Harrod Sport
Harrod Sport Ltd. is a UK manufacturer, established 1954, of sports goals, posts, and nets across 17 sports, serving schools, clubs, governing bodies, and elite venues including Wembley, Santiago Bernabéu, and the Olympic Games via e-commerce, direct sales, and installation services.
- Company typePrivate
- Founded1954
- HeadquartersLowestoft, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Harrod Sport does
Harrod Sport Ltd. is a UK-based manufacturer of sports ground equipment established in 1954 and headquartered in Lowestoft, Suffolk, England. The company designs, produces, and supplies goals, posts, and nets across 17 sports, including football, rugby, hockey, netball, tennis, volleyball, basketball, badminton, korfball, lacrosse, and water polo, with construction in aluminium, steel, and PVC. Its technical differentiation rests on BS EN independent safety certification across the football goal range, proprietary portable and folding systems (Portaball Pro, Finesse folding target goals, Euro Portagoal), and FIFA Quality-compliant stadium packages.
The business operates a hybrid go-to-market model. Consumer-facing revenue is generated through the harrodsport.com e-commerce storefront with unit prices ranging from £173 budget folding targets to £11,664 elite stadium goals. Enterprise and institutional revenue is captured through a phone sales team (01502 583515), a quote-based system for custom and large-scale orders, professional installation services, and inspection/maintenance contracts. Customer segments span schools, colleges and universities, grassroots and professional sports clubs, national governing bodies (The FA, Football Foundation, England Netball, England Hockey, Badminton England), and individual consumers. The company also operates a dedicated export team supporting European deliveries and a Distributor Resource Centre enabling third-party resellers.
Harrod Sport's commercial position is anchored by long-tenured relationships with elite sporting bodies and venues. The company supplies over 80% of Premier League clubs, holds approved-supplier status with the Football Foundation grant system, and has been a supplier to the Commonwealth Games since 2002, Rugby World Cups in 2011, 2015, and 2019, and Olympic Games in London 2012, Rio 2016, Tokyo 2020, and Paris 2024, including as sole supplier for hockey equipment at Paris 2024. It is privately held, founded by Ron Harrod, and operates with 11-50 employees, with no disclosed institutional investors, parent company, or funding rounds.
Harrod Sport firmographics
Firmographics- Name
- Harrod Sport
- Legal name
- Harrod Sport Ltd.
- Website
- https://harrodsport.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Harrod Sport Ltd. is a UK manufacturer, established 1954, of sports goals, posts, and nets across 17 sports, serving schools, clubs, governing bodies, and elite venues including Wembley, Santiago Bernabéu, and the Olympic Games via e-commerce, direct sales, and installation services.
- Ownership category
- akta.pro rank
Harrod Sport industry classification
Industry- Product category
- Sports Equipment Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
- akta.pro secondary industries
- Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Volleyball Equipment Retail (CRAMAEAG), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
Keywords
Where Harrod Sport is headquartered
LocationHeadquarters
- HQ city
- Lowestoft
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Harrod Sport business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sports Equipment Sales: Direct sales of manufactured sports equipment including football goals, posts, nets, and accessories. Products sold through e-commerce storefront and direct sales with pricing from budget to premium ranges.
- Professional Installation Services: Offer professional installation services for sports equipment. Inspection and maintenance services also provided.
- Spare Parts and Accessories: Sales of spare parts, replacement nets, goal parts, and accessories for existing equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Folding Goals - Under £500 |
| Unit Pricing | Pay-as-you-go | Mid-Range Training Goals - £500-2000 |
| Unit Pricing | Pay-as-you-go | Professional/Portagoal Range - £3000-8000 |
| Unit Pricing | Pay-as-you-go | Elite Stadium Goals - £8000+ |
| Other | Multi-year contract | Custom/Project Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Harrod Sport product offering
Product offeringCore offering
Harrod Sport manufactures and sells sports goals, posts, nets and ancillary equipment across football, rugby, hockey, netball, tennis, volleyball, basketball, badminton, cricket, korfball, handball, lacrosse, water polo, stoolball, athletics and American football. Products are BS EN safety certified where applicable and sold via an own e-commerce storefront, phone sales, quote-based enterprise sales, and an export team, supported by professional installation and inspection/maintenance services.
Product overview
Harrod Sport is the UK's leading manufacturer of sports goals, posts and nets, established in 1954. The company operates a diversified product portfolio structured around core goal and post products (football goals, rugby posts, hockey goals, netball posts, tennis posts) supported by two sub-brands (Finesse for performance training equipment, Sportset for volleyball). The football goals range spans multiple formats from 3v3 through 11-a-side, including training goals, garden goals, kids goals, school goals, stadium goals, and portable options like the 4G Stadium Pro Goal and Portaball Pro. Additional product categories include nets, training equipment, team shelters, flags, trolleys, accessories, and spares across all sports. The company also offers professional services including inspection maintenance and installation. Products serve all levels from schools and grassroots clubs to professional venues, with a focus on BS-EN safety standards compliance and Football Foundation approval.
