Borland Groover

What Borland Groover does

Borland Groover is a Jacksonville-headquartered gastroenterology practice founded in 1947, operating as Florida's largest GI clinic and one of the largest in the United States. The practice provides comprehensive digestive disease care spanning colonoscopy, endoscopy, infusion therapy, pathology, allergy-immunology, diagnostic imaging, and clinical research, delivered through a network of 27 physician offices, ambulatory surgery centers (ASCs), infusion centers, and an ACR-accredited imaging center across Northeast Florida, Volusia County, Palm Beach County, and the Northwest Florida Emerald Coast. The organization serves more than 150,000 patients annually and performs over 50,000 colonoscopies per year, supported by 80+ board-certified gastroenterologists and 60+ PAs/APRNs.

The delivery platform integrates specialty-trained clinical staff (hepatology and advanced endoscopy fellowships, GI-fellowship-trained pathologists and radiologists) with accredited facilities: state-licensed, AHCA-certified ASCs holding The Joint Commission and AAAHC accreditations; the largest infusion center in the Southeast; and a 3.0T GE Discovery MR750w MRI scanner. The clinical research arm, ENCORE Borland Groover Clinical Research (EBGCR), has conducted phase 1-4 GI clinical trials since 1995 with more than 2,000 annual patient volunteers. AI-enhanced colonoscopy is deployed for colorectal cancer detection, and capsule endoscopy (Pill Cam) extends diagnostic reach non-invasively.

Revenue is generated almost entirely through professional services billed to third-party payors: Borland Groover participates with Aetna, Blue Cross Blue Shield, Cigna, Humana, Medicare, United Healthcare, and 25+ other insurance plans, with patient cost-sharing differentiated by colonoscopy category (screening/preventive vs. diagnostic/therapeutic). Uninsured patients access discounted rates and the We Care financial assistance program. Go-to-market combines primary care physician referrals with direct-to-consumer channels — Direct Access Procedures (self-scheduled colonoscopies including Saturday slots), HIPAA-compliant telemedicine, the My BG Health patient portal, and community outreach through the Borland Groover Foundation's annual March to Get Screened 5K. The practice is privately held by its physician partners with no disclosed institutional investment and reports no public revenue or funding data.

Name

Borland Groover

Legal name

Borland Groover, P.A.

Website

https://borlandgroover.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Borland Groover is Florida's largest gastroenterology practice, operating 27 locations across the state and serving more than 150,000 patients annually with colonoscopy, endoscopy, infusion, pathology, imaging, allergy, and clinical research services delivered through integrated ASCs and physician offices.

Ownership category

akta.pro rank

Product category

Gastroenterology and Digestive Health Services

NAICS

Ambulatory Health Care Services (621), Other Outpatient Care Centers (62149)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industry

Outpatient Endoscopy & GI Procedure Centers (Non-ASC) (HLAFABAL)

Keywords

• Gastroenterology care services
• Colonoscopy screening
• Endoscopy procedures
• Infusion therapy
• Ambulatory surgery center

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Clinical Services Revenue: Revenue generated from patient consultations, diagnostic procedures (colonoscopies, endoscopies), imaging services, infusion therapies, and pathology services at multiple clinic and ambulatory surgery center locations.
2. Clinical Trial Revenue: Revenue from conducting clinical research studies for pharmaceutical companies, with more than 2,000 patients volunteering to participate in clinical trials that help bring new drugs and therapies to market.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Borland Groover is a physician-owned gastroenterology practice that delivers integrated digestive-health care across Florida through 27+ clinic, ambulatory surgery center, infusion center, imaging center, and allergy clinic locations. Its core services are colonoscopy and endoscopy screening and treatment, infusion therapy for autoimmune GI conditions, GI-trained pathology, diagnostic imaging, allergy and immunology care, and phase 1-4 clinical research in gastrointestinal disease. Patients are seen directly, through primary care referrals, or via the Direct Access Procedures program that enables self-scheduled screenings.

