Athletic Field Engineering Sports

What Athletic Field Engineering Sports does

Athletic Field Engineering Sports (AFE Sports), founded circa 2000 and headquartered in Signal Hill, California, is a privately held, self-performing turnkey general contractor specializing in the design and construction of high-performance synthetic turf athletic fields, synthetic running tracks, and related sports-park infrastructure. The company holds a California Class A General Engineering Contractor license and a D-12 Synthetic Turf license, and operates a complementary civil construction subsidiary, Asphalt, Fabric & Engineering Inc., which handles asphalt paving, concrete, demolition, grading, underground utilities, storm water systems, landscape, and irrigation. AFE Sports self-performs all major trades rather than subcontracting, which the company cites as a quality-control and schedule-control differentiator.

AFE Sports generates revenue through project-based fixed-price contracts, design/build engagements, and value-engineering consulting, all sold through direct enterprise sales to institutional buyers in Southern California. Its primary customer segments are K-12 public and private school districts, universities (including NCAA Division 1 programs), municipal parks and recreation departments, property owners associations, and professional sports and entertainment organizations such as AEG and Dignity Health Sports Park. Notable executed projects include the first NCAA Division 1 synthetic turf installation in the region at the University of California Riverside (2007, with a return engagement in 2019), the 400,000 sq ft John Ferraro Athletic Fields in Griffith Park (2015), the $7.8 million Canyon Lake POA paving program (2012-2013), and Phase 2 of Whitsett Park's 7-synthetic-soccer-field complex in Los Angeles (2020).

The company's distribution model is regional and relationship-driven, relying on competitive bidding for public work, direct outreach to institutional decision-makers, a project-portfolio-driven website, organic social media presence, and American Sports Builders Association membership for industry credibility. Pricing is quote-based and project-specific, with no publicly disclosed tiers. AFE Sports maintains no external investment, no parent company, and no disclosed funding rounds.

Name

Athletic Field Engineering Sports

Legal name

Athletic Field Engineering

Website

https://afesports.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Athletic Field Engineering Sports is a privately held, self-performing turnkey general contractor in Southern California that designs, builds, and renovates synthetic turf athletic fields, running tracks, and related sports-park infrastructure for K-12 districts, universities, municipalities, and professional sports organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Fair Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Construction Services: Project-based construction services for athletic fields, sports parks, paving, concrete, and civil construction. Revenue is generated through fixed-price contracts for new construction, renovation, and replacement projects. The company serves as the general contractor managing all trade self-performing.
2. Design/Build Services: Integrated design and construction services where the company designs and builds athletic facilities. Revenue comes from design fees and construction management included in project contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AFE Sports is a self-performing turnkey general contractor specializing in design/build construction of sports parks, synthetic turf athletic fields, and synthetic running tracks. The company, together with its civil construction division Asphalt, Fabric & Engineering Inc., provides asphalt paving, concrete work, demolition, grading, landscape and irrigation, underground utilities, and storm water systems for institutional and municipal clients in Southern California.

Product overview

AFE Sports is a self-performing turnkey general contractor with two divisions: AFE Sports (main brand) and Asphalt, Fabric & Engineering Inc. (civil construction subsidiary). The company specializes in sports park construction, offering design/build services for synthetic turf athletic fields, running tracks, asphalt paving, concrete work, and related civil construction. Serving Southern California for 20 years, the company holds Class 'A' General Engineering Contractor and D-12 Synthetic Turf licenses. Services include new construction, renovation, and replacement of athletic fields, with integrated offerings in landscape, irrigation, underground utilities, and storm water systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Synthetic Turf Installation High-performance synthetic turf athletic field installation using modern equipment and experienced personnel; designed, built, installed, and delivered with focus on stable surfaces and durable turf for heavy athletic use. Targeted at school districts, universities, municipalities, and sports organizations.
• Synthetic Running Track Construction Synthetic running track paving and construction services for athletic facilities, delivered as part of the company's turnkey sports park design/build scope.
• Asphalt Paving Professional asphalt paving services for sports facilities, parking areas, roads within communities, and running tracks.
• Concrete Services On-site and off-site concrete work for sports facilities, including stadium construction and supporting infrastructure.
• Landscape and Irrigation Landscape and irrigation system installation for sports parks and recreational facilities, integrated within sports park construction projects.
• Demolition and Grading Demolition, grub and clear, rough and fine grading services as part of site preparation for athletic field and civil construction projects.
• Underground Utilities and Storm Water Systems Wet and dry underground utilities and storm water systems installation for sports parks and civil construction projects.
• Synthetic Turf Grooming Synthetic turf grooming services for installed athletic fields to maintain playing surface quality and extend turf life.
• Seal Coat and Striping Seal coating and striping services for athletic surfaces, parking lots, and running tracks.
• Athletic Field Design/Build and Value Engineering Integrated design/build, consulting, and value engineering services for athletic facilities, with the company managing the full project lifecycle from concept through completion.

