Willows Unified School District

What Willows Unified School District does

Willows Unified School District (WUSD) is a public K-12 school district headquartered in Willows, California, serving the local community through four schools: Murdock Elementary (TK-4), Willows Intermediate (grades 5-8), Willows High School (grades 9-12), and Willows Community High School (alternative education). Established in 1966 and operating under the California Department of Education, WUSD serves a small rural student population — Murdock Elementary alone enrolls approximately 475 students supported by 24 teachers, implying district-wide enrollment in the 1,500-2,000 range. The district's core service offering is comprehensive public education, including academic instruction, special education (Resource Specialist Program, Speech and Language services, English Language Development), career technical education pathways (FFA, business, industrial arts, consumer/home economics), athletics, fine arts, mental health and counseling services, transportation, and food services.

The district operates as a government entity rather than a commercial enterprise, with no traditional product revenue. Its funding model is California's Local Control Funding Formula (LCFF) supplemented by federal programs (Title I, Title IX) and the California Community Schools Partnership Program. Per-pupil funding flows via the Local Control and Accountability Plan (LCAP), and operational revenue is further supported by the USDA Community Eligibility Provision, which enables free breakfast and lunch for all students. The district's technology stack comprises standard K-12 administrative and instructional platforms — Aeries for student information, Google Workspace for Education, Renaissance Learning, Destiny Library Software, Target Solutions, CatapultEMS for emergency management, Britannica School, and the California Longitudinal Pupil Achievement Data System (CALPADS). There are no proprietary technology assets, AI/ML capabilities, or external integrations of significance.

Customer segments include TK-12 students (primary), parents and families (PTOs, booster clubs, parent portal), and community members (Adopt-a-School program, local business engagement). Distribution is exclusively through physical school sites within the Willows geographic area, with no online learning product or external market reach. The district is governed by a Board of Education with public board meeting agendas archived back to 2007-08, and is currently led by Superintendent Emmett Koerperich (who also serves as Title IX Coordinator). As a publicly funded entity, WUSD has no venture capital, private equity, or external ownership interests, and operates under standard public-entity oversight rather than market-based competitive dynamics.

Name

Willows Unified School District

Legal name

Willows Unified School District

Website

https://willowsunified.org

Company type

Public

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Willows Unified School District is a public K-12 school district in Willows, California, operating four schools (Murdock Elementary, Willows Intermediate, Willows High School, Willows Community High School) funded primarily through California's LCFF per-pupil formula and serving local TK-12 students with academic, special education, CTE, and wraparound support programs.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Specialized Instruction & Resource Support (Inclusion, Pull-Out, Co-Teaching) (EDAJAKAC), School Counseling & Guidance Services (Academic/Social-Emotional) (EDAJALAF)

Keywords

• Public K-12 education
• School district services
• Special education programs
• After-school programs
• Student transportation services

Headquarters

HQ city

Willows

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Per-Pupil Funding (LCFF/LCAP): California's Local Control Funding Formula (LCFF) provides per-pupil funding based on average daily attendance and supplemental funding for disadvantaged students. The district's Local Control and Accountability Plan (LCAP) outlines spending priorities to improve student outcomes.
2. Federal Programs Funding: The district receives federal funding through programs such as Title I, Title IX, and the California Community Schools Partnership Program to support specific educational initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Willows Unified School District provides TK-12 public education through four schools: Murdock Elementary (TK-4), Willows Intermediate (5-8), Willows High School (9-12), and Willows Community High School (alternative). It also delivers integrated support services including free breakfast and lunch under the Community Eligibility Provision, school bus transportation, special education, English Language Development, counseling, health services, library resources, and the SPARK after-school program.

