Red Bluff
Red Bluff Joint Union High School District is a public California school district operating Red Bluff High School and Salisbury High School to serve grades 9-12 students across a 2,000-square-mile Tehama County area, funded by state, local, and federal education sources and delivering college-prep, CTE, and community-school wraparound services.
- Company typePrivate
- Founded1920
- HeadquartersRed Bluff, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Red Bluff does
The Red Bluff Joint Union High School District (RBJUHSD) is a California public school district serving grades 9-12 across a 2,000-square-mile area in Tehama County, with governance provided by a five-member elected Board of Trustees and operational leadership under Superintendent Todd Brose and Chief Business Official Ashlie Kramer. The district operates two schools — Red Bluff High School, the comprehensive main campus, and Salisbury High School, an alternative-education continuation program — and delivers the "Spartan Experience": A-G college preparatory and AP coursework, Career Technical Education (CTE) pathways with Shasta College dual enrollment, FFA/Agriculture programs, more than 20 athletic teams, and award-winning Band and Choir. The Family Resource Center and GRIT Center anchor a California Community Schools Partnership model that integrates mental-health counseling, socio-emotional support, and referrals to county and nonprofit services.
Revenue is derived entirely from public sources — California Local Control Funding Formula allocations, local property taxes, and federal grants — with services provided at no cost to families; specific audited revenue figures are not published in the source data. The technology stack is built on standard K-12 administrative systems: Aeries for student information and parent portals, ParentSquare for family communication, Simbli/eBoardSolutions for board governance, Follett Destiny for library catalog, Frontline Education for absence management, and MySchoolCentral for student-store transactions. WASC accreditation was confirmed via 2023 self-study and visiting committee report. Operational footprint is anchored by a 20-bus fleet with 14 certified drivers and four full-time mechanics, running 49 home-to-school routes that deliver 1,871 students across 1,070 miles and 716 stops per day, totaling 204,372 annual miles with a 40+ year safety record.
Red Bluff firmographics
Firmographics- Name
- Red Bluff
- Legal name
- Red Bluff Joint Union High School District
- Website
- https://rbhsd.org
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Bluff Joint Union High School District is a public California school district operating Red Bluff High School and Salisbury High School to serve grades 9-12 students across a 2,000-square-mile Tehama County area, funded by state, local, and federal education sources and delivering college-prep, CTE, and community-school wraparound services.
- Ownership category
- akta.pro rank
Red Bluff industry classification
Industry- Product category
- Public K-12 Secondary Education Services
- NAICS
- Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public High Schools (EDAJAAAD)
- akta.pro secondary industries
- Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ), Public Alternative, Continuation & Credit-Recovery Schools (EDAJAAAG)
Keywords
Where Red Bluff is headquartered
LocationHeadquarters
- HQ city
- Red Bluff
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Red Bluff business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Distribution channels1 record
Marketing channels4 records
Red Bluff product offering
Product offeringCore offering
Red Bluff Joint Union High School District provides public secondary education (grades 9-12) and supporting student services to families in Tehama County, California. It operates Red Bluff High School as the main comprehensive campus and Salisbury High School as an alternative/continuation program, supplemented by Career Technical Education (CTE) pathways, athletics, health services, mental health and family support via the Family Resource Center, and one of the region's largest rural student transportation networks. Education and core services are provided at no direct cost to students, funded through state education funding, local property taxes, and federal grants.
Product overview
Red Bluff Joint Union High School District operates as a traditional unified school district providing comprehensive secondary education services. The district consists of Red Bluff High School (the main comprehensive campus), Salisbury High School (alternative education), and various support services including CTE programs, athletics, health services, transportation, and a Family Resource Center. The district uses Aeries for student information management and ParentSquare for family communications.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Bluff High School Main comprehensive high school serving grades 9-12, offering A-G college preparatory courses, AP classes, CTE pathways, athletics, performing arts, and extracurricular activities for students in Tehama County.
- Salisbury High School Alternative/continuation high school program providing flexible education options for students seeking non-traditional pathways to graduation.
- Career Technical Education (CTE) Career-focused educational pathways including agriculture, computer science, and industry-sector specific training, with dual enrollment options allowing students to earn college credit through Shasta College while in high school.
- Health Services School nursing services providing health assessments, medication administration, immunization tracking, health instruction, and referrals to community health resources for students.
- Transportation Services Home-to-school bus transportation serving 1,871 registered pupils across 49 routes covering 2,000 square miles, operating a fleet of 20 school buses with 14 certified drivers and a 40+ year accident-free safety record.
- Family Resource Center On-campus support hub providing counseling, mental health services, community referrals, emergency assistance resources, and family engagement programs under the California Community Schools Partnership Program.
- GRIT Center Social-emotional support center providing counseling and mental health resources for students, operated in partnership with Empower Tehama within the Family Resource Center.
