Indiana Beach

Name

Indiana Beach

Legal name

Indiana Beach

Website

https://indianabeach.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Amusement Park and Water Park Resort

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Amusement park services
• Water park attractions
• Family entertainment
• Season passes
• Lakeside lodging

Headquarters

HQ city

Monticello

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Daily Admission Tickets: Unlimited rides, shows, and attractions for the date selected. Daily tickets include admission to all rides, live entertainment, and attractions.
2. Season Passes: Annual recurring passes offering unlimited visits for the entire operating season. Includes exclusive perks such as free ballroom concerts, Bring-A-Friend days (3x per season), VIP parking, and discounted additional tickets at $19.99 each (up to 6 per month). Valid from purchase through end of 2026 season.
3. Food and Beverage: Boardwalk dining and lakeside restaurants offering meals, snacks, and refreshments throughout the park.
4. Arcade and Midway Games: Classic boardwalk games including skee-ball, pinball, crane games, basketball shootout, water races, and prize-winning games. Players can win tickets and redeem prizes.
5. Lodging and Camping: On-site accommodations including Beach Clubs (cottages), Lakeside Cottages, Hoosier Pointe, Ideal Cabins, Beach Inn, Vintage Cottages, and Lakeside Campground for RVs and tents.
6. Beach Bucks: Pre-paid digital currency system for use within the park. Sold in $20 increments for arcade games, midway games, and other attractions.
7. Merchandise: Park merchandise shop offering souvenirs and branded items (coming soon per website).
8. Ballroom Concert Events: Live entertainment events in the historic ballroom venue, including tribute concerts, wrestling events, and special performances. Included free with Season Pass or Daily Admission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Indiana Beach operates a lakeside amusement and water park resort on Lake Shafer in Monticello, Indiana, offering more than 45 rides and attractions, an on-site water park with slides and lazy river, boardwalk dining, arcade and midway games, the historic Ballroom concert venue, and multiple on-site lodging and camping options. Revenue is generated through daily admission tickets, Any Day Tickets, annual season passes, corporate partner tickets, Beach Bucks prepaid cards, and lodging reservations.

Product overview

Indiana Beach is a classic amusement park destination on Lake Shafer in Monticello, Indiana, operating since 1926. The company offers a unified entertainment platform combining physical attractions with supporting services. Core offerings include over 45 amusement rides and attractions (roller coasters, thrill rides, family rides, kiddie rides) at the main park, and the Ideal Beach Water Park with slides and splash zones. Supporting services include multiple ticket products (Daily Tickets, Any Day Tickets at $39.99, Company Partner Tickets, and Season Passes at $82.99), Boardwalk Dining, Midway Games & Arcades, and the historic Ballroom venue hosting live entertainment. Lodging is available through multiple on-site properties including Beach Clubs, Lakeside Cottages, Hoosier Pointe, Ideal Cabins, Beach Inn, Vintage Cottages, and a Lakeside Campground. The park also offers a mobile app for visitor navigation. Special 2026 events include the America 250 Boat Parade and the 100th Anniversary Ballroom Concert Series.

Differentiator

Problem solved

Functional benefit

Brands

• Ideal Beach Water Park: Water park featuring slides, lazy river, splash zones, and lakeside views of Lake Shafer.