Product overview

Willows Unified School District operates as a unified school district providing public education services through a platform of four schools: Murdock Elementary School (TK-4), Willows Intermediate School, Willows High School, and Willows Community High School. The district offers integrated support services including Food Services (providing free meals to all students through CEP), Transportation, Library, Counseling, and Special Education programs. Extended learning is supported through the SPARK after-school program. The district's schools maintain individual websites with academic programs, athletics, career technical education pathways, and various extracurricular activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Murdock Elementary School Public elementary school serving Transitional Kindergarten through 4th grade with approximately 475 students and 24 teachers, offering academic instruction, Music, Physical Education, English Language Development, Resource Specialist Program, Speech and Language services, Second Step violence prevention, and the SPARK after-school program. Located at 655 W French Street, Willows, CA 95988.
• Willows Intermediate School Public middle school serving grades 5 through 8 within Willows Unified School District.
• Willows High School Public high school serving grades 9 through 12 with academic programs, athletics, career technical education pathways (FFA, business, industrial arts, consumer/home economics), fine arts, and various clubs and booster-supported organizations. Located at 203 N Murdock Avenue, Willows, CA 95988.
• Willows Community High School Alternative public high school program within the Willows Unified School District.
• SPARK After-School Program District after-school program (Supporting Participation in Academics and Recreation for Kids) providing daily 1 hour of homework time, 1 hour of enrichment activities, and 1 hour of recreation for enrolled students.
• Food Services District-wide meal service program operating under the USDA Community Eligibility Provision (CEP), providing free breakfast and lunch to all students every school day, plus a summer meals program for youth 18 and under. Adult meals are priced at $4.25 for breakfast and $6.00 for lunch.
• Transportation Services School bus transportation service with multiple routes (Routes A, B, C, and E) providing student transportation to and from district schools.
• Library Services School library services providing students with access to Encyclopedia Britannica (in English and Spanish) and other research and learning resources.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• California Community Schools Partnership ProgramcoreStrategic or Co-development PartnerThe district participates in the California Community Schools Partnership Program, which provides funding and support for community schools that coordinate resources and services to support student success.
• Adopt-a-School Program PartnersminorStrategic or Co-development PartnerThe Adopt-a-School program links business and community organizations with schools to share expertise and resources, including field trips, classroom speakers, career exploration, and financial support.
• WHS Boosters (Willows High School Boosters)coreStrategic or Co-development PartnerA nonprofit organization that supports Willows High School students by funding programs including FFA, Girls State, Sober Grad Night, school newspaper, sports awards, band, and various school clubs.
• WHS Ag BoosterscoreStrategic or Co-development PartnerSupports the agricultural programs and FFA chapter at Willows High School.
• Willows Music BoosterscoreStrategic or Co-development PartnerSupports the music program and band activities at Willows High School.
• Murdock Mallards PTOcoreStrategic or Co-development PartnerParent-teacher organization that supports Murdock Elementary School through fundraising, parent education, and community relations activities.
• Willows Chamber of CommerceminorStrategic or Co-development PartnerThe district maintains a connection with the local Chamber of Commerce for community business engagement and partnership opportunities.
• National School Lunch Program / School Breakfast ProgramcoreStrategic or Co-development PartnerThe district participates in the USDA National School Lunch and School Breakfast Programs under the Community Eligibility Provision, providing free meals to all students.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Aeries Software (Eagle Software): Student Information System vendor used by Willows and a large share of California K-12 districts; comparable as a technology infrastructure partner serving the same LCFF/ADA reporting and parent-portal workflows.
• California Department of Education: State oversight agency that administers LCFF, CALPADS, and Title programs under which Willows operates; comparable as the governing counterpart and primary funder for the district.
• Catapult CMS (Catapult EMS): Website, emergency management, and CMS platform used by Willows and many small California districts; adjacent technology peer serving the same district communications and safety stack.

Direct peers

• Princeton Joint Unified School District: Tiny rural unified district near Willows in Glenn County - directly comparable in enrollment scale, funding structure, and community-school profile.
• Maxwell Unified School District: Small rural unified district in Colusa County, comparable in scale and demographics, also operating under California's LCFF/LCAP funding model with Title I and federal program reliance.
• Corning Union Elementary School District: Small rural elementary district in Tehama County with a similar agricultural-community demographic and comparable scale to Willows, operating under the same California LCFF funding model.
• Orland Unified School District: Neighboring unified K-12 district in Glenn County, Northern California, serving a comparable small, rural, agricultural-community student population with similar LCFF funding dynamics.

Regional players

• Glenn County Office of Education: County-level education oversight body that coordinates services, programs, and funding for districts including Willows; operates in the same regulatory and funding environment.
• Red Bluff Joint Union High School District: Neighboring rural high school district in Tehama County serving a comparable agricultural-community student body; comparable in governance structure and CTE pathway mix.
• Chico Unified School District: Larger unified K-12 district in adjacent Butte County. Operates under the same California LCFF/LCAP framework but serves a more urban and diverse population, useful as a regional benchmark for funding, staffing, and programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Murdock-Elementary/1501981223387378
• LinkedInlinkedin.com/company/willows-high-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willows Unified School District