WIUX

What WIUX does

WIUX is the student-run college radio station of Indiana University Bloomington, broadcasting on 99.1 FM in the Bloomington, Indiana market under the legal name WIUX (with sub-brand B-Side for alternative programming). Founded circa 1986 (with a firmographics reference of 1962 not corroborated by recent sources), the station operates a multi-platform media operation covering independent and underground music, local news, and Indiana University athletics, with programming produced largely by IU student staff.

The station's product surface spans over-the-air FM broadcast, digital audio streaming (Mixlr for live and archived sports), on-demand podcasts distributed via Spreaker (including The Weekly Rap, The Byte, Poddy Mouth, and a slate of game- and film-review series), video content such as Live Sessions artist interviews, and recurring editorial series including Continental Breakfast (monthly), Word From The Web (web zine), and reviews/interviews/concerts coverage on wiux.org. The signature property is the annual Culture Shock free music festival, which celebrated its 40th anniversary on April 11, 2026, and is staged in partnership with the Bloomington Community Education Coalition. Technology infrastructure is standard FM broadcast plus third-party digital platforms (Mixlr, Spreaker) and an SNworks CMS via The State News; no proprietary AI or ML capabilities are evidenced.

WIUX is structured as a non-commercial, donation-supported college media operation with three revenue streams: local underwriting and advertising sales to Bloomington-area businesses, listener donations through annual pledge drives (donate link directs to give.myiu.org), and event DJ services offered to external clients. Pricing for underwriting and DJ services is not publicly disclosed; contact is via wiux.org, (812) 855-9489, and [email protected]. Primary customer segments are IU students and the Bloomington community for content consumption, and local SMBs and organizations for advertising/underwriting and DJ services.

Name

WIUX

Legal name

WIUX

Website

https://wiux.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

WIUX is the student-run college radio station at Indiana University Bloomington, broadcasting on 99.1 FM and streaming sports, music, and cultural content via Mixlr and Spreaker podcasts for the IU campus and Bloomington community.

Ownership category

akta.pro rank

Product category

College Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

akta.pro secondary industries

Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• College radio broadcasting
• Community radio station
• Music streaming services
• Podcast production
• Live event promotion

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Underwriting and Advertising: Local businesses and organizations can sponsor or underwrite programming on WIUX radio station
2. Donations and Pledge Drives: The station conducts annual pledge drives asking listeners to donate financially to support operations
3. Event DJ Services: WIUX provides event DJ services for external clients

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WIUX is a student-run, non-commercial college radio station at Indiana University Bloomington broadcasting on 99.1 FM, providing 24/7 diverse music programming, live DJ shows, local news, and live Indiana University sports coverage. The station also produces on-demand podcasts, video live sessions with artists, and hosts the annual Culture Shock free music festival, serving the campus and broader Bloomington community.

Product overview

WIUX is a college radio station at Indiana University Bloomington offering a multi-platform media experience centered on its 99.1 FM broadcast station with diverse music programming, DJ shows, and live sports coverage. The station's digital ecosystem includes on-demand podcasts distributed via Spreaker (featuring The Weekly Rap, The Byte tech podcast, and game-focused series), live sports streaming through Mixlr, and video content including artist interviews and live sessions. Signature programming includes the Culture Shock annual music festival (celebrating its 40th anniversary), the Continental Breakfast monthly content series, and Word From The Web zine. The station covers Indiana University athletics including Men's Basketball and Women's Baseball.

Differentiator

Problem solved

Functional benefit

Brands

• Culture Shock: Annual free music festival celebrating its 40th anniversary in 2026
• Continental Breakfast
• WIUX Sports

Products and services

• 99.1 FM Broadcast WIUX's main FM radio broadcast station operating at 99.1 MHz, streaming live 24/7 with diverse music programming, DJ shows, and live sports coverage for the Bloomington, Indiana community and Indiana University students.
• B-Side Secondary programming strand featuring alternative content including music reviews, interviews, and special programming distinct from the main 99.1 FM format.
• WIUX Podcasts On-demand podcast series including The Weekly Rap, Poddy Mouth, game review shows, film discussions, The Byte tech podcast, and cultural commentary, distributed via Spreaker platform to listeners.
• WIUX Sports Sports coverage division broadcasting Indiana University Men's Basketball and Women's Baseball games, distributed via 99.1 FM and the Mixlr platform for live and archived broadcasts.
• Culture Shock Music Festival WIUX's annual free music festival celebrating its 40th anniversary in 2026, featuring diverse musicians, vintage vendors, and community activities in Bloomington.
• Live Sessions Video interview and performance series featuring local and touring artists, including live performances and studio interviews, distributed via the WIUX website.
• Event DJ Services WIUX provides event DJ services to external clients and local Bloomington businesses and organizations for private and public events.
• Advertising and Underwriting Sponsorship and underwriting opportunities for local businesses and organizations to reach WIUX's listener base of Indiana University students and Bloomington community members.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Indiana UniversitycoreStrategic or Co-development PartnerWIUX is the student-run radio station at Indiana University in Bloomington. The station operates as part of the university's media ecosystem, providing practical media experience for students while serving the campus and local community.
• The State NewsminorStrategic or Co-development PartnerWIUX website is powered by SNworks Solutions by The State News, indicating a technology and content partnership with the student newspaper.
• BCEC (Bloomington Community)coreStrategic or Co-development PartnerWIUX partners with the Bloomington Community Education Coalition to present the annual Culture Shock music festival, bringing together musicians, vendors, and community members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WKCR (Columbia University): Columbia University's student-run FM radio station with diverse music, news, and cultural programming — same student-operated, non-commercial college radio model as WIUX.
• WPRB (Princeton University): Princeton's college radio station broadcasting indie, classical, jazz, and sports on FM and online — a structural peer given shared university affiliation, programming breadth, and online streaming.
• KVRX (University of Texas at Austin): University of Texas at Austin's student-run radio station providing independent music, public affairs, and specialty shows — directly comparable as a flagship university radio station with community programming.
• KUSF (University of San Francisco): USF's college/community radio station offering diverse programming including indie music and public affairs — comparable as a university-affiliated non-commercial radio with multi-platform content.
• WMBR (MIT): MIT's student-run college radio station broadcasting eclectic music, talk, and MIT sports on FM and online — same student-operated, non-commercial model as WIUX with FM + digital streaming.
• WNUR (Northwestern University): Northwestern's student-operated FM station covering experimental music, news, and sports — comparable in audience (university + surrounding community), programming diversity, and broadcasting infrastructure.
• WXYC (University of North Carolina): University of North Carolina's college radio station, similar to WIUX as a student-run FM station covering indie music, local news, and university athletics with multi-platform digital distribution.
• WHRB (Harvard Radio): Harvard's college radio station offering classical, jazz, and news programming on FM and streaming — directly comparable to WIUX in mission, student-operated structure, and FM-plus-streaming distribution.

Broad incumbents

• WFMU: Independent, listener-supported freeform radio station with a long-running reputation for indie/underground music programming and active streaming. Comparable to WIUX in independent music focus but operates as an independent nonprofit rather than a college station.
• KCRW (Santa Monica College): Santa Monica College-licensed public radio station with significantly larger reach, professional staff, and major podcast production. Comparable as a college-licensed community/public broadcaster but operates at a much larger scale than WIUX.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wiux
• Facebookfacebook.com/WIUXFM
• LinkedInlinkedin.com/company/5271942

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIUX