Bäckerei Lange

What Bäckerei Lange does

Bäckerei Lange GmbH & Co. KG is a third-generation family-owned artisan bakery headquartered in Gummersbach, Germany, operating 12 retail branches across the Oberbergisches Land region (Gummersbach, Wiehl, Engelskirchen-Ründeroth) and one dedicated production facility, BACKHAUS Marienhagen. Founded in 1924 by Adolf Lange and currently led by managing director Hartmut Lange (third generation), the company sells freshly baked traditional German breads, bread rolls, pastries, cakes, snacks, and hot meals directly to consumers over the counter, with some branches embedded in REWE and Toom supermarkets and one operating as Café Berges.

The product line spans sourdough breads (Bauernkruste, Bergisches Krüstchen, Roggenbrot, Urige with ancient emmer grain, Chia Brot, Vitalbrot, Schwarzbrot, regional baguette), stone-slab-baked rolls, handcrafted tortes with custom-order options, decorated pretzels, savory snacks, and a daily Mittagstisch lunch menu with breakfast and catering. The core production technology is craft-based rather than digital: self-drawn natural sourdough cultures, on-site grain flaking without heating to preserve minerals, in-house grain and seed mixtures, and extended dough resting times that double as natural preservation. No AI, ML, or software-product surface is indicated in the data; the only digital channels are a Facebook and Instagram presence and a Google Maps-powered store locator.

The business model is direct-to-consumer retail, supplemented by a café/dining format, custom celebration-cake orders, and limited business catering (canapés, Bergisches Sushi). Pricing is unit-based at retail; the LANGE Kundenkarte loyalty card functions as a prepaid balance, 2% bonus card, and gift voucher, with €1 bonus credit on reloads of €20 or more. The company is privately held by the Lange family with no external investors or parent company, formally restructured into a GmbH & Co. KG in 2018.

Name

Bäckerei Lange

Legal name

Bäckerei Lange GmbH & Co. KG

Website

https://lange-pause.de

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1–10 employees

Short description

Bäckerei Lange is a third-generation family-owned artisan bakery in Gummersbach, Germany, operating 12 retail branches across the Oberbergisches Land region. It sells traditionally made sourdough breads, rolls, pastries, cakes, snacks, and hot meals directly to local consumers using on-site grain flaking and natural fermentation.

Ownership category

akta.pro rank

Product category

Artisan Bakery Products

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bakery products
• Traditional German breads
• Fresh bread rolls
• Handcrafted pastries and cakes
• Savory bakery snacks

Headquarters

HQ city

Gummersbach

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct over-the-counter sales of freshly baked goods including breads, rolls, pastries, cakes, and snacks through company-owned retail locations. Core revenue driver.
2. Café and Catering Services: Hot and cold meals, breakfast offerings, lunch dishes, and catering for business events. Includes soups, stews, sandwiches, and made-to-order snacks.
3. Customer Loyalty Card Program: LANGE customer card functions as reloadable payment card, bonus card (2% savings), and gift certificate. Extra credit bonus for reloads over €20.
4. Made-to-Order Custom Products: Custom cakes and tortes made to order for special occasions. Decorated pretzels available with various customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bäckerei Lange is a third-generation, family-owned artisan bakery that produces and sells freshly baked traditional German breads, bread rolls, pastries, tortes, savory snacks, and a daily hot lunch menu (Mittagstisch) through 12 company-owned retail branches and café locations across Gummersbach, Wiehl, and Engelskirchen-Ründeroth in North Rhine-Westphalia, Germany. Its craft methods emphasize self-produced natural sourdough, on-site cold grain flaking, long fermentation, and exclusion of artificial additives.

