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Six Degrees Executive

Full company profile

uuid000ghr2

Namestring
Six Degrees Executive
Legal namestring
Six Degrees Executive Pty Ltd
Company typeenum
Private
Founded yearint
2004
Descriptiontext

The firm employs 101-250 staff organised around functional disciplines (Accounting & Finance, Digital, Engineering, Marketing, Sales, Supply Chain, Technology) and sector verticals, with delivery underpinned by a proprietary 6Dx Assessment Methodology used during executive search assignments, a candidate portal with job search and timesheet functionality, and recurring thought-leadership outputs including the Digital, Marketing & eComm in Focus report and proprietary industry forums such as the Digital Shelf Forum. The go-to-market is sales-led, combining consultative direct engagement with employers and candidates, structured executive search with boards/CEOs, event-driven demand generation, and content marketing across LinkedIn, Facebook and X. Six Degrees Executive is wholly owned by its founders and senior leadership, with no institutional investors, parent entity, or external funding disclosed; CEO Suzie McInerney leads a C-suite that includes Chief Growth Officer Kristan De Sousa and Chief Commercial Officer John Whitehead, with founders Paul Hallam, Nick Hindhaugh and David Braham remaining active as Executive Directors in the executive search practice.

Short descriptiontext

Six Degrees Executive is an Australian specialist recruitment and executive search firm founded in 2004, placing mid-to-senior and executive talent across permanent, contract, and consulting engagements for enterprise and mid-market employers nationally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersMelbourne, Australia
HQ citystring
Melbourne
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices7 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
executive search services, specialist recruitment agency, permanent placement services, contracting talent solutions, talent consulting advisory
Industry4 codes
1Executive & Leadership Direct Hire
CodeBPACAFABPrimaryYes
2Confidential/Replacement & Succession Search
CodeBPACAAAKPrimaryNo
3General Permanent Placement (Multi-Industry)
CodeBPACAFAAPrimaryNo
4Executive Outplacement (C-Suite & Senior Leaders)
CodeBPACAOACPrimaryNo
NAICS code3 codes
  • Executive Search Services561312
  • Employment Placement Agencies561311
  • Employment Placement Agencies and Executive Search Services56131
SIC code1 code
  • Services-Employment Agencies7361
Product category
Executive Recruitment Services
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1Specialist Recruitment Services
TypeTransaction Fee
Description

Contingency-based recruitment fees for placing permanent candidates in specialist and senior roles. The company matches organisations with exceptional talent across board, senior leadership, specialist and executive positions.

sixdegreesexecutive.com.au
2Executive Search
TypeTransaction Fee
Description

Best-practice search methodologies for sourcing board-level, C-suite, and executive leaders, typically on a retained or contingency basis.

sixdegreesexecutive.com.au
3Contracting Solutions
TypeTransaction Fee
Description

Interim and project-based talent placement for workforce needs, connecting businesses with pre-vetted contractors across multiple industries.

sixdegreesexecutive.com.au
4Talent Consulting
TypeProfessional Services
Description

Advisory services including succession planning, organizational consulting, executive assessment, talent mapping, and career coaching.

sixdegreesexecutive.com.au
Marketing channels12 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Six Degrees Executive is an Australian-owned specialist recruitment and executive search agency that places permanent, contract, and executive talent across multiple industry verticals including FMCG, retail, healthcare, government, and technology. It delivers contingency and retained search mandates, interim contracting solutions, and talent consulting services such as succession planning and executive assessment using its proprietary 6Dx Assessment Methodology.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Reached largest ever number of employees during pandemic recovery
+4 more records
Product overview1 text field

Six Degrees Executive is an Australian-owned recruitment agency offering a suite of talent solutions comprising Specialist Recruitment (permanent and contracting), Executive Search, Contracting Solutions, and Talent Consulting services. The company operates across multiple industry verticals including Business to Business, Consumer & FMCG, Education, Government, Healthcare, Not-For-Profit, Retail, and Services, covering functional areas such as Accounting & Finance, Digital, Engineering, Marketing, Sales, Supply Chain, and Technology. Their proprietary 6Dx Assessment Methodology supports executive search assignments with structured candidate evaluation. The company also publishes market insights reports and thought leadership on workforce trends.

