RentLinx
RentLinx operates an Indonesian e-commerce and physical retail platform selling baby and children's products under the Mothercare brand via the Kanmo Group, targeting parents of infants through age 8, though the domain also surfaces online gambling content, raising material data integrity concerns.
- Company typePrivate
- Founded2003
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RentLinx does
RentLinx presents a significant data integrity problem. The firmographic block describes a US-based (San Diego, founded 2003) platform for renting and selling houses with 1-10 employees, while all operational and corporate data describe a completely different entity: an Indonesian baby and children's products retailer operating under the legal name LIGACIPUTRA - SUPERLIGA168, positioned as Mothercare Indonesia within the Kanmo Group, serving Indonesian consumers from a multi-channel retail and e-commerce platform. The structured operational data, which represents the substantive evidence, describes an e-commerce and physical retail business selling baby clothing (0-24 months), children's clothing and footwear (18 months-8 years), travel essentials (strollers, car seats, carriers, travel cots, diaper bags), feeding and safety products, bedding and furniture, baby care items, toys and activities, and maternity products, featuring an extensive catalog of international brands including Bugaboo, Chicco, Cybex, Stokke, Fisher-Price, Philips Avent, Maxi-Cosi, Ergobaby, Graco, and Tommee Tippee.
The business operates a multi-channel distribution model in Indonesia only: an e-commerce storefront (rentlinx.com), physical Mothercare-branded retail stores, home delivery, and store pickup, with mobile apps available on iOS and Android. Pricing is consumer retail, with products starting from Rp 10,000 and installment payments available through Kredivo. Customer segments are parents of infants and toddlers (primary), parents of children aged 18 months to 8 years (primary), and expectant mothers (secondary). Marketing relies on organic social media (Facebook, Instagram, YouTube) and direct customer contact via WhatsApp and phone, with no paid acquisition, SEO, or content marketing signals beyond the brand storefront.
Additional red flags compound the data integrity concerns: the website's rendered text begins with Indonesian-language promotional copy for an online slot gambling site ("Akses LIGACIPUTRA - SUPERLIGA168: Situs Ekslusif Tempat Bermain Slot Online Paling Aman Dijamin Nyaman"), the favicon references "Superliga168" (a known online gambling brand), and no management team, ownership structure, investors, patents, certifications, awards, or partnerships are disclosed beyond the Kanmo/Mothercare relationship. The company has 1-10 employees, no funding rounds on record, no disclosed revenue, and no clear parent-subsidiary structure documented in the data.
RentLinx firmographics
Firmographics- Name
- RentLinx
- Legal name
- LIGACIPUTRA - SUPERLIGA168
- Website
- https://rentlinx.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RentLinx operates an Indonesian e-commerce and physical retail platform selling baby and children's products under the Mothercare brand via the Kanmo Group, targeting parents of infants through age 8, though the domain also surfaces online gambling content, raising material data integrity concerns.
- Ownership category
- akta.pro rank
RentLinx industry classification
Industry- Product category
- Baby and Children's Products Retail
- SIC
- Retail-Family Clothing Stores (5651), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)
Keywords
Where RentLinx is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RentLinx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct retail sales of baby and children's products including clothing, accessories, footwear, travel essentials, bedding, feeding products, bathing/care products, and toys through e-commerce and physical store channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with installment options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
RentLinx product offering
Product offeringCore offering
RentLinx operates an e-commerce platform under the Mothercare Indonesia brand that sells baby and children's products across categories including clothing, footwear, travel essentials (strollers, car seats, carriers, travel cots, diaper bags), feeding and safety products, bedding and furniture, baby care items, toys and activities, maternity products, and swimwear. The platform offers a Brand A-Z directory of international baby and children's brands and supports both store pickup and home delivery within Indonesia.
Product overview
RentLinx operates an e-commerce platform for baby and children's products, featuring a comprehensive catalog across multiple categories including clothing, footwear, travel essentials (strollers, car seats, carriers), feeding and safety products, bedding and furniture, baby care, toys and activities, and maternity products. The platform offers an extensive Brand A-Z directory featuring hundreds of international baby and children's product brands. The platform supports mobile app availability and provides store pickup and home delivery options.