Product overview

Borland Groover is one of Florida's largest gastroenterology clinics and among the largest in the United States, founded in 1947. The organization operates a multi-location healthcare delivery network offering comprehensive gastroenterology services through a combination of core clinical services (Colonoscopy, Endoscopy, Infusion, Pathology, Allergy-Immunology, and Imaging) and specialized ambulatory surgery centers. The services are delivered through 27+ locations across Florida including endoscopy centers (Jacksonville Center for Endoscopy, Orange Park, Durbin Crossing, St. Augustine, Nassau Crossing), the Borland Groover Infusion Center (the largest in the Southeast), the Borland Groover Imaging Center (ACR-accredited), and the Watkins Allergy Clinic. Additionally, the organization provides digital health services including Telemedicine, Direct Access Procedures for streamlined scheduling, and the My BG Health Patient Portal for online access to health records and communications. The Borland Groover research department, branded as ENCORE Borland Groover Clinical Research (EBGCR), conducts phase 1-4 clinical trials in partnership with ENCORE and Flourish Research.

Differentiator

Problem solved

Functional benefit

Brands

• ENCORE Borland Groover Clinical Research (EBGCR): Clinical research division partnering with ENCORE and Flourish Research, conducting phase 1-4 clinical trials since 1995

Products and services

• Colonoscopy

Quantifiable outcome

• 50,000+ colonoscopies performed annually
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• USPI (United Surgical Partners International)coreStrategic or Co-development Partner · 1 January 2026Borland Groover partnered with USPI to develop the Emerald Coast Endoscopy Center in Santa Rosa Beach, Florida. This represents a strategic co-development partnership for expanding gastroenterology ambulatory surgery center services on the Emerald Coast.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• HCA Healthcare: Largest for-profit hospital operator in the U.S. with extensive Florida hospital and ambulatory presence (including HCA Florida Orange Park Hospital where Borland Groover's CEO leads the GME program). Competes for GI procedural volumes and employs gastroenterologists across overlapping markets.
• AdventHealth: Large non-profit health system with extensive Florida hospital and outpatient footprint including GI service lines. Competes for GI referrals and employs gastroenterologists across overlapping Central and Northeast Florida markets.
• Mayo Clinic Florida: Major academic health system with a Jacksonville campus offering complex gastroenterology and hepatology services. Competes for high-acuity GI referrals in the same Northeast Florida geography.
• Surgery Partners: Public ASC operator and surgical facility owner with significant Florida ASC footprint. Highly comparable through the ASC channel that Borland Groover uses (USPI partnership), and competes for endoscopy case volume and physician alignment in shared geographies.

Direct peers

• Gastro Health: One of the largest privately-held gastroenterology practices in the U.S., headquartered in Miami and operating across multiple states with extensive Florida presence. Offers comparable GI, endoscopy, infusion, and ancillary service lines; competes directly with Borland Groover for Florida market share.
• United Digestive: PE-backed GI practice management platform operating physician practices, infusion centers, and endoscopy centers across the Southeast. Closely comparable business model to Borland Groover with similar multi-site GI specialty offering and growth-via-de Novos strategy.
• PE GI Solutions / Affiliates: GI-focused practice management organization providing non-clinical administrative services to gastroenterology practices and ASCs. Operates adjacent business model serving same referring-physician and patient base as Borland Groover.

Regional players

• Florida Digestive Health Specialists: Multi-location gastroenterology group serving the Sarasota/Bradenton and Southwest Florida market. Comparable specialty offering and patient base but operates in a non-overlapping Florida geography.
• Tampa Bay Reflux & GI Specialists: Specialty GI practice in the Tampa Bay region offering endoscopy and reflux-focused procedures. Comparable GI clinical service offering but concentrated in a distinct Florida geography from Borland Groover's core Northeast Florida footprint.

Others

• USPI (United Surgical Partners International): Largest ambulatory surgery provider in the U.S. and Borland Groover's stated co-development partner for the Emerald Coast Endoscopy Center. Adjacent infrastructure partner rather than competitor; enables Borland Groover's ASC expansion model.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BorlandGroover
• Instagraminstagram.com/BorlandGroover
• LinkedInlinkedin.com/company/borland-groover
• Xx.com/BorlandGroover

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borland Groover