Mark Harrod

What Mark Harrod does

Mark Harrod Limited is a UK-based designer, manufacturer, and supplier of sports equipment, founded in 2004 and operating from a Staffordshire factory in Seighford alongside company registration in Beccles. The company produces BSEN-16579-compliant football goalposts together with goal and equipment lines for cricket, rugby, hockey, basketball, tennis, netball, athletics, badminton, handball, volleyball, lacrosse, and Teqball, serving grassroots football clubs, schools and educational institutions, professional football clubs, county football associations, and local authorities across the United Kingdom.

Its core technology is aluminium and steel goalpost fabrication with powder-coated finishes, augmented by in-house-developed proprietary features: the Easy-Lift wheel system (now an industry standard for portable football goals), the Devo-Shift omnidirectional wheel system, and a folding bracket design that eliminates finger-entrapment hazards. The product portfolio carries ISO 9001 quality certification, SAPCA membership, and Football Foundation Approved Supplier status, with sport-specific compliance to BSEN-16579, BS EN 748, BS EN 749, and BS EN 750. The recent acquisition of Stadia Sports extended the catalogue into athletics, tennis, and basketball equipment.

Mark Harrod generates revenue primarily through direct-to-consumer e-commerce sales on markharrod.com and direct phone/email sales for bulk and enterprise orders, supported by an in-house delivery fleet whose drivers also provide installation and maintenance services. Pricing spans from entry-level UPVC goals starting at £54.26 up to premium stadium box goals at £6,182.25, with mid-range aluminium folding and portable goals typically £588–£3,677. The Football Foundation grant channel covers up to 75% of goalpost costs for eligible grassroots clubs, and a recurring parts, nets, and spares business provides aftermarket revenue across the installed base.

Name

Mark Harrod

Legal name

Mark Harrod Limited

Website

https://markharrod.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Mark Harrod Limited is a UK-based manufacturer founded in 2004 that designs, produces, and supplies BSEN-compliant football goalposts and multi-sport equipment to grassroots clubs, schools, professional football clubs, county FAs, and local authorities from its Staffordshire factory.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

akta.pro secondary industries

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Racquet Bags, Cases & Storage Retail (CRAMAFAG)

Keywords

• Football goals manufacturing
• Sports equipment supplier
• BSEN goalposts
• Team shelters dugouts
• Pitch grounds equipment

Headquarters

HQ city

Beccles

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sports Equipment Sales: Primary revenue stream from manufacturing and selling sports equipment including football goals, rugby goals, cricket equipment, basketball hoops, tennis equipment, and related accessories. Products are sold as one-time purchases with various configurations (aluminium, steel, UPVC) and sizes to suit different sports and facility needs.
2. Football Foundation Grant Program: As an approved supplier for Football Foundation Goalpost Grants, the company facilitates sales through government funding programs where clubs can receive up to 75% grant funding towards goalpost purchases.
3. Parts and Spares: Replacement parts, nets, and accessories for existing equipment provide recurring revenue from maintenance and repair needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mark Harrod Limited manufactures and supplies BSEN-compliant sports equipment — primarily football goals in aluminium, steel, and UPVC — alongside a broad multi-sport portfolio including team shelters, cricket, rugby, basketball, hockey, netball, tennis, badminton, athletics, handball, lacrosse, volleyball, and Teqball products, plus pitch and grounds accessories. All equipment is produced in the company's Staffordshire factory and sold direct to clubs, schools, colleges, and associations across the UK, with proprietary innovations such as Easy-Lift and Devo-Shift wheel systems and grant-funded purchasing enabled by Football Foundation Approved Supplier status.

Product overview

Mark Harrod Ltd is a UK-based manufacturer and supplier of sports equipment operating from a factory in Staffordshire. The company offers a comprehensive portfolio of sports goals and equipment across multiple disciplines including football (with extensive goal type variations from 3v3 to 11-a-side, folding, portable, socketed, UPVC, and target goals), cricket, rugby, basketball, tennis, hockey, netball, athletics, badminton, lacrosse, handball, volleyball, and Teqball. The product line also encompasses team shelters, pitch & grounds equipment (barriers, boot wipers, line marking, corner flags), training equipment, and spare parts/accessories. The company holds ISO 9001 certification, SAPCA membership, and products conform to relevant British and European Standards (BSEN-16579, BSEN 748, BS EN 750). Mark Harrod is a Football Foundation Approved Supplier, enabling customers to access grant funding for goalposts. Recent expansion includes acquisition of Stadia Sports, extending the product range to athletics, tennis, and basketball equipment.

