What 93brand does

93brand is a privately held, bootstrapped Brazilian Jiu Jitsu apparel and equipment brand founded in 2011 by a group of grapplers in New York and headquartered at 55 West Railroad Ave, Garnerville, NY. The company designs, sources, and sells BJJ Gis (in premium lines such as HOOKS V6, GOLD LABEL V4, GOOSE FEATHER, and C-SPEC BLACKOUT, plus a budget 'Standard Issue' sub-brand), no-gi apparel (rash guards, grappling shorts, spats), accessories (belts, gear bags, athletic tape, underwear), and — most recently — FLOW Roll-Out Grappling Mats. Core technical differentiators are fabric- and construction-level: 380 GSM Pro Pearl Weave Gi jackets with preshrunk technologies, two-ply lower skirt panels, extended knee paneling, sublimated polyester/spandex rash guards and shorts with omni-directional crotch panels, and proprietary mat textures such as Komodo Smooth. Many products carry IBJJF-legal certifications for competition use.

The business operates a dual-channel model: a direct-to-consumer Shopify storefront (93brand.com) supporting 40+ countries, multi-currency checkout, and an industry-leading 60-day return/exchange window that extends to used Gis; alongside an application-gated wholesale channel for U.S. BJJ academies offering custom heat-press Gis (5-10 pack minimums), custom no-gi apparel, and bulk mat installations. There is no subscription tier, no public funding, and no disclosed revenue. Pricing spans $11.99 accessories to $289.99 mats, with most core Gis in the $66.99-$176.99 band, targeting the gap between low-quality budget and high-priced premium competitors.

The company serves two primary segments: individual BJJ practitioners (adult, youth, women, competitors seeking IBJJF-legal gear) and BJJ academies purchasing custom branded gear and facility mats. Marketing is constrained to a low-cost mix of Shopify storefront content, an occasional newsletter (10% off signup incentive), and organic Facebook/Instagram presence for restocks and design previews — consistent with a small, founder-operated operation rather than a venture-backed growth brand.

Name

93brand

Legal name

93brand Jiu Jitsu

Website

https://93brand.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

93brand is a bootstrapped New York-based direct-to-consumer Brazilian Jiu Jitsu apparel and equipment brand selling Gis, rash guards, shorts, mats, and accessories globally through Shopify, plus custom wholesale gear for BJJ academies.

Ownership category

akta.pro rank

Product category

Martial Arts Apparel & Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

Keywords

• Martial arts apparel
• Brazilian Jiu Jitsu gear
• BJJ Gi manufacturing
• Grappling training equipment
• Combat sports clothing

Headquarters

HQ city

Garnerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time product sales through their Shopify-powered e-commerce website. Products include Jiu Jitsu Gis, rash guards, shorts, spats, apparel, gear bags, mats, and accessories. No subscription model; all purchases are individual transactions.
2. Wholesale Academy Gear: B2B sales to Jiu Jitsu academies and gyms offering custom Gis, rash guards, shorts, and grappling mats in bulk. Features low minimum order quantities (5-packs and 10-packs for custom Gis) and competitive wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

93brand designs, manufactures, and sells Brazilian Jiu Jitsu (BJJ) training apparel and gear — including Gis, rash guards, grappling shorts, spats, rank belts, gear bags, and home grappling mats — directly to individual grapplers worldwide through a Shopify-powered e-commerce site, with a secondary wholesale channel serving academies and gyms.

Product overview

93brand is a direct-to-consumer Jiu Jitsu apparel brand founded in 2012 by grapplers in New York. The product portfolio centers on Brazilian Jiu Jitsu training gear including BJJ Gis (Uniforms) in multiple tiers - premium models like the HOOKS V6, GOLD LABEL V4, GOOSE FEATHER Lightweight, and C-SPEC lines; plus the Standard Issue 2.0 budget line. The nogi collection encompasses rash guards (short and long sleeve in various designs), grappling shorts (with 5-9 inch inseams and multiple cuts including Short Shorts, Regular Length, Women's Cut, and 2-Layer GOD Shorts), and grappling spats/tights. The apparel line extends beyond training to streetwear including hoodies, joggers, T-shirts, and the innovative HYBRID Hoodie with pearl weave integrated. Supporting products include BJJ rank belts, gear bags (JAPAO v2 Premium Backpack, BUTTERFLY Gear Bag), the FLOW Roll-Out Grappling Mats (home training mats), athletic tape, and grappling underwear. The company also serves academies through a Custom Academy/Wholesale Program offering custom gis, mat installations, and branded nogi gear. Offerings include specialized lines for women and children, with IBJJF-approved options for competition.

Differentiator

Problem solved

Functional benefit

Brands

• Standard Issue Series: Budget-friendly line providing quality and performance without breaking the bank. Gis, rashguards, spats, and shorts with minimal branding. Fits differently than premium gear due to solid color Nylon/Spandex materials.

