Amperity
Amperity is an AI-powered Customer Data Cloud platform that unifies fragmented customer data into AI-ready profiles for enterprise consumer brands. It serves 400+ brands across retail, travel, hospitality, financial services, and sports, enabling identity resolution, real-time personalization, and audience activation.
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Amperity does
Amperity, founded in 2016 and headquartered in Seattle, operates an AI-powered Customer Data Cloud platform that helps enterprise consumer brands unify fragmented first-party customer data into AI-ready unified profiles and activate them across marketing, service, and personalization channels. The platform is built on a lakehouse-native architecture that supports zero-copy data sharing with Databricks and Snowflake, with core modules covering data integration (Customer Data Foundation), identity resolution via a patented Stitch engine (deterministic, fuzzy, and probabilistic matching), unified profiles (Customer 360), AI-driven intelligence (AmpAI), and activation through 200+ pre-built pipelines (Audience Hub). Recent additions include the Customer Data Agent (January 2026), described as the first enterprise AI agent for marketers, Audience Monetization for second-party data syndication, and industry-specific solutions for airlines and hotels (December 2025).
Amperity firmographics
Firmographics- Name
- Amperity
- Legal name
- Amperity
- Website
- https://amperity.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Amperity is an AI-powered Customer Data Cloud platform that unifies fragmented customer data into AI-ready profiles for enterprise consumer brands. It serves 400+ brands across retail, travel, hospitality, financial services, and sports, enabling identity resolution, real-time personalization, and audience activation.
- Ownership category
- akta.pro rank
Amperity industry classification
Industry- Product category
- Customer Data Platform (CDP)
- NAICS
- Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Advertising, Marketing & Customer Personalization (HDAAAGAC), Data Monetization & Data Products Services (BPAEAHAL)
Keywords
Where Amperity is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amperity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Enterprise SaaS subscription model with consumption-based pricing components. Amperity serves enterprise consumer brands with a platform that includes identity resolution, unified customer profiles, and marketing activation capabilities. Pricing is enterprise-only and opaque, typically sold through annual or multi-year contracts.
- Consumption-Based Usage: Opaque consumption-based pricing model where customers pay based on data volume, profile counts, or activation usage. The ZoomInfo review specifically notes 'opaque consumption-based pricing' as a key limitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise-only platform with custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Amperity product offering
Product offeringCore offering
Amperity sells an AI-powered Customer Data Cloud platform that unifies fragmented online and offline customer data into AI-ready profiles using a patented identity resolution engine, then activates those profiles through 200+ pre-built pipelines to marketing, advertising, and operational destinations. The platform includes industry-specific solutions for airlines and hotels, an enterprise Customer Data Agent for natural-language marketing activation, and zero-copy data sharing with Databricks and Snowflake lakehouses. It is sold exclusively to enterprise consumer brands via annual or multi-year subscription contracts with consumption-based pricing.
Product overview
Amperity is an agent-powered Customer Data Cloud platform serving enterprise consumer brands. The platform uses a modular architecture comprising the core Customer Data Cloud platform with five integrated modules: Customer Data Foundation (data connection), Identity Resolution (patented Stitch engine for deterministic/fuzzy/probabilistic matching), Customer 360 (unified profiles), AmpAI (generative AI and intelligence), and Audience Hub (200+ pre-built activation pipelines). Additional offerings include Customer Data Agent (January 2026, first enterprise AI agent for marketers), Recommended Actions, Amperity MCP Server, Real-time Activation, Amp Insights, and Audience Monetization. Industry-specific solutions include Amperity for Airlines and Amperity for Hotels (December 2025). The platform is built on lakehouse-native architecture supporting Databricks and Snowflake, with identity resolution, unified customer profiles, and marketing activation as core capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Data Cloud Core AI-powered platform that unifies customer data across sources into trusted profiles, reveals revenue-driving insights, and fuels real-time actions across every channel. Built on lakehouse-native architecture with the patented Stitch identity resolution engine. Sold to enterprise consumer brands as a subscription.
- Customer Data Agent First enterprise AI agent that combines AI insights with actionable results for marketers, enabling natural language commands to create segments and customer journeys without engineering support. Reduces time from insight to activation from weeks to hours.
- Audience Monetization Product that helps brands package and distribute first-party customer audiences to advertisers through second-party partnerships. Combines AI-assisted audience creation, automated syndication, and built-in governance to address the decline of third-party identifiers.