Product and service5 records
1Specialist Recruitment
CategorySpecialist Recruitment
Description

Industry and functional expertise used to deliver permanent and contracting recruitment solutions across Australia for mid to senior level roles. Targets organisations seeking to fill specialist positions across sectors such as FMCG, retail, healthcare, government, and technology.

2Executive Search
CategoryExecutive Search
Description

Best-practice search methodologies to source Board, C-suite, GM, and executive leaders through structured, rigorous talent mapping, market intelligence, and discreet outreach using the proprietary 6Dx Assessment Methodology. Designed for boards, CEOs, and senior leaders hiring transformational leadership talent.

3Contracting Solutions
CategoryContracting Solutions
Description

Interim and project-based talent placement connecting organisations with pre-vetted contractors for short-term workforce needs across multiple industries. Targeted at businesses needing flexible workforce capacity.

4Talent Consulting
CategoryTalent Advisory
Description

Advisory services including succession planning, executive assessment, organisational consulting, talent mapping, and career coaching for boards, CEOs, and HR leaders.

5Career Transition & Outplacement
CategoryCareer Transition
Description

Support services for organisations and individuals managing career transitions, including executive-level outplacement support.

Scale indicator12 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-12
Description

Six Degrees Executive partnered with Arktic Fox to produce the Inside Digital & eCommerce 2026 report, providing market research and insights on retail, digital commerce, and marketing talent trends in Australia.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-12
Description

Amperity partnered with Arktic Fox and Six Degrees Executive on the Inside Digital & eCommerce 2026 report, providing customer data platform insights for the Australian retail and consumer market research.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-06-13
Description

Six Degrees Executive partnered with Arktic Fox to produce the Digital, Marketing & eComm in Focus 2025 report, providing industry research and insights on Australian marketing and digital trends.

Strategic tierMinorTypeOthers
Description

Six Degrees Executive has supported Very Special Kids for more than a decade through pro bono recruitment support and fundraising, reflecting the company's values-driven approach to community engagement.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Peoplebank is a leading Australian IT and digital recruitment specialist offering permanent, contract, and executive search services, directly comparable to Six Degrees' digital and technology practice led by Katrina Park.

TypeBroad incumbent
Description

Michael Page is a global specialist recruitment firm with extensive Australian operations across permanent, contract, and executive search, competing directly with Six Degrees for the same senior and specialist candidate pool across multiple sectors.

TypeDirect peer
Description

Clicks is an Australian-owned specialist IT and digital recruitment firm with a similar boutique specialisation to Six Degrees, focused on permanent and contract technology placements including executive search in the digital and technology space.

TypeEmerging player
Description

Frontline Retail is an Australian specialist retail recruitment agency placing mid-to-senior professionals, directly overlapping with Six Degrees' dedicated retail and consumer practice covering brand, marketing, and eCommerce roles.

TypeBroad incumbent
Description

Robert Half is a global staffing and recruitment firm with significant Australian operations focused on finance, accounting, technology, and administrative roles, competing with Six Degrees in the specialist senior recruitment and contract staffing segments.

TypeBroad incumbent
Description

Chandler Macleod is one of Australia's largest domestic recruitment firms, offering permanent, temporary, and executive recruitment services with national reach, directly overlapping with Six Degrees' specialist and contracting solutions.

TypeDirect peer
Description

Robert Walters is a UK-headquartered specialist recruiter with a strong Australia presence focused on mid-to-senior permanent and contract placement plus executive search across professional disciplines, mirroring Six Degrees' specialist and executive search positioning.

TypeEmerging player
Description

Salt (formerly Salt & Shein) is an Australian specialist recruitment agency with dedicated practices in digital, marketing, sales, and creative, competing head-to-head with Six Degrees in the marketing and digital talent verticals across perm and contract placements.

TypeDirect peer
Description

Talent International is an Australian-founded specialist recruitment firm focused on ICT, digital, and government sectors, providing permanent and contract placements that overlap directly with Six Degrees' technology, digital, and government practices.

TypeBroad incumbent
Description

Hays is the largest listed recruitment firm globally and operates a substantial specialist recruitment business across Australia, directly competing with Six Degrees in perm, contract, and executive search across multiple verticals including marketing, sales, and engineering.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers18 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment11 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Six Degrees Executive

Executive Recruitment Servicessixdegreesexecutive.com.au

Six Degrees Executive is an Australian specialist recruitment and executive search firm founded in 2004, placing mid-to-senior and executive talent across permanent, contract, and consulting engagements for enterprise and mid-market employers nationally.

