Borland Groover
Borland Groover is Florida's largest gastroenterology practice, operating 27 locations across the state and serving more than 150,000 patients annually with colonoscopy, endoscopy, infusion, pathology, imaging, allergy, and clinical research services delivered through integrated ASCs and physician offices.
- Company typePrivate
- Founded1947
- HeadquartersJacksonville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Borland Groover does
Borland Groover is a Jacksonville-headquartered gastroenterology practice founded in 1947, operating as Florida's largest GI clinic and one of the largest in the United States. The practice provides comprehensive digestive disease care spanning colonoscopy, endoscopy, infusion therapy, pathology, allergy-immunology, diagnostic imaging, and clinical research, delivered through a network of 27 physician offices, ambulatory surgery centers (ASCs), infusion centers, and an ACR-accredited imaging center across Northeast Florida, Volusia County, Palm Beach County, and the Northwest Florida Emerald Coast. The organization serves more than 150,000 patients annually and performs over 50,000 colonoscopies per year, supported by 80+ board-certified gastroenterologists and 60+ PAs/APRNs.
The delivery platform integrates specialty-trained clinical staff (hepatology and advanced endoscopy fellowships, GI-fellowship-trained pathologists and radiologists) with accredited facilities: state-licensed, AHCA-certified ASCs holding The Joint Commission and AAAHC accreditations; the largest infusion center in the Southeast; and a 3.0T GE Discovery MR750w MRI scanner. The clinical research arm, ENCORE Borland Groover Clinical Research (EBGCR), has conducted phase 1-4 GI clinical trials since 1995 with more than 2,000 annual patient volunteers. AI-enhanced colonoscopy is deployed for colorectal cancer detection, and capsule endoscopy (Pill Cam) extends diagnostic reach non-invasively.
Revenue is generated almost entirely through professional services billed to third-party payors: Borland Groover participates with Aetna, Blue Cross Blue Shield, Cigna, Humana, Medicare, United Healthcare, and 25+ other insurance plans, with patient cost-sharing differentiated by colonoscopy category (screening/preventive vs. diagnostic/therapeutic). Uninsured patients access discounted rates and the We Care financial assistance program. Go-to-market combines primary care physician referrals with direct-to-consumer channels — Direct Access Procedures (self-scheduled colonoscopies including Saturday slots), HIPAA-compliant telemedicine, the My BG Health patient portal, and community outreach through the Borland Groover Foundation's annual March to Get Screened 5K. The practice is privately held by its physician partners with no disclosed institutional investment and reports no public revenue or funding data.
Borland Groover firmographics
Firmographics- Name
- Borland Groover
- Legal name
- Borland Groover, P.A.
- Website
- https://borlandgroover.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Borland Groover is Florida's largest gastroenterology practice, operating 27 locations across the state and serving more than 150,000 patients annually with colonoscopy, endoscopy, infusion, pathology, imaging, allergy, and clinical research services delivered through integrated ASCs and physician offices.
- Ownership category
- akta.pro rank
Borland Groover industry classification
Industry- Product category
- Gastroenterology and Digestive Health Services
- NAICS
- Ambulatory Health Care Services (621), Other Outpatient Care Centers (62149)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Gastroenterology (HLAKAEAA)
- akta.pro secondary industry
- Outpatient Endoscopy & GI Procedure Centers (Non-ASC) (HLAFABAL)
Keywords
Where Borland Groover is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices27 records
Markets served
Borland Groover business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Clinical Services Revenue: Revenue generated from patient consultations, diagnostic procedures (colonoscopies, endoscopies), imaging services, infusion therapies, and pathology services at multiple clinic and ambulatory surgery center locations.
- Clinical Trial Revenue: Revenue from conducting clinical research studies for pharmaceutical companies, with more than 2,000 patients volunteering to participate in clinical trials that help bring new drugs and therapies to market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-based billing for gastroenterology services |
| Subscription | Per visit | Colonoscopy screening/preventive category |
| Subscription | Per visit | Diagnostic/therapeutic colonoscopy |
| Other | Per visit | Uninsured patient options |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Borland Groover product offering
Product offeringCore offering
Borland Groover is a physician-owned gastroenterology practice that delivers integrated digestive-health care across Florida through 27+ clinic, ambulatory surgery center, infusion center, imaging center, and allergy clinic locations. Its core services are colonoscopy and endoscopy screening and treatment, infusion therapy for autoimmune GI conditions, GI-trained pathology, diagnostic imaging, allergy and immunology care, and phase 1-4 clinical research in gastrointestinal disease. Patients are seen directly, through primary care referrals, or via the Direct Access Procedures program that enables self-scheduled screenings.
Product overview
Borland Groover is one of Florida's largest gastroenterology clinics and among the largest in the United States, founded in 1947. The organization operates a multi-location healthcare delivery network offering comprehensive gastroenterology services through a combination of core clinical services (Colonoscopy, Endoscopy, Infusion, Pathology, Allergy-Immunology, and Imaging) and specialized ambulatory surgery centers. The services are delivered through 27+ locations across Florida including endoscopy centers (Jacksonville Center for Endoscopy, Orange Park, Durbin Crossing, St. Augustine, Nassau Crossing), the Borland Groover Infusion Center (the largest in the Southeast), the Borland Groover Imaging Center (ACR-accredited), and the Watkins Allergy Clinic. Additionally, the organization provides digital health services including Telemedicine, Direct Access Procedures for streamlined scheduling, and the My BG Health Patient Portal for online access to health records and communications. The Borland Groover research department, branded as ENCORE Borland Groover Clinical Research (EBGCR), conducts phase 1-4 clinical trials in partnership with ENCORE and Flourish Research.
Differentiator
Problem solved
Functional benefit
Brands
- ENCORE Borland Groover Clinical Research (EBGCR): Clinical research division partnering with ENCORE and Flourish Research, conducting phase 1-4 clinical trials since 1995
Products and services
- Colonoscopy
Quantifiable outcome
- 50,000+ colonoscopies performed annually
- +3 more outcomes
Companies that use Borland Groover
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Borland Groover technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Borland Groover partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USPI (United Surgical Partners International)coreBorland Groover partnered with USPI to develop the Emerald Coast Endoscopy Center in Santa Rosa Beach, Florida. This represents a strategic co-development partnership for expanding gastroenterology ambulatory surgery center services on the Emerald Coast.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Borland Groover competitors and assessment
Company assessmentBroad incumbents
- HCA Healthcare: Largest for-profit hospital operator in the U.S. with extensive Florida hospital and ambulatory presence (including HCA Florida Orange Park Hospital where Borland Groover's CEO leads the GME program). Competes for GI procedural volumes and employs gastroenterologists across overlapping markets.
- AdventHealth: Large non-profit health system with extensive Florida hospital and outpatient footprint including GI service lines. Competes for GI referrals and employs gastroenterologists across overlapping Central and Northeast Florida markets.
- Mayo Clinic Florida: Major academic health system with a Jacksonville campus offering complex gastroenterology and hepatology services. Competes for high-acuity GI referrals in the same Northeast Florida geography.
- Surgery Partners: Public ASC operator and surgical facility owner with significant Florida ASC footprint. Highly comparable through the ASC channel that Borland Groover uses (USPI partnership), and competes for endoscopy case volume and physician alignment in shared geographies.
Direct peers
- Gastro Health: One of the largest privately-held gastroenterology practices in the U.S., headquartered in Miami and operating across multiple states with extensive Florida presence. Offers comparable GI, endoscopy, infusion, and ancillary service lines; competes directly with Borland Groover for Florida market share.
- United Digestive: PE-backed GI practice management platform operating physician practices, infusion centers, and endoscopy centers across the Southeast. Closely comparable business model to Borland Groover with similar multi-site GI specialty offering and growth-via-de Novos strategy.
- PE GI Solutions / Affiliates: GI-focused practice management organization providing non-clinical administrative services to gastroenterology practices and ASCs. Operates adjacent business model serving same referring-physician and patient base as Borland Groover.
Regional players
- Florida Digestive Health Specialists: Multi-location gastroenterology group serving the Sarasota/Bradenton and Southwest Florida market. Comparable specialty offering and patient base but operates in a non-overlapping Florida geography.
- Tampa Bay Reflux & GI Specialists: Specialty GI practice in the Tampa Bay region offering endoscopy and reflux-focused procedures. Comparable GI clinical service offering but concentrated in a distinct Florida geography from Borland Groover's core Northeast Florida footprint.
Others
- USPI (United Surgical Partners International): Largest ambulatory surgery provider in the U.S. and Borland Groover's stated co-development partner for the Emerald Coast Endoscopy Center. Adjacent infrastructure partner rather than competitor; enables Borland Groover's ASC expansion model.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Borland Groover social profiles
Digital presenceBorland Groover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borland Groover leadership team
Management profileNumber of profiles
Profiles8 records
Borland Groover subsidiaries and ownership
Company hierarchySubsidiaries11 records
Borland Groover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borland Groover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borland Groover
What does Borland Groover do?
Borland Groover is a physician-owned gastroenterology practice that delivers integrated digestive-health care across Florida through 27+ clinic, ambulatory surgery center, infusion center, imaging center, and allergy clinic locations. Its core services are colonoscopy and endoscopy screening and treatment, infusion therapy for autoimmune GI conditions, GI-trained pathology, diagnostic imaging, allergy and immunology care, and phase 1-4 clinical research in gastrointestinal disease. Patients are seen directly, through primary care referrals, or via the Direct Access Procedures program that enables self-scheduled screenings.
Is Borland Groover a public or private company?
Borland Groover is a private company. It is classified as management employee owned and is currently operating.
When was Borland Groover founded?
Borland Groover was founded in 1947. It employs 501 to 1,000 people.
Where is Borland Groover based?
Borland Groover is headquartered in Jacksonville, United States, in the North America region.
How does Borland Groover make money?
Two revenue lines are on record. Clinical Services Revenue is the primary driver. The others are clinical Trial Revenue.
Who are Borland Groover's main competitors?
Broad incumbents on record are HCA Healthcare, AdventHealth, Mayo Clinic Florida and Surgery Partners. Direct peers are Gastro Health, United Digestive and PE GI Solutions / Affiliates. Regional players are Florida Digestive Health Specialists and Tampa Bay Reflux & GI Specialists. USPI (United Surgical Partners International) is listed as an others.
Does Borland Groover have an API?
No public API is recorded for Borland Groover.
What industry is Borland Groover in?
Borland Groover's product category is Gastroenterology and Digestive Health Services. Its primary akta.pro industry code is HLAKAEAA, General Gastroenterology, with a secondary code of HLAFABAL, Outpatient Endoscopy & GI Procedure Centers (Non-ASC). Its NAICS code is 621 and its SIC code is 8011.