- Amperity for Airlines Industry-specific AI solution for airlines using airline-specific data models and identity resolution at scale. Supports the Offer-Order-based ecosystem and Modern Airline Retailing, enabling real-time passenger recognition across communications, check-in, in-flight, and marketing.
- Amperity for Hotels Industry-specific AI solution for hotels that uses unified guest profiles to trigger personalized interactions across digital and in-person channels, from booking through checkout, supporting loyalty and revenue optimization.
Quantifiable outcome
- Loyalty conversion increased 3X after merging 6 million loyalty members from two brands into one unified profile
- +5 more outcomes
Companies that use Amperity
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
Amperity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature15 records
Amperity partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- Arktic FoxminorArktic Fox partnered with Amperity and Six Degrees Executive to publish the Inside Digital & eCommerce 2026 report surveying Australian retail leaders on personalization and AI readiness.
- Six Degrees ExecutiveminorSix Degrees Executive partnered with Amperity and Arktic Fox to publish the Inside Digital & eCommerce 2026 report surveying Australian retail leaders.
- L.L.BeancoreL.L.Bean invested in Amperity's advanced analytics platform to enable hyper-personalization across consumer touchpoints. The platform consolidates data from multiple sources into a unified view, allowing predictive analytics for real-time, targeted consumer interactions across email, direct mail, web, loyalty marketing, and catalogs. This initiative replaces previously siloed systems, enabling L.L. Bean employees to better understand consumers and respond with personalized experiences to grow loyalty efforts.
- flydubaicoreDubai-based airline flydubai partnered with Amperity to unify customer data across operations using AI-powered identity resolution and an airline-specific data model. The platform connects passenger data in real time across communications, check-in, in-flight recognition, customer service, and marketing. The partnership supports flydubai's transition to an Offer-Order-based ecosystem and Modern Airline Retailing strategy as the airline serves over 135 destinations across 58 countries.
- Seattle MarinerscoreSeattle Mariners partnered with Amperity to enhance fan engagement through personalized digital experiences. The partnership aims to create a new era of fan engagement using Amperity's customer data cloud capabilities.
- Seattle SeahawkscoreSeattle Seahawks partnered with Amperity to unify fragmented fan data across ticketing, merchandise, and digital engagement systems. The partnership achieved a 61.5% deduplication rate across fan records and identified 5,000 new fans, enabling personalized marketing and real-time fan engagement ahead of Super Bowl LX.
- Alaska AirlinescoreAlaska Airlines uses Amperity's customer data cloud to unify loyalty program data. Loyalty conversion increased 3X after merging 6 million loyalty members from two brands into one unified profile, demonstrating significant business impact from the partnership.
- Virgin AtlanticcoreVirgin Atlantic uses Amperity's platform with zero-copy data sharing between Amperity and Databricks to enable technical users to make data-driven decisions and drive exceptional travel experiences.
- Wyndham Hotels & ResortscoreWyndham Hotels & Resorts uses Amperity to unify customer profiles and enhance global marketing capabilities across its hotel portfolio.
- Planet FitnesscorePlanet Fitness is listed as a notable brand using Amperity's platform for customer data unification.
- DICK'S Sporting GoodscoreDICK'S Sporting Goods is listed as a notable enterprise customer using Amperity's platform.
- Under ArmourcoreUnder Armour is listed as a notable enterprise customer using Amperity's platform.
- DatabrickscoreDatabricks is a cloud partner and technology integration partner. Amperity offers zero-copy data sharing between Amperity and Databricks lakehouses, enabling technical users to easily make data-driven decisions. The partnership is featured prominently on Amperity's integrations page and partner ecosystem.
- SnowflakecoreSnowflake is a cloud partner and technology integration partner. Amperity was recognized as a Leader in Data and Identity in Snowflake's Modern Marketing Data Stack report at Cannes Lions 2026, highlighting deep integration and co-marketing relationship.
- AWScoreAWS is listed as a cloud partner on Amperity's integrations page, supporting AWS S3 data integration.
- Microsoft AzurecoreMicrosoft Azure is listed as a cloud partner on Amperity's integrations page.
- Brooks RunningcoreBrooks Running uses Amperity's platform to win the race towards customer-centricity with focused runner-first personalization.
- Boeing Employees Credit Union (BECU)coreBECU partnered with Amperity to transform data silos to real-time member personalization using Amperity's Customer Data Cloud.
