Rspca Queensland
RSPCA Queensland is a non-profit animal welfare charity founded in 1883 in Brisbane, providing pet adoption, wildlife rehabilitation, animal cruelty investigation, and community education services across Queensland, funded by donations, retail, and volunteer support.
- Company typePrivate
- Founded1883
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rspca Queensland does
RSPCA Queensland Ltd is a non-government, community-based animal welfare charity founded in 1883 and headquartered in Brisbane, Australia. The organization operates a broad service platform across Queensland spanning pet adoption (8,808 animals adopted annually), a specialized Wildlife Hospital (27,111 wildlife treated annually), an inspectorate with statutory authority to investigate animal cruelty (13,874 complaints investigated annually), an emergency Animal Rescue Unit, a foster and volunteer network (328,891 volunteer hours annually), and community education programs. Ancillary revenue-generating businesses include RSPCA Op Shops (thrift retail), RSPCA World for Pets (pet supplies), and the Black Cat Cafe, supported by an RSPCA Lottery and a bequest-giving program.
The organization's technology stack is a standard Salesforce Experience Builder CMS-based web platform with no disclosed proprietary technology, AI/ML capabilities, or patents. Distribution and awareness are amplified through two television docuseries — "For the Love of Pets" (Nine Network, expanding internationally as "Operation: Pet Rescue" to US, UK, and Germany via Blue Ant Rights) and "Wildlife ER" — and an active social media presence across Facebook, Instagram, X, LinkedIn, YouTube, and TikTok. The go-to-market is community-led, relying on individual donations, corporate sponsors, bequests, volunteers, and foster carers rather than commercial sales channels.
Revenue is generated through diversified streams: donations and fundraising (including bequests and RSPCA Lottery), retail operations (Op Shops, World for Pets, Black Cat Cafe), and adoption fees. Pricing is not publicly disclosed. Recent strategic initiatives include a koala genetic conservation partnership with the University of Queensland, the Smithsonian's National Zoo, and Currumbin Wildlife Hospital (Queensland Government-funded, announced 2026-07-01), construction of a new purpose-built Wildlife Hospital at the Redlands, an H5 bird flu surveillance partnership with Biosecurity Queensland, and a 2024 rebranding analysis. In 2026, RSPCA Queensland also entered an enforceable undertaking with the Fair Work Ombudsman to back-pay AUD $4.3 million to 1,008 current and former employees for wage underpayments spanning February 2017 to October 2024.
Rspca Queensland firmographics
Firmographics- Name
- Rspca Queensland
- Legal name
- RSPCA Queensland Ltd
- Website
- https://rspcaqld.org.au
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RSPCA Queensland is a non-profit animal welfare charity founded in 1883 in Brisbane, providing pet adoption, wildlife rehabilitation, animal cruelty investigation, and community education services across Queensland, funded by donations, retail, and volunteer support.
- Ownership category
- akta.pro rank
Rspca Queensland industry classification
Industry- Product category
- Animal Welfare Services
- NAICS
- Veterinary Services (541940), Veterinary Services (54194), Pet Care (except Veterinary) Services (81291), Environment, Conservation and Wildlife Organizations (813312), Pet and Pet Supplies Retailers (459910)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG), Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)
Keywords
Where Rspca Queensland is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Rspca Queensland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Donations and Fundraising: Monetary donations from individuals, corporate sponsors, and supporters. Includes fundraising campaigns, bequests (gifts in Wills), RSPCA Lottery, and community fundraising events.
- RSPCA Op Shops: Second-hand retail stores selling donated goods, generating revenue while promoting sustainable practices.
- Pet Supplies (RSPCA World for Pets): Sale of pet supplies and products through RSPCA retail locations.
- RSPCA Black Cat Cafe: Cafe operations generating revenue while promoting animal welfare awareness.
- Adoption Fees: Fees charged for pet adoptions, contributing to the cost of animal care and rehabilitation.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Rspca Queensland product offering
Product offeringCore offering
RSPCA Queensland is a non-government animal welfare charity that operates a statewide animal welfare service platform including pet adoption, a 24/7 animal rescue unit, a dedicated wildlife hospital, an inspectorate that investigates and prosecutes animal cruelty, and pet support services such as desexing, lost and found, pet cremation, and emergency boarding for people fleeing domestic violence. It sustains operations through donations, bequests, adoption fees, second-hand retail (Op Shops), pet supplies (World for Pets), a cafe (Black Cat Cafe), an RSPCA Lottery, and television media including the 'For the Love of Pets' and 'Wildlife ER' docuseries on Nine Network.