Differentiator
Problem solved
Functional benefit
Brands
- Finesse: Performance Training Equipment. The Finesse range is marketed as the perfect addition to enhance individual and team training, including folding target goals and training equipment.
Products and services
- Finesse Performance Training Equipment Range
Quantifiable outcome
- Over 80% of Premier League clubs use Harrod Sport goals
- +1 more outcomes
Companies that use Harrod Sport
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
Harrod Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Harrod Sport partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Paris 2024 Olympic GamesflagshipSole supplier of Paris 2024 - provided world-class hockey goals, shelters, and more for the 2024 Paris Olympic Games.
- The FAcoreFootball governing body partnership. Harrod Sport supplies equipment for FA-sanctioned matches and competitions, leveraging association with UK's premier football authority.
- Football FoundationcoreOfficial approved supplier for Football Foundation Charity. Actively promote grant system access to clubs and schools through the partnership, helping customers access funding.
- Wembley StadiumflagshipPremier venue partnership supplying matchday goals for major finals including FA Cup Finals. Prestigious reference customer demonstrating elite-level quality.
- The Premier LeagueflagshipOfficial supplier to England's top football league. Over 80% of Premier League clubs use Harrod Sport goals.
- England NetballcoreOfficial supplier of netball posts and equipment to England's national netball governing body.
- England HockeycoreOfficial supplier of hockey equipment to England's national hockey governing body.
- Badminton EnglandcoreOfficial supplier of badminton nets and posts to England's national badminton governing body.
- St. George's ParkcoreSupplier to England's National Football Centre, the training facility for English national football teams.
- Commonwealth Games FederationflagshipSuppliers since 2002 to Commonwealth Games. Providing netball posts and equipment to Glasgow 2026 Commonwealth Games.
- World Federation of the Sporting Goods Industry (WFSGI)minorMember of the global sporting goods industry federation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Harrod Sport competitors and assessment
Company assessmentBroad incumbents
- Mitre Sports: One of the UK's most established sports brands offering a broad portfolio including balls, goals, and training equipment. While not specialist in goals/posts, its football and rugby equipment lines overlap Harrod Sport at lower tiers and is sold in similar B2B channels.
Direct peers
- Net World Sports: One of the largest UK-based online sports equipment retailers, manufacturing and distributing football goals, posts, nets, and training equipment across football, rugby, hockey, basketball and other sports — directly competing across product and channel.
- Sportsafe UK: UK-based supplier providing sports equipment, inspection, and installation services to schools, colleges, and clubs — directly competitive on the professional installation and inspection-maintenance side of Harrod Sport's offering.
- Goal Sport UK: UK goal manufacturer producing football, rugby, and hockey goals with custom and portable options for clubs, schools, and venues — overlapping product lines and channels with Harrod Sport within the same UK market.
Regional players
- Jaypro Sports: Major US-based manufacturer of sports goals, bleachers, and field equipment serving schools, parks, and stadiums. Comparable product portfolio with same buyers (schools, professional venues) but operating primarily in North America.
- Fortress Aluminium Products: Australian manufacturer of aluminium football goals and sports field equipment serving schools, clubs, and stadiums across Australia and surrounding markets. Comparable product specialization in aluminium goals but in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Harrod Sport social profiles
Digital presenceHarrod Sport compliance and trust
Trust signalCompliance2 records
Harrod Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harrod Sport leadership team
Management profileNumber of profiles
Profiles1 record
Harrod Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harrod Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harrod Sport
What does Harrod Sport do?
Harrod Sport manufactures and sells sports goals, posts, nets and ancillary equipment across football, rugby, hockey, netball, tennis, volleyball, basketball, badminton, cricket, korfball, handball, lacrosse, water polo, stoolball, athletics and American football. Products are BS EN safety certified where applicable and sold via an own e-commerce storefront, phone sales, quote-based enterprise sales, and an export team, supported by professional installation and inspection/maintenance services.
Is Harrod Sport a public or private company?
Harrod Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Harrod Sport founded?
Harrod Sport was founded in 1954. It employs 11 to 50 people.
Where is Harrod Sport based?
Harrod Sport is headquartered in Lowestoft, United Kingdom, in the Europe region.
How does Harrod Sport make money?
Three revenue lines are on record. Sports Equipment Sales are the primary driver. The others are professional Installation Services and spare Parts and Accessories.
Who are Harrod Sport's main competitors?
Mitre Sports is listed as a broad incumbent. Direct peers are Net World Sports, Sportsafe UK and Goal Sport UK. Regional players are Jaypro Sports and Fortress Aluminium Products.
Does Harrod Sport have an API?
No public API is recorded for Harrod Sport.
What industry is Harrod Sport in?
Harrod Sport's product category is Sports Equipment Manufacturing. Its primary akta.pro industry code is CRAMAEAK, Team Sports Goals, Nets & Field Equipment Retail, with a secondary code of CRAMABAF, Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail. Its NAICS code is 339920 and its SIC code is 3949.