Website

https://skillset.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

SkillSet is a UK-based eLearning consultancy founded in 1992 that designs, develops, and hosts bespoke and tailored off-the-shelf eLearning programmes on Moodle for UK public sector, enterprise, and non-profit clients, with supporting AWS hosting and training needs analysis services.

Ownership category

akta.pro rank

Product category

Corporate eLearning Development and Hosting Services

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industries

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Higher Education Course Design & Online Program Development (EDAGAKAB)

Keywords

• Bespoke eLearning development
• Moodle hosting services
• Off-the-shelf training
• Training needs analysis
• Compliance eLearning content

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Bespoke eLearning Development: SkillSet designs and develops fully customised eLearning programmes tailored to each organisation's goals, culture, branding, and learners. Revenue is generated through project-based contracts, typically scoped through training needs analysis (TNA) and delivered using ADDIE methodology. This is the primary revenue stream.
2. Tailored Off-the-Shelf eLearning: SkillSet maintains a library of off-the-shelf eLearning courses (health and safety, compliance, business skills, cyber security) which are rapidly customised with client branding, scenarios, and integration. Sold as project engagements with customisation fees on top of base course content.
3. Moodle Hosting & Managed Services: SkillSet provides secure, scalable hosting for Moodle LMS platforms, including AWS infrastructure, plugin support, ongoing maintenance, monitoring, and support. Revenue is recurring, tied to hosting contracts with annual or multi-year billing.
4. Training Needs Analysis (TNA) & Consultancy: SkillSet offers training needs analysis services to help organisations define their learning strategy and LMS requirements. This is typically a standalone consultancy engagement that can lead to broader eLearning or hosting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SkillSet designs, develops, and delivers bespoke and tailored off-the-shelf eLearning content for organisations across the public, private, and non-profit sectors. The company also provides managed Moodle learning management system hosting, custom Moodle plugin development, AWS cloud hosting, and training needs analysis consultancy. All projects follow the ADDIE methodology (Analyse, Design, Develop, Implement, Evaluate) to deliver SCORM-compliant, WCAG 2.1 AA accessible digital training programmes.

Product overview

SkillSet is a UK-based eLearning company offering a comprehensive suite of training solutions. The core offering consists of two main product categories: Bespoke eLearning (fully customised content developed with subject matter experts using ADDIE methodology) and Tailored Off-the-Shelf eLearning (customisable pre-built courses for rapid deployment). These are supported by specialised content modules including Health and Safety eLearning, Business Skills eLearning, Compliance eLearning, and Equality, Diversity and Inclusion Training. Hosting services include Moodle LMS hosting with custom plugins (IOMAD multi-tenant, support tickets, notifications) and AWS cloud infrastructure as a Consulting Partner. Content is developed using Articulate Storyline 360, Rise 360, and Adapt authoring tools. The company also provides Training Needs Analysis services to identify organisational learning requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke eLearning Fully customised digital training content designed in collaboration with client subject matter experts using ADDIE methodology. Built around an organisation's specific goals, industry, culture, branding, and learner profiles for corporate, public sector, and non-profit clients.
• Tailored Off-the-Shelf eLearning
• Equality, Diversity and Inclusion Training
• Software Training Support
• Moodle Hosting and Support
• AWS Cloud Hosting
• Training Needs Analysis
• Health and Safety eLearning
• Business Skills eLearning
• Compliance eLearning

Quantifiable outcome

• 9/10 average customer satisfaction (2024/2025); 9.4/10 in 2024 survey; 100% of respondents would recommend SkillSet
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationSkillSet is a Consulting Partner with AWS. They host client LMS platforms (Moodle) in AWS UK data centres, providing guidance on security, resilience, performance, and backup. AWS CloudWatch monitoring tools are used for all hosted system components. This partnership enables SkillSet to offer enterprise-grade cloud hosting with compliance (GDPR, ISO 27001) assurance.
• MoodlecoreTechnology or IntegrationMoodle is the world's most popular open-source learning management system with over 160,000 installations globally. SkillSet is a specialist Moodle hosting and support provider, offering Moodle hosting, plugin development, customisation, and migration services for clients. They host Moodle for over 20 clients.
• Polar Moment (sister company under Latitude 91 Ltd group)coreStrategic or Co-development PartnerPolar Moment is SkillSet's sister company within the Latitude 91 Ltd group, delivering bespoke software development and consultancy projects. Headed by Paul Deed (SkillSet's Group CTO), Polar Moment supports SkillSet's hosting platforms with technical capabilities for business-critical systems and payment solutions.
• NI-CO (Northern Ireland Cooperation Overseas)minorChannel Partner/ Reseller/ DistributorNI-CO selected SkillSet as a subcontractor to develop a cyber hygiene training package for Cyber4Dev (Cyber Resilience for Development), a European Union project. SkillSet delivered the eLearning content and Moodle hosting for this project.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TalentLMS: Cloud-based LMS platform with built-in course authoring and an off-the-shelf content marketplace. Represents the SaaS alternative to SkillSet's bespoke Moodle hosting model for budget-conscious mid-market clients.
• GP Strategies: Global performance improvement and custom learning solutions provider with extensive corporate training delivery. Overlaps with SkillSet on enterprise compliance and technical training but at much larger scale.
• Docebo: Enterprise AI-powered learning platform with learning creation tools and content marketplace. A broader incumbent competing for the same enterprise training budgets via a turnkey SaaS approach versus SkillSet's bespoke services.

Direct peers

• Bray Leino Learning: UK-based division of Bray Leino focused on bespoke eLearning, blended learning, and learning consultancy. Competes for similar mid-market and enterprise compliance and behavioural training engagements.
• Learning Pool: UK-headquartered learning technology provider offering a SaaS LMS platform alongside an off-the-shelf content library. Closely overlaps with SkillSet's tailored off-the-shelf and hosting offerings, though delivered as a packaged product.
• Omniplex Learning: UK-based eLearning content provider offering bespoke development, off-the-shelf compliance library, and LMS services. Direct competitor in the tailored off-the-shelf and compliance training space.
• Sponge UK: UK-based bespoke eLearning and learning design agency with strong corporate and public-sector client base. Competes head-to-head with SkillSet for compliance, induction, and behavioural training projects using Articulate Storyline authoring.
• Kineo: One of the largest UK-based bespoke eLearning content and LMS providers, offering similar bespoke content, off-the-shelf libraries, and Moodle/Total Engagement support. Direct competitor for the same UK enterprise and public-sector tender pipeline.
• LEO Learning (formerly Line Communications): UK-based strategic learning partner delivering bespoke eLearning, learning strategy, and managed learning services. Comparable in scale, target clients, and instructional design-led approach.

Regional players

• SweetRush: US-headquartered bespoke eLearning and gamified learning design agency. Comparable in instructional design depth and Articulate Storyline usage, but operates primarily in North America with limited UK overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skillset_ltd
• YouTubeyoutube.com/channel/UCftzDWbBR72WMHKKRJwuS2w
• LinkedInlinkedin.com/company/skillset-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkillSet