Dragonfli Media Technologies

What Dragonfli Media Technologies does

Dragonfli Media Technologies is a privately held, full-service marketing, media, and event production company headquartered in Salt Lake City, Utah, founded in 1997. The firm operates as an integrated agency rather than a modular software platform, delivering strategy, creative, technical production, broadcast, and on-site logistics for marquee sports properties, consumer brands, and rights holders. Its core service lines are Live Video Solutions (REMI remote production, multi-camera capture, encoding/transcoding, satellite and fiber transmission, and global CDN distribution to ESPN, ESPN+, CBS Sports Network, Facebook, YouTube and other linear/OTT platforms), Event Production Services (end-to-end operational management for competitions, festivals, conferences, and brand activations), and Virtual Events and Conferences (REMI-powered digital event production, exemplified by Inman Connect).

Its technology stack is built around the REMI (Remote Integration Model) production architecture, in which live sports and events are directed from a centralized Salt Lake City studio while feeds are received from remote venues — enabling efficient multi-game and multi-location coverage with limited on-site staff. The firm also operates specialized physical assets (LED jumbotrons, mobile production trailers, fly packs, custom-built competition infrastructure such as a 32-foot quarterpipe) and maintains permitting expertise across multi-agency jurisdictions (NYPD, NYFD, Homeland Security, Secret Service).

Revenue is earned through project-based professional services fees on direct engagements with enterprise clients, supplemented by sponsorship sales and media rights work (e.g., Major League Rugby, USA Skateboarding, USA Cycling). Go-to-market is enterprise field sales driven by portfolio reputation, referrals, and direct outreach — there is no self-serve, e-commerce, or paid digital marketing channel. The customer base spans major consumer brands and rights holders (Red Bull, Burton, Toyota, Lexus, The North Face, CLIF Bar), sports leagues and event franchises (National Lacrosse League, Major League Rugby, Formula E, Nitro World Games), tech platforms (Facebook, Google, Sony), government/non-profit (Children's Justice Center of Utah, Vatican), and real estate/media (Inman News). The company is led by CEO Adam Comey and CRO Mike Jaquet, with no disclosed external institutional ownership or funding rounds.

Name

Dragonfli Media Technologies

Website

https://dragonflimedia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Dragonfli Media Technologies is a Salt Lake City-based event production and live broadcast agency founded in 1997 that delivers REMI-based multi-platform production, on-site operations, and sponsorship/media rights services to enterprise brands, sports leagues, and rights holders.

Ownership category

akta.pro rank

Product category

Event Production and Live Broadcast Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAAAGAB

Event Production & Technical Services (AV/Lighting/Staging)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYMPAGAKAI

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Production & Technical Services (Staging, Lighting, Sound)

SECONDARYBPAFAGAB

Event Production & Technical Services (AV, Lighting, Staging)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPACACAL

Virtual Events & Conferences Live Streaming Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Live Streaming Platforms (Gaming/IRL)

SECONDARYMPADABAG

Live-Action International/Co-Production & Service Production

Media, Entertainment & Sports/Film & Video Production/Distribution/Film & TV Production (Live-Action)

SECONDARYTHAHAEAC

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

Keywords

• Live event production
• Broadcast streaming services
• Brand activation marketing
• Remote video production
• Experiential marketing services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Production & Operations Services: Dragonfli serves as the operational agency and production partner for brands executing large-scale events. Revenue is earned through project-based fees for managing logistics, operations, permitting, staffing, branding, and vendor management for events ranging from local activations to international competitions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Dragonfli Media Technologies is a full-service marketing, media, and event production agency that produces large-scale live events, manages on-site operations, permitting, and vendor logistics, and delivers multi-platform live broadcast and streaming for major brands, sports properties, and rights holders. The company also produces virtual events and conferences and runs experiential brand activations, earning project-based and retainer fees from enterprise clients.

Product overview

Dragonfli Media Technologies is a modern-day marketing, media, and event production company operating as a unified service offering rather than a modular platform. The core portfolio centers on Live Video Solutions (end-to-end broadcast production with REMI capabilities, satellite/fiber transmission, and multi-platform distribution), Virtual Events and Conferences (turnkey digital event experiences), and comprehensive Event Production Services (strategy, experiential marketing, brand activations, and operations). The North Face Park and Pipe Open Series represents a specialized virtual competition sub-product. These services are delivered through a full-time staff supplemented by a network of freelancers, with capabilities spanning strategic planning, content capture, global distribution, and audience engagement across sports, entertainment, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production Services Full-service event production encompassing strategy, growth marketing, technical production, logistics execution, permitting, vendor management, and on-site operations for competitions, festivals, conferences, and brand activations. Delivered to enterprise brands, sports properties, and rights holders as a single integrated agency engagement.
• Live Video Solutions End-to-end live video production and distribution services including multi-camera capture, REMI remote production from a central Salt Lake City studio, satellite/fiber transmission, encoding/transcoding, multi-platform streaming, global CDN management, real-time translation/captioning, and delivery to ESPN+, Facebook, YouTube, linear TV, and OTT platforms.
• Virtual Events and Conferences Turnkey virtual event production and execution platform that transforms traditional conferences and trade shows into engaging digital experiences using REMI production workflows, including live-streamed monthly shows and full virtual conference experiences for enterprise clients.
• The North Face Park and Pipe Open Series (PPOS) A multi-stop freeskiing and snowboarding competition series developed for The North Face, supporting the Olympic athlete pipeline. Later extended into a virtual global competition platform (Peak2Park) where athletes compete remotely for prizes.

Quantifiable outcome

• 27,000 leads generated for Toyota Dealers Association of Utah across 153 activation days in 2019
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered minor and core.

