What Massage Warehouse does

Massage Warehouse is a U.S.-based e-commerce retailer of professional massage, spa, esthetic, and salon supplies, operating under the legal entity Scrip, Inc. Since 1996 the company has served as a one-stop distribution channel for licensed massage therapists, estheticians, chiropractors, spas, salons, and individual consumers, offering a catalog of 7,500+ SKUs spanning massage tables and chairs, oils, creams, lotions and gels, aromatherapy, esthetic and treatment equipment, linens, hot/cold therapy products, kinesiology tape, and PPE/sanitization supplies. The proprietary technology is a self-serve e-commerce platform built around product catalog browsing, customer accounts, an Autoship subscription service with flexible weekly-to-annual delivery cadences, product comparison tools, and customer review systems; no AI, API, SDK, or mobile app capabilities are disclosed.

The business model combines transactional one-time e-commerce sales at unit-level pricing (product prices ranging from sub-$1 accessories to $300+ professional equipment) with a recurring Autoship subscription layer, supplemented by a corporate/B2B account program for larger practices and multi-location operators. Customer acquisition relies on content marketing (Pro Tips blog, video tutorials), email newsletters offering a 10% first-order incentive, and organic social presence on Facebook and Instagram. The company also operates four exclusive private-label brands (NRG, MassageFX, Soma Silk, Lotus Touch) sold only through its platform, alongside multi-vendor representation of BIOTONE, Soothing Touch, RefectoCil, PerfectSense, and CBD CLINIC. Distribution is restricted to the contiguous 48 U.S. states with flat-rate ground shipping, and the company supports industry associations AMTA, ABMP, and DSA with member-benefit programs. Headcount is reported at 51-100 employees and the company is privately held with no disclosed funding, M&A, or executive leadership changes in the source material.

Name

Massage Warehouse

Legal name

Scrip, Inc.

Website

https://massagewarehouse.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Massage Warehouse is a U.S. e-commerce retailer supplying professional massage therapists, spas, estheticians, chiropractors, and salons with 7,500+ products including tables, oils, linens, esthetic equipment, and exclusive private-label brands, supported by Autoship subscriptions and corporate accounts under parent Scrip, Inc.

Ownership category

akta.pro rank

Product category

Professional Massage & Spa Supplies Retail

NAICS

Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industries

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Swedish Massage (HSALAEAA)

Keywords

• Massage supplies retail
• Professional massage equipment
• Spa product distribution
• Massage therapy supplies
• Salon and spa equipment

Headquarters

HQ city

Bolingbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce retail sales of massage supplies, equipment, and spa products to professional practitioners and consumers. Products include massage tables, chairs, oils, lotions, creams, aromatherapy supplies, esthetic equipment, and salon/spa essentials. One-time purchase model with varying price points from budget to premium.
2. Autoship Subscription: Recurring subscription service allowing customers to schedule automatic deliveries of products. Customers can select delivery frequency (weekly to annually) and receive current advertised pricing. Orders with Autoship items require credit/debit card payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Massage Warehouse is an e-commerce retailer of professional massage and spa supplies, offering 7,500+ products including massage tables, chairs, oils, creams, lotions, esthetic equipment, aromatherapy, linens, and salon essentials. The company operates as a division of Scrip, Inc. and serves massage therapists, estheticians, chiropractors, spas, and salons through its owned website with Autoship subscription support and flat-rate ground shipping.

Product overview

Massage Warehouse is a comprehensive e-commerce platform serving massage therapy professionals and spas since 1996. The platform operates as a multi-brand marketplace offering over 7,500 products ready to ship. The product portfolio centers on massage tables (portable and stationary), massage chairs, massage lubricants (oils, creams, lotions, gels), and extends into complementary categories including aromatherapy products, esthetic equipment, spa supplies, salon supplies, treatment supplies, hot & cold therapy products, linens, kinesiology tape, and PPE. The company also offers four exclusive sub-brands: NRG® (linens), MassageFX® (creams/gels), Soma Silk® (cremes), and Lotus Touch® (spa products). Featured brands include BIOTONE®, Soothing Touch®, RefectoCil®, PerfectSense Paraffin Treatment, CBD CLINIC™, and ScripHessco. The platform provides dedicated customer support, Autoship subscription service, and flat-rate shipping for professional practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• NRG: Exclusive massage linens and accessories brand sold through Massage Warehouse
• MassageFX
• Soma Silk
• Lotus Touch