What Six Degrees Executive does

The firm employs 101-250 staff organised around functional disciplines (Accounting & Finance, Digital, Engineering, Marketing, Sales, Supply Chain, Technology) and sector verticals, with delivery underpinned by a proprietary 6Dx Assessment Methodology used during executive search assignments, a candidate portal with job search and timesheet functionality, and recurring thought-leadership outputs including the Digital, Marketing & eComm in Focus report and proprietary industry forums such as the Digital Shelf Forum. The go-to-market is sales-led, combining consultative direct engagement with employers and candidates, structured executive search with boards/CEOs, event-driven demand generation, and content marketing across LinkedIn, Facebook and X. Six Degrees Executive is wholly owned by its founders and senior leadership, with no institutional investors, parent entity, or external funding disclosed; CEO Suzie McInerney leads a C-suite that includes Chief Growth Officer Kristan De Sousa and Chief Commercial Officer John Whitehead, with founders Paul Hallam, Nick Hindhaugh and David Braham remaining active as Executive Directors in the executive search practice.

Six Degrees Executive firmographics

Firmographics
Name
Six Degrees Executive
Legal name
Six Degrees Executive Pty Ltd
Website
https://sixdegreesexecutive.com.au
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
101–250 employees
Short description
Six Degrees Executive is an Australian specialist recruitment and executive search firm founded in 2004, placing mid-to-senior and executive talent across permanent, contract, and consulting engagements for enterprise and mid-market employers nationally.
Ownership category
akta.pro rank

Six Degrees Executive industry classification

Industry
Product category
Executive Recruitment Services
NAICS
Executive Search Services (561312), Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)
SIC
Services-Employment Agencies (7361)
akta.pro primary industry
Executive & Leadership Direct Hire (BPACAFAB)
akta.pro secondary industries
Confidential/Replacement & Succession Search (BPACAAAK), General Permanent Placement (Multi-Industry) (BPACAFAA), Executive Outplacement (C-Suite & Senior Leaders) (BPACAOAC)

Keywords

  • Executive search services
  • Specialist recruitment agency
  • Permanent placement services
  • Contracting talent solutions
  • Talent consulting advisory

Where Six Degrees Executive is headquartered

Location

Headquarters

HQ city
Melbourne
HQ country
Australia
HQ region
Oceania

Offices7 records

Markets served

Six Degrees Executive business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

  1. Specialist Recruitment Services: Contingency-based recruitment fees for placing permanent candidates in specialist and senior roles. The company matches organisations with exceptional talent across board, senior leadership, specialist and executive positions.
  2. Executive Search: Best-practice search methodologies for sourcing board-level, C-suite, and executive leaders, typically on a retained or contingency basis.
  3. Contracting Solutions: Interim and project-based talent placement for workforce needs, connecting businesses with pre-vetted contractors across multiple industries.
  4. Talent Consulting: Advisory services including succession planning, organizational consulting, executive assessment, talent mapping, and career coaching.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Six Degrees Executive product offering

Product offering

Core offering

Six Degrees Executive is an Australian-owned specialist recruitment and executive search agency that places permanent, contract, and executive talent across multiple industry verticals including FMCG, retail, healthcare, government, and technology. It delivers contingency and retained search mandates, interim contracting solutions, and talent consulting services such as succession planning and executive assessment using its proprietary 6Dx Assessment Methodology.

Product overview

Six Degrees Executive is an Australian-owned recruitment agency offering a suite of talent solutions comprising Specialist Recruitment (permanent and contracting), Executive Search, Contracting Solutions, and Talent Consulting services. The company operates across multiple industry verticals including Business to Business, Consumer & FMCG, Education, Government, Healthcare, Not-For-Profit, Retail, and Services, covering functional areas such as Accounting & Finance, Digital, Engineering, Marketing, Sales, Supply Chain, and Technology. Their proprietary 6Dx Assessment Methodology supports executive search assignments with structured candidate evaluation. The company also publishes market insights reports and thought leadership on workforce trends.

