Brasserie Lefebvre

What Brasserie Lefebvre does

Brasserie Lefebvre is a Belgian family-owned craft brewery founded in 1876 in Quenast, Walloon Brabant, and currently led by Céline Lefebvre as the sixth-generation head and first woman to run the business. The company operates from a single historic site at Chemin du Croly 54, 1430 Rebecq, with 11–50 employees, and produces a portfolio of approximately 15 core SKUs across three lines: traditional strong beers (Barbãr honey range, Hopus, Floreffe abbey range, Moeder Overste, Rouge de Bruxelles), traditional light beers (Blanche de Bruxelles, Belgian Kriek, Manneken Pils, Newton), and the newer Unplugged by Lefebvre sub-brand (Ana Hop at 0.4% ABV and Dikkenek Citra Hop dry-hopped Belgian IPA). Technical differentiators include a proprietary natural low-alcohol brewing method using specially developed yeast strains rather than filtration or distillation, dry-hopping with American Citra hops, and a closed-loop regenerative agriculture supply chain via the CultivAé cooperative that returns post-brewing draff to local farms.

Revenue is generated through three channels: direct-to-consumer sales via a branded e-commerce webshop (brasserielefebvre.be/shop) with Belgium-wide Bpost delivery and in-brewery pickup; traditional HoReCa distribution to cafés and restaurants in keg and bottle formats, the original channel since the brewery's founding; and branded merchandise (glassware, apparel, accessories). Pricing follows a unit-pricing model with all prices including bottle deposits, ranging from €8.30 per 6-pack (Manneken Pils) to €13.95 per 6-pack (premium SKUs), with gift sets at €21.90–€26.65 and merchandise spanning €3–€40. Reduced 6% VAT applies to low-alcohol and certain traditional SKUs versus the standard 21%. The entire customer base is domestic (Belgium only — no international delivery), and marketing relies on organic social media (Facebook, Instagram, YouTube), Mailchimp email, website content, and beer competition awards (World Beer Awards 2016 Gold for Blanche de Bruxelles; 2023 Silver medals for Dikkenek Citra Hop) as credibility leverage.

Name

Brasserie Lefebvre

Legal name

Brasserie Lefebvre sa

Website

https://brasserielefebvre.be

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasserie Lefebvre is a sixth-generation Belgian family brewery founded in 1876 in Quenast, producing traditional craft beers (Barbãr, Floreffe, Blanche de Bruxelles) and the Unplugged low-alcohol line for Belgian consumers via DTC e-commerce and HoReCa distribution.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industry

Craft Beer Specialty Retail (Single-Brand/Curated Craft Focus) (CRANABAD)

Keywords

• Craft beer brewing
• Belgian beer production
• Traditional brewery
• Low alcohol brewing
• Beer gift sets

Headquarters

HQ city

Belgiek

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Direct-to-Consumer Beer Sales (E-commerce): The brewery operates its own branded e-commerce webshop selling beers, gift sets, glasses, apparel, and merchandise directly to consumers across Belgium, with delivery via Bpost and in-brewery pickup options. Prices include deposit charges; alcohol-free beers carry 6% VAT while standard beers carry 21% VAT.
2. B2B/HoReCa Distribution: Founded in 1876 to supply local stone-quarry cafés in the Quenast region, the brewery continues to distribute its beers to cafés, restaurants, and hospitality accounts. Keg formats (15L, 20L, 30L) are available for on-trade.
3. Merchandise and Promotional Items: Sale of branded merchandise including glasses, bottle openers, keychains, apparel (t-shirts, polo shirts, sweatshirts), tote bags, and accessories through the e-commerce shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brasserie Lefebvre is a Belgian family brewery founded in 1876 in Quenast that brews and sells a portfolio of traditional and innovative craft beers. The portfolio spans honey beers (Barbãr range), abbey beers (Floreffe), white beers (Blanche de Bruxelles), fruit beers (Belgian Kriek, Newton), pilsner (Manneken Pils), and the innovative Unplugged line featuring low-alcohol Ana Hop and dry-hopped Dikkenek Citra Hop. The brewery sells beers, gift sets, and branded merchandise through its own e-commerce shop, in-brewery pickup, and HoReCa distribution across Belgium.

Product overview

Brasserie Lefebvre is a traditional Belgian family brewery established in 1876 in Quenast, offering a portfolio of craft beers across three main lines: Traditional strong beers (Barbãr honey beers including Blonde, Bok, and Rouge; Hopus; Moeder Overste; Rouge de Bruxelles; and Floreffe abbey beers including Blonde, Double, Triple, and Prima Melior), Traditional light beers (Blanche de Bruxelles white beer and Rosée variant; Belgian Kriek cherry beer; Manneken Pils; and Newton apple-flavored beer), and the innovative Unplugged line featuring Ana Hop (nearly alcohol-free at 0.4%) and Dikkenek Citra Hop (dry-hopped Belgian IPA at 6.7%). The brewery also offers branded merchandise including glassware, apparel, and accessories. The company emphasizes sustainable practices through regenerative agriculture partnerships with CultivAé cooperative, local sourcing of ingredients like coriander, and reduced-energy brewing methods.