Products and services

• FLOW Roll-Out Grappling Mats Portable home training mats measuring 5ft x 10ft each, 1-3/16 inches thick, weighing approximately 20 lbs with velcro straps included. Available in three texture options (Tatami, Smooth, Komodo Smooth). Designed for individual grapplers needing portable home practice surfaces.
• Standard Issue 2.0 Jiu Jitsu Gi Budget-friendly BJJ gi with updated fabrics and fit matching premium gis. Features 380 GSM Pro Pearl Weave jacket, 8-9 oz twill pants, thoroughly preshrunk, with extended knee panels and doubled skirt paneling. IBJJF legal for competition use.
• HOOKS V6 Jiu Jitsu Gi Premium BJJ gi in the HOOKS line, version 6, available in multiple colors including White, Navy, Olive for both men's and women's cuts.
• GOLD LABEL V4 Jiu Jitsu Gi Premium-level BJJ gi offering high-end construction and materials in the GOLD LABEL line, version 4.
• C-SPEC BLACKOUT Jiu Jitsu Gi Specialty all-black BJJ gi in the C-SPEC line with stealth aesthetic.
• Rash Guards Compression-fit training tops for no-gi grappling. Available in short-sleeve, long-sleeve, and dry-tech variants. Includes 2-PACK options in various colorways. Some models are IBJJF approved for competition.
• Grappling Shorts No-gi grappling shorts with multiple inseam lengths (5-9 inches). Features include sublimated designs, two-layer omni-directional crotch panel, cushioned internal drawstring. Available in Short Shorts, Regular Length, Women's Cut, and 2-Layer GOD Shorts configurations.
• Grappling Spats Compression leggings/tights for no-gi training. Available in various designs including DARK TIGER, PALM, ART OF WAR, COMBATE, and collaboration editions.
• Apparel & Streetwear Off-mat clothing including T-shirts, hoodies, joggers, tank tops, underwear, socks, flip flops, beanies, hats, dry-fit shirts, casual gi pants, and jackets.
• BJJ Rank Belts Jiu Jitsu rank belts in all standard belt colors. Available in adult and children's sizes. Includes 2026 edition and premium versions.
• JAPAO v2 Premium Backpack Premium gear bag/backpack with 30L capacity, roll-down top design, breathable fabric, ultra-smooth zippers, reinforced loops, micro-mesh side pockets, reflective accents, and padded shoulder straps.
• BUTTERFLY Gear Bag Large capacity gear bag (50L) with main compartment for gi and nogi gear, padded laptop compartment, mesh side pocket, multiple exterior pockets, expandable lined compartment for dirty gear, and padded back straps.
• Athletic Tape 5-Pack Finger/joint tape for grappling training. 1cm width, 10 yards per roll, stronger bonding adhesive, hypoallergenic, with angled printed graphics.
• Kids Jiu Jitsu Gi Children's BJJ gi available in Standard Issue line and lightweight karate gi variants. Sized from M000 to M4 based on height and age.
• Custom Academy / Wholesale Program Wholesale and custom gear program for BJJ academies and gyms. Includes custom gi printing via heat press, custom rash guards and shorts design tool, custom grappling mat installations, and home mat solutions. Low minimum order quantities (5-10 packs for custom Gis).

Quantifiable outcome

• 60-day return/exchange window on all products including used Gis
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shoyoroll: Premium direct-to-consumer BJJ apparel brand known for limited-edition Gi drops and high price points. Comparable as a similarly positioned BJJ-specialist brand competing for the same grappler demographic with a strong hype/drop-based marketing model.
• Tatami Fightwear: Established UK-based BJJ and MMA apparel brand offering Gis, rashguards, and shorts across price tiers. Directly comparable as a multi-tier BJJ specialist with both budget and premium lines and a similar wholesale-to-academies model.
• Scramble BJJ: BJJ-focused apparel and accessory brand from the UK serving international markets with Gis, rashguards, and lifestyle apparel. Closely comparable niche specialist targeting the same grappler customer with similar product breadth and DTC-led distribution.
• Hyperfly: BJJ apparel brand offering Gis, no-gi gear, and mats with a strong athlete-sponsorship-driven marketing approach. Comparable as a BJJ specialist competing in the same premium and mid-tier Gi categories with a notable parallel expansion into grappling mats.
• Fuji Sports: Long-running BJJ and MMA gear brand offering Gis, rashguards, shorts, and mats across value-oriented price points. Directly comparable as a multi-tier BJJ specialist with strong academy/wholesale relationships and a focus on durable training gear.
• Sanabul: Combat sports apparel brand offering BJJ Gis, MMA gear, boxing equipment, and training apparel at competitive prices. Comparable as a value-positioned combat sports apparel retailer serving the same cross-training consumer base as 93brand's Standard Issue line.
• Combat Corner: BJJ and MMA apparel and equipment retailer offering Gis, no-gi gear, and training accessories at multiple price points. Comparable as a multi-channel BJJ gear specialist serving both individual practitioners and academies.

Broad incumbents

• Venum: Global combat sports brand offering MMA, BJJ, boxing, and fitness apparel and equipment with major UFC partnerships. Comparable as a broad incumbent in the same combat sports retail category, though it spans multiple combat disciplines rather than specializing solely in BJJ.
• Hayabusa: Premium combat sports brand specializing in MMA, BJJ, and boxing gear including Gis, rashguards, gloves, and training equipment. Comparable as a broader combat sports apparel and equipment incumbent with overlapping BJJ Gi and no-gi product lines.

Emerging players

• Meerkatsu: Boutique BJJ apparel and lifestyle brand with distinctive graphic-driven rashguards and Gis. Comparable as a smaller, design-led BJJ specialist with a community-focused brand similar to 93brand's grassroots, grappler-founded positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/93brand
• Instagraminstagram.com/93brand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 93brand