Differentiator

Problem solved

Functional benefit

Products and services

  • Specialist Recruitment Industry and functional expertise used to deliver permanent and contracting recruitment solutions across Australia for mid to senior level roles. Targets organisations seeking to fill specialist positions across sectors such as FMCG, retail, healthcare, government, and technology.
  • Executive Search Best-practice search methodologies to source Board, C-suite, GM, and executive leaders through structured, rigorous talent mapping, market intelligence, and discreet outreach using the proprietary 6Dx Assessment Methodology. Designed for boards, CEOs, and senior leaders hiring transformational leadership talent.
  • Contracting Solutions Interim and project-based talent placement connecting organisations with pre-vetted contractors for short-term workforce needs across multiple industries. Targeted at businesses needing flexible workforce capacity.
  • Talent Consulting Advisory services including succession planning, executive assessment, organisational consulting, talent mapping, and career coaching for boards, CEOs, and HR leaders.
  • Career Transition & Outplacement Support services for organisations and individuals managing career transitions, including executive-level outplacement support.

Quantifiable outcome

  • Reached largest ever number of employees during pandemic recovery
  • +4 more outcomes

Companies that use Six Degrees Executive

Customer profile

Named customers18 records

Segments11 records

Ideal customer profiles3 records

Six Degrees Executive technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Six Degrees Executive partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • Arktic FoxcoreStrategic or Co-development Partner · 12 June 2026Six Degrees Executive partnered with Arktic Fox to produce the Inside Digital & eCommerce 2026 report, providing market research and insights on retail, digital commerce, and marketing talent trends in Australia.
  • AmperitycoreStrategic or Co-development Partner · 12 June 2026Amperity partnered with Arktic Fox and Six Degrees Executive on the Inside Digital & eCommerce 2026 report, providing customer data platform insights for the Australian retail and consumer market research.
  • Arktic FoxcoreStrategic or Co-development Partner · 13 June 2025Six Degrees Executive partnered with Arktic Fox to produce the Digital, Marketing & eComm in Focus 2025 report, providing industry research and insights on Australian marketing and digital trends.
  • Very Special KidsminorOthersSix Degrees Executive has supported Very Special Kids for more than a decade through pro bono recruitment support and fundraising, reflecting the company's values-driven approach to community engagement.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Six Degrees Executive competitors and assessment

Company assessment

Direct peers

  • Peoplebank: Peoplebank is a leading Australian IT and digital recruitment specialist offering permanent, contract, and executive search services, directly comparable to Six Degrees' digital and technology practice led by Katrina Park.
  • Clicks IT Recruitment: Clicks is an Australian-owned specialist IT and digital recruitment firm with a similar boutique specialisation to Six Degrees, focused on permanent and contract technology placements including executive search in the digital and technology space.
  • Robert Walters Australia: Robert Walters is a UK-headquartered specialist recruiter with a strong Australia presence focused on mid-to-senior permanent and contract placement plus executive search across professional disciplines, mirroring Six Degrees' specialist and executive search positioning.
  • Talent International: Talent International is an Australian-founded specialist recruitment firm focused on ICT, digital, and government sectors, providing permanent and contract placements that overlap directly with Six Degrees' technology, digital, and government practices.

Broad incumbents

  • Michael Page Australia: Michael Page is a global specialist recruitment firm with extensive Australian operations across permanent, contract, and executive search, competing directly with Six Degrees for the same senior and specialist candidate pool across multiple sectors.
  • Robert Half Australia: Robert Half is a global staffing and recruitment firm with significant Australian operations focused on finance, accounting, technology, and administrative roles, competing with Six Degrees in the specialist senior recruitment and contract staffing segments.
  • Chandler Macleod: Chandler Macleod is one of Australia's largest domestic recruitment firms, offering permanent, temporary, and executive recruitment services with national reach, directly overlapping with Six Degrees' specialist and contracting solutions.
  • Hays Australia: Hays is the largest listed recruitment firm globally and operates a substantial specialist recruitment business across Australia, directly competing with Six Degrees in perm, contract, and executive search across multiple verticals including marketing, sales, and engineering.

Emerging players

  • Frontline Retail: Frontline Retail is an Australian specialist retail recruitment agency placing mid-to-senior professionals, directly overlapping with Six Degrees' dedicated retail and consumer practice covering brand, marketing, and eCommerce roles.
  • Salt & Shein: Salt (formerly Salt & Shein) is an Australian specialist recruitment agency with dedicated practices in digital, marketing, sales, and creative, competing head-to-head with Six Degrees in the marketing and digital talent verticals across perm and contract placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Six Degrees Executive social profiles

Digital presence

Six Degrees Executive financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Six Degrees Executive leadership team

Management profile

Number of profiles

Profiles1 record

Six Degrees Executive funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Six Degrees Executive M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Six Degrees Executive

What does Six Degrees Executive do?