Companies that use Red Bluff
Customer profileSegments4 records
Ideal customer profiles2 records
Red Bluff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Red Bluff partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Shasta CollegecoreShasta College provides dual enrollment opportunities allowing RBJUHSD students to earn college credit while in high school through CTE pathway programs.
- Empower TehamacoreEmpower Tehama provides counseling services and emergency shelter for domestic violence victims in conjunction with the district's Family Resource Center and student support services.
- Tehama County Health Services AgencycoreLocal county health agency providing public health services and resources to district students and families.
- Tehama County SELPAcoreSpecial Education Local Plan Area (SELPA) providing special education services and coordination for students with disabilities.
- Tehama County Food Bank (The Gleaners)minorEmergency food resources provided through the district's Family Resource Center to support student and family basic needs.
- PATH (Housing and Emergency Shelter)minorHousing services including transitional housing for women and children, rapid re-housing rental assistance, linked through community resources referral system.
- Salvation Army (Tehama County)minorEmergency food and social services available through community resources referral network.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Red Bluff competitors and assessment
Company assessmentDirect peers
- Shasta Union High School District: Shasta County high school district serving the greater Redding area. Operates multiple campuses with CTE and continuation tracks, providing a scaled-up comparison point for governance and program delivery.
- Durham Unified School District: Small Butte County unified district with a comprehensive high school and continuation options. Comparable on rural enrollment scale, state-funding dependence, and interscholastic athletics footprint.
- Corning Union High School District: Neighboring Tehama County high school district of similar size and rural character. Directly comparable on enrollment scale, transportation footprint, and CTE/alternative-education offerings, and competes for the same interdistrict transfer pool.
- Anderson Union High School District: Adjacent Shasta County high school district serving a comparable rural-suburban student population. Operates a comprehensive high school plus continuation programs, making it a close functional peer on academic and support-service offerings.
- Willows Unified School District: Glenn County unified district of comparable enrollment and rural profile. Operates a comprehensive high school with CTE and alternative education tracks, mirroring RBJUHSD's program mix.
- Los Molinos Unified School District: Tehama County unified district serving a small rural community. Comparable scale and student demographics, with overlapping county-level partnership ecosystem (SELPA, health services).
- Orland Joint Unified School District: Glenn County district serving a rural Northern California community of similar scale. Comparable on K-12 unified structure, CTE pathways, and reliance on LCFF state funding mechanics.
Broad incumbents
- Chico Unified School District: Larger Butte County district operating comprehensive secondary and K-12 programs. Functions as a broader incumbent peer — overlapping labor market, county partnerships, and interdistrict transfer dynamics, but at materially larger scale.
- Tehama County Office of Education: County-level education agency overseeing all districts in Tehama County including RBJUHSD. Provides back-office, special education (SELPA), and professional development services — a structural counterpart rather than direct competitor.
- California Department of Education: State-level authority that funds, regulates, and accredits California public school districts including RBJUHSD. Sets the LCFF funding formula, accountability framework, and compliance requirements that govern district operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Bluff social profiles
Digital presenceRed Bluff compliance and trust
Trust signalCompliance1 record
Red Bluff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Bluff leadership team
Management profileNumber of profiles
Profiles10 records
Red Bluff subsidiaries and ownership
Company hierarchySubsidiaries2 records
Red Bluff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Bluff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Bluff
What does Red Bluff do?
Red Bluff Joint Union High School District provides public secondary education (grades 9-12) and supporting student services to families in Tehama County, California. It operates Red Bluff High School as the main comprehensive campus and Salisbury High School as an alternative/continuation program, supplemented by Career Technical Education (CTE) pathways, athletics, health services, mental health and family support via the Family Resource Center, and one of the region's largest rural student transportation networks. Education and core services are provided at no direct cost to students, funded through state education funding, local property taxes, and federal grants.
Is Red Bluff a public or private company?
Red Bluff is a private company. It is classified as state government owned and is currently operating.
When was Red Bluff founded?
Red Bluff was founded in 1920. It employs 11 to 50 people.
Where is Red Bluff based?
Red Bluff is headquartered in Red Bluff, United States, in the North America region.
Who are Red Bluff's main competitors?
Direct peers on record are Shasta Union High School District, Durham Unified School District, Corning Union High School District, Anderson Union High School District, Willows Unified School District, Los Molinos Unified School District and Orland Joint Unified School District. Broad incumbents are Chico Unified School District, Tehama County Office of Education and California Department of Education.
Does Red Bluff have an API?
No public API is recorded for Red Bluff.
What industry is Red Bluff in?
Red Bluff's product category is Public K-12 Secondary Education Services. Its primary akta.pro industry code is EDAJAAAD, Public High Schools, with a secondary code of EDAJAAAJ, Public Career & Technical Education (CTE) Centers & Programs. Its NAICS code is 611110 and its SIC code is 8200.