VGroup

What VGroup does

VGroup International Limited is a privately held, vertically integrated UK automotive aftermarket and logistics supplier founded in 1992 by Martyn Nash and headquartered in Milton Keynes, operating as a subsidiary of vGI Holdings. The company manufactures and distributes vehicle protection products (bespoke mats, boot protectors, seat covers, number plates, safety kits) and provides commercial vehicle conversion solutions including van lining, racking, lighting, and towbars, through three consumer-facing divisions — vGroup Car, vGroup Van, and vGroup Home — and B2B-focused divisions vLease, vComms, vDealers, and vGroup Automotive. Its core technology stack comprises proprietary platforms (vLink ordering portal, vLink Hub 2.0 reporting platform, vAccounts) and a patent-pending screwless van lining system branded Hero, manufactured in-house through sister company Comm-Ply.

The company's go-to-market combines enterprise field sales to leasing companies, fleet operators, OEMs, and dealer networks with channel distribution through retailers (Halfords), wholesalers, and its own B2B e-commerce portals. Revenue is generated through one-time product sales (vehicle handover packs, accessories, mats, plates), menu-priced mobile fitment services (15,000+ commercial vehicles fitted annually by vComms), managed logistics services spanning 1PL/2PL/3PL operations, and recurring platform services through vLink Hub. Customers include Volkswagen Financial Services, LeasePlan, Tusker, Fleet Procure, Halfords, and Jaguar (Tier 1 supplier since 1992), with 1,000+ active customers and 200+ automotive enterprise relationships.

The group operates two UK production facilities and warehousing hubs in England, sourcing operations in China through vGroup China, and acquired Cosmos (2017) and P1 Autocare (2018) as retained brands. Operational scale includes 100,000+ orders processed annually, 100,000+ vehicle handover packs, and 30+ years of continuous operation. Recent strategic activity has centered on platform expansion (vLink Hub 2.0, March 2026), new product launches (Hero van lining, May 2026), and sustainability-differentiated offerings (Conscious Carpet, vPlate, Screenwash Pods) targeting ESG procurement mandates from fleet and leasing customers.

Name

VGroup

Legal name

vGroup International Limited

Website

https://vgroupinternational.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

VGroup International is a privately held UK-based, vertically integrated automotive aftermarket supplier manufacturing vehicle protection products, commercial vehicle conversion solutions, and providing 1PL-3PL logistics to leasing companies, fleets, OEMs, and dealer networks across 1,000+ customers.

Ownership category

akta.pro rank

Product category

Automotive Accessories

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive accessories supply
• Commercial vehicle products
• Vehicle handover solutions
• Automotive logistics services
• Fleet protection accessories

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Accessories Sales: Sale of vehicle protection products including floor mats, boot mats, seat protectors, car covers, and branded accessories to leasing companies, fleets, dealers, and OEMs. Provides residual value protection products.
2. Commercial Vehicle Fitment Services: Mobile fitment services for commercial vehicles including vehicle lining, racking, towbars, roof vents, and accessories. vComms division fits over 15,000 vehicles annually with nationwide coverage. Menu-priced services.
3. Logistics and Supply Chain Services: 1PL (owned fleet), 2PL (warehousing), and 3PL (IT solutions and automated services) logistics operations. Supports Just-In-Time and sequenced deliveries for automotive sector customers.
4. Platform Services: vLink Hub reporting platform and vAccounts account management providing self-serve reporting, order processing, and account management capabilities for customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

VGroup International manufactures and supplies bespoke automotive accessories including custom car mats, registration plates, safety kits, branded vehicle handover packs, and the Hero van lining system for commercial vehicles. The company operates through divisions vGroup Car, vGroup Van, and vGroup Home, and provides nationwide mobile fitment services (vComms) and 1PL/2PL/3PL logistics capabilities with Just-In-Time delivery. It also operates the proprietary vLink B2B ordering portal and vLink Hub 2.0 reporting platform for fleet operators, leasing companies, dealer networks, and OEM manufacturers.

Product overview

VGroup International is a vertically integrated automotive and home products supplier operating through distinct divisions: vGroup Car (passenger vehicle accessories including bespoke mats, plates, safety kits, and handover packs), vGroup Van (commercial vehicle solutions with lining systems, racking, and mobile fitment), and vGroup Home (home and travel accessories including EV charging). Supporting divisions include vLease (fleet leasing), vComms (mobile accessory fitment), and vDealers (dealership products). The company operates online platforms vLink (ordering portal) and vLink Hub 2.0 (reporting), and owns brands P1 Autocare and Cosmos. Logistics services span 1PL, 2PL, and 3PL operations with owned fleet for Just-In-Time delivery. Notable products include the Hero screwless van lining system, Conscious Carpet (recyclable vehicle mats), and vPlate (99% recyclable number plates).

Differentiator

Problem solved

Functional benefit

Brands

• P1 Autocare: A brand conceived and created without compromise. Unrivalled market expertise enabling products for automotive duty of care and solutions.
• Cosmos
• Driver First Assist
• vLink
• vAccounts
• Hero

Products and services

• vGroup Car Passenger Vehicle Accessories

Quantifiable outcome

• 100k+ orders processed annually
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Comm-PlycoreStrategic or Co-development Partner · 6 May 2026Joint development and manufacturing partnership for Hero van lining system. Comm-Ply manufactures the Hero system while vGroup Van delivers it as part of a wider integrated vehicle solution. Both businesses are part of vGI Holdings group.
• Fleet WrapscoreStrategic or Co-development PartnerSister company within vGI Holdings providing full graphics and wrapping services as part of integrated vehicle conversion solutions. Collaborates on fleet solutions at events like CV Show.
• Fleet ProcurecoreStrategic or Co-development PartnerAutomated delivery pack ordering partnership enabling streamlined procurement processes for fleet operators.
• LeasePlancoreStrategic or Co-development PartnerPartnership for vehicle accessory supply to leasing company's fleet operations.
• TuskercoreStrategic or Co-development PartnerConscious partnership for salary sacrifice leasing, focusing on sustainable vehicle solutions and environmental consciousness.
• Volkswagen Financial ServicescoreStrategic or Co-development PartnerPartnership for driver packs in vehicle handover programmes, providing branded safety and accessory solutions.
• Driver First Assist (DFA)coreStrategic or Co-development PartnerNot-for-profit organisation and home to UK's community of first responders on the road. vGroup supports DFA's mission to reduce road traffic collision casualties and improve safety standards. DFA provides training while vGroup supports through sales of safety packs.
• P1 AutocarecoreChannel Partner/ Reseller/ DistributorWorld-class lifestyle brand established in 2018 covering retail, licence and racing range. Distributed through various retail channels.
• CosmoscoreChannel Partner/ Reseller/ DistributorLeading designer, importer and distributor of motoring accessories. Acquired in 2017, serves independent car accessory shops, national retailers including Halfords, and international markets.
• Green Flag LimitedminorGTM or Marketing PartnerMarketing partnership where vGroup collects marketing consent on behalf of Green Flag Limited for goods and services associated with the Green Flag brand.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ring Automotive: UK designer and supplier of automotive aftermarket products including bulbs, lighting, workshop tools, and accessories. Comparable to VGroup as a UK-based automotive accessories manufacturer/supplier serving trade and retail channels with branded product lines.
• Klarius Products: UK-based manufacturer and supplier of automotive aftermarket parts with particular strength in exhausts, emissions, and filtration components. Comparable to VGroup as a UK-headquartered automotive aftermarket manufacturer serving European trade and OEM channels with vertically integrated production.
• Autoglym: UK manufacturer of premium car care, valeting, and detailing products supplied to OEMs, dealers, and retail. Comparable to VGroup's vGroup Home valeting/cleaning product range and as a UK automotive care brand with OEM specification positions similar to VGroup's Jaguar Tier 1 heritage.
• Comline Auto Parts: UK-headquartered independent aftermarket parts manufacturer and distributor with pan-European reach. Directly comparable to VGroup in supplying aftermarket automotive parts through distribution networks serving trade customers across multiple European markets.
• ATS Euromaster: UK-wide fleet and retail automotive service provider specializing in tyres, vehicle maintenance, and commercial fleet contracts. Comparable to VGroup's commercial-vehicle fitment division (vComms) in targeting fleet operators with nationwide mobile service and B2B account management.
• Tetrosyl Group (Carlube / Wonder Wheels): UK-based manufacturer and distributor of automotive aftermarket products including oils, fluids, valeting chemicals, and accessories under Carlube and other brands. Comparable to VGroup as a UK automotive aftermarket manufacturer with branded product portfolios distributed through retail and trade channels.
• Euro Car Parts (LKQ Euro Car Parts): UK's largest automotive aftermarket parts distributor, supplying replacement components, accessories, and workshop supplies to trade customers. Directly comparable to VGroup in serving UK garages, fleets, and dealers with broad aftermarket product ranges and B2B ordering platforms.
• GSF Car Parts: UK-based motor factor chain distributing automotive parts, accessories, and workshop consumables to trade customers and national fleets. Operates a branch-based and online B2B distribution model closely aligned with VGroup's vLink ordering portal and aftermarket accessories focus.

Broad incumbents

• Halfords: UK's largest automotive aftermarket retailer offering motoring accessories, parts, and fitting services across physical and digital channels. VGroup distributes Cosmos rubber mats through Halfords retail, and Halfords represents a broader incumbent in the same aftermarket accessories category VGroup serves via B2B channels.
• Bosch Automotive Aftermarket: Global automotive aftermarket division of Bosch supplying parts, diagnostics, and accessories across all major European markets. Represents a broad incumbent comparable to VGroup in serving OEM, fleet, and trade channels with vertically integrated automotive components and workshop solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vgroupint
• YouTubeyoutube.com/channel/vgroupinternational
• Facebookfacebook.com/VGroupInternational
• LinkedInlinkedin.com/company/1640222

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VGroup