Quantifiable outcome

• First NCAA Division 1 synthetic turf installation in Southern California completed in 2007 at UC Riverside, demonstrating early-mover technical capability in elite athletic facility construction.
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• J.F. Shea Foundation / J.F. Shea CompaniescoreStrategic or Co-development PartnerJ.F. Shea Foundation awarded grant funding for St. Albert the Great Elementary School project. AFE Sports was selected as the contractor for this grant-funded construction, representing a strategic relationship with major construction company foundation.
• LA Galaxy FoundationminorStrategic or Co-development PartnerPartnership with LA Galaxy Foundation on Salvation Army Red Shield Community Center project, providing synthetic turf soccer field installation as part of foundation's community sports development mission.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hellas Construction: One of the largest US-based athletic construction firms, providing turnkey synthetic turf installation, running track paving, and full sports-facility construction for schools, universities, and municipalities. Directly comparable to AFE Sports in service offering, customer segments, and design/build self-perform model, but operating at national scale rather than regional.
• The Motz Group: Athletic construction services company specializing in synthetic turf fields, running tracks, and natural-grass sports facility construction across the US. Closely comparable to AFE Sports in core activity (synthetic turf athletic field and track construction) and target customer base (schools, universities, and municipalities).
• FieldTurf: Global manufacturer and installer of synthetic turf athletic fields serving K-12 schools, universities, and professional sports venues. Comparable to AFE Sports as a leading end-to-end synthetic turf provider serving the same institutional athletic-facility market, with manufacturing-plus-installation capabilities that compete with AFE's installation specialization.
• AstroTurf: Pioneer in synthetic turf with integrated installation services delivered through a Certified Installation Network. Direct comparable to AFE Sports as a synthetic turf brand with installer-network model serving schools, universities, and athletic organizations across the US.
• Shaw Sports Turf: Synthetic turf manufacturing division of Shaw Industries offering both products and installation through a partner-network model. Comparable to AFE Sports as a synthetic turf provider with deep resources targeting the same institutional athletic field market.
• Sprinturf: US-based synthetic turf manufacturer and installer serving schools, municipalities, and athletic organizations. Comparable to AFE Sports' core competency in synthetic turf installation for multi-field athletic facilities at the K-12 and institutional level.
• Sportsfield Holdings: Sports facility construction and synthetic turf installation firm serving K-12 school districts, universities, and athletic organizations. Direct peer with overlapping service offering (synthetic turf and full sports facility construction) and customer base in the institutional athletic market.
• Tarkett Sports: Sports surfacing manufacturer and installer providing synthetic turf, running tracks, and indoor athletic surfaces globally. Comparable to AFE Sports as a full-spectrum athletic surface provider serving schools, universities, and sports venues.

Broad incumbents

• Musco Sports Lighting: Established, large-scale provider of athletic venue infrastructure including lighting, scoreboards, and ancillary facility systems for schools, municipalities, and professional venues. Broader incumbent in the sports construction ecosystem rather than direct turf-construction competitor, but targets many of the same institutional buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AFE_Sports
• Facebookfacebook.com/dirttoturf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletic Field Engineering Sports