American Thinker

What American Thinker does

American Thinker is a privately held conservative online news and opinion publication founded in 2003 and headquartered in El Cerrito, California. The company operates a web-based content management platform delivering daily long-form articles, blog posts, and political cartoons covering politics, immigration, foreign policy, culture, economy, healthcare, and religion from a right-of-center editorial perspective. The publication is led by co-founders Ed Lasky (News Editor), Richard Baehr (Chief Political Correspondent), and Thomas Lifson (Editor and Publisher), and distributes content directly through americanthinker.com supplemented by an email newsletter and social media presence on Facebook, Twitter/X, Gettr, Truth Social, and MeWe.

The company monetizes through reader donations and a paid membership program offering ad-free reading and commenting privileges, with promotional discounts such as 'Save 25%' for new subscribers. Pricing is not publicly disclosed. The publication positions itself as an independent media outlet funded entirely by reader contributions, with no identified venture capital backing, institutional investors, or parent company ownership. Geographic focus is the United States, and the company serves American conservative readers seeking commentary critical of progressive policies and left-wing politics. No AI/ML capabilities, patents, partnerships, acquisitions, or funding rounds have been identified.

Name

American Thinker

Legal name

American Thinker

Website

https://americanthinker.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

American Thinker is a privately held conservative online news and opinion publication founded in 2003, delivering daily articles, blog posts, and political cartoons to American conservative readers through its website, newsletter, and multi-platform social media presence.

Ownership category

akta.pro rank

Product category

Online Conservative News & Opinion Publication

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

• Conservative news publication
• Political commentary
• Opinion articles
• Editorial content
• Online news platform

Headquarters

HQ city

El Cerrito

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription/Membership: Reader subscription and membership program offering ad-free reading and commenting privileges, with promotional offers such as 'Save 25%' for new members

Distribution channels1 record

Marketing channels6 records

Core offering

American Thinker is a daily internet publication that produces and distributes original conservative news articles, opinion columns, political analysis, blog posts, and editorial cartoons. The publication covers politics, immigration, foreign policy, culture, the economy, healthcare, and religion, providing a right-of-center editorial perspective as an alternative to mainstream media for American readers.

Product overview

American Thinker is a conservative online news and opinion publication offering a unified content platform. The core offering consists of the main American Thinker Website featuring long-form articles and analysis, supplemented by the American Thinker Blog for shorter-form commentary, and a Cartoons section for satirical political illustrations. Additional services include a Newsletter Subscription for email delivery of content and a Membership Program providing ad-free reading and commenting features.

Differentiator

Problem solved

Functional benefit

Products and services

• American Thinker Online Publication The flagship online publication consisting of a website that publishes daily conservative news articles, opinion columns, blog posts, and political cartoons covering politics, immigration, foreign policy, culture, the economy, healthcare, and religion. Free to access for general readers.
• Newsletter Subscription

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• The Daily Wire: Large, well-funded conservative digital media company offering news, opinion, podcasts, and entertainment. Closest comparable in target audience and editorial stance, but significantly larger and more diversified.
• Newsmax: Conservative news media company with TV, digital, and newsletter offerings. Overlaps with American Thinker in conservative opinion and political coverage but operates as a multi-channel incumbent.

Direct peers

• Breitbart News: Conservative online news and opinion publication targeting a similar right-leaning audience with political commentary. Direct peer in editorial positioning, content format (articles and opinion), and reader-facing business model.
• The Federalist: Online conservative magazine and opinion publication featuring political and cultural commentary. Directly comparable in audience, format (long-form articles), and online-only delivery.
• Townhall: Conservative news and opinion site featuring political columns, breaking news, and commentary. Comparable in editorial voice, content mix (articles, blog, cartoons), and target conservative audience.
• National Review: Established conservative opinion magazine with online presence. Comparable in audience segment and conservative editorial voice, though it has a longer print legacy.
• The Gateway Pundit: Conservative news and opinion website focused on politics and current events. Direct peer in opinion-driven content, online-only distribution, and politically engaged right-leaning readership.
• The Epoch Times: Online news publication with conservative editorial leanings covering politics, culture, and global affairs. Comparable in content format, conservative audience targeting, and online-first distribution.
• Washington Examiner: Conservative digital news and opinion outlet focused on politics, policy, and Washington coverage. Comparable in editorial stance, article-based format, and politically engaged audience.
• Hot Air: Conservative political blog and news commentary site. Comparable in format (opinion blog + news), conservative audience, and online-only distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmericanThinker
• Facebookfacebook.com/144317282271701
• LinkedInlinkedin.com/company/american-thinker

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Thinker