Products and services

• Daily Admission Tickets Daily admission tickets providing unlimited access to rides, shows, and attractions, tiered by guest age and height (children under 48 inches, adults 48 inches and above, seniors 60 and older, with children under 36 inches admitted free).
• Any Day Tickets Flexible admission tickets valid on any operating day during the 2026 season, priced at $39.99 per person, allowing visitors to plan around weather and schedule.
• Company Partner Tickets Exclusive discounted 1-day admission tickets at $39.99 for employees of participating corporate partners, redeemed using a company-issued promo code and valid any operating day during the 2026 season.
• 2026 Season Pass Annual season pass at $82.99 per person offering unlimited visits for the 2026 season (May through September), with included concerts, Bring-A-Friend passes, VIP South Lot Parking, and discounted additional daily tickets at $19.99 each (up to 6 per month).
• Beach Bucks Pre-paid digital currency system for use within the park, sold in $20 increments and redeemable for arcade games, midway games, and other in-park attractions.
• Amusement Rides and Attractions Over 45 rides, shows, and attractions across the boardwalk including legendary roller coasters, thrill rides, family-friendly rides, and kiddie rides, located on Lake Shafer in Monticello, Indiana, operating since 1926.
• Ideal Beach Water Park Water park featuring twisting water slides, a Lazy River, family splash zones, and lakeside views of Lake Shafer, with attractions for a range of height requirements.
• Boardwalk Dining Food and beverage options along the boardwalk and at lakeside locations, ranging from classic boardwalk snacks to full meals with views of Lake Shafer.
• Midway Games and Arcades Classic midway games and arcades including basketball shootouts, water races, prize booths, pinball, skee-ball, Whac-A-Mole, video games, and ticket-winning challenges.
• Fascination Classic Indiana Beach tradition combining elements of bingo and skee-ball, where players roll balls into numbered holes to complete winning patterns against opponents.
• Indiana Beach Ballroom Concerts and Events Historic Indiana Beach Ballroom venue hosting the 100th Anniversary Concert Series with tribute acts, FLOW Wrestling events, and special performances, with all shows starting at 8PM and free admission for Season Pass holders.
• Lakeside Lodging On-site lakeside lodging options including Beach Clubs (1-story and lakeview duplex cottages), Lakeside Cottages (2 bedrooms with lofts), Hoosier Pointe (sleeps up to 10), Ideal Cabins (sleeps 4-5), Beach Inn (1-2 bedroom options), Vintage Cottages (2-story townhouses sleeping up to 10), and the Lakeside Campground for RVs and tents.
• America 250 Boat Parade Event Special July 4, 2026 patriotic event featuring a lighted boat parade on Lake Shafer, a boat decorating contest, the Shafer Queen Fireworks Cruise, and a fireworks display at 11:00 PM, included free with park admission.
• Indiana Beach Mobile App Mobile application serving as a boardwalk guide with park map, ride and dining location, games and restroom finder, and trip planning features, addable to home screen for quick on-site access.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Participating Employers/Company PartnersminorGTM or Marketing PartnerIndiana Beach Partner Ticket Program through which local businesses and organizations provide exclusive discounted admission to their employees. Employees receive promo codes to purchase 1-day admission at $39.99 (Company Partner Tickets) valid any operating day during the 2026 season.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holiday World & Splashin' Safari: Santa Claus, Indiana–based family-owned theme park complex combining dry-park rides, the Splashin' Safari water park, lodging, and a seasonal event calendar. The single most direct comparable to Indiana Beach as an independent Midwest regional park operating both amusement and water attractions.
• Cedar Point: Lakeside regional theme park on Lake Erie in Sandusky, Ohio, famous for its roller coasters and waterfront setting. Comparable to Indiana Beach as a major lakeside Midwest regional amusement park competing for the same drive-to family segment.
• Kings Island: Mason, Ohio–based regional theme park owned by the merged Six Flags/Cedar Fair operator, featuring a large ride lineup, water park (Soak City), and live entertainment. A direct Midwest regional competitor to Indiana Beach in family amusement visitation.
• Knoebels Amusement Resort: Elysburg, Pennsylvania family-owned amusement park with free general admission, pay-per-ride attractions, a water park, and on-site cabins and campground. Closely matches Indiana Beach's independent, multi-revenue family park model including lodging and camping.
• Michigan's Adventure: Muskegon, Michigan regional amusement park with a water park (Wildwater Adventure) operated by the same Six Flags/Cedar Fair parent. Comparable as a smaller-scale Midwest regional park combining dry rides and water attractions.
• Dorney Park & Wildwater Kingdom: Allentown, Pennsylvania regional amusement park co-located with a water park, now part of the Six Flags/Cedar Fair network. Comparable to Indiana Beach as a dual-gate dry park plus water park destination in the regional theme park segment.

Broad incumbents

• Hersheypark: Hershey, Pennsylvania regional theme park with rides, a water park (The Boardwalk), and on-site lodging (Hotel Hershey, Hersheypark Camping Resort). Operates a broader portfolio but matches Indiana Beach's multi-attraction resort model in the regional family segment.
• Silver Dollar City: Branson, Missouri regional theme park operated by Herschend, featuring rides, live entertainment, and a water park (White Water). Comparable as a heritage/tradition-driven Midwest-adjacent regional park with strong live entertainment programming similar to Indiana Beach's Ballroom series.
• Six Flags: Largest U.S. regional amusement park chain following the 2024 Six Flags / Cedar Fair merger, owning parks that directly compete with Indiana Beach (Kings Island, Cedar Point, Dorney Park). Relevant as the broad incumbent shaping competitive pricing, season-pass products, and capex benchmarks.
• SeaWorld Parks & Entertainment: U.S. theme park operator (SeaWorld, Busch Gardens, Aquatica, Adventure Island) combining rides with water-based attractions and marine experiences. Comparable to Indiana Beach's water-park operations and as a broad incumbent in family destination entertainment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/IndianaBeachBoardwalkResort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana Beach