Kings Island

Name

Kings Island

Legal name

Kings Island

Website

https://visitkingsisland.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Amusement & Theme Park Services

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industries

Water Parks (THAAAAAB), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Amusement park services
• Theme park operations
• Water park attractions
• Family entertainment venue
• Roller coaster experiences

Headquarters

HQ city

Kings Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Admission & Ticketing: Revenue generated from daily ticket sales and season pass purchases, which provide recurring access to the park and its attractions.
2. In-Park Spending: Revenue from food, beverages, merchandise, cabana rentals, Fast Lane priority access, and parking charged to guests during their visits.
3. Group & Specialty Tickets: Revenue from group ticket sales, military and first responder discounts, and special offers targeting specific customer segments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kings Island operates a 364-acre amusement park and water park in Mason, Ohio, selling daily admission tickets and season passes that grant access to major roller coasters, family rides, live entertainment, dining, and the Soak City Water Park. Revenue is supplemented by in-park spending on food, beverages, merchandise, cabana rentals, parking, and Fast Lane priority access add-ons.

Product overview

Kings Island is a 364-acre amusement and water park in Mason, Ohio, operating since 1972 and serving as a premier Midwest entertainment destination for families. The park offers a unified product portfolio combining core admission products (Season Passes and Daily Tickets) with premium add-on experiences (Fast Lane priority access, private Cabanas, vacation packages). The attraction portfolio centers on major roller coasters including Orion, Diamondback, The Beast, and Banshee, alongside the PEANUTS-themed Camp Snoopy and Planet Snoopy family area, and Soak City Water Park (a 23-acre sub-brand included with admission). The park enhances its core ride experience with rotating Seasonal Events and Entertainment, including the revived Phantom Theater dark ride, the 100th anniversary Grand Carousel celebration, and special events like Food & Wine Festival and America's 250th anniversary tribute.

Differentiator

Problem solved

Functional benefit

Brands

• Soak City Water Park: Water park featuring 36 water slides, two massive wave pools, rushing rivers, relaxing lagoons and kids' play areas. Included with park admission.

Products and services

• Season Passes Season-long access passes providing unlimited park entry and exclusive theme park deals and benefits for repeat visitors throughout the Kings Island operating season.
• Daily Tickets Single-day admission tickets granting access to all standard park attractions, rides, and live entertainment at Kings Island.
• Group Tickets
• Military & First Responders Discount Tickets Discounted park admission tickets available to active-duty military members, veterans, and first responders, with eligibility verified at the time of purchase.
• Phantom Theater: Opening Nightmare Family dark ride attraction revived from the original 1992-2002 Phantom Theater, featuring theatrical effects and immersive storytelling. Available to guests with park admission during the 2026 season.

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Six Flags Entertainment CorporationcoreOthersKings Island is owned and operated by Six Flags Entertainment Corporation. The parent company issues seasonal announcements, promotional materials, and media previews for new attractions on behalf of the park, including the 2026 Phantom Theater media preview and the America's 250th Anniversary celebration campaign.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Silver Dollar City: Herschend-owned regional theme park in Branson, Missouri. Comparable as a heritage regional park emphasizing family entertainment, themed attractions, and seasonal events, with overlapping Midwest drive-market appeal.
• Dollywood: Herschend-owned regional theme park in Pigeon Forge, Tennessee. Comparable as a long-operating regional park focused on family entertainment, seasonal events, and a strong seasonal pass base, though anchored in the Southeast rather than the Midwest.

Direct peers

• Carowinds: Six Flags-owned amusement and water park on the North Carolina/South Carolina border. Comparable as a sister regional park within the Six Flags portfolio with combined thrill rides and an attached water park (Carolina Harbor).
• Knott's Berry Farm: Six Flags-owned California theme park with a long operating history. Comparable as a heritage regional park with themed family areas, roller coasters, and seasonal events under the same Six Flags operating umbrella.
• Cedar Point: Iconic regional amusement park in Sandusky, Ohio, owned by Six Flags Entertainment Corporation (formerly Cedar Fair). Directly comparable as a Midwest flagship thrill-ride park with a strong coaster portfolio and overlapping customer base in Ohio/Michigan.
• Six Flags Great America: Six Flags-owned regional amusement park in Gurnee, Illinois (between Chicago and Milwaukee). Comparable as a Midwest regional theme park with major roller coasters, family attractions, and a sibling brand within the same Six Flags portfolio.

Broad incumbents

• SeaWorld Orlando: Major U.S. theme park operator owned by SeaWorld Entertainment. Comparable as a multi-attraction regional theme park operator with seasonal pass programs and similar family-visit dynamics, though larger in scale and Florida-focused.
• Busch Gardens Williamsburg: SeaWorld Entertainment-owned regional theme park in Virginia. Comparable as a long-established regional park combining roller coasters, family attractions, and seasonal events, competing for similar drive-to family visitation.
• Hersheypark: Hershey Entertainment-owned regional theme park in Hershey, Pennsylvania. Comparable as a long-established regional amusement park with integrated water park, family attractions, and a strong seasonal pass business anchored by a consumer brand.
• Walt Disney World / Disneyland: Largest U.S. theme park operator and the dominant broad incumbent in the family entertainment category. Not a direct competitor on price or geography, but defines the consumer expectations and brand standard against which regional parks like Kings Island compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kingsislandPR
• Facebookfacebook.com/visitkingsisland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kings Island