Theatre Three
- Company typePrivate
- Founded1961
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Theatre Three firmographics
Firmographics- Name
- Theatre Three
- Legal name
- Theatre Three, Inc.
- Website
- https://theatre3dallas.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Theatre Three industry classification
Industry- Product category
- Live Theatre / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ), Children’s & Youth Theatre (MPAGABAE)
Keywords
Where Theatre Three is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Theatre Three business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from selling tickets to theatrical productions at the Norma Young Arena Stage (208 seats) and Theatre Too (80 seats). Customers purchase through OnTheStage platform.
- Space Rentals: Rental income from the Norma Young Arena Stage, Theatre Too lobby spaces, and T3 lobby for events including conferences, fundraisers, meetings, receptions, and performances.
- Enrichment Classes and Workshops: Fees from various educational programs including improv classes, playwriting workshops, voice acting, theatrical firearms safety courses, and advanced acting labs.
- Donations and Fundraising: The theatre conducts fundraising campaigns including benefit concerts (Together for T3) and silent auctions to support programming. Also receives support from corporate sponsors.
- Merchandise Sales: Sales of T3 branded merchandise through their SpreadShop storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Theatrical Firearms Safety Course - $375 per student |
| One time/ perpetual license | Pay-as-you-go | Festival of Independent Theatres (FIT) tickets - $75-125 per package |
| Unit Pricing | Pay-as-you-go | Hot and Hasty dance class - $110 for 6 weeks or $25 drop-in |
| One time/ perpetual license | Pay-as-you-go | Intro to Voice Acting - $50 tuition |
| One time/ perpetual license | Pay-as-you-go | The Business of Playwriting - $100 per student |
| One time/ perpetual license | Pay-as-you-go | Basic Design for Theater - $150 tuition |
| One time/ perpetual license | Pay-as-you-go | Advanced Acting Learning Lab Level Two - $180 enrollment fee |
| Other | Pay-as-you-go | Box Office Agent position - Employment opportunity |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Theatre Three product offering
Product offeringCore offering
Theatre Three is a 64-year-old intimate live theatre company in Uptown Dallas that produces and presents professional theatrical performances in a 208-seat in-the-round mainstage (Norma Young Arena Stage) and an 80-seat thrust black box (Theatre Too). Its portfolio includes mainstage and second-stage productions, a year-round Enrich educational program (improv, playwriting, voice acting, design, acting labs), the T3Teen youth theatre track, the T3 Translates international play translation program, two annual festivals (Festival of Independent Theatres and Festival of Bad Ideas), venue and lobby rentals for private events, an apprentice program, branded merchandise, and benefit/fundraising events.
Product overview
Theatre Three is an intimate Dallas theatre venue offering a unified portfolio of live performance experiences and educational programs. The core offering consists of mainstage theatrical productions in the 208-seat Norma Young Arena Stage and small-scale shows in the 80-seat Theatre Too black box space, complemented by an Enrich educational program suite (improv, playwriting, voice acting, dramaturgy, design, acting labs, and youth programming via T3Teen), venue rental services, the T3 Translates international play program, the Uptown Drama podcast, and seasonal festivals (Festival of Independent Theatres since 1998, Festival of Bad Ideas). Supporting revenue streams include merchandise sales via SpreadShop, annual silent auctions, benefit campaigns, and a seasonal apprentice program. The company operates as a recognized pillar of the North Texas arts community with a 64-year history of theatrical excellence.
Differentiator
Problem solved
Functional benefit
Brands
- T3 Merch: Official merchandise shop operated by Theatre Three
- Uptown Drama
- T3Writes
- T3Teen
- Norma Young Arena Stage (NYAS)
- Theatre Too (T2)
Products and services
- Mainstage Theatrical Productions Professionally produced plays and musicals staged in the 208-seat Norma Young Arena Stage in-the-round venue, presented across a full seasonal repertoire and ticketed to the Dallas public.
- Theatre Too (T2) Second-Stage Productions Small-scale plays, readings, and new work presented in the 80-seat thrust black box Theatre Too, including the Monday Night Playwright series.
- Enrich Educational Programs Tuition-based adult enrichment classes and workshops including Improv, National Michael Chekhov Association workshops, Commedia dell'Arte, Intro to Voice Acting, Intro to Dramaturgy, Basic Design for Theater, Advanced Acting Learning Lab, and How to be a Playwright.
- T3Teen Youth Theatre Program Youth theatre program (formerly Musical Theatre Academy at Theatre Three) providing young performers with professional theatre experience from rehearsal to performance.
- Festival of Independent Theatres (FIT) Annual summer festival founded in 1998 providing material and administrative support to local DFW theatre companies without permanent performance spaces; ticketed event hosted at Theatre Three.
- Festival of Bad Ideas Annual festival challenging DFW artists to submit experimental performance pieces across dance, theatre, music, vaudeville, and burlesque.
- Venue and Lobby Rental Rental of the Norma Young Arena Stage (208 seats), Theatre Too (80 seats), and two lobby spaces (upstairs accommodating 100 standing, downstairs accommodating 30) for corporate events, fundraisers, meetings, receptions, performances, and private gatherings.
- Apprentice Program Full-season apprenticeship for recent college graduates interested in professional theatre, offering Production Assistant and Design and Technical Apprentice roles with a $350 weekly stipend.
- T3 Merch Branded Theatre Three apparel and accessories sold through the SpreadShop online storefront.
Quantifiable outcome
- Produced Next to Normal as the 60th Anniversary Season finale
- +1 more outcomes
Companies that use Theatre Three
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Theatre Three technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Theatre Three partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Actors Equity AssociationcoreTheatrical union representing professional actors and stage managers. Theatre Three employs Equity members and operates under Equity guidelines.