Differentiator
Problem solved
Functional benefit
Products and services
- Mothercare Indonesia E-commerce Platform Online retail storefront for baby and children's products under the Mothercare Indonesia brand, offering a comprehensive catalog spanning clothing, footwear, travel essentials (strollers, car seats, carriers, travel cots, diaper bags), feeding and safety products, bedding and furniture, baby care items, toys and activities, maternity products, and swimwear. Includes a Brand A-Z directory of international baby and children's brands and supports both home delivery and store pickup within Indonesia.
Companies that use RentLinx
Customer profileSegments3 records
Ideal customer profiles3 records
RentLinx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RentLinx partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
RentLinx competitors and assessment
Company assessmentBroad incumbents
- Carter's, Inc. Largest US branded marketer of baby and young children's apparel, sold through own retail, wholesale, and e-commerce; comparable multi-channel children's clothing and accessories play.
- The Children's Place: US specialty retailer of children's apparel and accessories across age tiers with strong e-commerce and store footprint; directly comparable omnichannel kids clothing model.
- Chicco (Artsana): Global Italian baby brand carried by the subject across strollers, car seats, feeding, and care categories; comparable because both sell into the same branded nursery/travel category internationally.
- Mothercare: Global British heritage maternity and baby products retailer whose brand the subject company operates under in Indonesia; directly comparable category mix (clothing, travel, feeding, nursery, toys) and target demographic.
Direct peers
- Motherhood Maternity: Specialty retailer focused on maternity apparel and baby products; comparable segment overlap (maternity + newborn essentials) and similar in-store plus online channel structure.
- Mamas & Papas: UK-based premium nursery, prams, car seats, and baby clothing specialist with comparable product breadth (travel, feeding, bedding, clothing) targeting expectant parents and parents of 0-8 year-olds.
Regional players
- Tokopedia (by GoTo): Indonesia's largest marketplace where many baby brands are also sold; comparable as the dominant alternative online channel for the same target consumers in the same geography.
- Shopee Indonesia: Leading Indonesian e-commerce marketplace carrying extensive baby and kids inventory; competes directly with the subject's online storefront for the same parent demographic in Indonesia.
Emerging players
- Bugaboo: Premium Dutch stroller and travel-system brand stocked by the subject; comparable premium-positioned baby mobility retail with direct-to-consumer plus third-party distribution.
- Babyology: Australian baby/kids review and retail content site selling curated nursery and travel essentials; comparable as a content-plus-commerce specialty retailer targeting expectant and new parents.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
RentLinx social profiles
Digital presenceRentLinx financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentLinx leadership team
Management profileNumber of profiles
RentLinx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentLinx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentLinx
What does RentLinx do?
RentLinx operates an e-commerce platform under the Mothercare Indonesia brand that sells baby and children's products across categories including clothing, footwear, travel essentials (strollers, car seats, carriers, travel cots, diaper bags), feeding and safety products, bedding and furniture, baby care items, toys and activities, maternity products, and swimwear. The platform offers a Brand A-Z directory of international baby and children's brands and supports both store pickup and home delivery within Indonesia.
Is RentLinx a public or private company?
RentLinx is a private company. It is classified as corporate owned and is currently operating.
When was RentLinx founded?
RentLinx was founded in 2003. It employs 1 to 10 people.
Where is RentLinx based?
RentLinx is headquartered in San Diego, United States, in the North America region.
How does RentLinx make money?
One revenue line is on record: retail Product Sales.
Who are RentLinx's main competitors?
Broad incumbents on record are Carter's, Inc., The Children's Place, Chicco (Artsana) and Mothercare. Direct peers are Motherhood Maternity and Mamas & Papas. Regional players are Tokopedia (by GoTo) and Shopee Indonesia. Emerging players are Bugaboo and Babyology.
Does RentLinx have an API?
No public API is recorded for RentLinx.
What industry is RentLinx in?
RentLinx's product category is Baby and Children's Products Retail. Its primary akta.pro industry code is CRAIABAG, Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids). Its SIC code is 5651.