Six Degrees Executive is an Australian-owned specialist recruitment and executive search agency that places permanent, contract, and executive talent across multiple industry verticals including FMCG, retail, healthcare, government, and technology. It delivers contingency and retained search mandates, interim contracting solutions, and talent consulting services such as succession planning and executive assessment using its proprietary 6Dx Assessment Methodology.

Is Six Degrees Executive a public or private company?

Six Degrees Executive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Six Degrees Executive founded?

Six Degrees Executive was founded in 2004. It employs 101 to 250 people.

Where is Six Degrees Executive based?

Six Degrees Executive is headquartered in Melbourne, Australia, in the Oceania region.

How does Six Degrees Executive make money?

Four revenue lines are on record. Specialist Recruitment Services are the primary driver. The others are executive Search, contracting Solutions and talent Consulting.

Who are Six Degrees Executive's main competitors?

Direct peers on record are Peoplebank, Clicks IT Recruitment, Robert Walters Australia and Talent International. Broad incumbents are Michael Page Australia, Robert Half Australia, Chandler Macleod and Hays Australia. Emerging players are Frontline Retail and Salt & Shein.

Does Six Degrees Executive have an API?

No public API is recorded for Six Degrees Executive.

What industry is Six Degrees Executive in?

Six Degrees Executive's product category is Executive Recruitment Services. Its primary akta.pro industry code is BPACAFAB, Executive & Leadership Direct Hire, with a secondary code of BPACAAAK, Confidential/Replacement & Succession Search. Its NAICS code is 561312 and its SIC code is 7361.

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Live signals
Campaign BriefResearch reveals gap between AI ambition and customer engagement readiness across retail and consumer campaignsArktic Fox and Six Degrees Executive, in partnership with Amperity, released the Inside Digital & eCommerce 2026 report showing that while 89.1% of Australian retailers identify personalisation as strategically important, only 10% believe they have mature capability to deliver it. The research, based on insights from over 100 Australian marketing, digital, eCommerce and retail media leaders, found that 73.3% describe their martech and data ecosystems as only partially integrated, and 96% of brand manufacturers believe AI and agentic commerce will significantly impact how consumers buy. The findings reveal a growing gap between strategic ambition and operational execution readiness as organisations work to turn fragmented customer signals into connected, real-time experiences.Marketech-apacAustralian retailers accelerate AI investment despite customer data gaps, report findsAustralian retailers are accelerating investments in AI and personalization, but a new research report published by Arktic Fox, Six Degrees Executive, and Amperity reveals that most lack the mature customer data foundations needed to deliver these capabilities effectively. The survey of over 100 Australian retail leaders found that while 89.1% consider personalization strategically important, only 10% believe they have the capabilities to execute it, with over 80% reporting underdeveloped identity resolution and single customer view systems. Retailers identified AI-powered product content creation, search optimization, and customer data platforms as their leading investment priorities for the next 12 to 18 months.Mi3Martech spending set to rise again, although scrutiny and ROI concerns remain as AI dominatesAustralian marketers are increasing AI-powered martech investments at record levels, with AI now topping global martech investment priorities, according to a new Digital, Marketing & eComm in Focus 2025 report from Arktic Fox and Six Degrees Executive. Despite heavy spending, only 19% of organizations report strong or semi-strong utilisation of existing martech tools, while 49% face intensifying pressure to demonstrate ROI. The report also reveals a structural shift, with 57% of brands now favoring best-of-breed, composable solutions over monolithic platforms, as vendors pivot from feature expansion to customer success.Mi3CX grabs greater share of marketing budgets, but 57% of ANZ marketers say personalisation underperformingMarketing budgets are experiencing pressure, yet investments in customer experience (CX) and personalisation are increasing, according to the Digital, Marketing & eComm in Focus 2025 report by Arktic Fox and Six Degrees Executive. However, 57% of Australian marketers acknowledge their personalisation efforts are lagging behind the market, and 39% feel the same about their CX capabilities. Despite these challenges, 86% of brands plan to maintain or enhance their CX investment in the coming year.