Differentiator

Problem solved

Functional benefit

Brands

• Unplugged by Lefebvre: A beer range featuring innovative brewing techniques with malt sourced from local regenerative agriculture, including Ana Hop (low alcohol) and Dikkenek Citra Hop (dry-hopped Belgian IPA).

Products and services

• Barbãr Blonde A special blonde beer brewed with Belgian honey, deep gold color, elegant and thirst-quenching character. Core product in the brewery's traditional strong beer portfolio.
• Barbãr Bok A special dark beer brewed with Belgian honey, sturdy and expressive brown with characteristics similar to Barbãr Blonde. Seasonal strong beer from the Barbãr range.
• Barbãr Rouge A honey beer flavored with Belgian honey and cherry, offering a fruit-forward taste profile. Core product in the traditional strong beer line.
• Floreffe Blonde A light, blonde abbey beer from the traditional Floreffe monastery brewing tradition. Part of the Floreffe range of abbey beers.
• Floreffe Double A dark abbey beer from the Floreffe monastery tradition, offering rich malty flavors. Part of the Floreffe range.
• Floreffe Triple A strong yet balanced abbey beer triple, featuring higher alcohol content with complex character. Part of the Floreffe range.
• Floreffe Prima Melior A strong brown abbey beer from the Floreffe tradition, offering rich and bold flavors. Part of the Floreffe range.
• Hopus A strong blonde beer, generous and sparkling, bottle-conditioned for added character and depth. Core product in the traditional strong beer line.
• Moeder Overste A full-bodied and spirited beer described as probably one of the best brews from Brasserie Lefebvre. Core traditional strong beer.
• Rouge de Bruxelles A strong red beer from Brussels, featuring bold character and deep color. Core traditional strong beer.
• Blanche de Bruxelles A light and balanced white beer brewed with 40% soft wheat, featuring natural opalescent color and aromas of orange peel and coriander. Core traditional light beer; award-winning.
• Blanche de Bruxelles Rosée A light white beer flavored with red fruits, featuring pale pink color, offering perfect balance between sweetness, fruitiness and white beer softness with a slightly sour taste.
• Belgian Kriek A fruity beer combining white beer and cherry juice (15%), featuring rich red color, fresh cherry aromas with woody notes, and balanced sweetness with slight acidity. Nicknamed 'Mon Amour'.
• Manneken Pils A Belgian Pilsner perfect for any celebration, featuring subtle bitterness, floral notes, and a long-lasting bitter aftertaste with malty and citrus undertones. Recipe updated in 2023 for improved sustainability.
• Newton A white beer flavored with apple, featuring cloudy yellow-white color, green apple aroma with vanilla hints, and smooth slightly sweet palate. Unique refreshing character from unfermented apple juice.
• Ana Hop Acronym for 'Almost No Alcohol', a nearly alcohol-free blonde beer (0.4% ABV) brewed with Belgian regenerative malt. Features hoppy character with spicy and exotic personality, using a natural production method with specially developed yeast rather than filtration or distillation.
• Dikkenek Citra Hop A dry-hopped Belgian IPA at 6.7% ABV, brewed with local malt and dry-hopped with American Citra hops. Features straw-colored blond appearance, fruity and hoppy nose with citrus, tropical fruit and blackcurrant notes, intense bitterness with well-balanced aftertaste.
• Unplugged Gift Set (Coffret Unplugged) A gift pack containing Dikkenek and Ana Hop beers along with an Unplugged by Lefebvre branded glass, representing the brewery's philosophy of 'freedom and creativity' in brewing. Priced at €23.70.
• Barbãr Gift Box (Coffret Barbãr) A gift box containing 4 Barbãr blonde 33cl bottles plus 1 Barbãr branded glass. Priced at €22.80.
• Floreffe Gift Box (Coffret Floreffe) A gift box containing the complete range of Floreffe beers from the brewery. Priced at €22.40.
• Hopus Gift Box (Coffret Hopus) A gift box featuring Hopus blonde strong beer, a generous and sparkling beer refermented in bottle. Priced at €21.90.
• Special Beers Box (Box: bières spéciales) A selection pack containing special beers from the family brewery. Priced at €26.65.
• Customized Beer Box (Coffret personnalisé) Customer-configurable gift box allowing customers to create their own selection of beers in 33cl bottles.
• Branded Glassware Collection Collection of branded beer glasses including Barbãr, Belgian Kriek, Blanche de Bruxelles, Dikkenek, Hopus, and Manneken Pils glasses, ranging from 25cl to 33cl capacity. Priced €3.40–€3.90 each.
• Textile and Apparel Collection Branded clothing items including T-shirts (#TeamLefebvre, Hopus, Lefebvre #fanclub), Polo shirts (Hopus), Sweatshirts (Dikkenek), Caps (Barbãr), and Bonnets (Dikkenek). Priced from €4.00 to €40.00.
• Accessories and Goodies Collection Branded accessories including bottle openers (Floreffe, Kicker Dikkenek, Kicker Funky), pens (Ana Hop, Barbãr), keychains (Ana Hop), pump handles (Dikkenek), and tote bags (Hopus). Priced from €3.00 to €12.00.

Quantifiable outcome

• Regenerative agriculture malt sourced from CultivAé cooperative captures up to 2 tons of carbon per hectare cultivated
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Belgian Family BrewersminorOthersBrasserie Lefebvre is a member of Belgian Family Brewers (BFB), an association of independent Belgian family breweries that share values of tradition, quality, and authenticity in Belgian brewing. The BFB logo appears on the brewery's website footer.
• CultivAé CooperativecoreStrategic or Co-development PartnerCultivAé is an agro-ecological cooperative supplying Brasserie Lefebvre with regenerative agriculture malt and 100% of its coriander seeds. The partnership supports a closed-loop circular economy: post-brewing draff (grain residue) is returned to CultivAé member farms as livestock feed. The malt captures up to 2 tons of carbon per hectare, and the initiative supports local Belgian farmers in developing sustainable projects.
• BpostcoreOthersBpost is the logistics partner for Brasserie Lefebvre's e-commerce delivery operations. Deliveries are made within Belgium (3–5 working days, with Bpost targeting next working day delivery for national parcels). Transport costs are calculated based on parcel weight.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Duvel Moortgat: Belgian specialty/family-controlled brewery with a diversified craft portfolio distributed domestically and internationally. Closely comparable to Brasserie Lefebvre on country of origin, family heritage positioning, broad specialty portfolio, and DTC/on-trade mix.
• Brasserie de Chimay: Belgian Trappist abbey brewery with globally recognized abbey-style ales. Comparable to Brasserie Lefebvre's Floreffe abbey range on Belgian specialty positioning, strong export reputation, and diversified strong-beer portfolio.
• Brouwerij Westmalle: Belgian Trappist abbey brewery with a focused, premium specialty portfolio. Comparable to Brasserie Lefebvre's Floreffe abbey line on Belgian specialty/abbey positioning and craft authenticity.
• Brasserie d'Orval: Belgian Trappist abbey brewery with a single flagship specialty beer commanding premium positioning. Comparable to Brasserie Lefebvre on Belgian abbey-style brewing tradition and craft authenticity, though more focused in portfolio.
• Brouwerij Lindemans: Family-owned Belgian brewery specializing in fruit beers (kriek and gueuze). Closely comparable to Brasserie Lefebvre's Belgian Kriek and Blanche de Bruxelles fruit/wheat lines on family ownership, fruit-beer specialization, and heritage branding.
• Brouwerij Huyghe: Family-owned Belgian brewery behind the Delirium brand portfolio, with strong on-trade and export presence. Comparable to Brasserie Lefebvre on Belgian craft specialization, family ownership, broad specialty portfolio, and on-trade focus.
• Brouwerij Timmermans: Historic Belgian brewery specializing in lambic and kriek beers. Comparable to Brasserie Lefebvre on heritage positioning, Belgian craft specialization, and fruit/wheat beer overlap with Belgian Kriek and Blanche de Bruxelles.
• Brasserie de Cantillon: Iconic family-owned Brussels brewery producing traditional lambic beers with strong international cult following. Comparable on family control, Belgian craft specialization, tradition-led branding, and on-trade/DTC sales model.
• Brouwerij 3 Fonteinen: Family-owned Belgian lambic and geuze brewery renowned for craft authenticity and award recognition. Directly comparable to Brasserie Lefebvre on family ownership, Belgian craft specialization, and strong on-trade brand equity.

Broad incumbents

• AB InBev: Global brewing giant headquartered in Belgium and the dominant incumbent in the Belgian brewing landscape. Relevant as a broad incumbent competitor controlling major Belgian brands (Leffe, Hoegaarden, Stella Artois) that compete with Brasserie Lefebvre for shelf and tap space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCKOuDcitJZ9TwKz2oKXvbQw
• Facebookfacebook.com/brasserielefebvre
• Instagraminstagram.com/brasserie_lefebvre
• Xx.com/LefebvreBrewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Lefebvre