Westlake Flooring Services

What Westlake Flooring Services does

Westlake Flooring Services is a floor plan financing company established in 2013 as a division of Westlake Financial Services within the Hankey Group of Companies. The company provides inventory lines of credit to licensed auto dealers across all 50 states, enabling them to purchase customer trade-ins, dealer-to-dealer inventory, auction vehicles, and other units. With more than 190,000 vehicles financed for 2,500+ dealerships across 46+ states, it operates as the third-largest independent floorplan company in the market, and is a California Finance Lenders Law licensee operating as Westlake Flooring Company, LLC (headquartered in Los Angeles).

The company's core offering is its floor plan line of credit, supported by the proprietary Nighthawk account management portal, which provides real-time access to floored vehicle details, payments, comprehensive reports, audit management, and vehicle valuations across desktop, tablet, and mobile. Additional technology components include Virtual Audits (remote inventory verification), Real-time Title Management, Online Outside Flooring (adding third-party vehicles to credit lines), and integration with DealerCenter's DMS for inventory and payment management. Underwriting has been standardized and partially automated, with reported reductions in underwriting time of over 65% and gains in per-employee review throughput.

The business model centers on interest income on floored vehicle inventory, supplemented by curtailment fees, activation/deal fees, and fee waivers/promotions (including a limited-time 0% interest rate for the first six months of qualifying agreements). Distribution is sales-led, executed through eight U.S. regions staffed by Area Sales Managers and regional managers, complemented by a network of dealer and auction referrals (including Westlake Remarketing and DealerCenter partner channels). Pricing is quote-based and not publicly disclosed. The customer base spans independent mid-market dealers and franchise dealers nationwide, with the parent Westlake Financial Group providing additional retail financing, subprime lending, portfolio acquisition, and dealership management services that create an integrated ecosystem around the flooring credit line.

Name

Westlake Flooring Services

Legal name

Westlake Flooring Company, LLC

Website

https://westlakeflooringservices.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Westlake Flooring Services, founded in 2013 as a division of Westlake Financial Services within the Hankey Group, provides floor plan lines of credit to independent and franchise auto dealers across all 50 states, supported by its proprietary Nighthawk account management portal.

Ownership category

akta.pro rank

Product category

Auto Dealer Floor Plan Financing

akta.pro primary industry

Dealer Floorplan & Inventory Financing (FSAKADAD)

Keywords

• Floor plan financing
• Auto dealer financing
• Inventory lending
• Dealer credit lines
• Wholesale auto finance

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Floor Plan Interest Income: Westlake Flooring provides floor plan lines of credit to auto dealers. Revenue is generated through interest accrued on the floored vehicle inventory. Dealers pay interest on their credit line as vehicles remain in inventory; when a vehicle sells, they pay back the original loan amount plus interest.
2. Curtailment Fees: Fees charged when dealers reduce their flooring balance or when vehicles remain on the floor plan beyond specified periods. The company emphasizes competitive rates and low curtailments as a selling point.
3. Activation and Deal Fees: Fee-based revenue from loan activation, deal fees, and fee waivers for dealers doing Westlake business. Current benefits include coupons on activation and discounts on net funded deals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Westlake Flooring Services provides floor plan lines of credit to licensed auto dealers across all 50 states, enabling them to finance inventory purchases including customer trade-ins, dealer-to-dealer transitions, and auction vehicles. Dealers draw on credit lines to stock their lots and repay principal as units are sold, while paying interest on outstanding balances. The Nighthawk portal provides real-time account management, virtual audits, and title management tools.