Differentiator

Problem solved

Functional benefit

Brands

• DevoLift: Sub-brand for portable football goals with innovative easy-lift wheel system
• DevoShift

Products and services

• Football Goals

Quantifiable outcome

• All Mark Harrod Limited products (where applicable) conform to the latest British and European Standards, with servicing and maintenance contracts available to ensure equipment remains safe
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Football FoundationcoreGTM or Marketing PartnerMark Harrod is an approved supplier for Football Foundation Goalpost Grants, enabling grassroots clubs to receive up to 75% funding towards new or replacement football goalposts. The company provides full grant-support documentation and guidance to simplify applications.
• SAPCA (Sports and Play Construction Association)coreStrategic or Co-development PartnerMembership organization for sports equipment manufacturers. Requires rigorous admission process meeting criteria for experience, financial status, standards of construction and quality of workmanship.
• ESFA (English Schools Football Association)coreStrategic or Co-development PartnerMark Harrod announced partnership with ESFA to support school football initiatives. Part of 'A New Chapter for School Football' announced November 2025.
• Fleet Line MarkersminorStrategic or Co-development PartnerPartnership with Fleet Line Markers for line marking fluids and equipment. Partnership enabled sponsorship of King's Coronation crest marking on rugby pitch at Malvern Rugby Club.
• Stadia SportscoreChannel Partner/ Reseller/ DistributorMark Harrod acquired and now operates Stadia Sports (stadia-sports.co.uk), expanding their product range to include full athletics, tennis, and basketball equipment.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Harrod Sport: Long-established UK manufacturer of football goals, rugby posts, hockey goals, and team sports equipment. Closest direct competitor to Mark Harrod in the UK with overlapping customer base (clubs, schools, councils) and similar BSEN-compliant product range.
• Net World Sports: UK-based online sports equipment retailer with broad range of goals, nets, and team sports gear for grassroots clubs. Competes with Mark Harrod in the same SMB and grassroots football customer segment primarily via e-commerce.
• Podium 4 Sport: UK sports equipment supplier serving schools, clubs, and leisure facilities with goals, nets, and PE equipment. Direct peer competing for the same grassroots and educational procurement budgets as Mark Harrod.
• Sportsafe UK: UK supplier of sports and PE equipment to schools, colleges, and local authorities. Overlaps with Mark Harrod in school-focused sales of goals, nets, and team sports gear.

Broad incumbents

• Anthem Sports: Multi-brand sports equipment company offering goals, nets, and team sports gear across multiple categories. Broader portfolio incumbent competing for similar institutional and recreational customers in adjacent segments.
• Aluminum Athletic Equipment (AAE): Long-established US manufacturer of aluminum sporting goods including goals, posts, and athletic equipment. Comparable broad-product manufacturer serving schools, colleges, and professional sports, though primarily US-focused.
• Mitre Sports: Global sports brand with extensive football, netball, and team sports equipment lines including balls, goals, and accessories. Mark Harrod already distributes Mitre-branded balls and accessories, indicating an adjacent competitor and partner relationship.
• Sportsfield Specialties: US-based manufacturer and installer of athletic equipment including goals, goals posts, and field equipment for schools, colleges, and professional venues. Comparable manufacturer/installer model though primarily serving the US market.

Emerging players

• Gill Athletics: US athletics equipment manufacturer offering hurdles, jumps equipment, throwing circles, and track accessories. Comparable to Mark Harrod's athletics equipment line now expanded via the Stadia Sports acquisition.

Regional players

• Abacus Sports Installations: UK sports facility installer and equipment supplier focused on turnkey installations for schools and clubs. Comparable to Mark Harrod on the installation and project-based side of UK sports equipment delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/markharrodltd
• YouTubeyoutube.com/channel/UCyNA9w2DW5NV_PKuwSX1cwg
• Facebookfacebook.com/markharrodlimited
• LinkedInlinkedin.com/company/markharrodltd
• Instagraminstagram.com/markharrodltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Harrod