Products and services

• Massage Tables and Chairs Portable and stationary massage tables and professional massage chairs for seated massage therapy sessions. For professional massage therapy practices.
• Massage Oils, Creams, Lotions and Gels Massage lubricants including oils, creams, lotions, gels, and topical analgesics for various massage modalities. For massage therapy professionals and spas.
• Aromatherapy Products Essential oils, carrier oils, diffusers, candles, bath products, mists, and sprays for aromatherapy treatments. For spa and massage practitioners.
• Esthetic Equipment Professional esthetic equipment for facial care, waxing, and salon services. For estheticians and skin care professionals.
• Spa Supplies Body care, depilatory and waxing products, esthetic supplies, spa equipment, and tanning items. For day spas, resort spas, and spa operators.
• Salon Supplies

Quantifiable outcome

• 7,500+ products ready to ship for rapid fulfillment
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• AMTA (American Massage Therapy Association)coreStrategic or Co-development PartnerMassage Warehouse values its relationship with AMTA and actively supports the massage therapy industry association. Member discounts are available, though cannot be combined with other promotional offers.
• DSA (Direct Selling Association)minorStrategic or Co-development PartnerIndustry association relationship supporting direct selling practices in the wellness and massage supply sector.
• ABMP (Associated Bodywork & Massage Professionals)coreStrategic or Co-development PartnerMassage Warehouse maintains a valued relationship with ABMP, offering member benefits and recognizing the professional association's role in supporting massage practitioners.
• NRG (Exclusive Brand)coreOthersNRG is one of Massage Warehouse's exclusive brands offering massage table linens, sheets, blankets, and accessories. Sold exclusively through Massage Warehouse.
• MassageFX (Exclusive Brand)coreOthersMassageFX is an exclusive brand offering massage creams and gels. Sold exclusively through Massage Warehouse.
• Soma Silk (Exclusive Brand)coreOthersSoma Silk is an exclusive professional massage creme brand sold only through Massage Warehouse.
• Lotus Touch (Exclusive Brand)coreOthersLotus Touch is an exclusive brand offering massage linens care products including professional laundry detergents. Sold exclusively through Massage Warehouse.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ScripHessco: ScripHessco is a sibling division of Massage Warehouse under parent Scrip, Inc., selling overlapping professional massage, chiropractic, and physical therapy supplies via its own e-commerce site. It is the most directly comparable peer by product breadth, customer target, and business model.
• SalonCentric: SalonCentric is a multi-channel professional beauty and spa supply distributor serving licensed cosmetologists, estheticians, and spa professionals in the US. Comparable to Massage Warehouse on the professional beauty/spa supply retailer model, with strong B2B and store footprint.
• CosmoProf: CosmoProf is one of the largest US professional beauty supply distributors, serving salons, spas, and licensed professionals. Overlaps with Massage Warehouse on professional spa/salon supplies, though it leads in hair and salon over massage.
• Spa Depot: Spa Depot is an online retailer of spa, massage, and salon supplies targeted at both professionals and consumers. Closely comparable to Massage Warehouse on e-commerce-only distribution, product breadth, and target customer segments.

Emerging players

• EarthLite Massage Supplies: EarthLite is a manufacturer and direct seller of massage tables, chairs, and equipment — one of the brands Massage Warehouse retails. Comparable because it competes upstream by selling direct to the same professional practitioner base while also depending on Massage Warehouse as a distribution channel.
• Oakworks Massage: Oakworks manufactures portable and stationary massage tables that Massage Warehouse distributes. As a direct-to-practitioner seller, it represents both a supplier and partial competitor in the equipment category.
• BIOTONE: BIOTONE is a manufacturer of massage oils, lotions, creams, and gels — among the highest-rated featured brands on Massage Warehouse. Comparable because it sells direct to the same professional base, creating channel competition.
• Soothing Touch: Soothing Touch is a family-owned massage product manufacturer (lotions, oils, creams, scrubs) operating a certified organic facility in New Mexico. Direct-to-practitioner overlap with Massage Warehouse's consumables category.

Broad incumbents

• Amazon Business: Amazon Business serves professional and institutional buyers across categories including massage, spa, and salon supplies. A broadline incumbent that competes with Massage Warehouse on price, fulfillment, and assortment scale.

Others

• Massage Heights: Massage Heights is a franchise system of massage therapy and wellness studios, representing the demand side of Massage Warehouse's customer base. Comparable as a category-defining brand in the professional massage market rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/massagewarehouse
• Instagraminstagram.com/massage_warehouse
• Xx.com/massagewhse
• LinkedInlinkedin.com/company/massage-warehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massage Warehouse