What Continental Assist does

Continental Assist is a private, for-profit travel assistance company headquartered in North Miami Beach (Aventura office), with additional regional offices in Mexico City and Bogotá. Founded in 2013 and operating with 101–250 employees, the company sells standardized travel assistance plans to individual travelers, families, digital nomads, expectant mothers, and sports enthusiasts — primarily serving customers traveling internationally from Latin America and the United States. Its marketing emphasizes 30+ years of team experience, multilingual 24/7 support, and global coverage across 160+ countries.

The core product is a travel assistance plan portfolio containing over 40 benefits, including medical emergency coverage, medication expense assistance, trip cancellation, lost luggage, legal assistance, and flight delay support. Differentiated features include Xentral Pass — a proprietary service granting access to 1,800+ VIP lounges in 140+ countries when flights are delayed by more than 60 minutes — pre and post-trip telemedicine, and optional add-on modules for pre-existing conditions, pregnancy (up to week 32), and recreational sports. The technology stack is described as a state-of-the-art platform with real-time service quality monitoring, a partner Agent Portal at eva.continentalassist.com, and mobile wallet voucher integration, though no proprietary AI/ML capabilities are disclosed.

The business model is predominantly direct-to-consumer via a website e-commerce checkout with immediate voucher delivery, supplemented by an omnichannel sales and support presence (WhatsApp, phone, email) and a channel partner network using the Agent Portal. Pricing is quote-based and not publicly disclosed, varying by destination, trip duration, passenger count, and coverage upgrades, with revenue recognized on a one-time basis per plan sold. The company is privately held with no disclosed funding rounds, parent company, or institutional investors.

Name

Continental Assist

Legal name

Continental Assist

Website

https://continentalassist.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Continental Assist sells quote-based travel assistance plans to international travelers from Latin America and the US, offering 40+ benefits including medical, cancellation, and flight delay coverage, plus a proprietary Xentral Pass providing access to 1,800+ VIP lounges in 140+ countries.

Ownership category

akta.pro rank

Product category

Travel Assistance Services

NAICS

All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

akta.pro secondary industries

Travel Insurance (Trip Cancellation/Interruption & Delay) (FSAJAJAA), VIP Travel Add-ons (Fast Track, Airport Meet-and-Assist, Lounge Access) (HSACAMAI), 24/7 Traveler Support, Disruption Management & After-Hours Services (THAKAMAL)

Keywords

• Travel assistance
• Travel insurance
• Medical assistance
• Flight delay protection
• Travel protection plans

Headquarters

HQ city

North Miami Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Assistance Plans: Sale of travel assistance plans that provide coverage for medical emergencies, flight delays, lost luggage, cancellations, legal assistance, and other unforeseen events during travel. Plans include over 40 benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Continental Assist sells travel assistance plans that provide protection for travelers during international trips, covering medical emergencies, accidents, flight delays, lost luggage, trip cancellations, and legal assistance. Plans include over 40 benefits and are sold directly to consumers online with immediate voucher delivery. The company also offers a proprietary Xentral Pass benefit that grants access to more than 1,800 VIP lounges worldwide for flight delays exceeding 60 minutes.

Product overview

Continental Assist is a global travel assistance company offering a unified platform of travel protection services. The core product is a travel assistance plan portfolio with over 40 benefits, including medical emergencies, lost luggage, cancellations, and legal assistance. Key products include Xentral Pass (VIP lounge access for flight delays), and various optional add-on modules such as pre-existing medical conditions coverage, expectant mother coverage, and sports practice coverage. The company operates an Agent Portal for internal operations management.

Differentiator

Problem solved

Functional benefit

Brands

• Xentral Pass: A product offering access to more than 1,800 VIP lounges worldwide in case of flight delays. Applies to delays of more than 60 minutes, available in more than 140 countries.

Products and services

• Travel Assistance Plans Comprehensive travel assistance plans providing medical emergencies coverage, accident support, lost luggage protection, trip cancellation coverage, legal assistance, and flight delay support with over 40 benefits included. Sold directly to individual travelers through the company website with immediate voucher delivery via email.
• Xentral Pass Proprietary flight delay protection service providing access to more than 1,800 VIP lounges in over 140 countries. Users register flights 24 hours in advance; benefit applies to flight delays of more than 60 minutes.

Quantifiable outcome

• Coverage available in 160+ countries worldwide
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Generali Global Assistance: Operates travel insurance and assistance plans (including Trip Mate product line) with 24/7 support and multi-benefit coverage. Closely aligned with Continental Assist on plan structure, mobile voucher delivery, and consumer-grade travel protection.
• World Nomads: Travel insurance and assistance provider targeting independent and adventure travelers globally. Mirrors Continental Assist's traveler-assistance, 24/7 support, and multi-benefit plan model, with comparable geographic coverage and consumer marketing motion.
• GeoBlue: International travel health insurance and assistance service with a focus on global medical coverage. Comparable to Continental Assist in serving frequent international travelers, offering telemedicine and emergency medical support.
• SafetyWing: Travel medical insurance and assistance for digital nomads and remote workers. Directly comparable to Continental Assist's digital-nomad persona offering and Visa Nómada-style use cases, with subscription-based plans and global medical coverage.
• IMG Global (International Medical Group): Specializes in international travel medical insurance and assistance products for individuals, families, and groups. Overlaps with Continental Assist's medical-emergency, pre-existing-condition coverage, and benefits-bundled plan structure.

Broad incumbents

• International SOS: Worldwide medical and travel assistance services with 24/7 multilingual support centers. Mirrors Continental Assist's 24/7 assistance, telemedicine, and medical evacuation value proposition, but serves larger corporate and government clients.
• AXA Assistance: Global travel assistance and insurance arm providing 24/7 support, medical coordination, and travel protection products. Has overlapping capabilities with Continental Assist, especially in flight-delay and medical-emergency coverage.
• AIG Travel: Large global travel insurance and assistance provider operating across many regions and customer segments. Overlaps with Continental Assist's travel-protection plan offering but at materially greater scale and brand reach.
• Allianz Travel: One of the largest global travel insurance/assistance brands with extensive partnerships and assistance infrastructure. Comparable to Continental Assist on the consumer travel-protection layer, with broader geographic reach and product depth.

Emerging players

• Priority Pass: Independent airport-lounge access program with global lounge network (a comparable base to Xentral Pass's 1,800+ lounges). Partial competitor and potential partnering/whitelabel counterpart for Continental Assist's Xentral Pass VIP-lounge benefit layer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/contiassist
• Facebookfacebook.com/ContinentalassistRosyManjarrez
• LinkedInlinkedin.com/company/continentalassist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continental Assist