Product overview

Westlake Flooring Services is a floor plan financing company providing inventory lines of credit to auto dealers across all 50 states. The core product is the Floor Plan Lines of Credit, which works in conjunction with the Nighthawk Account Management Portal for real-time account access. Additional modules include Virtual Audits, Online Account Management, Third-Party Vehicle Financing, and promotional financing options. The company operates as a division of Westlake Financial Services, integrating with DealerCenter DMS for inventory and payment management.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Plan Lines of Credit Floor plan lines of credit allowing licensed auto dealers across all 50 states to finance inventory purchases including customer trade-ins, dealer-to-dealer transitions, auction inventory, and vehicles from other sources. Dealers repay the original loan as units are sold while paying interest on outstanding balances.
• Nighthawk Account Management Portal Online account management portal providing dealers real-time tools to view floored vehicle details, make payments, browse comprehensive reports, manage audits, and access vehicle valuations from a computer, tablet, or mobile phone. Includes virtual audits, title management, online payments, and online outside flooring for third-party vehicles.
• 100% Auction Purchase Financing Financing program covering 100% of dealer auction purchases including transportation fees at hundreds of independent and national auctions nationwide, with $100 off Westlake auction vehicle purchases at Westlake Financial Remarketing Partner locations.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Westlake Financial ServicesflagshipStrategic or Co-development PartnerWestlake Financial Services is the parent company and flagship auto finance company of the Hankey Group. As a division of Westlake Financial, Westlake Flooring provides integrated financing solutions including first-time buyers, prime and sub-prime lending, floor plan financing, portfolio acquisition, and dealership management tools. Dealers benefit from the full Westlake Financial ecosystem.
• DealerCentercoreTechnology or IntegrationDealerCenter's DMS (Dealer Management System) technology integrates with Westlake Flooring services. Dealers can easily upload inventory, manage payments and titles through the platform. The partnership provides dealers with innovation, dependability and value in dealership operations.
• Western FundingcoreStrategic or Co-development PartnerWestern Funding is an innovator in the subprime auto finance industry. They offer a dealer participation program providing dealers with aggressive up-front checks or advances and opportunities to earn additional money for performing portfolios. Benefits include financing qualified floor units for subprime auto loans, potential for higher net check amounts, and back-end profit opportunities.
• Westlake RemarketingcoreGTM or Marketing PartnerWestlake Financial Services Remarketing Department sells thousands of quality used cars through auctions nationwide. Westlake dealers receive money back and vehicle guarantee when buying Westlake cars. Benefits include coupons when purchasing Westlake units at partner auctions and access to the Third Party Program.
• National and Independent AuctionscoreChannel Partner/ Reseller/ DistributorMultiple auctions are signed up nation-wide. Westlake offers 100% auction purchase financing including transportation fees. Dealers receive $100 off the purchase of any Westlake auction vehicle at Westlake Financial Remarketing Partner locations. The auction-friendly web portal makes Westlake a choice flooring partner.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Automotive Finance Corporation (AFC): AFC is one of the largest floor plan financing providers for independent used vehicle dealers in the U.S., offering lines of credit and inventory financing — directly competitive with Westlake Flooring's core offering and target market.
• NextGear Capital: NextGear Capital, a Cox Automotive company, is a leading floor plan provider for franchised and independent dealers with digital account management tools — directly comparable to Westlake Flooring's dealer credit lines and Nighthawk portal.
• Ally Dealer Floorplan Finance: Ally Financial's Dealer Floorplan Finance unit provides wholesale inventory financing to automotive dealers across the U.S., competing head-to-head with Westlake Flooring in both franchise and independent dealer segments.

Broad incumbents

• GM Financial Dealer Floor Plan: GM Financial is a captive auto finance arm of General Motors providing floor plan financing to franchised GM dealers — a large incumbent competitor that captures franchise channel share adjacent to Westlake Flooring's territory.
• Ford Motor Credit Company: Ford Credit is the captive finance arm of Ford Motor Company, providing wholesale floor plan financing to Ford franchised dealers — a major incumbent competitor with structural advantages in the franchise dealer channel.
• Toyota Financial Services: Toyota Financial Services provides inventory floor plan financing to Toyota and Lexus franchised dealers in the U.S. — an incumbent captive competitor in adjacent franchise dealer financing.
• Volkswagen Credit (VW Credit): VW Credit, the captive finance arm of Volkswagen Group of America, provides dealer floor plan financing to franchised dealers — a comparable incumbent in the OEM captive dealer financing space.
• Huntington National Bank (Dealer Floor Plan): Huntington Bank operates a sizable commercial dealer floor plan financing business serving auto dealers nationally — a broad incumbent with overlapping wholesale lending capability comparable to Westlake Flooring's offering.
• Bank of America Dealer Financial Services: Bank of America offers dealer floor plan and inventory financing as part of its commercial banking platform — a broad incumbent with comparable wholesale automotive credit capabilities.

Others

• Dealertrack (Cox Automotive): Dealertrack provides DMS and dealer software solutions (closely tied to NextGear Capital within Cox Automotive), making it an enabling technology peer with ecosystem overlap to Westlake Flooring's DealerCenter DMS integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westlake Flooring Services