Big Spaceship
Big Spaceship is a Brooklyn-based creative agency, founded in 2000 and a subsidiary of MSQ Partners, that delivers integrated brand campaigns, AOR partnerships, and Explore Pod sprints for enterprise clients in sports, finance, food and beverage, technology, and healthcare.
- Company typePrivate
- Founded2000
- HeadquartersBrooklyn, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Big Spaceship does
Big Spaceship is a US creative agency founded in 2000 and headquartered in Brooklyn, New York, operating as a wholly-owned subsidiary of MSQ Partners since 2024. The agency serves enterprise brand clients across sports and entertainment, finance and payments, food and beverage, healthcare, and technology, delivering integrated campaigns, brand strategy, social media, content production, and digital experience design. Its service portfolio includes ongoing AOR (Agency of Record) partnerships and sprint-based "Explore Pod" engagements, supplemented by two proprietary cultural-insight tools: Reveal, a Gen Z research panel, and Internet Brunch, a daily cultural-trends digest.
The agency's underlying technology stack centers on AI-enabled creative operating systems integrated into its creative workflows, which the company introduced in February 2026 as part of a tech-enabled operating model modernization. The agency has demonstrated generative AI capability through the production of an entirely AI-generated 1:40 film for The Female Quotient's AI Summit. These internal systems are designed to move brands from insight to execution faster, though no third-party benchmarks, research publications, or in-house model training evidence is disclosed.
Big Spaceship generates revenue through professional-services engagements: AOR retainer relationships billed annually, project-based campaigns, and multi-year sprint-based Explore Pod contracts. Pricing is custom-quoted and not publicly disclosed. The agency holds a roster of recognized enterprise clients including Chase, Starbucks, Gatorade, Adobe, Dropbox, NFL/YouTube TV, JetBlue, Mars, and the International Rescue Committee, and operates with access to MSQ's network of 1,850 specialists across 22 global offices for multinational delivery.
Big Spaceship firmographics
Firmographics- Name
- Big Spaceship
- Legal name
- SPCSHP LLC
- Website
- https://bigspaceship.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Big Spaceship is a Brooklyn-based creative agency, founded in 2000 and a subsidiary of MSQ Partners, that delivers integrated brand campaigns, AOR partnerships, and Explore Pod sprints for enterprise clients in sports, finance, food and beverage, technology, and healthcare.
- Ownership category
- akta.pro rank
Where Big Spaceship is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Spaceship business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Full-service creative agency providing brand strategy, campaign development, social media, content production, and digital experience design. Revenue generated through AOR retainer relationships, project-based engagements, and sprint-based Explore Pod engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AOR (Agency of Record) Retainer |
| Other | Multi-year contract | Explore Pod Sprints |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Big Spaceship product offering
Product offeringCore offering
Big Spaceship is a full-service creative agency that creates brand experiences, campaigns, platforms, and content for enterprise clients. It delivers integrated creative work spanning brand strategy, campaign development, social media, content production, and digital experience design, sold through Agency of Record (AOR) retainers and sprint-based Explore Pod engagements. The agency supplements its services with proprietary tools including the Reveal Gen Z research panel, the Internet Brunch cultural digest, and AI-enabled creative operating systems.
Product overview
Big Spaceship is a creative agency (formerly operating as SPCSHP) offering a portfolio of interconnected services centered on brand strategy, creative development, and cultural insight. The core offering consists of integrated creative campaigns and brand storytelling, supported by proprietary research tools (Reveal panel, Internet Brunch) and AI-enabled operational infrastructure. Services are delivered through flexible engagement models including AOR partnerships and sprint-based Explore Pods. The agency operates as part of MSQ's international creative network with access to 1,850 specialists across 22 global offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Reveal A proprietary Gen Z research panel providing direct access to generational perspectives and unfiltered insights on-demand, used by the agency's strategists and clients to inform brand and creative strategy.
- Internet Brunch A daily cultural digest newsletter that curates the best news, GIFs, and trends from across the internet, supporting the agency's cultural fluency and serving as a thought leadership content product.
- Explore Pods Sprint-based creative engagements designed for decoding audience behavior and cultural shifts, defining new brand platforms or campaign systems, and building content that evolves with test-and-learn models.
- AOR / Campaign Partnership Ongoing Agency of Record partnership providing long-term strategic and creative collaboration, integrated campaigns across all channels, and access to MSQ's international creative network of 1,850 specialists across 22 offices.
- AI-Enabled Creative Operating Systems AI-powered systems integrated into the agency's creative workflow to modernize how brands move from insight to execution, enabling personalized content at scale and faster creative production.
Quantifiable outcome
- Chase NBA campaign: 64% lift in benefit relevance, 31% engagement increase, 83% positive sentiment
- +9 more outcomes
Companies that use Big Spaceship
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
Big Spaceship technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Big Spaceship partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MSQcoreMSQ is the parent company and international creative network that Big Spaceship operates within. The agency is part of this next-generation creative, technology and media company providing access to 1,850 specialists across 22 global offices.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Big Spaceship competitors and assessment
Company assessmentDirect peers
- 72andSunny: 72andSunny is a creative agency focused on culturally relevant brand campaigns for global brands — directly comparable to Big Spaceship's cultural-fluency-led AOR model.
- Huge: Huge is a digital creative and experience design agency serving enterprise brands, similar in size, structure, and service mix to Big Spaceship's AOR plus digital experience offerings.
- R/GA: R/GA is a global digital-first creative agency that combines brand work, product innovation, and technology-enabled campaigns — closely comparable to Big Spaceship's positioning around cultural fluency plus AI-enabled execution.
- Mekanism: Mekanism is an independent creative agency known for culturally-charged brand storytelling and measurable campaign outcomes, mirroring Big Spaceship's content-led, ROI-driven positioning.
- Anomaly: Anomaly is an independent creative agency offering integrated brand strategy and campaign execution across multiple consumer verticals, paralleling Big Spaceship's AOR retainer structure.
- Mother New York: Mother is an independent creative agency with a New York office producing culturally resonant brand work for global clients — directly comparable as a similarly sized, independently minded creative peer.
- Pereira O'Dell: Pereira O'Dell is an independent creative agency known for brand work with measurable business impact — comparable in size and approach to Big Spaceship's outcome-led model.
Broad incumbents
- Wieden+Kennedy: Wieden+Kennedy is a leading global creative agency known for culturally iconic brand work, comparable as a broader incumbent operating in the same cultural-creative category.
- The Martin Agency: The Martin Agency is an established creative agency serving major consumer brands, comparable as a broader incumbent in the same enterprise creative-services category.
- Droga5: Droga5 is a globally recognized creative agency serving Fortune 500 brands with award-winning integrated campaigns — a broader incumbent peer with overlapping AOR-style engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Big Spaceship social profiles
Digital presenceBig Spaceship financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Spaceship leadership team
Management profileNumber of profiles
Profiles4 records
Big Spaceship funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Spaceship M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Spaceship
What does Big Spaceship do?
Big Spaceship is a full-service creative agency that creates brand experiences, campaigns, platforms, and content for enterprise clients. It delivers integrated creative work spanning brand strategy, campaign development, social media, content production, and digital experience design, sold through Agency of Record (AOR) retainers and sprint-based Explore Pod engagements. The agency supplements its services with proprietary tools including the Reveal Gen Z research panel, the Internet Brunch cultural digest, and AI-enabled creative operating systems.
Is Big Spaceship a public or private company?
Big Spaceship is a private company. It is classified as corporate owned and is currently operating.
When was Big Spaceship founded?
Big Spaceship was founded in 2000. It employs 51 to 100 people.
Where is Big Spaceship based?
Big Spaceship is headquartered in Brooklyn, United States, in the North America region.
How does Big Spaceship make money?
One revenue line is on record: creative Agency Services.
Who are Big Spaceship's main competitors?
Direct peers on record are 72andSunny, Huge, R/GA, Mekanism, Anomaly, Mother New York and Pereira O'Dell. Broad incumbents are Wieden+Kennedy, The Martin Agency and Droga5.
Does Big Spaceship have an API?
No public API is recorded for Big Spaceship.