- ASCAPminorPerformance rights organization for music creators. Affiliate member providing licensing support for musical productions.
- National New Play Network (NNPN)coreNetwork of theatres dedicated to developing new plays. Theatre Three is an affiliate member participating in new play development.
- Playwrights WelcomecoreSamuel French program supporting playwrights through reduced royalty rates and promotional support for participating theatres.
- Stage Directors and Choreographers Society (SDC)coreTheatrical union representing directors and choreographers. Theatre Three works with SDC members for production direction.
- Theatre Communications Group (TCG)minorNational organization for American theatre. Theatre Three is a member supporting the broader theatre community.
- Booker T. Washington High School for the Performing and Visual Arts (BTWHSPVA)corePartnership providing the Norma Young Advanced Acting Lab, a college-level class for seniors. T3 provides free admission throughout the season and master classes.
- Festival of Independent Theatres (FIT)coreAnnual festival founded in 1998 supporting local theatre companies without permanent spaces. Theatre Three serves as the venue host after previously being held at Bath House Cultural Center.
- Bath House Cultural CenterminorFormer venue host for the Festival of Independent Theatres. The festival expanded its footprint by partnering with Theatre Three.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Theatre Three competitors and assessment
Company assessmentBroad incumbents
- Dallas Theater Center: Largest regional theatre in DFW and a Tony Award-winning LORT institution operating the Dee and Charles Wyly Theatre. Directly comparable as a Dallas-based professional theatre producing plays and musicals, though at significantly larger scale and budget than Theatre Three.
Direct peers
- Stage West: Fort Worth-based professional regional theatre producing contemporary plays and new works with an intimate house. Comparable as a Texas regional theatre of similar scale focused on contemporary and new work programming.
- WaterTower Theatre: Addison-based professional theatre producing a season of plays and musicals with strong new works programming and education components. Comparable as a DFW regional theatre of similar scale and program mix, including community outreach and youth education.
- Shakespeare Dallas: Dallas-based classical theatre company producing Shakespeare and classic works with outdoor and indoor programming. Comparable as a long-established Dallas regional theatre with educational programming and repertory seasons, though specializing in classical work.
- Contemporary Theatre of Dallas: Dallas-based small professional theatre focused on contemporary and new plays. Closely comparable in scale, mission (new and contemporary works), and intimate venue approach — operates in the same DFW market with overlapping audience demographics.
- Circle Theatre: Fort Worth-based small professional theatre producing contemporary plays and musicals in an intimate in-the-round configuration. Highly comparable as a small-scale DFW regional theatre with intimate staging and contemporary programming focus.
- Amphibian Stage Productions: Fort Worth-based professional theatre producing contemporary plays, new works, and innovative programming. Comparable as a DFW-area intimate-scale professional theatre with similar new works focus and educational outreach.
Regional players
- Uptown Players: Dallas-based community theatre producing LGBTQ-themed and contemporary works. Operates in similar Dallas arts ecosystem with overlapping audiences and donor base, though focused on a specific community segment rather than general repertory programming.
- Bishop Arts Theatre Center: Dallas-based community theatre serving diverse audiences in the Bishop Arts District. Comparable as a small Dallas-area professional theatre with education programming, though with a stronger community/cultural-equity focus than Theatre Three's repertory approach.
Emerging players
- Junior Players: Dallas-based youth theatre arts education nonprofit providing performing arts programming for young people. Comparable through the youth education and outreach programming dimension, though focused exclusively on youth rather than full professional seasons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Theatre Three social profiles
Digital presenceTheatre Three compliance and trust
Trust signalCompliance1 record
Theatre Three financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theatre Three leadership team
Management profileNumber of profiles
Profiles3 records
Theatre Three subsidiaries and ownership
Company hierarchySubsidiaries1 record
Theatre Three funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theatre Three M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theatre Three
What does Theatre Three do?
Theatre Three is a 64-year-old intimate live theatre company in Uptown Dallas that produces and presents professional theatrical performances in a 208-seat in-the-round mainstage (Norma Young Arena Stage) and an 80-seat thrust black box (Theatre Too). Its portfolio includes mainstage and second-stage productions, a year-round Enrich educational program (improv, playwriting, voice acting, design, acting labs), the T3Teen youth theatre track, the T3 Translates international play translation program, two annual festivals (Festival of Independent Theatres and Festival of Bad Ideas), venue and lobby rentals for private events, an apprentice program, branded merchandise, and benefit/fundraising events.
Is Theatre Three a public or private company?
Theatre Three is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Theatre Three founded?
Theatre Three was founded in 1961. It employs 1 to 10 people.
Where is Theatre Three based?
Theatre Three is headquartered in Dallas, United States, in the North America region.
How does Theatre Three make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are space Rentals, enrichment Classes and Workshops, donations and Fundraising and merchandise Sales.
Who are Theatre Three's main competitors?
Dallas Theater Center is listed as a broad incumbent. Direct peers are Stage West, WaterTower Theatre, Shakespeare Dallas, Contemporary Theatre of Dallas, Circle Theatre and Amphibian Stage Productions. Regional players are Uptown Players and Bishop Arts Theatre Center. Junior Players is listed as an emerging player.
Does Theatre Three have an API?
No public API is recorded for Theatre Three.
What industry is Theatre Three in?
Theatre Three's product category is Live Theatre / Performing Arts. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAH, Classical & Contemporary Theatre (Plays/Drama). Its NAICS code is 71111 and its SIC code is 7900.