National Review
National Review is a privately held conservative news and opinion publisher founded in 1955, operating a daily website, biweekly magazine, premium NRPLUS membership, newsletters, podcasts, and video content for individual readers seeking ideologically aligned political and cultural commentary.
- Company typePrivate
- Founded1955
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What National Review does
National Review is a privately held American conservative news and opinion publication founded in 1955 by William F. Buckley Jr. and headquartered in New York City. The company operates a multi-format publishing platform consisting of a primary daily-updated website (nationalreview.com), a biweekly print and digital magazine currently at Volume LXXVIII, a paid premium digital membership tier (NRPLUS), three email newsletters (Morning Jolt, NR Daily, Breaking News) distributed on daily cadences, a podcast network including The Editors and The McCarthy Report, and a video content operation distributed via YouTube. Editorial coverage spans politics, law and the courts, world affairs, elections, culture, and conservative opinion, serving individual readers seeking ideologically aligned commentary as an alternative to mainstream media. The company is led by Chairman and CEO Dale Brott, with Rich Lowry serving as editor.
The business model is direct-to-consumer and diversified across recurring revenue streams: annual subscriptions at a $17.76 entry price point, NRPLUS premium memberships, magazine subscriptions, and donor-driven fundraising through campaigns such as the NR Webathon and Spirit of 76. Content is distributed freely on the website as a top-of-funnel acquisition mechanism, with conversion to paid NRPLUS membership serving as the primary monetization path. The underlying technology is a standard web-based content management and digital publishing platform with no disclosed AI capabilities, proprietary APIs, or developer-facing integrations. The publication has no parent company, no institutional funding, and no recorded M&A activity, operating as an independent media entity funded primarily by readers and donors.
National Review firmographics
Firmographics- Name
- National Review
- Legal name
- National Review
- Website
- https://nationalreview.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- National Review is a privately held conservative news and opinion publisher founded in 1955, operating a daily website, biweekly magazine, premium NRPLUS membership, newsletters, podcasts, and video content for individual readers seeking ideologically aligned political and cultural commentary.
- Ownership category
- akta.pro rank
National Review industry classification
Industry- Product category
- Conservative News and Opinion Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where National Review is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Review business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Subscriptions (NRPLUS): NRPLUS digital membership provides exclusive content and features. The site offers subscription tiers including a $17.76 option.
- Magazine Subscription: Physical and digital magazine subscription with volume LXXVIII (Volume 78) currently published.
- Donations/Fundraising: NR Webathon and Spirit of 76 campaigns raise funds from supporters. Support page available for donations.
- Newsletters: Morning Jolt (M-F), NR Daily (M-Sa), Breaking News (M-Su) newsletters distributed via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription tier at $17.76 |
| Subscription | Annual | NRPLUS Digital Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
National Review product offering
Product offeringCore offering
National Review publishes conservative news, opinion, and political commentary through its website (nationalreview.com) and biweekly print magazine. It monetizes via paid digital membership (NRPLUS), magazine subscriptions, donations, and email newsletters distributed to individual readers. Supporting products include podcasts, video content, and annual fundraising campaigns (NR Webathon, Spirit of 76).
Product overview
National Review operates as a unified conservative news and opinion platform combining its primary website with multiple content formats. The core digital platform (nationalreview.com) distributes news, opinion, and analysis across sections including World, Politics & Policy, Law & the Courts, Culture, Elections, and Energy & Environment. Supporting products include the monthly National Review Magazine (print/digital), NRPLUS Digital Membership (premium subscription), a podcast network (The Editors, The McCarthy Report), video content, and email newsletters (Morning Jolt, NR Daily, Breaking News). The publication also runs periodic fundraising campaigns including NR Webathon and Spirit of 76.
Differentiator
Problem solved
Functional benefit
Products and services
- National Review Website Primary digital platform delivering conservative news, opinion articles, political commentary, and current events coverage across sections including World, Politics & Policy, Law & the Courts, Culture, Elections, and Energy & Environment.
- NRPLUS Digital Membership Premium digital subscription providing exclusive content, enhanced articles, and members-only features for individual readers.
- National Review Magazine
- Podcasts (The Editors, The McCarthy Report, National Review Radio Free California)
Companies that use National Review
Customer profileSegments2 records
Ideal customer profiles2 records
National Review technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Review partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
National Review competitors and assessment
Company assessmentDirect peers
- RedState: Conservative opinion and political news site covering elections and policy with a columnist-driven editorial model similar to National Review.
- The Daily Wire: Conservative digital media company offering subscription, podcasts, and video. Directly competes with National Review for the same conservative reader and viewer with overlapping subscription tiers.
- The Federalist: Conservative opinion publication with newsletter-led distribution and a paid membership tier. Closely mirrors National Review's editorial model and audience.
- Newsmax: Conservative news outlet offering digital articles, newsletters, and subscription services; targets the same politically-aligned audience as National Review.
- Townhall: Conservative news and opinion site with columnist-driven content and newsletter distribution, similar to National Review's editorial structure.
- The American Spectator: Long-running conservative magazine and online publication serving opinion and political commentary audiences; similar format mix to National Review.
- Washington Examiner: Conservative-leaning news and opinion outlet with magazine roots and paid subscription model; comparable in editorial scope and monetization.
- The Epoch Times: Conservative-leaning digital news publication with newsletter and subscription monetization, overlapping audience and GTM with National Review.
- The American Conservative: Conservative magazine and digital publication covering politics, culture, and foreign policy with subscription revenue model directly comparable to National Review.
Broad incumbents
- Fox News Digital: Larger conservative-leaning media platform with overlapping digital and email distribution; much broader portfolio than National Review's niche opinion-and-magazine focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
National Review social profiles
Digital presenceNational Review financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Review leadership team
Management profileNumber of profiles
Profiles2 records
National Review funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Review M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Review
What does National Review do?
National Review publishes conservative news, opinion, and political commentary through its website (nationalreview.com) and biweekly print magazine. It monetizes via paid digital membership (NRPLUS), magazine subscriptions, donations, and email newsletters distributed to individual readers. Supporting products include podcasts, video content, and annual fundraising campaigns (NR Webathon, Spirit of 76).
Is National Review a public or private company?
National Review is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Review founded?
National Review was founded in 1955. It employs 51 to 100 people.
Where is National Review based?
National Review is headquartered in New York, United States, in the North America region.
How does National Review make money?
Four revenue lines are on record. Digital Subscriptions (NRPLUS) is the primary driver. The others are magazine Subscription, donations/Fundraising and newsletters.
Who are National Review's main competitors?
Direct peers on record are RedState, The Daily Wire, The Federalist, Newsmax, Townhall, The American Spectator, Washington Examiner, The Epoch Times and The American Conservative. Fox News Digital is listed as a broad incumbent.
Does National Review have an API?
No public API is recorded for National Review.
What industry is National Review in?
National Review's product category is Conservative News and Opinion Media. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513120 and its SIC code is 2721.