Retail First
- Company typePrivate
- Founded2003
- HeadquartersSunnybank, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
Retail First firmographics
Firmographics- Name
- Retail First
- Legal name
- Retail First Pty Ltd
- Website
- https://retailfirst.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Retail First industry classification
Industry- Product category
- Shopping Centre Property Management and Leasing
- akta.pro primary industry
- Retail Property Management (BPAJAGAB)
- akta.pro secondary industry
- Retail Brokerage (BPAJABAB)
Keywords
Where Retail First is headquartered
LocationHeadquarters
- HQ city
- Sunnybank
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Retail First business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Long-term Retail Leasing: Core revenue from leasing retail spaces to national and independent retailers across 21 shopping centres. Provides stable recurring income through multi-year lease agreements.
- Short-term/Pop Up Leasing: Short-term retail leasing through Pop Up First program offering kiosks, shops, experiential spaces, vending and consulting locations. Provides flexible, non-recurring revenue from temporary tenants.
- Media and Advertising: Revenue from media options including large format banners, digital screens, door and floor decals across shopping centre portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based leasing terms negotiated per tenant |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Retail First product offering
Product offeringCore offering
Retail First provides specialised retail and commercial property services, including shopping centre management, long-term and casual leasing of retail spaces, and a short-term Pop Up First leasing program offering kiosks, shops, experiential, vending and consulting locations. It manages 21 shopping centres across South East Queensland on behalf of landlords YFG Pty Ltd and Trondage Enterprises Pty Ltd, serving 1,800 retailers across 600,000m2 of Gross Lettable Area.
Product overview
Retail First is a retail and commercial property services company operating as a unified platform offering shopping centre management, leasing services, and pop-up retail solutions across South East Queensland. The core offering consists of management services for 21 shopping centres, supported by two primary leasing streams: long-term and casual leasing for permanent retailers, and the Pop UP First service for temporary retail concepts. Pop UP First encompasses multiple solution types (kiosks, shops, experiential, vending, consulting) and Pop UP Media for advertising, creating a comprehensive retail platform serving both traditional tenants and emerging businesses seeking short-term market entry.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopping Centre Management Services Specialised retail and commercial property management services across 21 shopping centres in South East Queensland, providing tailored localised approaches to deliver sustainable outcomes for owners, investors, retailers, team, communities and the environment.
- Long-term Retail Leasing Long-term retail leasing opportunities across the portfolio of 21 shopping centres, providing stable tenancy arrangements for national and independent retailers with annual recurring lease terms negotiated per tenant.
- Casual Leasing Short-term and casual retail leasing options for flexible retail space rental within shopping centres, providing tenants with non-recurring and flexible tenancy arrangements.
- Pop Up First Short-term Retail Leasing Dedicated short-term retail leasing program offering Pop UP Kiosks, Pop UP Shops, Pop UP Experiential, Pop UP Vending and Pop UP Consulting options across 20+ shopping centres in South East Queensland, helping businesses connect with target markets through temporary retail experiences.
- Pop UP Media Media and advertising options across the shopping centre portfolio, including large format banners, digital screens, door and floor decals for brand promotion and centre marketing.
Quantifiable outcome
- $4 billion annual turnover retail sales
- +2 more outcomes
Companies that use Retail First
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Retail First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Retail First partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Foodbank QueenslandminorCharitable partnership supporting food relief and community engagement across Retail First shopping centres
- Share the DignityminorCharitable partnership supporting women in need through Retail First community programmes
- OzHarvestminorCharitable partnership supporting food rescue and community welfare across shopping centre portfolio
- RSPCA QueenslandminorCharitable partnership supporting animal welfare through Retail First community engagement initiatives
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Retail First competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Retail First social profiles
Digital presenceRetail First compliance and trust
Trust signalCompliance2 records
Retail First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retail First leadership team
Management profileNumber of profiles
Profiles12 records
Retail First subsidiaries and ownership
Company hierarchySubsidiaries1 record
Retail First funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retail First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retail First
What does Retail First do?
Retail First provides specialised retail and commercial property services, including shopping centre management, long-term and casual leasing of retail spaces, and a short-term Pop Up First leasing program offering kiosks, shops, experiential, vending and consulting locations. It manages 21 shopping centres across South East Queensland on behalf of landlords YFG Pty Ltd and Trondage Enterprises Pty Ltd, serving 1,800 retailers across 600,000m2 of Gross Lettable Area.
Is Retail First a public or private company?
Retail First is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retail First founded?
Retail First was founded in 2003. It employs 101 to 250 people.
Where is Retail First based?
Retail First is headquartered in Sunnybank, Australia, in the Oceania region.
How does Retail First make money?
Three revenue lines are on record. Long-term Retail Leasing is the primary driver. The others are short-term/Pop Up Leasing and media and Advertising.
Does Retail First have an API?
No public API is recorded for Retail First.
What industry is Retail First in?
Retail First's product category is Shopping Centre Property Management and Leasing. Its primary akta.pro industry code is BPAJAGAB, Retail Property Management, with a secondary code of BPAJABAB, Retail Brokerage.