Product overview

Bäckerei Lange is a traditional artisan bakery operating as a third-generation family business in Gummersbach, Oberbergisches Land, Germany, founded in 1924. The company offers a unified portfolio of fresh baked goods organized across distinct product lines: traditional German breads (Brote) featuring natural sourdough, long fermentation, and in-house grain flaking (including Bauernkruste, Bergisches Krüstchen, Roggenbrot, Urige, Chia Brot, Vitalbrot, Schwarzbrot, and regional baguettes); fresh bread rolls (Brötchen) baked daily on stone slabs in-store; pastries and cakes (Teilchen & Kuchen) including yeast pastries, braids, and decorated pretzels; tortes and cream slices (Torten) with handcrafted custom options; savory snacks and filled sandwiches; and hot meals with a daily lunch menu (Mittagstisch) featuring soups, stews, and breakfast. The company also operates a loyalty card program (LANGE Kundenkarte) functioning as balance, bonus, and gift card, and maintains 12 retail branches including bakeries, a café, and in-store locations at supermarkets. The offerings emphasize natural ingredients, traditional recipes, regional sourcing, and handcrafted quality without artificial additives.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Breads (Brote) Traditional German breads made with natural sourdough, long fermentation, and in-house grain flaking. Range includes Bauernkruste (70% rye / 30% wheat), Bergisches Krüstchen (50% spelt / 50% rye), Roggenbrot (100% rye, 'Das Pure'), Urige (emmer ancient grain bread), Chia Brot (65% rye / 35% spelt with chia, flaxseed and lupine; suitable for diabetics and vegans), Vitalbrot (multi-seed), Schwarzbrot (dark rye, suitable for yeast/wheat allergy sufferers and vegans), and Bergisches Baguette (regional 100% wheat baguette). For local retail consumers in the Oberbergisches Land region.
• Bread Rolls (Brötchen) Fresh bread rolls baked daily on stone slabs in-store. Variety includes plain rolls, ciabatta, cheese rolls, krusti, rye, chia-spelt, pumpkin seed, malt grain, poppy seed, sesame, vital rolls, butter croissants, cheese-ham croissants, chocolate croissants, milk rolls, raisin rolls, chocolate rolls, and sweet horns. For local retail consumers purchasing daily breakfast staples.
• Pastries & Cakes (Teilchen & Kuchen) Fresh sweet pastries including yeast pastries, butter braids (available Thursday through Sunday), and decorated pretzels, available in various sizes and with multiple decoration options. For local retail consumers seeking sweet baked goods and party/custom-decorated items.
• Tortes and Cream Slices (Torten) Handcrafted tortes and cream slices made with premium ingredients, including Nizza Torte, cheesecake, Black Forest cake, cream slices, lemon rolls, forest fruit slices, yogurt slices, and nut rolls. Custom tortes available by order. For local retail consumers and customers ordering celebration cakes.
• Savory Snacks Fresh savory snacks including filled rolls, schnitzel baguettes, gourmet rolls, frikadellen sandwiches, salads, and business catering options such as canapés and Bergisches Sushi. For local consumers and businesses requiring ready-to-eat savory items.
• Hot Meals and Lunch Menu (Speisen & Mittagstisch) Daily fresh warm meals including soups, stews, schnitzel dishes, and hot lunch offerings. Available at the Kaiserstraße location; other branches offer schnitzel sandwiches and salads. Breakfast options such as French breakfast and vegetarian breakfast are also served. For local retail consumers seeking hot breakfast and lunch.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Herbrandt CateringminorOthers · 1 January 2013Herbrandt Catering supplies soups, stews (Eintöpfe), and frikadellen (meatballs) which are sold at Bäckerei Lange locations. This is a food supply partnership for the prepared foods program.
• Geflügelfarm SonnenbergminorOthersRegional farm supplying fresh chicken eggs sold in Bäckerei Lange stores for customer breakfast at home.
• Local BeekeepersminorOthersRegional honey suppliers providing local honey for sale in stores.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Backwerk: German self-service bakery chain operating franchise and company-owned locations. Comparable to Bäckerei Lange in multi-branch retail bakery operations and direct-to-consumer sales model, though Backwerk operates at larger scale and with a more standardized self-service concept.
• Junge die Bäckerei: Family-owned German bakery chain founded in 1898, headquartered in Lübeck, operating more than 200 branches across northern Germany. Highly comparable to Bäckerei Lange as a multi-generational traditional German Bäckerei with retail storefronts, in-house craft baking, and a similar customer base of household consumers seeking fresh daily bread.
• Wiener Feinbäcker Heberer: Frankfurt/Rhine-Main-based traditional German bakery with multiple branches and a focus on craft breads and rolls. Comparable to Bäckerei Lange in retail store format, artisanal production positioning, and serving regional German consumer markets with daily fresh bread.
• Bäckerei Görtz: Regional German bakery chain with multiple branches across the Saarland and Rhineland-Palatinate. Closely comparable to Bäckerei Lange in scale (dozens of branches), traditional craft focus, direct-to-consumer retail model, and family-business heritage in a defined German region.
• Bäckerei Veit: Baden-Württemberg-based traditional German bakery chain operating multiple retail branches with on-site production. Directly comparable to Bäckerei Lange in operational model: company-owned stores, daily fresh baking, traditional German bread portfolio, and family management.
• Der Beck: Regional Bavarian/Franconian bakery chain with multiple branches and traditional German bread offerings. Comparable to Bäckerei Lange in branch-based retail model, daily fresh production, and traditional artisan baking heritage.
• Schäfer's Brot- und Backwaren: German specialty bakery chain affiliated with Mestemacher, offering traditional breads and rolls through retail locations and wholesale. Comparable to Bäckerei Lange as a multi-location German bakery brand with focus on traditional German bread varieties and retail distribution.
• Bäcker Schiffer: Regional German bakery chain operating multiple branches in the Rhineland with traditional and specialty breads. Comparable to Bäckerei Lange in regional scale, traditional craft positioning, and direct-to-consumer retail store model.

Broad incumbents

• Kamps: Major German bakery chain (historically associated with Barilla) operating hundreds of retail locations nationwide. Comparable to Bäckerei Lange as a multi-branch German bakery brand serving daily fresh bread consumers, though at national scale and with broader product portfolio.
• Harry-Brot: One of Germany's largest industrial bakery producers, supplying retail and foodservice channels with mass-produced bread. Comparable to Bäckerei Lange as a German bakery operating in the same end-market, but at significantly larger scale and with industrial rather than craft production methods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BaeckereiLange
• Instagraminstagram.com/baeckereilange

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Lange