LJ Create
LJ Create provides integrated technical education systems combining proprietary hardware training equipment (automotive, EV, electronics, industrial control) with the ClassAct II cloud-based LMS and curriculum licenses, serving 15,000+ K-12, college, and CTE institutions globally.
- Company typePrivate
- Founded1979
- HeadquartersNorwich, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LJ Create does
LJ Create is a private UK-headquartered (Norwich) technical education company, founded in 1979 by Larry Rowe, that designs and sells integrated learning systems combining proprietary hardware training equipment with a cloud-based curriculum and learning management platform (ClassAct II, an HTML5-based LMS). Its product portfolio spans three core curriculum licences — Working with STEM, Automotive Repair Skills (over 4,000 lessons aligned to IMI and City & Guilds qualification objectives), and LJ Create Engineering — delivered through the ClassAct II LMS or via SCORM/DRL packages for integration into customer LMS environments. The hardware line includes automotive panel trainers (hybrid/EV systems, starting and charging, engine management, air conditioning), a complete electronics workstation with 17 interchangeable experiment cards, industrial control teaching sets including the PETRA II Advanced Industrial Control platform, and a recently expanded Electric Vehicle product range targeting technician upskilling.
The company monetizes through three revenue streams: (1) hardware sales of panel trainers and lab equipment sold individually or as integrated lab solutions on a quote-based multi-year contract model, (2) recurring annual site licences for the ClassAct II LMS providing unlimited student access per school or college, and (3) curriculum licensing for the Working with STEM, Automotive Repair Skills, and LJ Create Engineering packages. Go-to-market combines direct field sales representatives, an inside sales team (US phone 1-800-237-3482, UK phone +44 (0)1603 748001), regional channel partners (Buckeye Educational Systems, Aidex East, Technical Training Aids), and participation in major education trade shows including BETT 2025 and the Michigan Career Education Conference.
LJ Create's customer base exceeds 15,000 institutions globally and over 5,000 laboratories installed in the US, serving K-12 schools and districts, further education colleges, higher education institutions, and career and technical education programs primarily in the US, UK, and Spain. The company is small (11-50 employees) and privately held with no disclosed venture capital or external funding rounds. Recent strategic activity centers on the 2023 Electric Vehicle product range launch, the 2025 Electric Bus and Bus/Truck Charging Station trainers, a 2026 Smart Home Energy Trainer, ISO 9001:2015 certification in 2025, and a BESA Award shortlist for Electric Vehicle Resources.
LJ Create firmographics
Firmographics- Name
- LJ Create
- Legal name
- LJ Create Inc.
- Website
- https://ljcreate.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LJ Create provides integrated technical education systems combining proprietary hardware training equipment (automotive, EV, electronics, industrial control) with the ClassAct II cloud-based LMS and curriculum licenses, serving 15,000+ K-12, college, and CTE institutions globally.
- Ownership category
- akta.pro rank
LJ Create industry classification
Industry- Product category
- Educational Training Equipment
- NAICS
- Technical and Trade Schools (61151), Technical and Trade Schools (6115), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)
Keywords
Where LJ Create is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
LJ Create business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Training Equipment Sales: Sale of physical training equipment including automotive trainers, engineering workstations, electronics trainers, and EV training systems. Products are customized solutions combined with curriculum content.
- LMS Annual Site Licenses: ClassAct II Learning Management System delivered as annual access licenses. Provides one low cost site license model for unlimited student access. Content delivery via cloud, DRL installable package, or SCORM for existing LMS integration.
- Curriculum Content Licensing: Digital curriculum content licensed through software packages including Working with STEM, Automotive Repair Skills, and LJ Create Engineering licenses.
- Training and Support Services: Ongoing support by phone, email, and webinar at no additional charge for the life of hardware and software. Additional on-site support available through network of representatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ClassAct II LMS Annual Site License |
| Unit Pricing | Multi-year contract | Hardware Training Equipment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
LJ Create product offering
Product offeringCore offering
LJ Create designs, manufactures, and sells complete technical education systems combining proprietary hardware training equipment (panel trainers, electronics workstations) with cloud-based digital curriculum delivered through the ClassAct II Learning Management System. Their offerings span STEM, engineering, automotive technology (including EV/hybrid), and elementary education, providing integrated lab solutions to schools and colleges globally.
Product overview
LJ Create provides a complete technical education ecosystem combining cloud-based digital curriculum delivered through ClassAct II LMS and hardware training equipment. The product portfolio includes three main curriculum licences (Working with STEM, Automotive Repair Skills with over 4,000 lessons, and LJ Create Engineering) accessible via the ClassAct II LMS platform or SCORM/DRL formats. Hardware offerings centre on panel trainers for automotive technology (covering hybrid/EV systems, starting/charging, engine management, air conditioning), complete electronics workstations with 17 experiment cards, and industrial control systems including PETRA II. Recent additions include a complete Electric Vehicle product line (EV Systems, Batteries/Charging, Motors/Generators, Charging Stations trainers) launched in 2023, with an Electric Bus Panel Trainer and Smart Home Energy Trainer upcoming in 2025-2026. The company also offers qualifications-aligned content for IMI, City & Guilds, BTEC, T-Levels, and EAL.
Differentiator
Problem solved
Functional benefit
Brands
- ClassAct: Learning management system for vocational education and training, first released in 1989 and updated to ClassAct II in 2020 as HTML5-based LMS technology
- ScanTEK
- AutoLAB
- SciTEX
- Living with Science
Products and services
- ClassAct II LMS HTML5-based Learning Management System delivering digital curriculum content with interactive lessons, investigations, assessments, and integrated performance tracking, available via annual site licence for educational institutions.
- Working with STEM Cloud library curriculum covering science, technology, engineering and mathematics topics for secondary education, part of the eLearning software licences.
- Automotive Repair Skills Over 4,000 targeted lessons in automotive repair skills aligned to IMI and City & Guilds qualification objectives, covering all aspects of automobile technology from beginner to job-ready levels.
- LJ Create Engineering Engineering software licence covering electronics, control systems, hydraulics, pneumatics, and industrial automation with interactive simulators.
- Living with STEM Vocational-style active learning methodology program for students aged 7 to 11, introducing STEM concepts through hands-on activities.
- Industry 4.0 Career Pathways Career pathways program designed to prepare students for Industry 4.0 careers with over 500 student-led, hands-on activities combining digital lessons and innovative hardware.
- Hybrid Vehicle Systems Panel Trainer (756-01) Panel trainer enabling students to demonstrate, investigate and fault-find a simulation of hybrid vehicle electrical systems including brake systems, electric motors, storage devices, and power-control modules with fault-insertion capabilities.
- Electric Vehicle Systems Panel Trainer (740-01) Panel trainer providing opportunity to demonstrate, investigate, and fault-find a simulation of electric vehicle electrical systems with power flow mimic, regenerative braking investigation, and fault-insertion options for diagnostics training.
- EV Batteries and Charging Panel Trainer (741-01) Panel trainer focusing on operation, safety, structure and limitations of electric vehicle batteries including charging/discharging, battery temperature, voltage, efficiency, regenerative charging, and cell balancing.
- Electric Vehicle Charging Stations Panel Trainer (743-01) Panel trainer simulating domestic and commercial charging station operations supporting single-phase AC, 3-phase AC, and DC fast charging systems with fault diagnostics capabilities.
- Complete Electronics Workstation (320-10) Comprehensive workstation for practical electronics study covering DC/AC circuits, semiconductors, analogue/digital systems, telecommunications and microcontrollers, including 17 interchangeable experiment cards.
- PETRA II Advanced Industrial Control Teaching Set Advanced industrial control teaching set supporting Level 3 to Level 5 manufacturing units with fieldbus, profitbus, smart sensors, SCADA, and HMI training capabilities.
- Smart Home Energy Trainer Trainer for smart home energy systems and sustainable energy education.
- Complete Lab Solutions Customized learning space solutions combining digital cloud content and hardware kits designed to meet specific customer requirements for STEM and technical education disciplines.
Quantifiable outcome
- Tripling of 'time on task' in science labs at McAllen ISD
- +3 more outcomes
Companies that use LJ Create
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
LJ Create technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
LJ Create partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Buckeye Educational SystemscorePartnership with Buckeye Educational Systems for Industry 4.0 STEM Lab implementations, creating regional training centers and demo sites for potential clients in Ohio and surrounding areas.
- Aidex EastcorePartnership with Aidex East for Industry 4.0 STEM Lab creation, including participation in Michigan Career Education Conference (MICEC).
- Eaton RESA Career Preparation CentercorePartnership agreement for career preparation programs with Eaton RESA Career Preparation Center.
- Harrison Junior School / Southwest Local School DistrictflagshipPublic/private partnership to create a Regional Training Center and Gold Standard Demo site for showcasing LJ Create and Buckeye programs. Includes Instructor Certification Program development.
- Technical Training AidsminorNewest sales representative joining the LJ Create team as of September 2022.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
LJ Create competitors and assessment
Company assessmentBroad incumbents
- National Instruments (NI): NI provides test, measurement, and engineering education hardware and LabVIEW-based curriculum used in university engineering programs - overlapping with LJ Create's electronics, control systems, and industrial automation training lines at the higher-education end.
- Cengage: Cengage is a large educational publisher and digital courseware provider serving higher education and CTE; it competes with LJ Create's curriculum-licence business (e.g., Automotive Repair Skills, LJ Create Engineering) at the content layer with broader portfolio scale.
Direct peers
- PASCO Scientific: PASCO Scientific produces STEM data-collection hardware (sensors, interfaces) and curriculum for K-12 and university science labs, directly comparable to LJ Create's Living with STEM and electronics workstation offerings in the K-12 STEM space.
- Lab-Volt (Festo): Lab-Volt (now part of Festo Didactic) provides hands-on electrical, electronics, and telecommunications training systems - directly comparable to LJ Create's Complete Electronics Workstation and ScanTEK engineering modules.
- TTS Group: TTS Group is a UK-headquartered educational resources supplier offering STEM, computing, and design-and-technology equipment and curriculum to schools - a direct UK-channel peer with similar K-12 STEM/career exploration positioning.
- Festo Didactic: Festo Didactic provides industrial automation, pneumatics, mechatronics, and Industry 4.0 training equipment plus curricula, overlapping directly with LJ Create's Engineering and PETRA II industrial control product lines, with a stronger international footprint.
- TecQuipment: TecQuipment manufactures engineering teaching equipment for universities and technical colleges worldwide, with overlapping coverage of mechanical engineering, fluid mechanics, and thermodynamics laboratories served by LJ Create's engineering curriculum.
- Amatrol: Amatrol designs and manufactures integrated learning systems combining hands-on trainers with eLearning curriculum for technical, industrial, and STEM education - a near-direct competitor to LJ Create's blended hardware-plus-LMS model, particularly in US CTE programs.
Emerging players
- PhET Interactive Simulations: PhET (University of Colorado Boulder) provides free, open-source interactive STEM simulations used globally in K-12 and higher education; it overlaps with the digital-curriculum portion of LJ Create's offering and represents a lower-cost alternative for simulation-driven learning.
- Smart Sparrow: Smart Sparrow offers an adaptive eLearning authoring and delivery platform; it is comparable to the ClassAct II LMS layer of LJ Create's stack and represents the type of digital-first platform that could unbundle curriculum from hardware over time.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LJ Create social profiles
Digital presenceLJ Create compliance and trust
Trust signalCompliance2 records
LJ Create financial estimates
Financial estimateRevenue estimate
Valuation estimate
LJ Create leadership team
Management profileNumber of profiles
Profiles2 records
LJ Create funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LJ Create M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LJ Create
What does LJ Create do?
LJ Create designs, manufactures, and sells complete technical education systems combining proprietary hardware training equipment (panel trainers, electronics workstations) with cloud-based digital curriculum delivered through the ClassAct II Learning Management System. Their offerings span STEM, engineering, automotive technology (including EV/hybrid), and elementary education, providing integrated lab solutions to schools and colleges globally.
Is LJ Create a public or private company?
LJ Create is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LJ Create founded?
LJ Create was founded in 1979. It employs 11 to 50 people.
Where is LJ Create based?
LJ Create is headquartered in Norwich, United Kingdom, in the Europe region.
How does LJ Create make money?
Four revenue lines are on record. Hardware Training Equipment Sales are the primary driver. The others are LMS Annual Site Licenses, curriculum Content Licensing and training and Support Services.
Who are LJ Create's main competitors?
Broad incumbents on record are National Instruments (NI) and Cengage. Direct peers are PASCO Scientific, Lab-Volt (Festo), TTS Group, Festo Didactic, TecQuipment and Amatrol. Emerging players are PhET Interactive Simulations and Smart Sparrow.
Does LJ Create have an API?
No public API is recorded for LJ Create.
What industry is LJ Create in?
LJ Create's product category is Educational Training Equipment. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAJAMAA, Learning Management Systems (LMS) & Digital Classrooms. Its NAICS code is 61151 and its SIC code is 8200.