• WoodwardminorStrategic or Co-development Partner · 1 January 2022Dragonfli provides branding throughout competition venues and athlete village at Woodward Peace Park (founded by snowboarding legend Danny Davis), as well as live TV production support.
• ABB FIA Formula E World ChampionshipcoreStrategic or Co-development Partner · 1 January 2021Dragonfli serves as the Local Operating Partner for Formula E's New York City ePrix, managing site build, branding, permitting, vendor management, and operations for the only internationally-sanctioned motorsports event in NYC. The partnership spans multiple seasons (2021–2022).
• National Lacrosse LeaguecoreStrategic or Co-development Partner · 1 January 2021Dragonfli is the production partner to the National Lacrosse League, producing over 50 games per season through a REMI remote production model from Salt Lake City to ESPN+ and local channels for four Western Conference teams.
• Natural Selection TourminorStrategic or Co-development Partner · 1 January 2021Dragonfli provides operations support and custom start arch design/build for the Natural Selection Tour, a groundbreaking freeride snowboarding competition founded by Travis Rice.
• USA SkateboardingminorStrategic or Co-development Partner · 1 January 2020Dragonfli's Chief Revenue Officer served as commercial lead for USA Skateboarding, selling the Toyota sponsorship and brokering media rights deals with NBC Sports and The Olympic Channel. Produced the 'USA Skateboarding Journey to Tokyo' documentary.
• USA CyclingminorStrategic or Co-development Partner · 1 January 2020Dragonfli produces live announcement broadcasts for USA Cycling Olympic team selections and manages sponsorship relationships (e.g., Intermountain Health, Tissot partnerships brokered through Dragonfli).
• Inman NewsminorGTM or Marketing Partner · 1 January 2020Dragonfli transformed Inman Connect into a virtual conference experience through REMI production, producing monthly shows for the real estate industry. The partnership continued beyond the pandemic as a sustainable virtual-first model.
• Red Hot Chili PeppersminorStrategic or Co-development Partner · 1 January 2019Dragonfli provided broadcast services and live streaming for the first ever Red Hot Chili Peppers concert from the Great Pyramids of Giza in Egypt, distributed on YouTube, Facebook, and Twitter.
• Red Bull (Rampage, Air Race, Flugtag, Frozen Rush)coreStrategic or Co-development Partner · 1 January 2018Dragonfli provides operations and branding support for multiple Red Bull event franchises including Red Bull Rampage (freeride mountain biking), Red Bull Air Race (multiple U.S. stops including a New York City event over the Hudson River requiring Homeland Security and FBI coordination), Red Bull Flugtag, and Red Bull Frozen Rush.
• GoogleminorStrategic or Co-development Partner · 1 January 2018Dragonfli delivered the Google I/O conference from Mountain View, CA and provided encoding and downlink services for multiple Google events. Also worked with Google Brand Studio at Sundance Film Festival.
• SonyminorStrategic or Co-development Partner · 1 January 2018Dragonfli worked with Sony at E3 (Electronic Entertainment Expo), providing video encoding and closed captioning to live stream their biggest announcements to nearly 70,000 attendees and millions online.
• PhishminorStrategic or Co-development Partner · 1 January 2018Dragonfli Media and Johnny Cunningham delivered four nights of Phish concerts live to the band's exclusive streaming platform (LivePhish.com) from Cancun, Mexico and Madison Square Garden, in 4K HD.
• Major League RugbycoreStrategic or Co-development Partner · 1 January 2017Dragonfli produced the inaugural season of Major League Rugby (10 weeks of coverage), created the distribution strategy, secured broadcast deals (CBS Sports Network, ESPN, AT&T SportsNet, Facebook, YouTube), and negotiated sponsorship deals. Retained by MLR to assist with sponsorship sales and media rights, successfully renewing the ESPN deal.
• ESPN / CBS Sports NetworkminorChannel Partner/ Reseller/ Distributor · 1 January 2017Dragonfli produces and delivers live sports content to ESPN and CBS Sports Network channels as part of its broadcast distribution for clients including Major League Rugby, World Pro Ski Tour, Battle of the Midway, and National Lacrosse League.
• FacebookminorStrategic or Co-development Partner · 1 January 2016Dragonfli has produced multiple high-profile Facebook live broadcasts including Mark Zuckerberg speeches at Georgetown University and Charlotte Motor Speedway, BookCon author interviews, and the first papal Facebook Live from Vatican City reaching 80 million viewers.
• Nitro World GamescoreStrategic or Co-development Partner · 1 January 2015Dragonfli manages all venue and competition operations for the Nitro World Games circuit, including venue construction, ramp and course building, and qualifier round management at Utah Motorsports Campus and Perris, CA.
• Toyota Dealers Association of UtahcoreGTM or Marketing Partner · 1 January 2014Dragonfli manages the Toyota Dealers Association of Utah's field marketing program — activations at concerts, sporting events, and festivals throughout the state to generate leads. On-going partnership since 2014, activating at 153+ days per year.
• Lexus / Team OnecoreGTM or Marketing Partner · 1 January 2014Dragonfli created and produced the Lexus LaceUp Running Series — a four-stop luxury half-marathon series across Southern California targeting younger, active demographics. Achieved 170% runner participation growth over six years.
• The North FacecoreStrategic or Co-development Partner · 1 January 2014Dragonfli developed The North Face Park and Pipe Open Series (PPOS), supporting the athlete pipeline for freeskiing's Olympic debut. 13 U.S. Olympic athletes were PPOS alumni and 11 of 12 Olympic medalists had competed in PPOS. Also developed Peak2Park virtual competition.
• BurtoncoreStrategic or Co-development Partner · 1 January 2008Dragonfli has been the operational engine for the Burton US Open of Snowboarding since 2008, managing all logistics, event operations, competition management, sponsor village, and concert stage operations. The Burton US Open is snowboarding's most prestigious contest.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Superfly Presents: Boutique event production company (Bonnaroo co-founder) producing large-scale consumer festivals, brand experiences, and live broadcasts; comparable in operating marquee event IP and brand activations at scale.
• C3 Presents: Event production and festival operator (Austin City Limits, Lollapalooza) acquired by Live Nation; peer in end-to-end large-scale event operations, brand sponsorship integration, and multi-platform broadcast.
• Momentum Worldwide: IPG-owned global experiential marketing agency operating consumer and sports brand experiences for clients like Verizon, American Express, and Coca-Cola — directly comparable service offering to Dragonfli's experiential + broadcast model.
• Sparks: Experiential marketing agency producing large-scale events, pop-ups, and brand experiences for Fortune 500 clients; competes for the same brand-activation RFPs as Dragonfli with Toyota, Lexus, and consumer brand clients.
• MKG: Independent experiential and event marketing agency focused on cultural and brand experiences for clients like Nike and HBO; peer in producing live brand activations and integrated campaigns for major consumer brands.
• NEP Group: World's largest outsourced broadcast production partner (mobile units, studios, REMI workflows) serving sports leagues and entertainment clients; competes for the same live-broadcast production contracts that underpin Dragonfli's NLL and MLR work.
• Octagon: Global sports and entertainment marketing agency under IPG that produces events, athlete management, and brand activations for marquee rights holders — directly comparable to Dragonfli in operating large-scale sports events for brands like Red Bull and league partners.

Broad incumbents

• Live Nation Entertainment: Largest live entertainment company worldwide (concerts, festivals, sponsorship); broader incumbent competing for high-profile live event operational contracts and brand activation rights.
• Endeavor (TKO / IMG): Global sports and entertainment holding company (UFC, PBR, IMG, WME) operating across events, rights, and talent management; broader incumbent whose event-production arms compete for premium sports and brand contracts.

Emerging players

• Mediabridge Sports & Entertainment: Boutique REMI and remote-production services agency focused on sports broadcasts and digital content distribution for rights holders; comparable technology stack and target customer base as Dragonfli's Live Video Solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragonfli Media Technologies