- Alaska Airlines (travel brand)coreAlaska Airlines is highlighted as a travel brand already partnered with Amperity for the Amperity for Airlines solution, using unified passenger profiles for real-time personalized experiences.
Scale indicators21 records
Recent moves6 records
Expansion highlights6 records
Amperity competitors and assessment
Company assessmentBroad incumbents
- Salesforce (Salesforce CDP / Data Cloud): Salesforce bundles CDP/Data Cloud capabilities into its broader CRM and Marketing Cloud platform, serving the same enterprise marketing buyer as Amperity but as part of a much larger martech suite. Most relevant as the suite alternative that customers may already own.
- Adobe Experience Platform: Adobe's Real-Time CDP and Experience Platform directly compete with Amperity in enterprise consumer brand customer data unification, with deeper integration into Adobe Analytics, Target, and Campaign. The closest suite competitor for personalization-focused enterprises.
Direct peers
- Twilio Segment: Segment is a leading customer data platform serving similar enterprise and mid-market buyers with identity resolution, unified profiles, and downstream activation. Closest direct pure-play CDP competitor, now part of Twilio with deeper messaging and engagement integrations.
- Treasure Data: Treasure Data is an enterprise CDP focused on large consumer brands with strong identity resolution, customer 360, and AI-driven audience activation. Directly comparable in target market, vertical coverage (retail, automotive, travel), and enterprise sales motion.
- mParticle: mParticle is an enterprise CDP offering customer data unification, identity resolution, and activation pipelines to consumer brands. Competes directly with Amperity in retail, travel, and financial services verticals with a similar API-first architecture.
- Tealium: Tealium is an enterprise customer data platform with tag management, identity resolution, and audience activation capabilities. Competes with Amperity in regulated industries (healthcare, financial services) and enterprise data governance-conscious buyers.
Emerging players
- Hightouch: Hightouch pioneered the reverse-ETL and Composable CDP approach, syncing customer data directly from the data warehouse to downstream tools. Represents the warehouse-native alternative that threatens traditional CDPs like Amperity by leveraging Snowflake/Databricks investments customers already have.
- Census: Census is a reverse-ETL and operational analytics platform that activates warehouse data directly to business tools. Competitor for the activation layer of the CDP stack, particularly relevant given Amperity's lakehouse-native positioning.
- BlueConic: BlueConic is a pure-play customer data platform focused on unified profiles, lifecycle marketing, and consent management for consumer brands. Comparable in mid-market and enterprise retail/consumer verticals with an emphasis on first-party data strategies.
- RudderStack: RudderStack is a warehouse-native CDP built around customer data pipelines and reverse-ETL, with strong open-source adoption. Competes with Amperity on the data integration and activation layer, particularly for engineering-led buyers who prefer warehouse-first architectures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Amperity social profiles
Digital presenceAmperity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amperity leadership team
Management profileNumber of profiles
Profiles4 records
Amperity funding detail
Funding detailFunding overview
Funding rounds8 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amperity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amperity
What does Amperity do?
Amperity sells an AI-powered Customer Data Cloud platform that unifies fragmented online and offline customer data into AI-ready profiles using a patented identity resolution engine, then activates those profiles through 200+ pre-built pipelines to marketing, advertising, and operational destinations. The platform includes industry-specific solutions for airlines and hotels, an enterprise Customer Data Agent for natural-language marketing activation, and zero-copy data sharing with Databricks and Snowflake lakehouses. It is sold exclusively to enterprise consumer brands via annual or multi-year subscription contracts with consumption-based pricing.
Is Amperity a public or private company?
Amperity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Amperity founded?
Amperity was founded in 2016. It employs 251 to 500 people.
Where is Amperity based?
Amperity is headquartered in Seattle, United States, in the North America region.
How does Amperity make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are consumption-Based Usage.
Who are Amperity's main competitors?
Broad incumbents on record are Salesforce (Salesforce CDP / Data Cloud) and Adobe Experience Platform. Direct peers are Twilio Segment, Treasure Data, mParticle and Tealium. Emerging players are Hightouch, Census, BlueConic and RudderStack.
Does Amperity have an API?
Yes. Amperity offers an API for integrating customer intelligence into existing workflows without data copying. The platform provides data sharing capabilities between Amperity and lakehouses like Databricks and Snowflake. Marketing activation capabilities are delivered through 200+ pre-built pipelines for destinations.
What industry is Amperity in?
Amperity's product category is Customer Data Platform (CDP). Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51321 and its SIC code is 7372.