Product overview
RSPCA Queensland is a non-government, community-based charity (formed in 1883) providing comprehensive animal welfare services across Queensland. The organization operates a platform-based model combining shelter and adoption services with specialized wildlife rehabilitation, inspectorate and enforcement services, community programs, and retail operations. Core products include animal adoption, the RSPCA Animal Rescue Unit (emergency response), RSPCA Wildlife Hospital (specialized wildlife care), welfare complaint investigation, and community services. Supporting offerings include retail (Op Shops, Black Cat Cafe, World for Pets), media (Wildlife ER, For the Love of Pets TV shows), fundraising (Lottery, donations), and advocacy programs. The organization processed 8,808 adoptions, 328,891 volunteer hours, 13,874 welfare complaints, and treated 27,111 wildlife animals according to its stated impact metrics.
Differentiator
Problem solved
Functional benefit
Brands
- RSPCA Black Cat Cafe: Cafe operated by RSPCA Queensland
- RSPCA Op Shops
- RSPCA World for Pets
- RSPCA Wildlife Hospital
- For the Love of Pets
Products and services
- Pet Adoption Services State-wide adoption program placing rescued dogs, puppies, cats, kittens, reptiles, small animals, farm animals and birds with Queensland families through physical adoption locations and the online pet finder portal.
- RSPCA Animal Rescue Unit 24/7 emergency response service for seriously injured or trapped animals, accessed through dedicated phone lines (1300 ANIMAL) and dispatch of rescue teams across Queensland.
- RSPCA Wildlife Hospital Specialised veterinary hospital providing treatment for sick, injured and orphaned native wildlife, including H5 bird flu surveillance and treatment services in partnership with Biosecurity Queensland.
- Welfare Complaint Reporting and RSPCA Inspectorate Service for the Queensland public to report animal welfare concerns, neglect and cruelty, backed by an inspectorate that investigates complaints, seizes animals from harmful situations and pursues prosecutions.
- Pets in Crisis Emergency boarding program for pets belonging to people in crisis, including domestic and family violence survivors, so owners can safely leave an unsafe situation while their animals are cared for.
- Pet Desexing Service Veterinary desexing service for dogs, cats and other pets, supporting population control and responsible pet ownership across Queensland.
- Lost and Found Pets Service Service helping reunite lost pets with their owners and assisting in finding new homes for stray animals within Queensland.
- Pet Cremation Service Commemorative cremation services for beloved pets, offered to Queensland pet owners.
- Pet Rehoming/Surrender Service Service supporting pet owners who need to surrender their animals, helping rehome surrendered pets and providing guidance through the surrender process.
- RSPCA Op Shops Network of second-hand retail stores selling donated goods, with proceeds supporting RSPCA Queensland's animal welfare programs and promoting sustainable reuse.
- RSPCA World for Pets Retail store offering pet supplies and products, with proceeds supporting RSPCA Queensland programs.
- RSPCA Black Cat Cafe Cafe operated by RSPCA Queensland, combining food and beverage service with animal welfare advocacy.
- RSPCA Lottery Lottery fundraising program offering prize draws while supporting RSPCA Queensland's animal welfare work through ticket purchase revenue.
- Volunteering Program Structured program enabling community members to volunteer time at RSPCA Queensland facilities across animal care, administration, wildlife, fostering and corporate volunteering roles.
- Foster Care Program Temporary home-based foster care program for animals awaiting adoption, including those that cannot remain at shelter facilities.
- Wildlife Education Programs Educational programs on wildlife conservation, coexistence with wildlife, and responsible wildlife interaction for Queensland schools and community groups.
Companies that use Rspca Queensland
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Rspca Queensland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rspca Queensland partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- University of Queensland (UQ)coreUQ is establishing the first coordinated sperm and egg bank for Queensland koalas as a genetic safety net. RSPCA Queensland is collaborating as a wildlife hospital partner, contributing samples from koalas that have died or can no longer breed. Samples will be screened for genetic value and tested for Chlamydia pecorum before storage.
- Currumbin Wildlife HospitalcorePartner in the University of Queensland koala genetic conservation project, contributing wildlife hospital expertise and sample collection.
- Endeavour Veterinary EcologyminorCollaborating partner in the koala genetic conservation project, providing veterinary ecology expertise.
- Smithsonian's National Zoo and Conservation Biology InstitutecoreInternational conservation partner collaborating on the koala genetic safety net project, contributing expertise in reproductive biology and genetic preservation.
- Context MediacoreProduction company filming Season 3 of 'For the Love of Pets' at RSPCA Queensland locations, expanding internationally under 'Operation: Pet Rescue' brand.
- Nine Network AustraliacoreAustralian television network airing 'For the Love of Pets' docuseries, providing visibility and fundraising opportunities for RSPCA Queensland.
- Blue Ant RightscoreGlobal distribution partner handling international sales for 'For the Love of Pets' and 'Operation: Pet Rescue' across US, UK, and Germany markets.
- QVS Pet Emergency HospitalcoreEmergency veterinary hospital in Brisbane and North Lakes, co-filming location for 'For the Love of Pets' Season 3.
- Biosecurity QueenslandcoreGovernment biosecurity agency conducting H5 bird flu surveillance. RSPCA Queensland's Wildlife Rehabilitation Centre serves as a testing site for sick wildlife as part of the surveillance program.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Rspca Queensland competitors and assessment
Company assessmentRegional players
- ASPCA (American Society for the Prevention of Cruelty to Animals): The US national animal welfare organization operating shelters, adoption, veterinary services, and advocacy. Comparable in operating model and mission to RSPCA Queensland, but operating primarily in the United States market.
- Royal New Zealand SPCA (RNZSPCA): New Zealand's national Society for the Prevention of Cruelty to Animals. Operates a comparable model of animal sheltering, adoption, inspectorate enforcement, and retail fundraising, but in a different geographic market across New Zealand.
Direct peers
- RSPCA Victoria: Royal Society for the Prevention of Cruelty to Animals (Victoria). A directly comparable state-level RSPCA organization offering sheltering, adoption, inspectorate services, and wildlife care across another Australian state.
- The Lost Dogs' Home: One of Australia's largest animal welfare shelters, operating adoption, veterinary, and community services in Victoria. Directly comparable in mission and service mix (sheltering, adoption, desexing, veterinary care) but without RSPCA branding.
- RSPCA Western Australia: Royal Society for the Prevention of Cruelty to Animals (Western Australia). A peer state-level RSPCA operating the same mix of animal sheltering, cruelty investigation, and community education services.
- RSPCA NSW: The Royal Society for the Prevention of Cruelty to Animals in New South Wales. It is the closest comparable state-level RSPCA body to RSPCA Queensland, operating adoption services, veterinary care, inspectorate enforcement, and retail fundraising under the same national RSPCA brand framework.
- RSPCA South Australia: Royal Society for the Prevention of Cruelty to Animals (South Australia). Another state-level RSPCA peer providing animal sheltering, adoption, inspectorate, and community animal welfare services comparable to RSPCA Queensland.
Emerging players
- WIRES (NSW Wildlife Information, Rescue and Education Service): Australia's largest wildlife rescue organization. Comparable to RSPCA Queensland's wildlife rehabilitation and community education functions, though it focuses exclusively on wildlife rescue rather than domestic animal welfare.
- Currumbin Wildlife Hospital: Queensland-based wildlife hospital operating as a partner on the koala genetic bank project with RSPCA Queensland. Directly comparable in wildlife hospital operations, native species rehabilitation, and veterinary care services.
Broad incumbents
- RSPCA Australia: The national peak body representing all state and territory RSPCA organizations in Australia. Comparable as the broader umbrella organization under which RSPCA Queensland operates, coordinating advocacy, policy, and national campaigns.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rspca Queensland social profiles
Digital presenceRspca Queensland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rspca Queensland leadership team
Management profileNumber of profiles
Profiles1 record
Rspca Queensland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rspca Queensland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rspca Queensland
What does Rspca Queensland do?
RSPCA Queensland is a non-government animal welfare charity that operates a statewide animal welfare service platform including pet adoption, a 24/7 animal rescue unit, a dedicated wildlife hospital, an inspectorate that investigates and prosecutes animal cruelty, and pet support services such as desexing, lost and found, pet cremation, and emergency boarding for people fleeing domestic violence. It sustains operations through donations, bequests, adoption fees, second-hand retail (Op Shops), pet supplies (World for Pets), a cafe (Black Cat Cafe), an RSPCA Lottery, and television media including the 'For the Love of Pets' and 'Wildlife ER' docuseries on Nine Network.
Is Rspca Queensland a public or private company?
Rspca Queensland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rspca Queensland founded?
Rspca Queensland was founded in 1883. It employs 11 to 50 people.
Where is Rspca Queensland based?
Rspca Queensland is headquartered in Brisbane, Australia, in the Oceania region.
How does Rspca Queensland make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are RSPCA Op Shops, pet Supplies (RSPCA World for Pets), RSPCA Black Cat Cafe and adoption Fees.
Who are Rspca Queensland's main competitors?
Regional players on record are ASPCA (American Society for the Prevention of Cruelty to Animals) and Royal New Zealand SPCA (RNZSPCA). Direct peers are RSPCA Victoria, The Lost Dogs' Home, RSPCA Western Australia, RSPCA NSW and RSPCA South Australia. Emerging players are WIRES (NSW Wildlife Information, Rescue and Education Service) and Currumbin Wildlife Hospital. RSPCA Australia is listed as a broad incumbent.
Does Rspca Queensland have an API?
No public API is recorded for Rspca Queensland.
What industry is Rspca Queensland in?
Rspca Queensland's product category is Animal Welfare Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAD, Veterinary Charity Clinics & Medical Aid. Its NAICS code is 541940 and its SIC code is 8300.