IDJnow

What IDJnow does

IDJnow (legal entity: I DJ NOW) is a privately held, authorized retailer of professional DJ equipment, pro audio, lighting, video, staging, and trussing equipment, founded in 1990 and headquartered in Ronkonkoma, New York. The company sells through a Magento-based e-commerce storefront (idjnow.com) supplemented by a single physical showroom in West Babylon, NY, and a multi-channel service infrastructure that includes a toll-free phone line (1-800-355-7746), text, live chat, and dedicated business/corporate sales for B2B procurement. Its product portfolio spans eleven categories — DJ equipment, stage lighting, live sound, video (walls, columns, lecterns, processors), studio, truss, stage, atmospheric effects, LED dance floors, cases/bags, and accessories — serving professional DJs, mobile entertainers, event production companies, nightclubs and venues, bands and musicians, houses of worship, fitness centers, and government/education buyers.

Revenue is generated almost entirely from one-time hardware sales at unit pricing under a horizontal segmentation approach across six segments (Event Professionals is primary; Venues, Bands and Musicians, Houses of Worship, Fitness Centers, and Business & Government are secondary). Purchase financing is extended through Affirm (6-month promo on orders $500+, 18-month promo on $1,200+) and a Synchrony Bank-issued "IDJNOW Now Card" for in-store financing, and the company offers free shipping on most orders $100+. The Babylon showroom serves as a destination for live product demos, equipment rentals, hands-on displays, one-on-one expert consultations, and in-store events.

The underlying technology is a third-party e-commerce platform; the company has no disclosed proprietary technology, AI/ML capability, patent portfolio, or app. Trust signals include BBB A+ accreditation, the 2024 Bizrate Platinum Circle of Excellence award, and 10.6K verified Yotpo reviews with a 4.7-star average. The company is privately held with no disclosed parent, funding history, M&A activity, or leadership changes, consistent with a stable, founder/owner-operated specialty retailer.

Name

IDJnow

Legal name

I DJ NOW

Website

https://idjnow.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

IDJnow (I DJ NOW), founded in 1990, is a privately held authorized retailer of professional DJ, pro audio, lighting, video, and staging equipment, selling to event professionals, venues, houses of worship, fitness centers, and government buyers via its idjnow.com e-commerce platform and Babylon, NY showroom.

Ownership category

akta.pro rank

Product category

Pro Audio & Lighting Equipment Retail

SIC

Musical Instruments (3931)

akta.pro primary industry

DJ Equipment & Electronic Music Gear Retail (CRALAEAD)

Keywords

• Professional audio equipment
• DJ gear retail
• Stage lighting equipment
• Event production gear
• Live sound systems

Headquarters

HQ city

Ronkonkoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Product Sales: IDJNOW generates revenue through direct product sales of professional audio, DJ, lighting, video, staging, and trussing equipment. The business model combines e-commerce transactions with in-person showroom sales. Revenue is generated through one-time product purchases with various payment options including financing through Affirm. The company offers authorized dealer pricing on major brands and sells both new and open box/used equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

IDJnow is an authorized dealer retailing professional DJ, pro audio, lighting, video, staging, and trussing equipment to performers, venues, production companies, houses of worship, schools, and government buyers across the United States. Sales occur through an owned e-commerce storefront, a West Babylon, NY showroom, and dedicated phone and business sales channels, with financing through Affirm and Synchrony Bank. The company bundles authorized-dealer pricing, expert gear-advisor support, and same-day shipping with hands-on in-store demos and rentals.

Product overview

IDJnow is an e-commerce and retail supplier of professional audio, DJ, lighting, and staging equipment serving event professionals, DJs, venues, bands, houses of worship, fitness centers, and production teams. The company operates as a single unified retail platform offering a comprehensive product portfolio organized across major categories: DJ Equipment (controllers, turntables, mixers, headphones, media players, effects/samplers, and DJ software), Stage Lighting (moving heads, wash lights, spotlights, strobes, lasers, blacklights, and atmospheric effects machines), Live Sound Equipment (PA speakers, subwoofers, amplifiers, mixers, microphones, signal processing, and in-ear monitors), Video Equipment (video walls, screens, booths, columns, and processors), Studio Equipment (recorders, interfaces, DAW controllers, keyboards, synthesizers, microphones, mixers, and monitors), Truss Systems (segments, clamps, stands, and rigging), Stage Equipment (platforms, risers, skirts, and systems), Cases & Bags, and various Accessories. They also provide a Babylon, NY showroom for in-person demos, gear rentals, and expert consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• DJ Equipment Retail category of professional DJ gear including controllers, turntables, mixers, headphones, media players, effects and samplers, DJ booths, and DJ software, sold to professional DJs, mobile entertainers, and hobbyists.
• Stage Lighting Retail category of professional stage lighting including moving heads, wash lights, spotlights and follow spots, strobes, lasers, blacklights/UV, ellipsoidals, fresnels, gobo projectors, house lights, DJ effects, lighting controllers, and stands for events, venues, and productions.
• Live Sound Equipment Retail category of PA systems and live sound gear including PA speakers, subwoofers, installation speakers, power amplifiers, live sound mixers, microphones, in-ear monitors, stage monitors, signal processing, portable PA systems, and related stands and accessories for performers and venues.
• Video Equipment

Quantifiable outcome

• Most orders ship same-day
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BBB (Better Business Bureau)minorGTM or Marketing PartnerIDJNOW maintains BBB accreditation with an A+ rating, which serves as a trust signal for customers researching the company. BBB accreditation demonstrates commitment to ethical business practices and customer satisfaction standards.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sam Ash: Long-standing US musical instrument and pro audio retailer with stores primarily in the Northeast; comparable to IDJnow in customer overlap, geography, and product mix.
• Sweetwater Sound: Large US-based retailer of pro audio, DJ, and music production equipment with strong customer service reputation; directly competes with IDJnow across nearly every category including mixers, controllers, PA speakers, and lighting.
• Guitar Center: National chain retailer of musical instruments, pro audio, and DJ gear with both e-commerce and physical stores; competes head-to-head with IDJnow on DJ controllers, live sound, and lighting equipment.
• B&H Photo Video: Large electronics and pro AV retailer with strong e-commerce presence; carries DJ, audio, and lighting gear and competes with IDJnow for event-production and venue customers.
• American Musical Supply: Online-first retailer of pro audio, recording, and DJ equipment serving working musicians and venues; directly comparable to IDJnow in catalog and target buyer.
• Full Compass Systems: Pro audio, lighting, and video equipment retailer with a strong live-sound and installation focus; competes with IDJnow for venue, production, and contractor buyers.
• zZounds: Online musical instrument and pro audio retailer known for financing-friendly payment plans; directly competes with IDJnow on DJ controllers, PA speakers, and accessories.
• Musician's Friend: Long-running online retailer of musical instruments, pro audio, and DJ gear; catalog and customer base closely mirror IDJnow's.
• Adorama: New York-based electronics and pro AV retailer with a physical flagship and robust e-commerce; overlaps with IDJnow in DJ, lighting, and live-sound categories.

Broad incumbents

• Amazon: Massive general marketplace with authorized DJ and pro audio listings; competes broadly with IDJnow on price and selection but lacks specialty expertise, demos, and contractor-grade support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/idjnow
• YouTubeyoutube.com/user/IDJNOW
• Facebookfacebook.com/iDJnow
• LinkedInlinkedin.com/company/i-dj-now
• Instagraminstagram.com/idjnow
• TikToktiktok.com/@idjnow?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDJnow