Herb Essentials
Herb Essentials is a privately held New York cannabis beauty brand, founded in 2015, that formulates Cannabis Sativa seed oil-based skincare, fragrance, and HHC+CBD vape products sold direct-to-consumer via Shopify and through 35+ boutique stockists across North America, Europe, and Africa.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Herb Essentials does
Herb Essentials is a New York-based, privately held cannabis beauty brand founded in 2015 that formulates and sells a portfolio of Cannabis Sativa seed oil-based skincare, fragrance, and inhalation products. The core technology is the use of Cannabis Sativa seed oil across all topical SKUs, leveraging the ingredient's 0 comedogenic rating, Omega-3/Omega-6 ratio matching human skin, and natural anti-inflammatory properties to position products for all skin types including acne-prone and oily skin. The product range spans face care (Moisturizer, Cleansing Oil), body care (Body Lotion), hand care (Hand Wash, Hand Cream), lip care (Lip Balm), fragrance (Perfume Oil, Scented Candle), and federally compliant HHC+CBD disposable vape pens in Hybrid, Sativa, and Indica variants. All products are positioned as natural, organic, paraben-free, cruelty-free, and made in the USA.
The company operates a hybrid direct-to-consumer and wholesale model. DTC sales flow through a Shopify storefront (herbessntls.com) with free shipping on orders over $35, accepting traditional payment plus cryptocurrency. Wholesale distribution runs through more than 35 curated boutique stockists spanning the US, Canada, the UK, Switzerland, and South Africa, including Catbird, Chillhouse, Azalea SF, Goodhood London, Heidi's Garden Zurich, and Goodleaf Cape Town. Unit pricing ranges from $12 for Lip Balm to $58 for the hero Moisturizer, with bundles and a $185 Holiday Gift Box, plus digital gift cards starting at $25.
The brand has built credibility through editorial coverage in Allure, Nylon Magazine, Man Repeller, and Emerald Magazine, and was the first cannabis beauty brand carried by Colette Paris. The company employs 1-10 staff, completed a 2019 funding round led by LB Equity, and has no institutional ownership or parent company disclosed. Its go-to-market emphasizes content marketing through the 'Essntls of Skincare' blog series, Instagram presence, and creator collaborations.
Herb Essentials firmographics
Firmographics- Name
- Herb Essentials
- Legal name
- Herb Essentials LLC
- Website
- https://herbessntls.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Herb Essentials is a privately held New York cannabis beauty brand, founded in 2015, that formulates Cannabis Sativa seed oil-based skincare, fragrance, and HHC+CBD vape products sold direct-to-consumer via Shopify and through 35+ boutique stockists across North America, Europe, and Africa.
- Ownership category
- akta.pro rank
Herb Essentials industry classification
Industry- Product category
- Natural Cannabis-Infused Skincare
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)
Keywords
Where Herb Essentials is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Herb Essentials business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company sells products directly to consumers through their Shopify-powered e-commerce website, offering free shipping on orders over $35. Products are shipped via wynd (Standard 3-5 days, Second Day 2 days, Next Day 1 day).
- Wholesale to Retail Stockists: Products are sold wholesale to a network of boutique retailers, apothecaries, concept stores, and wellness shops across North America, Europe, and international markets.
- Digital Gift Cards: The company offers digital gift cards starting at $25, providing another revenue stream for gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single products sold individually at various price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Herb Essentials product offering
Product offeringCore offering
Herb Essentials is a cannabis-infused beauty and wellness brand that formulates, sells, and distributes its own line of skincare, body care, hand care, lip care, fragrance, home fragrance, and federally compliant vape pen products built around Cannabis Sativa seed oil. The brand sells directly to consumers through its Shopify storefront and through a curated network of boutique retail stockists.
Product overview
Herb Essentials is a holistic Cannabis beauty brand offering a portfolio of cannabis-infused skincare and wellness products. The core product line centers on Cannabis Sativa seed oil as the key ingredient across all topical offerings. The skincare range includes face care products (Moisturizer, Cleansing Oil), body care (Body Lotion), hand care (Hand Wash, Hand Cream), and lip care (Lip Balm, 3 Lip Balms bundle). Additional offerings include fragrance products (Perfume Oil, Scented Candle), inhalation products (Cannabis Infused Vape Pens in Hybrid, Sativa, and Indica varieties), and curated gift options (Gift Box, Digital Gift Card). All products feature Cannabis Sativa seed oil for its skin-balancing properties and are made with organic/natural ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Moisturizer 2 fl. oz Cannabis-infused face moisturizer built around Cannabis Sativa seed oil, fortified with organic apple fruit extract and green tea; helps skin stay young and healthy by stimulating natural oil production without clogging pores.
- Cleansing Oil 4 fl. oz All-natural cleansing oil that dissolves and flushes dirt and excess oil from pores without clogging, with naturally antibacterial lavender oil and pore-tightening rosehip oil.
- Hand Wash 8 fl. oz Gentle but effective hand wash combining cleansing and hydrating Cannabis Sativa seed oil with soothing aloe vera and naturally antimicrobial lavender oil.
- Hand Cream 2.6 fl oz Hand cream formulated with Cannabis Sativa seed oil, safflower for moisturizing, and beeswax for oil retention, leaving hands silky smooth.
- Lip Balm 0.25 fl. oz Cannabis-infused lip balm that helps lips rebuild their natural oil barrier, mixed with evening primrose oil, candelilla wax, and Vitamin E.
- 3 Lip Balms bundle Bundle of three cannabis-infused lip balms sized for everyday carry.
- Body Lotion 8 fl. oz Cannabis-infused body lotion for all-over skin hydration.
- Perfume Oil 10 ml Perfume oil based in fresh buds, patchouli, and dry amber with top notes of citrus and bergamot, including D-Limonene from orange oil, benzyl benzoate, and Vitamin E.
- Scented Candle Scented candle infused with cannabis for home fragrance.
- Cannabis Infused Vape Pen Indica Draw-activated disposable vape pen combining HHC with CBD for a relaxing experience without common THC or HHC side effects; fortified with THC-V for appetite suppression; made from HempZyme with Vortex mouthpiece; federally compliant with less than 0.3% Delta-9 THC.
- Cannabis Infused Vape Pen Sativa Draw-activated disposable vape pen combining HHC with CBD for a mellow sativa-infused heady high; fortified with THC-V; HempZyme base with Vortex mouthpiece.
- Cannabis Infused Vape Pen Hybrid Draw-activated disposable vape pen combining HHC with CBD for a mellow hybrid all-round high; fortified with THC-V; HempZyme with Vortex mouthpiece; federally compliant with less than 0.3% Delta-9 THC.
- Holiday Gift Box Holiday gift set containing cannabis-infused moisturizer, body lotion, lip balm, and cannabis-infused scented candle, wrapped in a white gift box with magnetic closure.
- Digital Gift Card Digital gift card available in denominations starting from $25 for use on the Herb Essentials e-commerce storefront.
Quantifiable outcome
- Cannabis Sativa seed oil scores 0 on comedogenic scale (doesn't clog pores)
- +2 more outcomes
Companies that use Herb Essentials
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Herb Essentials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Herb Essentials partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Colette, ParisflagshipThe legendary concept store dubbed 'the trendiest store in the world' was the first to carry Herb Essentials products in Paris. Colette was known for collaborating with brands ranging from IKEA to Balenciaga and featured a water bar with over 100 types of water. The store closed in December 2017 after 20 years but remains a special collaborator.
- Goodhood, LondoncoreA fashion store, brand, creative space and web store in London with strong reputation among global and local London opinion formers. Goodhood curates clothing, apothecary, home goods and other items under the 'life store' concept. They carry Herb Essentials Moisturizer, Body Lotion, Lip-Balm, Scented Candle, and Perfume Oil.
- Here., HonolulucoreA carefully curated selection of goods ranging from clothing to apothecary and jewelry in Honolulu, Hawaii. Focus is on supporting independent labels from around the world that are women-owned and practice sustainable, small-batch production. Here. carries Herb Essentials Lip-Balm and Perfume Oil.
- Chillhouse, New YorkcoreLower East Side daytime spa in NYC, the brainchild of Cyndi Ramirez, offering nails, tea, and massage services. The curated wellness shop features Herb Essentials Body Lotion and Lip-Balm.
- Inscape, New YorkcoreA luxury meditation studio in the heart of New York's most bustling neighborhood. Inscape is where New Yorkers shop the latest and greatest of curated wellness, beauty, and mindfulness. They carry Herb Essentials Scented Candle and Perfume Oil.
- Na Nin, RichmondminorApart from their own dreamy line of clothing and fragrances, NA NIN focuses on vintage clothing and a curated selection of products from independent makers. Their main goal is providing a positive and creative space supporting other small businesses. Na Nin carries Herb Essentials Body Lotion.
- General Admission, VenicecoreA menswear boutique in Venice, California nestled on the corner of Brooks Avenue and Pacific Avenue in a building formerly occupied by psychologist Timothy Leary. They carry a California-inspired collection ranging from clothing to apothecary and home goods. General Admission carries Herb Essentials Perfume Oil, CBD Elixir, Body Lotion, and Lip-Balm.
- MAISON 10, New YorkcoreA brick and mortar boutique on the 2nd floor of 260 5th Avenue in NoMad, New York featuring 10 hand-selected items across 10 different categories for a period of 10 weeks. Founded by Henri Myers (New York), Tom Blackie (London) and Carsten Klein (Amsterdam) using ethical consumerism as its core concept. Customers choose which of 10 charities receives a 10% donation from their purchase. You can currently find Herb Essentials Candle and CBD Elixir at MAISON 10.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Herb Essentials competitors and assessment
Company assessmentEmerging players
- Leef Brands: Cannabis-infused topicals and wellness products targeting the same clean-beauty/cannabis consumer; relevant emerging peer at the intersection of cannabis and skincare.
- Vertly: CBD-infused botanicals for body, bath, and skincare sold through curated boutique and apothecary stockists — highly comparable boutique DTC + stockist distribution model to Herb Essentials.
Direct peers
- Saint Jane Beauty: Luxury CBD-infused skincare and beauty brand with prestige Sephora distribution and clean-beauty positioning — directly comparable CBD/cannabis-beauty niche with stronger scale.
- Milk Makeup: Cannabis sativa oil-based, vegan, clean-beauty indie brand with multi-category color and skincare portfolio, sold through prestige DTC and Sephora — directly comparable ingredient story, channel mix, and positioning.
- Cannuka: Cannabis + manuka honey skincare brand positioned as clean-beauty topicals with CBD, sold DTC and through specialty wellness retailers — near-identical ingredient hero and target shopper to Herb Essentials.
- Lord Jones: Cannabis-derived (CBD) skincare, topicals, and gummies distributed through prestige and DTC channels — overlapping ingredient-led brand architecture in the cannabis beauty/wellness category.
Broad incumbents
- Drunk Elephant: Clean/biocompatible skincare brand built around ingredient transparency and avoidance lists — broadly incumbent on the same clean-beauty positioning Herb Essentials targets, but at vastly greater scale via Sephora.
- Tula Skincare: Wellness-positioned probiotic skincare brand with Ulta and DTC channels — broadly incumbent on the wellness-meets-skincare angle Herb Essentials occupies.
- Kiehl's: Heritage natural-ingredient apothecary skincare brand with deep boutique and department-store distribution — comparable NYC apothecary DNA, though much broader portfolio and channel scale.
Others
- Pura Vida Bracelets: Wellness-themed DTC lifestyle brand with strong stockist and social-channel playbook; adjacent brand-building model rather than direct competitor, useful comparability for Herb Essentials' boutique/lifestyle positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Herb Essentials social profiles
Digital presenceHerb Essentials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herb Essentials leadership team
Management profileNumber of profiles
Herb Essentials funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herb Essentials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herb Essentials
What does Herb Essentials do?
Herb Essentials is a cannabis-infused beauty and wellness brand that formulates, sells, and distributes its own line of skincare, body care, hand care, lip care, fragrance, home fragrance, and federally compliant vape pen products built around Cannabis Sativa seed oil. The brand sells directly to consumers through its Shopify storefront and through a curated network of boutique retail stockists.
Is Herb Essentials a public or private company?
Herb Essentials is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Herb Essentials founded?
Herb Essentials was founded in 2015. It employs 1 to 10 people.
Where is Herb Essentials based?
Herb Essentials is headquartered in New York, United States, in the North America region.
How does Herb Essentials make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale to Retail Stockists and digital Gift Cards.
Who are Herb Essentials's main competitors?
Emerging players on record are Leef Brands and Vertly. Direct peers are Saint Jane Beauty, Milk Makeup, Cannuka and Lord Jones. Broad incumbents are Drunk Elephant, Tula Skincare and Kiehl's. Pura Vida Bracelets is listed as an others.
Does Herb Essentials have an API?
No public API is recorded for Herb Essentials.
What industry is Herb Essentials in?
Herb Essentials's product category is Natural Cannabis-Infused Skincare. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRANAFAJ, Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.). Its NAICS code is 325411 and its SIC code is 2844.